Thankfully the negative reviews here are about the Sea Isle city location, but I am reviewing the…read more96th St location in Stone Harbor that opened in June of this year. It opened in the space of a store carrying mostly beach wear that I used to frequent because everything was on sale after Labor Day. But with that store gone, I wandered into Bird Cage. I really liked what I saw. There was an adorable pink shirt hanging on the door that I fell in love with and my mom bought for me while I was in the dressing room. While I was wandering around I saw some cute beach wear, some fun and funky items especially for young and hip college age women who love to look California cool and different and have the body to do it. The prices were moderate. There was a small sale rack in the back but other than that everything was full price. The afore mentioned shirt was $36, and a pair of tie die lace trimmed casual pull on pants with gold accents was $59. The pants were too long for me, but not getting them out of my mind I returned the next day and took the plunge. The same employee/manager was there both days and I found her very pleasant and helpful. She suggested a pair of pants for me that turned out to be a perfect fit, but not enough to take my mind off those funky cool pants I eventually purchased. I read the comments here about the other location and of course I am concerned about the quality of the items I purchased. I will come back to this review and update, because it will break my heart if I have fallen in love with some cheap Family Dollar quality clothes. For now, my experience with the Stone Harbor location is the employee was very nice and helpful, the clothes were really cute, fun and affordable, at least as boutique beach togs go. I hope they find success in Stone Harbor and move away from the negativity brought by the Sea Isle location and the clothing quality or lack of that some have had to deal with.

My friends and I entered the store today, we were followed the entire time by rude and obnoxious…read moreworkers. My friend was accused of "concealing" jewelry (she never left the store) and the rest of our friends weren't allowed to leave according to a staff member. This was absolutely ridiculous and unprofessional. The manager called the cops, creating a large scene just because of a "suspicion." The staff showed us footage trying to create stories of things that clearly weren't happening in the footage. Never will be returning.

Cece's Boutique was amazing. The service was fantastic, a lovely women gave me a free pair of…read moreearrings when my card declined which was just the nicest thing ever. They had the most beautiful dresses, earrings, bags and other pieces of clothing in there so you can definitely find something for you. The woman running the store was the nicest human being and was so helpful for finding things. This place is my new favorite place to shop when in SIC. You really cannot get a better, more genuine experience somewhere else.

Hands down the best women's shopping in SIC. Super cute outfits and jewelry that are very well…read morepriced!! I love going every weekend just to see what new fun things they have to wear out that night. And I LOVE the Yeti selection as well. Bought a cooler and tumbler so far. The owners are absolutely fabulous!! Sooooo sweet. They def deserve the local support.

My 17yr old daughter loves this boutique which is located in Avalon, NJ. Some items are priced high…read morebut most of the clothing prices are reasonable for Nj. The staff is friendly & helpful. Don't get me wrong this is not just a teenager clothing store. They carry items for all ages. Their clothing is unique & fun. We highly recommend visiting this store when at the South NJ shore.

This store is lovely! It's funny because based on the name I didn't think it would be somewhere I'd…read morelike to shop, but they have so much cute stuff! From unique cookbooks, to adorable kids clothes, and pretty Womens clothes; there is a variety to keep you occupied while browsing. Great spot for gifts, too! Open year round which is awesome.

Great place to shop and get some cool shades. You gotta come by this place and they give a military…read morediscount! Support your local business board

My sister was in dire need of having her new Ray Bans adjusted and the nicest employee fixed her…read moreglasses that were bought for a hefty price. Best service today and I'll be recommending this shop to all friends and family down at the beach! Thanks so much !

Our annual family vacation ALWAYS includes at least one visit to Groovy Girlz. Whether we stay in…read moreSea Isle, Cape May or Wildwood, Tuesday is always GG day! simply put, if you can't find an armful of must-haves there, it doesn't exist. The owner and her staff couldn't be more friendly and helpful and she is as enthusiastic about her stock as are the customers. My 23 year old never leaves empty handed, my 4 and 6 year old granddaughters get great and out of the ordinary gifts, and even an older lady such as myself can find just that right item to make me smile until the next summer.

Shopping for a prom dress here was the best experience!…read moreColleen was knowledgeable and super helpful. She immediately put my daughter at ease and found the perfect dress for her. We left with the dress, which during these low inventory times, was a huge relief. I highly recommend Groovy Girlz

We vacation every season in Sea Isle City. Touch of Class at The Spinnaker is literally the best…read morestore in town. We've purchased SIC sweatshirts for the family, jewelry, t shirts, candles, Etc. Great selection of clothing! They have a lot of other cool stuff including kids items. I also found out that they are the only store to carry the "Cats Meow" line. They are designs of all the different restaurants and businesses in and around Sea Isle City. Places like The OD, Deauville, Springfield, Marie's, Steak out and more. Family owned by really nice people. I always recommend Touch Of Class to friends and family. Stop by, you'll love it.

As a long-time vacationer at Sea Isle City, I've never come across a store where the owner and…read moreemployees genuinely care and appreciate its customers. The store features a wide range of novelty gifts, clothing, and jewelry. If you are looking for gifts, clothing, or jewelry on the Promenade, this is the place to go!

I absolutely love Tiger Lily!!! A hidden gem in Avalon. The owner is so nice and always has the…read moremost trendy items in store. The store serves all ages and clientele. I've seen tweens to grandmothers in the store and there's always something for everyone. Wether it's Miss June or Scout or Good American or Sanctuary even the brands are versatile. The owner is on point and even watches Instagram videos to show how to use the fashion tape by Kim Kardashian's line. She also explained how Good American shorts fit a more athletic frame and why they're a great buy. Lastly, she listens to her clients and they asked for more bags for weddings so she listened and bought bedazzled bags to make her clients happy. Fully stocked store which is amazing for this day in age in retail. Parking in front and parking lot on side. Very affordable prices. The pieces in the store consists of undergarments, athlesurewear, contemporary, maxi dresses, jewelry, repurposed Chanel buttons on bracelets. local Artist paintings, mason jars for mixed drinks, bags for going out, you want it, they got it. 10/10 recommend this store which is an Avalon treasure. #bergerknowsbest

Spent rainy afternoon in Avalon shopping and discovered this delightful boutique. Staff person(s)…read moreknowledgeable & friendly. Store has open door to new younger shop next door. Merchandise competitively priced and plentiful in stock. Would highly recommend!