Bowfish is one of our MUST visit places when we are in OCNJ! The staff is just wonderful and…read morealways so friendly! They wear masks now during covid even though after the mask mandate has been lifted since they interact with children on a regular basis and I really appreciate that as a momma is 3- 7 and under. The shop is adorable and has really unique clothing items and a great books selection! Just being in the store and exploring the nooks and crannies excites our littles! I can not recommend this store enough for anyone with little ones!

Here for 4 days from NYC with two kids. Had a great experience here. The quality of the…read morevendors/stock was top-notch and we left with two rain jackets, a mermaid outfit for our birthday girl, and a wand. A staff member, named Sophia, overheard it was my daughters birthday and made her day by putting mermaid glitter on her arm. They have toys, clothes, accessories, and do parties. Everyone was really friendly here, especially our sales associate (wish I got her name) and it was a great shopping stop for our family. Recommended!

You can find everything you need here. Whether it's a book, toy, keepsake, card, or religious item,…read moreit's there! They really have it all. The staff is family and will take care of you. They are amazing people.

Cute place! Great nick nacks and beach stuff. Unfortunately the jumbo Bloody Mary olives I picked…read moreup (so excited to find). we're rotten! Mush because some how the seal was already opened! Such a bummer!

While my family and I were down in ocean city for vacation, we stopped in my kids were super…read moreexcited to pick out some Pokémon cards. They checked out some gold Charizard cards. They each got one. We got home and went to our local card guy to have them checked out. He took one look and said they are fake. We were told they are rare and new collectibles and when we told that to our card guy he said that's a joke we see a lot of them and they are fake. Hoping the owner has a guilty conscience and refunds me. I TAKE CASH APP!!!

Owner was knowledgeable and was satisfied with my purchase. Not as overpriced as everything else on…read morethe boardwalk. Would come again.

My 17yr old daughter loves this boutique which is located in Avalon, NJ. Some items are priced high…read morebut most of the clothing prices are reasonable for Nj. The staff is friendly & helpful. Don't get me wrong this is not just a teenager clothing store. They carry items for all ages. Their clothing is unique & fun. We highly recommend visiting this store when at the South NJ shore.

This store is lovely! It's funny because based on the name I didn't think it would be somewhere I'd…read morelike to shop, but they have so much cute stuff! From unique cookbooks, to adorable kids clothes, and pretty Womens clothes; there is a variety to keep you occupied while browsing. Great spot for gifts, too! Open year round which is awesome.

This store is especially for indulgent parents and grandparents of pint sized princesses. If you…read morelove seeing your little diva in sparkle, glitter, mermaid, princess or ballet tulle, this is the place for you, IF you have the money to spend on frivolities. The clothes and assessories here are adorable. Seasonal dresses are nice prints and very much the kind of thing indulged little girls love! I could have bought one of everything for my own little cutie pies. As it is, this year and last I only bought one item as budget is not unlimited. They will personalize with names or whatever you want in gems and sparkles. There are shirts for birthdays or first days of school, to name a few. It seems they cater to probably 1 year olds to 7 year olds - the ages where they either don't yet realize they are frou frou or the ages where they freely choose it themselves. After that I guess peer pressure sends them in the direction of jeans and crop tops. I gave this store 4 stars because they seem to only have one employee who has to wait on customers, do the garment personalization, answer questions.... i always seem to wait way too long to check out with my one item. The place is always hopping with women wanting to buy, but for me the price point is way too high even at 20% off a summer item in fall. Some of the precious fall dresses were upwards of $70. That's a whole lot for a toddler or preschooler. Still, as long as my own little granddaughters remain willing to wear what Gramma buys them, I will be drawn into the fairy land that is Bad Kitty.

OCNJ- Boardwalk-My daughter created a collar for her stuffed animal and picked out a skirt for it…read more I quickly read the sign and thought it said $12.99 for an animal and collar, plus accessories are extra. When we went to the register it was $44.00 for a small stuffed animal, with a few charms, and a skirt!!! The manager was very unprofessional when questioned about the price. The staff definitely needs customer service training.

Such a cute store! We have been staying at the Harris House in OCNJ for years and kept telling Gail…read morewe would go see her store. We finally did this past week. The store is lovely. Very clean and organized. The prices seem fair and I was able to find a few goodies to purchase. I recommend everyone check it out!

Great assortment of gift items. There is truly something for everyone. Awesome pricing but what I…read moreenjoy most is the exceptional customer service. I look forward to going back for all my gift purchases.

great selection they will facetime and send photos if you live out of town which is so convenient…read morebecause I live in New York. they give very customized service and will wrap items for special events or holidays! love this boutique its a must stop shop for any trip to the Jersey Shore!

Cute overpriced clothes are not worth being treated like an undervalued customer. If you are…read morebuying clothing on sale they do not offer gift boxes because they apparently cost too much for your $100 purchase. NOT WORTH THEIR ATTITUDE!

I stopped in today while on vacation and was shocked with how many options there were! My daughter…read moreis currently obsessed with her baby dolls and I couldn't resist picking up Elsa, Anna and Ariel outfits for her birthday next month. I saw a review saying prices were high, honestly I always expect that with small businesses and would rather pay a few dollars extra to support a local shop. Plus it's fun to be able to browse a store and see things in person over just shopping on Amazon. I think this store is a gem and the staff was delightful!

Cute store with wide variety of doll accessories but prices seemed high. We found same item priced…read moreless in American Girl catalog, including shipping. Shop carefully. Also disappointed did not honor coupon for free item by offering substitute item instead.