Absolutely love this place. They have a great selection and the friendliest staff, we won't go anywhere else!

Been going to London Gold many times. It is our main go-to for jewelry and jewelry cleaning and repair. On a free periodic jewelry recheck, my ring had a few loose diamonds. Mark and the technicians in the back assured me it was no problem and that they could make the setting secured and to look like new. Their service was excellent and ahead of schedule. Well pleased. Would recommend London Gold Peoria. read more

We have purchased many items @ LG (Bell location)for years. We traded up a band (previously purchased @ LG) on an anniversary ring 5/2014. We looked at several rings and were getting ready to make our decision, when my husband and I were shown a beautiful "estate" ring. We did not pick it out, it was brought over to us at the display case we were sitting at. I fell in love. We purchased it and not sure how much time past, but I lost a diamond. We had it repaired by LG at a price, as it was not covered since it was an estate piece and estate pieces are not covered (we weren't aware of that) Our ring was basically worthless the moment we purchased the ring. I lost another diamond and went back to LG to see if we could trade it in and was told that we give us a minimal money towards it, as they would have to replace the diamond (Really?!) . We were not happy with that, especially since we have been a repeat customer and have spent thousands at this LG location. I was told that diamonds and gold depreciate like a brand new car. I left with my ring. I would have to pay to get the diamond replaced a 2nd time. I decided to take it to another jeweler that charged 1/2 the price as LG to replace the diamond, diamond was replaced. A few months later I lost another diamond and took it to a jeweler that specializes in "floating diamond settings". We were told that floating diamond settings are no longer made, not many jewelers know how to fix them as the settings are complicated and since they are very delicate and diamonds are lost often and they don't really sell those type of settings any longer. Floating settings are also costly to repair as the diamonds sit on top of each other. If you lose a diamond you have to replace immediately, not wear it as other diamonds will start to fall out without the missing diamond to hold the other diamonds in place. I had the diamond replaced for the 3rd time and of course within weeks lost another diamond. This ring has cost me over 1k plus to fix over and over. I rarely wore the ring since purchasing because I was constantly losing diamonds, take it to get it repaired, wait weeks for the repair, get it back and then lose another diamond. I put it in a drawer for years. On 8/15/25 (Yes, it's been10 years, but I have had not worn the ring and have been torn as to what to do with it). Do I keep replacing diamonds, keep in a drawer or sell. I decided to go back to LG to see if they would just purchase the ring back from me. I was told that they would not as the "estate" ring was not available for trade up or buy back. I feel that the ring was flawed from the start and was sold to me knowing this in order to get rid of it. They made their money and I purchased a ring that I could never really wear and cost me so much more to fix. I asked the salesmen if he could recommend another jeweler that would possibly purchase the ring and he said "drive around to jewelers and ask". He was not very welcoming from the moment I walked in and would not even offer any suggestions as what to do. London Gold is NOT the best!! I was a repeat customer who spent thousands of dollars there. Customers are not valued and I would not recommend them to anyone, ever! read more

Zero stars for sure. I walk in with my boyfriend, no greeting from any of the 4 employees on the floor. We came in to get the details of an engagement ring and see what I might like and don't like, try on for my sizing, pricing etc, for whenever my boyfriend comes in on his own time. Mind you, we knew nothing about the process so we expected them to sit with us to have that consultation. We walk in and I'm looking around glass cases of engagement rings and we talk to Mary Jo about how long we've dated and what I am looking for etc. She soon thereafter dismisses me and becomes very short and snappy once I disclosed we aren't buying today and are looking for information. Immediately her demeanor changed, she wasn't willing to help. It was so obvious she was just looking for a sale out of us. I will not be coming back and I've told everyone I know about the rude customer experience I've experienced here. Moments like engagement are meant to be a joyful experience and Mary Jo just made the moment a terrible one that I'll remember forever. We went to Shane Co a few days after and had an experience that blew this one OUT of the water! If you are looking for quality customer service rather than someone trying to get your money, go to Shane Co, because they actually care about you. read more

I had 2 stones that I wanted to have set in a ring. I had been thinking about doing this for a few years and finally made the decision in late September to have them done. So, having had 3 very good experiences at London Gold, that's where I went. I spoke to Mary Jo. She patiently listened while I explained what I wanted but she could tell I wasn't sure about what I wanted. She suggested a pinky ring which had never even entered my thoughts. She brought out a book that had some designs in it and I picked one out. Somehow, she knew exactly what I wanted even though I didn't! A little over 2 weeks later I have the most beautiful ring which is everything I didn't know I wanted. I cannot thank you enough, Mary Jo, for all your help. It has been a pleasure dealing with everyone in your store and I will continue to purchase my jewelry there. If I could give you a 10, I would. read more

I stopped in because I lost one of the backings to my diamond earrings. I expressed my concern that the place I had been to before this wanted $64 for a secure 14 karat gold backing. Mary Jo, the clerk, said this wasn't necessary as no one sees it. She gave me three different styles of complimentary, very secure, backs for my earring. I also left with the best homemade cookie I've ever had, made by her. Thank you, Mary Jo, for the excellent service and the cookie.!!! I highly recommend this London Gold store. read more

I learned a lesson when purchasing jewelry. Last year, I bought a pair of diamond earrings from a department store. The stones were nice, but when we ran into an issue with the mounts and returned to the store for a solution we were met with indifference and no assistance. In steps London Gold. I've bought jewelry here in the past and it has always been high quality. When we took the earrings in and asked for repairs they were more than happy to assist. Mary Jo, who I've worked with almost exclusively over the years, had the issue corrected quickly (and didn't even give me the raised eyebrow for buying department store jewelry). Added bonus: She always has a plate of freshly baked cookies, be sure you have one as they are delicious! Thank you Mary Jo and London Gold! Update: Mary Jo called my wife today to make sure the earrings were good. What other jewelry store has that level of service? read more

I went to London Gold on Bell Road yesterday to get estimates on some of my gold and silver jewelry that I don't wear anymore, especially the wedding rings they made for me 30 years ago. I sat there for 20 minutes waiting for the man who does the estimates. He was busy telling a woman stories and jokes. They both laughed a lot through story after story. His hands weren't moving so he wasn't handling or examining anything. I even caught his eye a couple of times but he just kept ignoring me. After sitting there for 20 minutes on this little stool while he told stories and jokes, my back was hurting too much from injuries I had from when I was a passenger in a car that went over a cliff so I got up and left. I won't be going back again and in my mind they aren't London Gold, they're London Cold. read more

Mary Jo made sure my mom's ring was repaired after having the ring cut off her finger due to an unfortunate accident. She had Steve and Edwin look at it and they restored it to its original shape and opulence. Turn around was fast and seamless! Thank you all! London Gold provides solid workmanship and customer service! Ask for Mary Jo! You will be 100% satisfied! read more

Asked for a quote for new setting on earrings. Manager was loud and rude. Didn't even bother to walk over to me - he shouted to Mary Joe. Ridiculous! Also seems Mary Joe is a hard sell and pushes items without listening. 5 stars for Scottsdale location. So far to drive but always great service, lower fees and always so kind! read more

Came here to my wife her wedding ring (she loved it btw) the people here are absolutely professional & friendly, they have a wide variety of jewelry to choose from. read more

My experience here at London Gold has been the absolute amazing experience! They always accommodate me with everything I ask of. They are also very generous with their cookies, candies, and waters. They are also very generous with the gifts they give you for being a loyal customer (such things as jewelry boxes.. etc) they are such lovely, respectful, and genuine people. They are very open with any questions I have for them. Mark, John, Shannon and the whole staff are out standing at their job. Sincerely, loyal customer! read more

I remember being 7 and coming with my dad here to pick out a ring for my mom. I think I probably love that ring more than my mom because it was a very special memory for me. As my wedding was approaching I remembered that moment and decided to check out London Gold. I came in late August with my mom (I can't believe it's taken me this long to write this) thinking I would use a family heirloom as a wedding band. I had never really been into rings (or so I thought) and felt like the two options I had with me would be fine. We were immediately greeted by Mary Jo, she gave me great advice on why the two rings I was looking at wouldn't work (one wouldn't stand up over time as it was too worn to make use of the diamonds in it). She also helped me understand why the recycled metal rings I had considered online cost more and often aren't better in the long run. She built up trust to the point I completely switched what I thought I wanted. She helped me pick out a beautiful gold and diamond ring (I didn't have an engagement ring so I was looking for an interesting band with diamonds). My wedding was soon approaching and she made sure to get the ring sized and back to me before the big day. We had even discussed how the band would look with two more rose gold diamond bands flanking it to draw attention to the middle band. After the wedding I kept thinking about those two bands and decided to upgrade. I am so glad I did. When I want to be low key I just wear the middle band or even just with one band. When I want to get fancy I wear all three. I get so many genuine compliments and I feel like my ring is uniquely me. They also offer free cleanings on your jewelry which I have already taken advantage of. In addition to wedding jewelry they also had a beautiful selection of other jewelry. I really loved some of the cocktail rings and necklaces. I am definitely planning to buy a few more items when I actually have places to wear them (thanks Covid)! read more

Have always had a great experience here. The staff is knowledgeable and very helpful without being too pushy. Excellent variety of estate pieces as well. read more

We bought a piece a few months ago and ran it in to get the setting tightened. Beautiful collections by designers not normally seen in your chain Jewelry stores. Bill was helpful in helping us select a unique ring the first time and coming back today a stunning Meira T necklace went home with us! Thank you London Gold! read more

Great people very nice and kind attentive. Good selection and quality gold! I highly recommend this store! read more

I didn't buy anything there, I went to get a watch band sized. They were super nice and helpful, will definitely give them my business again

I have to agree with Sandra F's comment. I just left this store and will never, ever go back. Not intentionally, but I also parked my luxury car where they could not see it. I asked for some repairs on my wedding ring and a couple of other small pieces. The woman helping me promptly turned her nose up at the small pieces, which are not super expensive but are special to me for sentimental reasons. She then took my wedding ring and band to talk to the wizard in the back and returned to treat me as if I were either too poor to be there or a suspected criminal. I intended to find a local jeweler for some repairs and then, if I had a positive experience, purchase a couple of nice pieces. Forget that. read more

My husband needed his wedding band cut off immediately so he can get surgery on that finger. Mary Jo answered the phone, said that they could do it without destroying the ring and she was waiting for him when he came in the store. It was quick (and painless, given the trauma to the finger!) and he's ready for surgery. They didn't charge him for the service; they said they wouldn't take advantage of his misfortune!! Will come back after he's healed to have the ring repaired and with customer care like this, we will come here for jewelry needs in the future!! read more

I was stuck in traffic, Friday night. I called and Shannon was kind enough to help me get my jewelry! Thank you for the great customer service. I've been coming here since 2002 and I love this place! read more

London Gold - Rob's ring - Jewelry Near Me - Peoria, Arizona

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I have to say that this place provides decent customer service after they've sized you up and you are ready to purchase. Yes, I actually got the impression that if you walk in like you don't have money to spend you won't be taken seriously. Once their attitudes thawed, I was asked by one of the gentlemen there where I parked my vehicle because he didn't see my car. I purposely parked my luxury car by the adjacent hotel where they couldn't see it and came dressed in my normal jeans and flip flops. Once I was checking out for my purchase they were all sweet as pie! I would not give my business to them again. read more

I went there yesterday and sold some of my gold jewelry and they were fantastic to deal with. I am having one of my rings sized and will definitely go back for my jewelry needs. read more

Most of my contact with London Gold has been related to maintenance and a couple small repairs on my wife's jewelry. Staff is helpful and timely and price is very reasonable. London Gold stands behind warrantied work as well. Also very friendly and accommodating for drive by stuff like adding a link to a watch et cetera. I would not hesitate to recommend to a friend. read more

01/02/2019 was my 47th Birthday, and my husband woke me up to go diamond shopping. We looked online and ran across London Gold. We reviewed their inventory and pricing and found ourselves quite impressed. I sent an online request with a few questions, this was prior to the store opening. Shannon from London Gold immediately, and I do mean immediately called me back. We chatted for a few I explained what we were looking for and we made an appointment. I arrived at London Gold prior to my husband and was greeted by guess who Shannon. We all know a good quality diamond is not a cheap purchase. And we had a budget we wanted t stick to. Shannon is a true professional, here is what I appreciated most about her and our experience. 1.) Impeccable listening skills and good eye contact 2.) Had diamonds pulled and ready to see 3.) Displayed no deception, sincere and honest 4.) Never once tried to upgrade the $ to make a profit 5.)Extremely knowledgeable 6.) Most important stayed within our budget and on 01/09/2019 I was delivered a sparkling master piece! I love My London Gold Ring it's the BEST! Thank you Shannon!!!! read more

What a great experience! Just needed a battery for my sister's watch. The watch cleaned and offer made to resize. Everyone was so kind and helpful. The chocolate chip cookies were awesome! Thanks! We'll be back! read more

Friendly and welcoming staff, great selection!!

This place is horrible! Very rude! They have poor customer service and will NEVER go there again and neither should you! There was an old man who was extremely rude giving me attitude the whole time! Also a red head lady who was extremely rude as well. I was getting my finger sized she came over with an attitude and told me my ring size then threw the size measure on the counter. Not helpful whatsoever. Don't go there! Spend your money elsewhere where they are actually nice and willing to help! read more

We had exceptional help from MaryJo & the staff at London Gold on Bell Rd ! My ring was in need of some updates after 23 yrs of wear & tear bc i never take it off... that being said it is more beautiful than ever !! Thanks to this great staff for all their hard work & my biggest update is absolutely gorgeous!!! ‍thank you for your keen eye MaryJo i love it ! read more

Service was exceptional and the friendliness of Radiana made me feel very comfortable and at ease. Dave

My experience with Jewlery Stores have always been a trust factor, many seasoned jewelry buyers have heard of the so called "Bait and Switch" move that can only cause for an angry customer and so on. However, my personal experience with London Gold has been nothing more than outstanding! From the moment I walked into the store, I was warmly greeted. Mary Jo was my main contact and was I ever impressed by her gem knowledge and rich intuition. She assured me nothing but the very best customer service and certainly delivered that to me. In addition to my needs, I have never seen such an array of spectacular jewelry, all of which reminds me of custom jewelry. Please visit London Gold before you settle with anyone else, just for comparison and the personal touch experience. We all like to be recognized and London Gold will warmly deliver this atmosphere. Bill B. read more

I went to London Gold to just "look around". As I browsed I met Mary Jo. I told her what I liked and could be in the market for. She showed me several pieces then said "wait a sec" and came back with the most beautiful, exactly what I was looking for, ring. I said "I'll take it" and that was it! She spent as much time as I needed to come up with the perfect stone and I couldn't be happier. She went out of her way to deliver it to me once the stone was set! My husband and I were so impressed with her customer service. Mary Jo has a client for life! I would recommend her to friends without hesitation. My husband and I think she is wonderful! Thank you London Gold and especially Mary Jo for a great experience! read more

Mary-Jo was amazing, she is great at her job. She took care of my every need to pull off a perfect engagement ring. Would recommend her above anyone else. read more

Mary Jo was so patient and wonderful to us! She went above and beyond our expectations. We always have a good experience when we go to London Gold because of Mary Jo!!! We highly recommend her!!! read more

Very rude! We came in no one actually acknowledged us other than being buzzed in. One lady was behind a back counter/ desk just standing there. One man was in the center area just standing there as we approached he walked away from us! This happened a couple of times, another lady walked out from the back looking right through us and went to talk to the lady who was at the back counter! We waited 20 minutes and no one acknowledged us until we Tried leaving and then one of the ladies says did you need help with something?! I said oh now that we are leaving you decide to acknowledge us?! My husband said yes you can buzz the door so we can leave! So much for customer service! Guess they don't need our money! read more

Picking out an engagement ring is a once in a life time experience. Walking in I had an idea of what I was looking for, general aesthetics, things I'd seen in pictures, but Denise at the Arrowhead location made my concepts come to life. Not only did she teach me about her trade (jewelry not being something I know much of) but she far surpassed my expectations. She was honest, informative, and had a unique taste. The overall environment was calm, professional and they knew how to make our experience special. My (future) husband and I will be customers for life, and I highly recommend Denise as a jewelry consultant. My ring is amazing! I'm so excited to wear it for the rest of my life, and when I bring it back in to be cleaned or whatever need be, I trust it in their care! This place screams quality. read more

I went to London gold to get a watch fixed and it was the best service I had ever!!! ANGELICA TIRADO was the best she helped me out and fixed my watch to fit me perfect. If you are in town and need help just go by and see Angelica tirado read more

The staff was extremely rude after they damaged my piece. I brought in the piece that I found in a storage shed and asked him if he could authenticate it because it had a 14-karat stamp on it not knowing if it was real or not I asked him please don't damage it because if it's not real my wife is going to use it and if you have to damage it it's fine I'll just rather not do it he ignored what I said took it in the back room and brought it out chips scratched and cut to shreds when I ask why he did that he said he had to do it to authenticate it with a very bad attitude I told her but why then did you ask medicated when I told you I didn't care I would rather not find out and just Leave the Pieces alone so that I can give it back to my wife so she could do whatever she wanted with Ben for the small monetary value that it might have been worth he acted like I was in the wrong for him damaging my property very rude they arrogant I wouldn't recommend anyone go there unless they want their items and personal property to be damaged and then be treated like it was your fault that they broke your stuff read more

Seeing, hearing, feeling: London gold's Misty & Denise embody visual professionalism, warmth in greeting you and create a feeling of personalized attention unlike any other jewelry retailer in town... Please stop in (frequently) to get the care, expertise and sensory experience that only London gold of Peoria's custom consultant's can provide! read more

London Gold has been my family's number one choice for over twenty five years. I recently got married and my husband and I chose to go with London Gold for our engagement and wedding rings, and what a great choice it was. We mainly dealt with Donna and she was wonderful. Donna listen to me patiently as I had a difficult design in mind. She helped me find the ring of my dreams. The ring was a unique design and we decided to have a custom wedding bands made. As I confused the associates along with myself trying to find a way to make bands that would go with the engagement ring, the jeweler Steve came out from the back and gave me 100% of his attention. I bounced some ideas off of him and he told me what work and what would look good. Steve made me feel assured that I would get wedding bands that would look amazing. He is extremely busy, but spent the time to make perfection. I can be a difficult customer as I am a perfectionist myself. Steve did not rush me and if I requested a change in the rind as it was being made, he did not hesitate and happily corrected it for my liking. In the end, I wear the most beautiful ring on my wedding finger every day of my life. Choosing an engagement and wedding ring was the easiest part of planning the wedding. Thank you London Gold as you have made the engagement and wedding ring process stress free! Sincerely your long time customer, Toni read more

I bought several gold coins from London Gold a couple years ago. As a new gold investor I was really disappointed in the way I was treated by both people I dealt with at this store. I bought the gold and soon after leaving I felt I had been taken advantage of, so I checked prices elsewhere and realized I should have done research before paying their extortionate fees. I could have saved myself several hundreds of dollars buying elsewhere. I will never return to this business. read more