I had a flood in my basement & thought it was coming from water softener. I called Guthrie & Frey &…read morethey sent Aaron out that same day. He came prepared with anything he needed, even if he had to rebuilt it. Turned out it was not my softener. Aaron took a quick look around, found the leak was the float switch on sump pump, told me the size, so I could let a plumber know & recommended a couple in the area. I actually found one exactly the same on Amazon & replaced it myself! If not for Aaron, I probably still would not know where this flood was coming from. He is a great asset to your company! I really appreciated him going above & beyond, when most contractors do what they come to do & they're out the door. It only took him a minute, but it saved me from more headaches & a lot of money. I can't recommend Aaron enough!!!! 10 stars!

We've used Guthrie & Frey several times, everything from…read more installing a water softener to installing an osmosis water system, and have them basement delivery softener soft. Always on time, with professional service. I would highly recommend them. Debby E.

Great company to do business with. I highly recommend Guthrie and Frey…read more On time, neat and knowledgeable ​

Johanna from Guthrie & Frey completed our annual service on our water softener and filtering…read moresystem. She was very knowledgeable, pleasant and courteous. Johanna complete the job and left everything neat and orderly. We have bee extremely satisfied for years with Guthrie & Frey. Would highly recommend.

Completely unprofessional office staff, scheduled a removal of their equipment and had Amanda…read morereschedule without my approval, necessitating an additional phone call to them. You can save SO MUCH MONEY by installing a water softener yourself. So much easier than you might expect - YouTube it!!

I had the Culligan Advantage Plus Plan and was paid up through mid-2026 when I received a letter in…read morethe mail saying Culligan was discontinuing the plan as of July 31, 2025. No mention about a refund of my prepaid amount and one week's prior notice. I had to call to find out what was going on and they blamed corporate. Typical of their usual poor customer service. They're only concerned with money -- and they nickel and dime you for everything and you never know what's included and what's extra. I had been a customer for 17 years. No more. Do yourself a favor and find a better company.

We have used Soft Water for our Osmosis system for years. Our water heater stopped working after 15…read moreyears &Elliot from Soft Water came out next day & replaced it in exceptional time. We then asked him to come back & do some replacement of faucets & shower spigot. He is excellent ,really proficient & really appreciate Soft Water having such great plumbers. We have had Dave come out in the past as well . Both great to work with. Thank You. We know who to call for all our plumbing issues .Everyone in the office is always great to communicate with. A excellent business. Rich & Karen D.

I had requested that our R/O system have the filters changed…read more Sam was sent to our house in North Prairie on Nov. 8, 2024. We have had numerous techs do this over the past 12 years and he is by far the most thorough person I have seen do the requested service and check over the system. The quality of his work was A-1. He is a very polite young man and an excellent representative of Soft Water Inc. I will request him the next time we need these services. On top of it all he had salt in his truck he was able to deliver. That worked out very well! MAR North Prairie, WI

Pleasant, prompt service. Extremely cost effective. Customer service staff is top notch. Definitely…read morean overall improvement from my most recent water provider. I do recommend them highly. And, they also are my water softener provider, so it is a double bonus in using them.

The delivery schedule is rigid and unaccommodating. If you ask for a specific date, there's an…read moreadditional $35 fee. I got distilled water for my humidifiers to eliminate white powder residue. While it worked better than tap water, it still left too much residue. The five-gallon bottles are heavy, unwieldy, and nearly impossible to open. Overall, the service is too expensive. It would be cheaper in the long run to have a reverse osmosis system installed. Customer service operators can be rude.

They were out today and had installed a unit for us a couple years back. I cannot say enough…read moreabout the service provided and a repair was made. He also look at our softener and they were not the ones who installed that. He took time to explain things and help up figure things out. All of this and then no charge with them being the ones who did our iron system again about two years ago!!!! I was so thankful and impressed with them. I am guessing we will need to end up replacing the water softener soon and they will be the ones we always use and recommend after today!

From the owner: The best in water treatment since 1989. Family owned and operated.read more

They did a tremendous job! My well pump stopped working and they came out after hours to diagnose…read morethe problem. They came back the next morning to complete the work and followed up over the next couple days to check on the progress. I will use them in the future and highly recommend others do the same.

WARNING! Do not do business with this company. Zero Stars is not an option, unfortunately. They…read morewere sent out by my also worthless home warranty company last summer to assess a well pump issue. Without doing any kind of testing, he tells me I needed a new well dug! First, that's not a covered item and to dig a new well the depth that we have would cost me well over $25,000 (not a typo). When I balked at that idea he said, "Okay, I can put it in as a well pump replacement". RED FLAGS!! I decided to postpone doing any work. Fast forward to this year, I filed another claim and thankfully another company was sent out. They diagnosed it as a well pump replacement. I asked if I needed a new well dug and they looked at me like I was nuts. They did the work, and I paid my out-of-pocket share of $1,600 to him and HSA would cover $1,500, the limit for covered well pump work. I thought that was it until I get a call from the contractor saying HSA only paid him $1,000 because HSA told him they paid $500 to Krizan Well last year. Shortly after a heated conversation with HSA, Krizan Well called me because HSA asked him to (???) but didn't tell him the reason and thought I wanted to complete the new well pump (which is admitting that he did not do any work for me last year). When I asked why he charged HSA $500 when he did zero work he said "I did a lot of work" and when I pressed him to tell me what he did for $500 he said "I had to spend a lot of time on the internet looking up stuff to give you an estimate". SERIOUSLY??? $500 to look up the cost of a well pump and to send me an email estimate? DO NOT DO BUSINESS WITH THIS COMPANY. If your warranty company assigns them, insist that they assign a different company.

Dionn got out to the house and had the problem diagnosed in under 12 hours. ​Dustin and Cody were…read moreclean and efficient in their work and Dustin took the extra time to explain things to me and talk me through how the process works and how the product works. I will be using them again for any plumbing needs.

I had a flood in my bathroom from a leak in the sink. Called, and Dustin came within a few hours,…read morewhich was very much appreciate so I didn't have to take a day off work. He was pleasant, friendly, and efficient. He asked if I needed anything else when he was done with the sink, and fixed an issue with my toilet while he was here. I was very impressed with the professionalism. Will definitely use Dassow and Sons again and have already recommended them to friends.