A very awesome wonderful shop.Run by a very wonderful awesome owner Spring.The shop has a lot of…read morewonderful stuff and is very inexpensive.I recommend checking this place out.

This shop, and especially Spring (the owner), are truly unique. This place has a heart. For me,…read moreit's essential not only to get stuff (we all can order whatever we need at Amazon) but deal with someone who's just a great, sincere person. I encourage everyone who comes to Boulder Creek to visit this lovely place and buy some souvenirs or clothes. It is also worth mentioning that the shop has a variety of different sizes of clothes. My mom is a bit overweight, and it's a challenge to get the rightly-sized garments for her. In this store, we found what fits her size! The prices are also very reasonable. Highly recommend!

Swag is such a cool store tucked away in the small little cute Downtown of Boulder Creek. This…read morestore is ALL VINTAGE RETRO classic, Americana collectibles shop. From vintage clothing, jewelry to awesome leather hats & vintage record players w/consoles. There just Too much to mention. I Took a few pic for your delight. Be prepared to drool . If you love the vintage & retro world you will fall in love. Check it out.

Seriously!? No one wrote a review for this? We stopped in Boulder Creek to take a look around and…read morestretch our legs. We almost didn't go in, but I saw it from across the street and popped in to see what they have. Swag has a bunch of cool 70's eclectic things that I remember growing up (buttons, macrame, poster). If you are looking for that console stereo that your parents or grandparents may have had that can double as a table, they have some pretty cool ones here. They also have furniture and clothing (new/old) here as well. They also have albums, which my husband sorted through and purchased. I can tell if this is a decent store, just by small the album collection.

This is a fun store with lots lively one-of-a-kind items for sale. There is something for everyone…read more Our sales lady (Angela?), had awesome ideas for vintage items. I appreciate her positive creative energy & conversation. We will plan to visit soon again.

Stopped in here as we were camping nearby and visited town to grab a bite to eat and walk around…read more The owner was extremely friendly and very talkative. The shop was also dog friendly so our dog was able to come inside. The shop is a lot of true vintage and very unique pieces. My husband found a pair of vintage anteater Tony Lama boots that he fell in love with. We didn't buy them that day but luckily when we came back the following day they were still there and we were able to get them. Lots of quality pieces inside and definitely worth a stroll through while in town.

My family and I stop by on May 9 2026 and this wonderful friendly lady help us and we bought a few…read moreitems.

This store owes a lot to the store manager, Danielle. She's very knowledgeable. She to what my…read moreobjectives were and provided me with multiple choices continued advice on how to proceed. She made a early and I dismissed it because I was focused on something else. I ended up purchasing that something else only to find that I was wrong and I should've taken her advice right off the bat. I ended up going back and purchasing the shoe brand she initially suggested. I cannot be happier. It cost me more money, but it was worth every penny.

Target Scotts Valley doesn't know how to be a target. They refuse to honor the 50% off holiday…read moreclearance. Native brand holiday scents are clearly here on clearance. The shampoo and conditioners rang up 50% off, the body wash in the same holiday scents wouldn't despite even being put on clearance end cap. And they refused to honor holiday 50% off.

This is a TARGET that is different than your regular ones just by how much smaller it is than a…read moreusual locations. The parking is shared with many other businesses like DOLLAR TREE, T -Mobile , TOGO's and a brand new 7-11. However once stepping inside it's just like any other target with a Starbucks, self checkout and very clean . The humble beach city of Santa Cruz doesn't have a TARGET but there is one in Capitola Mall a 2 story target a few miles down south. I assume a lot of people driving the don't know about this target because you can't see it from highway 17. Even the Mt Hermon exit doesn't advertise any of the businesses on the freeway like any type of billboards , high way signs ... NO. I guess they wan to keep the small town charm and keep the beach tourists flowing past their 2 highway exits. As you know target has everything and this small town is lucky to have one downtown and it's a gem and shopper convenience and for college students it has everything you need.

I love swinging by this shop when I am in Scotts Valley. Very well curated and fair prices. In…read moreparticular, I love cruising the sale rack out front. There is always something I find.

Very cute boutique love that is well put together , clean and organize. We have been here a quite…read morea few times . Their selection for the most part is very nice. All and all the ship is very well thought out and put together. They do loose a star because honestly the last three times we've been their the ladies who check us out seem like they are so annoyed to be their . Which what ever it's not like I need assistant fortunately other than paying. If I did I probably would leave because it's so off putting how bothered they seemed that people are in the store . But oh well

My daughter took an interest in skateboarding all of a sudden so we came to support our local skate…read moreshop! The store is very well stocked with complete skateboard sets which are perfect for a beginner board. Some of the brands we saw were Santa Cruz, Birdhouse, Creature. The shop was empty at the time so they allowed us to try the skateboards out in shop, which was nice. In addition they have a good variety of decks and they sell the trucks and parts separately so you can customize your board too if desired. I also love browsing through their clothing. They have a nice selection of skater brands for Men, women and children. Sometimes you can get a good deal on the sale rack.

Hello, I recently relocated from the Bay where I could never go into a store that wasn't a DXL, as…read moreI am tall and athletic. This store is affordable, convenient, and family owned... they even had some clothes that fit me. The variety is abundant, and they have a newborn! I encourage our community to contribute and will be a frequent shopper.

So thankful for these ladies! Lauren and Sabrina are my lifesavers when it comes to style. They put…read moreoutfits together that I would never think of and are always accessible when I need a refresher of how to look cool. Love the new store and that they're incorporating men's, baby and home stuff too. All super affordable and can't get anywhere else. Love love them and my heart is on CapsLock!

The other day I went into the new store in Felton and I had a good experience with the associate…read morehowever after two non full day wears the strap broke clear off. Cute but not worth the price tag on all the things purchased.