Do NOT come here... So I can have all the clothes. This place is fire I can't lie I stayed here in…read moreSC for a week and I wanted to come here every day they have so much stuff and all the workers are super chill. Shout out mars for spinning back after hours when I lost my car key you da goat

Had a good visiting this thrift shop in Santa Cruz! It's got a pop culture with vintage vibe with…read morelots of decor from 90s cartoons like teletubbies, trolls, and more. They have a variety of clothing items from large sports jerseys, luxury brands like Calvin Klein, and so much more. Their store has lots of personality from a huge knife mirror, mirror decorated with trolls dolls, and more. A memorable store if you like to thrift!

We stopped in after brunch on a recent trip and were pleasantly surprised by the bright airiness of…read morethe store and happy to see a well-curated kids section. Ended up getting our little a pair of Vans which he loves and the person who helped us was super kind and patient, figuring out the right size and holding down the entire store. There were lots of people buying and looking and the sole employee did a great job balancing it all, even offering to replace the sneakers with the stretchy laces we bought. The price was amazing great value! They also had a huge selection of sunglasses which I would've looked at closer if my kid didn't keep asking me to play the coin operated arcade machine lol

Was able to find exactly what we were looking for, selection was fantastic! Top notch service,…read moregreat value and prices! My daughter wanted some Dr. Martens 8065 Mary Jane shoes, sold out everywhere, stores, online, with no idea when they'd be restocked. Old School Shoes had them and in her exact size that we were looking for, website was easy to navigate to find the product we were looking for, they also shipped them out same day. Next time we're in Santa Cruz, we'll shop at their store in person!

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

Great deal and great Selection managed by a great staff…read more The prices are always right. Especially when you can pick up shirts and shorts for $5 and Hoodies for $20. Must stop for shopping when in Santa Cruz.

The Outlet Store on Mission in Santa Cruz: Excellent,…read moreservice, selection, and valued. Staff friendly and helpful.

I had one of the worst customer service experiences I've ever encountered at this store…read more I came in to purchase some apparel for my children, and my daughter picked out a shirt that was on clearance. As I was checking out, the cashier informed me that all clearance sales were final. I acknowledged that and told him that was fine. The problem began when the cashier struggled to remove the security sensor from the shirt. After several unsuccessful attempts, he decided to use wire cutters to remove it while it was still attached to the shirt. My husband even pointed out that doing so would likely damage the garment. Despite the warning, the cashier continued and ultimately tore a sizeable hole in the armpit of the shirt. At that point, we understandably told him we no longer wanted the shirt since it had been damaged by an employee during the checkout process. To our disbelief, the cashier insisted that "all sales are final." I explained that the shirt was not damaged when we agreed to purchase it and that the damage occurred because of their employee's actions. A manager was then called over and made the equally absurd statement that clearance items are on sale because they are defective. The shirt was not defective when we selected it--it became defective because their employee damaged it while attempting to remove the security tag. Rather than taking responsibility for their mistake, they told us we either had to find another item of the same price or take the ripped shirt. Their complete lack of accountability and customer service was shocking. In the end, we found another shirt, sparing them from having to refund the $18.95 they seemed so determined not to return. The entire situation could have been resolved with a simple apology and common sense. Instead, we were met with excuses, poor service, and a complete disregard for customer satisfaction. Based on this experience, I will never shop here again and would not recommend this store to anyone.

I discovered this place while I was having lunch at the new MAD YOLKS on 41st avenue. I wanted a…read moreSANTA CRUZ t shirt or hat and was surprised at how the store was stacked with branded real skateboarding supplies and apparel. The store layout is setup really good. From the outside the store doesn't look appealing but once you enter it's like a whole different realm . Customer service is there to help you with any questions. I found a black colored SC windbreaker that I am happy with. I hope it last because the logo doesn't seem like it can take wear and tear . Crazy the shopper in front of me in line was from Berlin , Germany so you know that this town is made for tourists and memories . Tons of variety of boards here on display. I didn't see too many SANTA CRUZ t shirts though you gotta go to the physical boardwalk store and purchase them there or at Capitola mall. I am glad I discovered this place while, there is btw plenty of parking across the street free.

Owned by Eugene O'Neill, Ed "Bundy" O'Neill, Martin O'Neill, Sam (O) Neill, Busty Brittany O'Neill,…read moreand the original singer of the song "O'Neill The Lonely." O'Neill make some pretty nice shirts to be honest. I like the way they feel, and the material is good and they show off a lot of my muscles - so I appreciate them. Barbie has bought me quite a few of these and I like them. I like wearing them for her. I don't think they are as sexy as Adidas or the ones that I cut up myself or maybe Puma but in general I think it's a really good brand, underrated and pretty cheap as well, plus they're made in Santa Cruz that's awesome because they remind me of Santa Cruz in terms of design and colours.

The 41st street location is great place to rent a wetsuit! Very helpful and store had a lot of…read moremerchandise to choose from.

Quality/Quantity - I own too many of these types of shirts…read more.. Yet, I continue to buy them... So sorry, but forgot the friendly sales person's name who owns 34 of these shirts. We hung out (while my wife shopped at all the other stores) and discussed all the shirts we had, lol. It's not a competition, but he wins. He also shared the amazing history of the owner and their businesses. Like the sports theme shirts, but again, I already have too many. And I actually do not wear my sports theme shirts often enough. Have not been going to games or sports bars. Atmosphere - Decent size and location. They also own the business next door. Open 7 days a week from 10am or 10:30am to 6pm. Plenty of metered paid street parking. Service - 6 stars, a really friendly sales person. Very personable. Please take care of the people that take care of you. Price - Reasonably priced. Owner Comment - Congrats on your success since 1975.

IMHO I first walked…read moreinto the shoe store adjacent to Big Kahuna and checked out their latest Vionic styles. Vionics are the only shoes/sandals that I can wear due to my plantar fasciitis issues. Unfortunately, they didn't have my size, but the friendly and helpful clerk clued me into their sister store, Big Kahuna, which had some sale Vionics available! I quickly walked next door! They had a wall full of sandals, including my favorite Vionics to choose from. I quickly picked out any sale sandals in my size, tried them on, and purchased two pair! New Vionics usually run about $89, but I paid $45 and $65 for my two pair! Rest assured, I will make it a point to visit Big Kahuna every time I'm in Capitola!

Aptos' local apparel shop featuring all original designs for all ages at great prices…read more Family run by friendly locals who always provide great customer service. Located just across Soquel Ave from the entrance to Nicene Marks by Aptos village county park. The products are well made, not the cheap stuff you'd find at the other Santa Cruz county tourist traps. I've bought a sweater and some shirts and they're all high quality silk screen prints that have held up over time. Highly recommended, come stop by and support local businesses.