Honest and easy to deal with--great service and prices. People u can negotiate with and listen to the customer I've bought two Subarus from them read more

I bought a Subaru from them and the tires leaked air from the beginning. Brought it back in twice for service and they couldn't find an issue. Tires continued leaking. I had to bring it to the Wakefield Subaru dealership and they could find tell right away that all the stems needed replacement. Seems like North Reading service department is incompetent and weren't willing to fix an issue that they had to cover costs for. Unfortunately, I was charged in Wakefield for something North Reading should have fixed for free. Very disappointing and will never use North Reading Subaru again. read more

I can't say enough great things about North Reading Subaru, which I believe remains amongst the few family owned and operated car dealerships in the area. Take one look at all of the Yelp reviews for Subaru dealerships in the Boston area, and you will quickly discover that North Reading Subaru is the highest rated Subaru dealership in eastern Massachusetts. I attribute that to North Reading Subaru being family owned and operated, to having great employees, great business values and business practices, and to North Reading Subaru making their customers, their #1 priority. Our experience with North Reading Subaru's service and sales department is amongst the best of all of the places and industries where we do business. In my opinion, several factors set North Reading Subaru apart from all others, first being their commitment to excellence, honest business practices, and making their customer, their #1 priority. I am confident that we are treated like all other customers, by North Reading Subaru, like they value us as customers, and value our business. Where do you find those corporate values, today, other than at North Reading Subaru. read more

I was in a car accident and my car was totaled. I needed to get a new car and when someone knows you are need you are at their mercy. I checked the website and found 2 that I was interested in. Brian T at North Reading Subaru took me for the test rides with no pressure and with sincerity to help and didn't use phrases like " This price is only good for today" or " We need a deposit to hold it for you". He simply said think about it and let me know which one you would like if you decide to purchase. I have bought many cars in the past and this was by far my best experience with a dealership. I highly recommend North Reading Subaru and if a friend or family member need a car I will be bringing them to Brian. I love my 2022 Outback and hope to have it for many years to come! Jeff H read more

I had my routine service here and had a great experience. Very nice staff and good waiting area.

I had a very frustrating experience purchasing a car at this dealership. I hope this experience can help others. I purchased a 2022 Subaru Forester with about 23,000 miles and traded in a 2015 Forester with about 68,000 miles. One concern is an issue with tires. I asked the salesperson how much life was left in the tires and he said about 20,000 miles. Upon picking up the car he told me they put 1 new tire on the back. I didn't think much of it and left. A week later I took the car into my Subaru mechanic to check out a few things (noisy brakes, car turning off). He told me the back tire that hadn't been changed was bald on the inside and shouldn't have passed inspection. They also hadn't aligned the tires. The 2 front tires have about 8,000 miles left (not 20,000). To their credit, North Reading Subaru gave me 1 new tire, aligned them, and put in a new battery (to correct the issue with it turning off) for free. It felt a little dishonest that they put one new back tire on the back but just flipped the other. Also surprised they sold me a car with misaligned tires. I also had to take time off work to get it sorted out, which is a hassle. The second issue is financing. I was told the tire package was discounted from $1,200 to less than $400. Sounded like a great deal. When I went to sign the financing paperwork, the full amount was on there. The employee explained that they get a cut from the bank every month so that cut would actually come back to me in some magic they work on the interest rate. I didn't fully understand but signed it. After thinking about it further I asked if I refinance I'll end up paying the full amount and he said that's correct. I plan on refinancing and found the whole thing to be strange, so I asked him to cancel. He said he did, but 2 months later the $1,200 is still on my loan! So I'm paying interest on something I didn't receive. I also already found a better rate and want to refinance but I'm stuck until the amount comes off. I wish they would do more to get the bank to correct the issue. My last word of advice is stick to your guns about trade in value. I knew my car was worth more than what I traded it in for and that's on me. They really lowballed on the first offer and came up by $1,000. I took it because it was easiest, but had an offer from 2 other places for more. Given everything I know now, I wish I had tried to get more. Again, that's on me, but if you're trading in a car, don't be afraid to ask for what you think it's truly worth. I hope this review helps others. The 2 stars are for the service department, who were excellent. read more

We worked with Julie Andrews. Great communication throughout the process. We got an off lease Forester. Julie sat with my wife for an hour as they went through all the controls. She even went to get a USB cable and set up the iPhone, personalized the settings and sent us off listening to our book with the screen navigating home. ​​​ read more

We have purchased two outbacks, a 2019 and a 2021 from North Reading Subaru. Our salesperson Julie Andrews was fantastic and honest. She went beyond any other cars salesman I have ever dealt with to make sure we were happy with out purchase. Even going down to the service area to let them know we were an important customer when we bring our cars in for service. And on the service end, Michael Chase is top notch and honest, working to make sure we were well taken care of getting us the best service deals possible. I would highly recommend this dealership. They run a very professional, clean and efficient operation. read more

I've been a happy & satisfied customer with N. Reading Subaru over 5+ years. Ryan & team have taken excellent care of my family vehicle. Scheduling appointments is easy and there has never been a scheduling screw-up. I've chose to wait at the dealership in most cases, and they have always under-promised and over-delivered. Coming here, I have felt safe that my family car is well-maintained and provides us with protection for the craziness on New England roads. Hands-down best Subaru dealer in the Boston area! read more

I just bought a new car from here and the entire process was beyond smooth. No games, no nonsense. After a less than stellar experience at Ira, I drove straight here and met with Isabel. I had to special order my car and was kept in the loop the whole time. I've also used the service department here as well and had the same experience. Mike Chase is great to deal with. read more

North Reading Subaru - Car Dealers Near Me - North Reading, Massachusetts

I purchased 3 new cars at Subaru in North Reading Subaru. I had a problem with the battery with a faulty cell. My car has a little over 12,000 miles on this new battery that came with the car. It is one month out of warranty. I had purchased a 7 year warranty but it doesn't cover batteries, just the more expensive parts. Subaru gave me a new battery! The have great customer service! I would not buy a car anywhere else. Salespeople are all super helpful! read more

Fantastic dealership from sales to service. I've been so pleased with North Reading Subaru since leasing from them back in 2019. Mark in the service department is always so nice and helpful. Subaru's are great cars and North Reading Subaru represents the brand very well. read more

I absolutely LOVE north reading Subaru. I live in Cambridge and I come here each time to get my car serviced. Mark and Michael in the service department are amazing people. So kind. So helpful. Really different than any other service and dealership experience I've ever had. They are awesome! I came in today (on the wrong date by accident) and they were so accommodating and were able to squeeze me in to get the services I needed. I sit here enjoying the complimentary coffee and internet (they also have work spaces and quiet corners if you need to take a work call) Also, Paul in Sales is super cool and knowledgeable. We spoke for a while about sales and subarus. Talking about different models and about how this dealership is family owned which makes all this difference. I love this place. So grateful I found it!! read more

See all

I have been using Melkonian Subaru for 9 years 2 Subaru's. I trust them 100% with my car. Always very reasonable. They have loaner cars. Etc. family run business read more

I am from out of state (Maine) and found North Reading Subaru while searching for a 2023 Crosstrek. Due to lack of inventory in Maine, I went on the internet searching. Well, I found one at North Reading. After calling and talking with one of the sales reps, Julie Andrews, I knew we were headed for a great experience. Julie did an amazing job working with me on my trade which was coming off lease. From there she coordinated all of the details with her GM and Finance team to finalize everything. Julie is an amazing person. Because we were out of state, she even met us halfway between Maine and Mass. to deliver the car and take the trade. North Reading Subaru gives you a small town feeling and personality that is missing in dealerships today. Again, Julie was a such a pleasure to work with and I would recommend North Reading Subaru to anyone! read more

Used to go here for service regularly. I recently had some issues with my air conditioning, and brought it into North Reading Subaru to get it checked out. They did an AC recharge for ~$160 and installed a dye pack to diagnose other problems. The recharge didn't solve the problem, and so I brought it back, at which point they told me the dye indicated a leak in the condenser which would need to be replaced for over $800. Luckily, I didn't do the work there, and 6 months later brought it into Direct Tire. After working on the car, DT told me that not only was the condenser fine, but that there was absolutely no trace of dye in the system (apparently pretty hard to get rid of). Needless to say I found this pretty shocking (dishonest, deceptive... feel free to add your adjectives), and won't ever be returning to North Reading Subaru. read more

I haven't purchased a car from them because I usually buy used and am specific about the car, but I certainly wouldn't be against if it the right pre-owned vehicle came along. So this review is only for their service center. I have a job that puts me on the road for 25-30k miles a year, so service is a #1 priority for me and my Legacy. I used to have a private mechanic who did work on foreign vehicles until I realized the problems I brought to him weren't being fully resolved, so I stopped going there and wanted to find someone more reputable. Enter NR Subaru! Everyone I've dealt with has told me straight up the issues, how long it will take to resolve, stayed in line with the quotes, etc. I was also offered a nice Subaru rental for a job that was going to take more than a day (a $2000 repair job but wasn't told it may be half that up front, they were honest the whole time). Trust is everyone's biggest concern when it comes to getting maintenance done on a vehicle and I've experienced no lack thereof with this wonderful outfit. Silly extra little things, but I love the freebies they offer while you wait, including a soda fountain machine and granola bars. I believe they also have free wifi in the waiting area. It's just these little attentions to detail that make your experience that much more pleasant for something you rarely think will be "pleasurable" at all. I was reminded to write this review because I went looking for their phone number. They are so busy and popular at the service center, I am not able to book an appointment until three weeks out, boo. :( I had to sign up with a nearby competitor and I'm crossing my fingers that my experience with them is just as good as NR has been. read more

I cannot say enough about this dealership. I just finished buying my second car here and I know I won't go anywhere else. They are so amazingly professional and helpful and always give me a great deal. I highly recommend North Reading Subaru!! read more

North Reading Subaru - WRX - Car Dealers Near Me - North Reading, Massachusetts

The service department at North Reading Subaru came through for me, talking, emailing info, pictures, videos to insurance and then Subaru itself to invoke my extended warranty. Good dealership. read more

This my third lease at North Reading Subaru. This dealership did a great job for me when I needed a car to replace my 2007 forester. Julie Andrews is an amazing saleswoman. She took time to answer a lot of my questions. Overall, I had a very pleasant experience with this dealerhip, and would recommend it for anyone who is looking for a new lease. read more

Been doing business with these folks since 2015 and will likely continue to do so for the foreseeable future. From helpful, non-pushy sales staff to knowledgeable, friendly services advisers and technicians, they seem to get it right on all fronts. I always feel welcome here and have had nothing but positive experiences in all departments - sales, service, and parts. Too many folks to mention them all by name, but we worked with Sarah Baker-Siroty in Sales who was diligent, thoughtful, and dependable. We've sent other family and friends here who have been similarly pleased. What's not to like? read more

We've been taking our car here for a few years. They've always treated me/us extremely well -- from selling us some gently used cars to the service (which, being Subarus, isn't that often). But their recent service to us has been so above-and-beyond that it requires me to share. My son and I are about to leave on a road trip to move him to LA. We brought the car in to them about a month ago for a stem-to-stern look, oil change, etc. They honored a coupon which I hadn't brought with me (it was still on my fridge), and we had great confidence. And we knew they were starting to get really busy again -- we had to wait a couple of weeks for an appointment. So we were supposed to leave Sunday. Thursday night at 1:30a, my son calls to say that multiple check engine lights are on, flashing, etc. We were able to get the car back here safely, and bright it in Friday morning. Despite their hugely busy schedule, they were able to diagnose the car and ordered the part for us (harness for the transmission), AND will have us back on the road on Thursday -- a delay of just a few days. Which, overall, is really amazing. We are so grateful to Mike and his team for taking such great care of us. Thank you!!! read more

purchased a 2020 Outback, Julie was our sales person everything went great from the moment we walked in the door all the way to the pick up of the new car. The whole staff at North Reading Subaru was awesome. I-highly recommend them.. read more

Had a great experience here with Julie! Friendly helpful and created an atmosphere unlike your regular dealership. No one was too pushy or pressure-e Thanks Julie! read more

I just bought a 2021 Subaru Crosstrek and North Reading Subaru made it the best car-buying experience I ever had. This place is a bit small and it's perfect! Like a family working there, it was a very low-key, laid-back vibe. Zero sales pressure. Super nice people. Gene D'Alessandro, my sales consultant is one of the most genuinely nice guys ever. And I mean actually nice, not the conceded fake niceness that I've found at other places. And Stephen Bova, the finance guy, was awesome too! Just a super-nice group of people, with good inventory, and I got the exact vehicle I wanted at an GREAT deal! So happy I went here. Tip: Lots of parking in the back, go down the side road and round back. read more

This is a review of the service department. I came in for a simple oil change and Mike greeted me and checked me in. A very pleasant experience. There were separate work stations that were very clean and convenient. I was in and out in no time. I had some questions about regular maintenance and my lease and they were able to answer my questions. Night and day as far as a terrible experience I had at another Subaru service department. I would definitely recommend this location. read more

I have had a good experience in past, but service Dept was totally dishonest today and has lost my business permanently. I took my outback in due to an overheating issue and airbag light going on, and they stated there is a $125 diagnostic fee. I asked if that fee could be applied to any repairs that are needed and they said yes. They reported no coolant leaks but that a prior repair shop put in the wrong type of coolant. They wanted another $129 to do a coolant flush and also $240 to replace the airbag circuit board. When I asked about applying the $125 diagnostic fee to those items they said "oh no, the diagnostic was only for the overheating issue and a coolant flush is not a repair". They will not apply it to ant repair of the airbag indicator. Seems quite dishonest to say one thing and do another. These tactics are not cool. read more

Over the summer, my seven year old Subaru Outback started to make a squeaking sound that, over the course of weeks, started to become more frequent. I took it to a local independent mechanic who thought the issue was that my transmission was failing. Apparently, there was a known issue with this model. Upon his recommendation, I took the car to the Subaru dealership I purchased it from(Subaru of Wakefield). Despite playing a recording of the sound and taking them for a test drive, they gave me the runaround saying there was nothing wrong with the transmission. (I had recently surpassed the 100,000 warranty mile marker and perhaps didn't want to have to cover such a large expense.) After that negative experience and their $99 diagnostic fee, I decided to try my luck with another dealership. After checking Yelp, I made an appointment with North Reading Subaru. I brought the car in and played my recording of the squeaking sound for the service advisor, Michael Chase. He listened to it along with the shop foreman and they both identified the sound as "CVT Slippage" aka the transmission was failing. They sent me on a test drive with a mechanic who plugged a laptop into the system while driving to confirm the issue. Once this information was compiled, I was able to call Subaru of North America and they ultimately covered the transmission replacement 100%. I brought the car in a couple of weeks later. North Reading Subaru offered me a loaner car without me having to ask. The transmission was replaced and a few other issues fixed within three days. I couldn't be happier with the level of service and professionalism exhibited by the folks at North Reading Subaru. After my experience at Subaru of Wakefield, I was not sure I would ever buy a Subaru again. But now I will, only through North Reading Subaru. read more

Recently had a recall repair here at NR Subaru. Easy to schedule, nice person on the phone, even nicer people when arriving at the service dept and they were done ahead of schedule. Thanks NR Subaru - keep up the great work! Definitely plan on coming back here for any future repairs/purchases!! read more

Michael Chase is awesome. The Service team is honest, fast, and NICE. I take my car here for everything. A few times they have told me that things don't need replacing yet, so I really trust them. However, I do miss the ice cream sandwiches in the waiting room (on hold due to COVID). Thank you for 10 years of outstanding service. read more

Sarah Baker-Siroty was EXCELLENT! This was the best car buying experience I have ever had. They were accommodating to my schedule, kind, and made sure the car was in perfect condition. I 100% would recommend Sarah and North Reading Subaru to anyone looking to buy a car. read more

North Reading Subaru - Car Dealers Near Me - North Reading, Massachusetts

Song remains the same. Went in for recall and was told during "inspection" both rear side marker bulbs were out. Actually written on sales slip. I can change bulbs. Took off taillight assembly. This model doesn't have separate side marker bulbs. Really guys? read more

Although I bought my car at Ira in Danvers, this North Reading locations service department has won me over. They are great; much better than Ira. Had I know, I would have just bought my car in Mortg Reading, even if slightly higher in price. Next Subaru for me will buy here. read more

Michael Chase from service department did an outstanding job and took care of couple of issues that my vehicle had. Thank you Mike! read more

After inquiring about a certain vehicle I was told that they do not have that specific model on site. They offered to bring a car in, however I was required to purchase the vehicle first without being able to see or test drive the vehicle. After being given the amazing opportunity to purchase blindly, I might be able to test drive the car in around 5-9 weeks (as the owner). Informed the dealership that I would source the car at an alternative dealer and since then I have been harassed daily on email by the sales people. More than one once I have asked for contact to cease, yet the sales people continue to hassle beyond the point of being reasonable. read more

Another great experience at North Reading Subaru. Jon Walker is a great salesperson- he makes you feel like you are one of his friends, not just a $. If you are looking for a no pressure and pleasant (as pleasant as car buying can be) experience I would look no further. This is my second Forester I have leased and couldn't be more pleased. read more

This updated review does not reflect a negative sales experience, but is merely an update based on my experience with the service department. Their service department is understaffed and from what I have heard, a revolving door. I had an issue with my brand new car and brought it to them a dozen times to have it looked at and/or taken care of. Not only did the issue not get resolved, they damaged my car in several areas while they had it in their shop. The sales experience I had at North Reading Subaru was fantastic, but the service experience was miserable. Thankfully, the issue was eventually rectified by Subaru of America. read more

Absolutely, without question the best dealership experience to date. Dave (sales) and Steve (finance) were super friendly, professional, and kept all promises they made. It's a relief to buy a car and feel good when you're driving away! If you need a Subaru please see these guys. Another dealer may be $100 cheaper but these folks will be there when you need them. Another great Melkonian dealership!!!!! read more

My wife and I had a wonderful car buying experience at Northern Reading Subaru. Sarah Baker-Siroty came highly recommended from a friend and for good reason. She was so friendly and helped us find the exact vehicle we wanted at a great price. We shopped around extensively and but felt most comfortable with their team. Would recommend North Reading Subaru to anyone looking to buy a vehicle. Great experience!!! read more

Hallelujah! Thank to to NRS and Jon Walker for their help yesterday. After having our car buying souls deflated by Ira in Danvers we went to NRS. They were able to assist us right away. They were honest, down-to-earth, and fair. We have an excellent agreement on a beautiful new vehicle that we will be picking up this week. Go. Return. Tell your friends. read more