So thankful for these ladies! Lauren and Sabrina are my lifesavers when it comes to style. They put…read moreoutfits together that I would never think of and are always accessible when I need a refresher of how to look cool. Love the new store and that they're incorporating men's, baby and home stuff too. All super affordable and can't get anywhere else. Love love them and my heart is on CapsLock!

The other day I went into the new store in Felton and I had a good experience with the associate…read morehowever after two non full day wears the strap broke clear off. Cute but not worth the price tag on all the things purchased.

I had a very pleasant experience at this shop! I went in looking for a toe ring and there was such…read morea cute variety. The owner was very friendly and helpful when finding the perfect size. I will be returning when I'm back in the area to get another one!

The owner Devon is the best ! He is always friendly and…read moreknowledgeable. I love the artwork on his sweatshirts and his wife is the very talented artist who created the gorgeous capitola heart wave

this is a new plus sized shop in eastridge. the only other one in eastridge that i know of is Voga…read more the stuff in here is similar, altho they make an effort to have this shop look a little upscale. they have a large selection of jeans, unlike most plus-sized shops. they don't really have anything in terms of acccessories. but the regular nina's is just across the way, and they have a huge selection of such things. i especially recommend their ghetto-fab sunglasses. most of the tops were on par price-wise with all the other cheap plus sized spots, about $20-27. they did have a half off rack.

Nina's always has cute clothes, so it's pretty cool that they opened a Nina's Plus in the same mall…read morejust a couple of steps away. The one star review is for the customer service. I don't shop at Nina's Plus, but sometimes when I go shopping with my mom she likes to stop in there to see what cute blazers or jackets they have. She's pretty petite too, but she likes her jackets to fit a little big, so sometimes she'll find something she likes in a size 1X. Most of the time, the customer service is really good. It's a relatively small store with not many people going in there, so there's usually just one sales associate working. Yesterday when my mom and I went in, we were immediately disappointed with the customer service. The sales associate glanced at us as we walked in and not only did she not greet us, but she didn't even make an effort to smile. That's fine, maybe she was just having a bad day. She kept looking over at us the whole time we were browsing. Yes, we're petite women, but no, we did not wander into the wrong store. My mom started looking at their jackets and found two that she liked that could possibly fit her that she wanted to try on. She could've tried them on outside, but we decided to use the fitting room. I asked the sales girl if she could try those on, and she replied in a very rude way to ask how many items we had. I stepped into the fitting room to see how my mom looked in the jackets and closed the door for just a second when the sales associate knocked loudly on the door and said in a loud and derogatory voice, "only one person allowed in the fitting rooms!" What? I only stepped in there for a quick second, and it's not like we're opposite genders where we would (for whatever odd reason) get frisky in the fitting room. My mom didn't end up liking how the jackets fit, and even if she did, we wouldn't have gotten anything because we didn't want to deal with her for another second. I didn't get her name, but she's the Hispanic girl with the small upper body and the thick bottom. I advise her to take a couple lessons on proper customer service and not letting whatever personal issues she has affect her job.

I have been a fan of Variance for 5+ years. I love the artistry of this designer and have sought it…read moreout in the Bay Area, but no local shops seem to carry it now. SO, I decided to drive to Santa Cruz to check out the shop. Everyone was very helpful and attentive. I bought a ring and they sized it on the spot. Love this shop and Nicole's designs.

I just wanted to say thank you so much for everything!! I decided to get married somewhat…read morespontaneously, and my partner and I had little hope of getting rings in time. But Variance helped us in no time, and we are very grateful for the pricing, and advice, and the fact that our rings are beautiful and locally made with lovely materials. I couldn't be happier :)

First timer with permanent jewelry, so glad I went! Dylan…read moreis so professional, everything was tidy and in order. She showed me the available chain links I could choose from, which were all beautiful so that was the hard part. I decided to go with the gold(gold plated)hearts, more on that later. Then I had to decide what type of jewelry I wanted. Necklace, anklet, bracelet etc..I went with the bracelet. The whole process took less than 10 minutes from start to finish. I do have to say, I got a lil scared when she busted out the welding machine and put on a heavy duty face shield . But the girl is a pro, done in a 1/4 second. No burnt hair, nada! She also has cute lil charms you could add as well! Not for, but Hello little girl birthday parties! Back to the gold plated part, it's been about a month since I got my bracelet, and there isn't any tarnish, my wrist is not green. It's just simply beautiful . Go check her out!

Amazing jewelry, and service. They are very generous and do not charge for labor. I love this place!read more

We got my wife's engagement ring here years ago. We customized the design and were very happy with…read morehow it turned out. The reason for 2 stars is everything else: 1) It took several weeks longer than estimated and actually changed my proposal plans; communication about when it would be finished was unclear 2) The ring was too loose and my wife needed the ring resized. We took it in, but when we got it back there was a very obvious and sloppy weld on the underside instead of the seamless look it had before. Marc repaired it but seemed annoyed. 3) Years later we needed the ring resized again. Marc said he would do this and clean it while he was at it. I'm not sure if he resized it at all because it still doesn't fit and the ring want cleaned. What's the point of the "perks" buying here if they don't want to actually do the job and drag you along?

Proud to be apart of the resergance of Santa Cruz locals. We provide graphics for everyone one from…read moreyour local ankle biter, to all helgs and grom snd if course all adults duders and dudettes!

Are you a Santa Cruz Local, or want to be one?? If so this is the Skate shop you need to get your…read moregear from. Macula is locally owned by Brian Carey and is right in the heart of West Side Santa Cruz. They sell everything from hoodies to hats all locally designed. So i suggest you get your butt off the computer now and go sport some MACULA gear!

surf life always has the cutest santa cruz shirts and hoodies! I came here and purchased a hoodie,…read morebut I came back the next day to exchange it for a larger size and they accepted it with no problem! thank you guys!

Surf Life was definitely the best shop to look for our souvenir hoodie at. Of course it's summer,…read morebut all our kids needed a hoodie because that's the thing these days. I liked Surf Life the best out of all the shops because this store had much more space to move around in. It felt much more organized than the other stores. They have a huge display of hoodies on their wall and not to mention, unique styles you could only find here! The staff was a delight. Very kind. They asked if we needed any help as we browsed at their selection. They have other clothing items such as sweat pants, tanks, t shirts, stickers, bags... and more than I can remember! When it was time to pay, my daughter wanted to wear her hoodie out (yup, in the hot summer sun) so they offered to cut off the tags for her and put her current hoodie in the bag. She loved how soft the inside of the material was and pretty much didn't take it off the rest of the trip. I liked the quality of the material and felt like it was worth every penny!