Expert level assistance selecting new hardwood floor and project management from sales associate…read moreJana Ashley. Flawless installation with very careful attention to detail from Alex and Tony. 10/10 experience overall.

Extremely poor customer service -- local customers deserve better…read more I reached out to Direct Flooring Outlet after seeing the reviews and wanted to get a local quote after finding the flooring I was looking for online. I used their website to request a free quote and was contacted by Dan Versman, the owner's son. Dan initially told me they would likely be able to match the price I had found and that he would put together a quote. What followed was one of the most frustrating customer service experiences I've had in a very long time. I received several one-sentence emails from Dan asking questions that I had already answered in my original email. Rather than continuing this back-and-forth, I simply asked if we could have a quick phone call to discuss it. No response. I then called the main office. The woman who answered gave me Dan's phone number and specifically told me to text him and that he would get right back to me. He never did. Not once. I waited until the following week, giving them plenty of time and being more than patient. Later that afternoon, I sent another email and called again. Eventually, at the end of the day, I received a response saying: "This isn't worth it for us, we're going to pass." That's it. I have worked in customer service for over 25 years, and this was honestly one of the worst experiences I've had dealing with a company. I wasn't asking for anything unreasonable. I was a local customer trying to purchase a substantial amount of flooring and simply wanted a quote and a conversation about pricing. What makes it worse is that I called the main office afterward specifically to explain my experience. I was told that Lou Versman would be informed and would call me back. He never called. At some point, businesses need to be accountable for the level of service they provide. If you say you're going to call someone back, call them back. If you say you're going to provide a quote, follow through. If you don't want the business, that's fine -- just communicate that professionally and promptly. Your website has a commercial talking about the level of service you provide to local customers. Based on my experience, that message does not match the reality of dealing with your company. I ended up having to order the flooring from over the hill, which was a major inconvenience, simply because a local company couldn't be bothered to follow through with a basic customer inquiry. And Dan Versman's lack of communication, respect, and professionalism was obvious throughout this entire experience. The lack of care and respect shown toward a potential customer speaks volumes about how seriously he takes the people who are trying to give his business their money. And Dan -- giving your own company a 5-star review and then the company responding to that review looks pretty crooked from a customer's perspective. At the very least, it raises some serious questions about the credibility of the reviews on this business. SMH. If you're looking for flooring, go somewhere else. There are companies that will actually communicate with you, follow through, and treat you with basic respect.

Bay Area Floors is the best flooring company in Santa Cruz- I'd never use Home Depot again! Such…read morewonderful and responsive staff. As a REALTOR, I always recommend Bay Area Floors for clients, and my own home! Laura Keeley, REALTOR 831-889-3200 Laura@Davidlyng.com

We purchased TRUCOR® Prime Pinnacle flooring here for our 1800sf home in Soquel. Over the course of…read morethree months, David M. at the store measured our house, provided many samples of different flooring types, and created several different quotes (sorry for all the changes, David!) When the flooring arrived, a few boxes had been damaged in shipment. Without us even asking, the delivery documents described the damage and offered a refund or credit. This high level of service is the reason to choose a local vendor instead of an internet vendor. We tried getting samples from some online vendors, but it was clear those were more interested in getting our email addresses to spam us than helping us choose the right floor. Highly recommended!

Well to begin with, the guy didn't show up on a scheduled date, so we REscheduled & he came, then…read morehe said he'd email me an estimate, then he Never did send the estimate so I reached out & left a message, and then I NEVER heard back! Now, we were not in a hurry to get the floor done but I did make it very clear that I wanted an estimate first & could schedule the work for later. WOW!

Great service. I had my hardwood floors refinished. They…read moredid what they said and did it very well. The workers were helpful and professional. And the floors now look very good!

This review is a bit overdue, but Bass Family Flooring helped us out when we had a water damage…read moreincident at our home. I trusted them because of a previous project done at my church. They are very easy to work with and have many samples available to help in the selection of the material that best matches your situation. Overall I think they do a quality job at at a reasonable price.

Great products and service. Excellent value. Recommended…read morefor all kinds of jobs. We used them to redo floors in multiple rooms and they got each done in a day.

All went as well as I expected. Couldn't be happier. On time, neat, great quality, would recommend…read morethem without hesitation.

I received professional service from start to finish. From the first appointment to assess and…read moreprovide a quote to the final installation, Juan Jose was professional, very pleasant, competent and reliable. There was a lot of coordination and everything went very smoothly!!

George and his team are true professionals when it comes to flooring installation. The quality of…read moretheir work is excellent, and we absolutely love how everything turned out in the end. Their attention to detail really stands out--especially in the seamless baseboard connections and the precise leveling across the entire space. Our home originally had a mix of carpet, tile, marble, solid wood, and laminate--so converting everything to engineered wood throughout was no small challenge. But George and his team handled it beautifully. The final result is stunning, and every friend who visits compliments our new floors. Thank you, George, for the outstanding work!

Mike was great to work with from start to finish. From our first visit, he took the time to…read moreunderstand what we were looking for, shared his expertise, and made helpful recommendations based on our needs. He made everything from selecting the flooring to payment and delivery smooth and easy. He was flexible, kind, and very understanding, and his thoughtfulness really stood out to us. We visited several other flooring shops, but this shop had some options that we couldn't find anywhere else. They also had competitive pricing and a great variety of flooring. Overall, we had a great experience!

This is a A+++ company all around! We researched laminate flooring and got bids from 3 places…read more Todd came out to measure and was professional, knowledgeable and a nice guy. The bid was within the range of the others, maybe a bit lower. (No extra charge to move the refrig or kitchen table) Mostly we chose this company for its' reputation and it is local and women-owned. (Deborah and Bobbie.) We had to wait 3 plus weeks for the color we wanted to arrive. Worth the wait! It was Mohawk, cattail pecan. Installers, Ed and Johnny arrived on time this morning and were very polite and expert in their craft. They worked efficiently and were great! Love the results! I highly recommend this company.

Hello Santa Cruz Yelper's, this is the newest direction Yelp sees itself. Peeps Posting local…read moreservice companies of this discipline. Our property management group approved new bathroom floors. After a couple of months (Budget, you! Know!), the appointment was set. We, as leaseholders, got the rooms emptied, cleaned, and ready for who knows who to show up. Thus begins the story; Bob (sub-contractor) shows up, checks out the work, and says he can do this job in one day! Yah! Not two days as communicated (in case a deeper repair was required), so off to work Bob went. The pictures speak a thousand words!! Thank you all who contributed to Bob and his mastery.

Milo is the guy to go to for all floring needs. He works hard for you. An expert on flooring needs…read moreand installation.

My husband and I highly recommend Stellar Flooring. Milo is responsive and easy to work with. We…read morehad trouble finding the right fit for our project when contacting other flooring companies, but as soon as we consulted with Milo, we knew that we had found the right person. We really appreciated his can-do attitude and solution-oriented approach.

We had a Wonderful experience with them and our home came out Beautifully!…read moreI highly recommend them for prices and service. Berenisse was very helpful with helping us choose.

I would like to thank The Wholesale House for finding some transition strips for some flooring I…read morepurchased 8 years ago! Berenisse went the extra mile for me and found what I needed at no charge. They are really a top notch company. I have purchased from them a number of times and always got great products and service at a great price.