Always a fan favorite in our family. No Chewing Allowed is one of those once-a-year traditions where I happily accept that I'm paying way too much... because it makes everyone so happy ! You have to get an assortment of the chocolates--there's something for everyone, and they always feel special and indulgent. It's become part of the fun to bring them home and let everyone pick their favorites. I suggest the following - bring your own tote so you don't have to pay for a bag (and you'll save a little paper, too). Pricey, yes--but for us, totally worth it once a year. read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

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Yum, yum french truffle chocolates! During our visit at One Times Square, during the Holidays we happened to stumble upon pop up stores of goodies, ,Holiday trinkets & more treats and NCA was the best find of our trip! It was so interestingly simple yet full of flavors. I wanted more, more, more, as Billy Idol would! It melts in your mouth like a delicate of decadence and wakes up every corner of your palette being! A true testament of a treat! Yum! read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

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I had seen a lot of recommendations to check out no chewing allowed, as people were saying time and time again they have the best hot chocolate, and I have to agree!! The truffles are great too! My favorite is the pistachio, followed by the raspberry! This will help you practice self control, as the main rule with the truffles is NO CHEWING ALLOWED! read more

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The name is terrible... I just have to say that, and I thought that from the second, I walked in to the little kiosk in Bryant Park . However ... that being said... The chocolate is delicious. It does melt in your mouth. You do have to hold it and not chew. There is so much delicious chocolate flavor. They're expensive but I don't care I bought 30 of them read more

No Chewing Allowed - So many delicious flavors you have to try - Chocolatiers & Shops Near Me - New York, New York

We stopped by the No Chewing Allowed popup store in Bryant park! It was such a cute store and the truffles definitely didn't need to be chewed! They melted right in your mouth! I'd suggest stopping but this location as this can be a great location for gifts or to sample for different sweet treats! The employees were very responsive! read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

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They used to have several locations in the city but only see them now in Holiday Market in Bryant Park (maybe one other location) other than ordering online. Good variety and makes good gift. Not cheap but they are good truffles by those who have tried and I have bought enough as gifts - the original, the variety box and some of the new flavors. Everyone enjoyed them all. Even though it gets crowded, the check out lines goes fast. Check it out during the holiday season as it comes around fast! Curious to see what new flavors are in store for this year. read more

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No Chewing Allowed is one of the viral hot chocolates you hear all about online so we had to stop by when visiting the Bryant Park holiday market. Funny enough, we didn't even get to try the hot chocolate there. We walked into the No Chewing Allowed stall at the market, and it was actually pretty big in comparison to the other ones. We fell in line that wrapped around the inside and kept choosing some truffles to try and take home as we kept going towards the front of the line. We even got a tin of the hot chocolate since I have a tradition to drink some and look at lights around our neighborhood back in Florida. I ended up with a bag of assorted truffles and a tin of hot chocolate. When we got to the front of the line to pay, we wanted to get hot chocolate but they said they were still making a new batch and the line for just hot chocolate was actually a different line so we opted to not get it. I got to try one of the truffles while there and OMG, one of the best I've ever had. They are now one of my top chocolates of all time. And there is good reason to have the name "No Chewing Allowed" since these chocolate require little to no chewing to enjoy. They truly melt in your mouth and the only time you chew is to enjoy some little bits if the truffle has some, such as the pistachio flavor or the toffee flavor that have bits in them. I regret not buying more while I was in New York but trust me when I say I've contemplated buying them online. Definitely a must visit stall at the holiday markets in NYC, especially if you're a chocolate lover. read more

The lines are low to buy some hot chocolate, but there's a reason. It's a 10 out of 10. Great stop Bryant Park. Beautiful set up during holidays read more

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Have been coming for a few years to the pop up at winter village Always get a few assorted truffles but the original remains my favorite Their prices have gone up in the last few - but great chocolate and great for gifting. They always have samples and their hot chocolate is great but may have gotten more diluted over the years... Must visit :) read more

The holiday market is a zoo to say the least. About a 15 minute wait in line. There is a dedicated hot chocolate line, it moves fast though. One size for $8 It's small but so decadent, my boyfriend and I could've shared. I really enjoyed it, and think it's completely worth it. My boyfriend thought it was just ok It's not the run of the mill Swiss miss or regular powdery hot chocolate. It's very chocolaty, thick and smooth. read more

No Chewing Allowed - Hot chocolate - Chocolatiers & Shops Near Me - New York, New York

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Rich chocolate Unfortunately we didn't get a chance to try the hot chocolate before we left but the chocolate was delicious! It was so rich, creamy, and rich hense the "no chewing allowed." So good!! Do prepare your pocket to spend some money here. read more

When the locals direct you to places you go, and this was on top of New York to try list. I stood in a long line, but it went pretty fast. The line is for a cup of hot chocolate, one Suze one flavor only, which was very rich and perfectly sized for drinking on a chilly NY evening. I found out later that the store part sells truffles (which are in the hot chocolate). Definitely see why people say it's a tradition to go here and have no chewing allowed's, hot chocolate every year read more

No Chewing Allowed - Instagramers say..Best Hot Chocolate around! - Chocolatiers & Shops Near Me - New York, New York

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I mean as far as hot chocolate goes... this is fantastic!! It tastes like what I feel like sticking my head under a chocolate fountain would be like. I was originally apprehensive because the cup was smaller, but it was the perfect amount. It was so good I went back and bought the materials to make it myself. Definitely go!! Also, in Bryant Park, the line goes quicker than it seems. read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

Wow wow wow! Their truffles are so heavenly and every time I visit, I have to get more than just 1 bag. I love coming here!

I purchased a few boxes of truffles and a can of hot chocolate at the Bryant Park holiday pop-up. The truffles truly are melt away in your mouth, very decadent! The young lady who rung up my order was very pleasant. The store was very crowded and I'm sure with the abundance of people continuously in and out of the shop it can be very stressful for the employees - but they were all wonderful on Dec 11, 2025 during my visit. Great service, great products! read more

I read online that among the dozens of hot chocolate purveyors at Bryan Park's Winter Village, No Chewing Allowed is considered to be the best. Curious to try it for myself, I waited in a long line (it seemed like everyone else had read the same blog post). When I got to the front of the line, I saw what the commotion was about - each cup includes an entire chocolate truffle submerged in molten milk chocolate. A small cup (approximately 8 oz.) cost around $7. The consistency reminded me of European sipping chocolate, but the flavor was sweeter and milder (AKA more "kid friendly"). My brother, who usually isn't a fan of hot chocolate, proclaimed it was the "best hot chocolate he had ever tasted." While I prefer my hot chocolate more on the bittersweet side, I can see why No Chewing Allowed's hot chocolate has become a fan favorite and synonymous with the holiday season. read more

No Chewing Allowed - Hot chocolate - Chocolatiers & Shops Near Me - New York, New York

Just got a hot chocolate and it was so good. Pretty small for the price, but the quality and flavor were excellent. There was a bit of a line but it moved quickly. I love the truffles here as well! read more

I died and went to flavor heaven. The hot chocolate is made with a whole added truffle to the hot Coca. I gladly burnt the top of my mouth multiple times in order to taste it over and over. I wished I had a spoon or stick to stir up the gooey chocolate on the bottom before I emptied the cup. Well worth the $7 I also bought some truffles individually wrapped to go. The PISTACHIO has real flavor that I could actually taste, probably the first time that I could taste a flavor so prominent that I could tell you what it was blindfolded. The other flavors are great too, wasn't brave enough to get the popcorn one. Definitely will order these truffles whenever I need a chocolate fix. read more

No Chewing Allowed - The line November 30th 2023 - Chocolatiers & Shops Near Me - New York, New York

Visited No Chewing Allowed at Christmas Village. There was a long line for hot chocolate but it was worth it! The hot chocolate was super rich. It was a little sweeter than I prefer but you could really taste the quality of the chocolate. Before pouring the hot chocolate in your cup they drop one of their truffles to further intensify the chocolatey flavor. Perfect for a chilly winter night! Speaking of the truffles...they pretty much melt in your mouth. They hand out free samples inside and tell you "no chewing allowed". They are rich without being overly sweet and the texture is unlike your normal truffles with a hard outer shell. I brought home a variety of flavors to try and I would say the pistachio was my favorite. read more

No Chewing Allowed - Hot chocolate - Chocolatiers & Shops Near Me - New York, New York

The line moves pretty quickly at this place. The chocolate tastes dense and is quite good. Expensive but reasonably priced for the area.

If you want to find the best hot chocolate, this is the place. Every year I try to attend the Bryant park holiday markets and this is always my favorite spot. Turns out everyone else knows too now! The line was out and around the shop this year! I'm glad everyone is starting to know about them! The chocolate itself really does melt in your mouth. My favorites have to be the original and pistachio. I always buy a bunch to give out to friends and have at home. There is not one person I know that doesn't enjoy it as much as I do! read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

A delicious cup of hot chocolate. Saw a long line for this and assumed it was worth the wait. It definitely was! Smooth, rich and delicious. Perfect for a cold day! The line was definitely long and seemed to move pretty slow. There was also no sign for how much a cup cost so that was a bit strange too. Still a great cup of hot chocolate. read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

They are one of the most wonderfully rich, creamy, silky smooth hot chocolates without it being too sweet or cloying. They add a truffle to their hot chocolate that slowly melts from the heat of the hot chocolate. It is expensive for the portion, but absolutely delicious and well worth it as an occasional treat! read more

The best chocolates ever! Great service, too! Have been a customer for more than 8 yrs - and have made many people happy by gifting these delicious treats! read more

5+ stars for the Classic FrenchTruffle- out of this world. Original all around- the concept "No Chewing Allowed!" means just let it melt in your mouth, the Signature Tin is really cute and unique- makes for a great gift, costs $27.95 comes with 27 Truffles not individually wrapped but you can purchase them as such for $1.30 each in a variety I flavors. I don't venture from the Classic - it's so perfect, I don't have to :) read more

My favorite hot cocoa!! We come here every holiday season - for the shops, holiday atmosphere and delicious hot cocoa. Nothing watery or plain about this. Love the extra truffle they drop in for richness. Worth every penny. read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

The absolute BEST. Wasn't even a chocolate fan till finding them 10 years ago. Gave it to my dying grandmother for her last Christmas. She told me she was so happy she got to have "the best chocolate ever in her life" before she left us.. She always shares but she didn't share this time..thank goodness.. Lovely owner as well.. And the employees as well. Just the best read more

No Chewing Allowed - Bryant Park Tree - Chocolatiers & Shops Near Me - New York, New York

Must try this if you are a fan of hot chocolate! Stay and wait for the line! Ask for a sample of the mini truffle! We arrived around lunch time during holiday time, and the wait was 5 minutes to order and another 5 minutes to wait for the drinks. We also ordered the fine truffle chocolate box. There are about 3 different box sizes for their original, and there is 1 variety box with 4 flavors. read more

No Chewing Allowed - Ordering Area - Chocolatiers & Shops Near Me - New York, New York

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Came upon the booth while in Bryant park. The original truffle is incredible and true to their name does not require or warrant any chewing whatsoever. It's rich, flavorful,smooth and melts in your mouth. Also got the hot chocolate and was very very happy with it. It comes in a single size and one type and it definitely a must try! They don't have a retail location and only have the pop up booths during holidays but they ship throughout the year. read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

Their hot chocolate is by far the best I've had in the city. The drink came out super quick at the Bryant st market!

Expensive for a small cup of hot chocolate but it's very rich and good. Definitely worth to get at the holiday market each year.

I met them at the holiday market in Bryant park and the chocolate truffles are delicious! They are very close to the ones from WOW Chocolao! (www.wowchocolao.com) but i love them both! I would def order again read more

Hot chocolate that is just-okay to me. And quite pricey ... Line moves fast and can be a fun holiday treat.

I'm so happy I ran into this little pop-up shop at Bryant Park. Hands down, the best hot chocolate i've ever had. :) So chocolatey & creamy! read more

No Chewing Allowed - Chocolatiers & Shops Near Me - New York, New York

As I was walking around Byrant Park checking out the holiday pop-up stores, only one store had a long line. Being the nosy parker that I am and fully motivated by FOMO, I stopped by to check out what the hullaballoo was about. Turns out they were all waiting for hot chocolate. I just had to join the line and was happy to get the yummy rich hot chocolate which was greatly appreciated on a chilly evening. read more

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You can't miss this store! There are two sides of the store. One crazy lineup for hot chocolate and another section just to buy their chocolate truffles. I didn't want to want in line so I decided to go in the store to buy some chocolates to take home! I decided to opt-in for their grab your own flavour which cost 1.25 USD if you buy more than 10 truffles. There were many flavours to choose from: orange, raspberry, pistascio, regular, popcorn, and hazelnut. The packaging of each chocolate is so cute and the truffles tasted delicious The pistascio is probably my favourite! If I do come back to NY I'm definitely coming back for a visit! :) read more

No Chewing Allowed - Cute packaging - Chocolatiers & Shops Near Me - New York, New York

Hot chocolate is a must for the holiday market! This place is always my go-to spot just because I know for sure that they don't make it with Swiss miss lol For each hot chocolate, they always drop a truffle in it! Rich, creamy, and chocolaty! And most importantly, not too sweet for my Asian palate haha Sadly, it's getting more and more expensive every year--it's 6.5 for each hot chocolate now. Even if you're not planning to get a hot chocolate, at least drop by for their free truffle sample! read more

No Chewing Allowed - Hot chocolate - Chocolatiers & Shops Near Me - New York, New York

Hot chocolate is one of a kind; you won't find another cup like this anywhere in the city. I paid $8 for it and I'd do it again tomorrow. The chocolate is so decadent and the perfect level of sweet, my friends tried a sip of mine and had to get their own cup asap. We waited max of 2-3 mins before getting our cup, just in and out! 10/10 read more

Omg! If I could give this chocolate a million stars I would. I know good quality chocolate, and this is forsure it. I found this place in Bryant park (during the holidays, not sure where else it is year round) and the sample guy hooked me. As soon as I put the chocolate in my mouth, it melted. (It's literally no chewing allowed, not that you even need to)! It is very rich and silky, and you can taste pure delicious chocolate. They have a variety of flavors, but the classic chocolate is the best. They also make fresh hot chocolate by dropping the chocolate straight in the cup, made to order. The price is so worth it. The only small issue I had was the cashier misinformed me on the shipping, but maybe he didn't know. I asked him if they ship to California because I was just in New York for a few weeks for Christmas. He said they don't ship, so I stocked up on a few boxes. I was really ready to get rid of some clothes to take the chocolate home that's how good it is. I looked online later and saw they do ship to CA which was a little annoying but that's okay. read more

No Chewing Allowed - a person reading a book - Chocolatiers & Shops Near Me - New York, New York

Waste of money and time, stood in line for about 40 minutes. The employee was really rude, did not fill our cup completely even though they were already small, did not feel any truffles in my hot chocolate as mentioned. read more