Great surf and skate shop in pismo! Right on the main drag that leads to the pismo pier , they had…read morea great selection of clothes and hats , flip flops. I even bought a Cabellero skate board while i was browsing!! Great service and nice board shop! Thanks

Love Panchos oh so much! It's been in Pismo my entire life and it's so nostalgic that I get to…read morevisit every-time I come to my hometown again. The staff is phenomenal and always happy to help. They have the best variety of clothes for all sizes and ages, souvenirs, skate boards and beyond. The prices are more than reasonable given this prime location to the pier and tourists. Forever a Pancho's fan!

Terrible service today. The staff was chatting and cursing, among themselves in front of me. I gave…read morethem plenty of time to stop and ask if I needed any help, but they didn't. I was in at 3:20 on 7/30/26. You know.who you are

If I could give this place a 0 star review I would. I came into the store the other day trying to…read morebuy a wetsuit and Danielle was the one who was helping me at first yet she knew absolutely nothing about wetsuits. I myself have been surfing for 15yrs and had to actually teach her about the product I was trying to buy and she told me she was the assistant manager! Luckily another employee Angel stepped in and was able to find exactly what I wanted but even with that you could visibly tell the first employee was upset that he came and helped me after she did. You could feel the tension and awkwardness from her being upset and from that alone I will not be shopping at this location anymore.

Loved decor and vibe--Totally worth the walk..chill colors & designs of their products. I'd say…read moretheir products are gender neutral. Have 2 big fitting rooms. Found some Dickies pants, a t-shirt and texturizing spray smelled like the best beach scent ever!!! Their prices were reasonable for beach front. Music & staff top notch, also The coffee shop smelled amazing, but we just came from restaurant so didn't order. Next time for sure!!

This was a very cool shop. Lots of trending clothes, including beachwear. Love the vibe in here and…read morethe decorations. Don't overlook it. It's off the main road, but just a couple minutes away on your walk around. There is a cute little coffee area that we want to try out next time. I did pick up a T-shirt and a hat.

Signed my kiddo up for surf lessons, and she absolutely LOVED it! My daughter said everyone was…read morevery nice and encouraging. Definitely coming back!!

Stu and Ally are just the BEST!!! Family owned local shop…read morewith really cool stuff, Stu hooked me up today with a used board thx man!

The owner Bill was very calming and settled my nerves very nicely. This was my idea & so my hubby &…read moreI went. I soon learned ocean kayaking no bueno for me! Bill guided us and was great at instructions. He also had no problem when I said ok I'm done let's go back! He's very knowledgeable & safety was #1 which was great! thanks Bill!

Still waiting for a refund. I signed up and paid for a kayak tour using their website. Over a month…read morebefore the scheduled tour, I lost my job and had to cancel our trip. There is no easy way to cancel online, so I called them directly. The first time I called, I was told to send them an email. They had the wrong email address on their website. I finally got the correct email from them, but they never answered my email. I called again, left a message, never received a reply. The day after the scheduled "kayak tour" (which we did not take), I got an email thanking us for coming. I called and explained again, they said they'd take care of it, and they never did. I guess it's easy to take advantage of people who aren't local.

This store is not huge, but they pack a variety into every square inch. Shirts, long sleeves,…read moretanks, sweatshirts, shorts.. etc good brands well made. Plus many styles of board shorts. Loved the women's clothing. We bought both shorts & pants here. 3 Fitting rooms were good size. Prices are standard, not too high. Mostly Clean very organized It's a little tight around the fitting rooms, and some isles. However staff was friendly & helpful. Def Worth a look.

The store has a lot of really cute items that I loved, but I had a bad experience shopping there. I…read morewas shopping and looking for a sweatshirt for my mom and found one that I absolutely loved, but the blonde girl working was incredibly rude and made me walk out. I wish that I would have had a better shopping experience as there were many items I was interested in purchasing, but unfortunately I had been rubbed the wrong way.

Very cool shop that had everything I needed to setup a Roskopp 1, including rails & tail bone. They…read morehad everything I needed in stock, which is a big plus. The guys knew how to grip it and mount the rails & tail bone, just like how shops in the 80's did it. Customer service was excellent. I come up here every couple months and will be sure to stop by again. Bottom line: if you need a skateboard, go here. They'll have what you need at a fair price.

This place has been there for a long time. I was passing by and saw a cute lightweight jacket in…read morethe window. Of course, even though very warm, I had to try it on. Then I was sold, so different.. Also while there I bought one of my grandsons a tee shirt, on sale, so nice. The guy helping me was very friendly and I have to remember to come back. Prices are what is the normal these days.

Michael was great! Very helpful and went out of his way!…read more We went last week and got lots of stuff. See ya soon!

If you want some souvenirs & tchotchkes, this is your place. There is a lot to look at--clothing,…read moredecor, toys, & more randomness. The space is filled, & with other tourists it made for limited movement in spots, but it was maintained & pretty organized. We found a cute kids tee, but couldn't find the size we needed for a tank top or sweatshirt. I was able to get a staff member to help with reaching items hung high on the wall. They have different personalized name items, & I like the style & quality of the one we picked out.

Bought a shirt for 35$. Went to remove the tag and it ripped. Brought it back the next day in hopes…read moreof an exchange, they would not do anything about it. Said they would give me a discount on another 35$ shirt.. Would have liked for them to work with the costumer better and find a better solution. For that, I will not return.

Glad this place hasn't gone anywhere. Always a good selection of good surf and skate. I recently…read morehad my Olukai flip flops stolen so I decided to swing by and get some new Rainbows to replace. Staff was super friendly even with my toddler along running amok. Good selection of sandals, shorts and shirts for a toddler too! The woman behind the counter was great and offered my daughter a sticker and to clip the tag off of my new Rainbows so I could start breaking them in immediately. Prices as expected which is always nice.

The folks here were quick to respond and helped me with a great cabana set up for my family of 8 at…read moreAvila Beach. They sent a photo in the morning so I could find our setups easily at the beach. All the rental furniture was clean and in great condition. The coolers were filled with ice and the chargers for our electronics were definitely used. I don't hesitate in recommending them for your next outing at the beach.

From the owner: Skip the hassle and show up to a fully set-up beach or pool day. At SLO Perfect, we provide premium…read moreumbrella and cabana rentals across Pismo Beach, Avila Beach, and Cayucos Beach, all set up before you arrive. We also offer poolside setups and luxury float rentals for the ultimate elevated experience. Just book your spot and your shaded oasis will be ready and waiting. No hauling, no stress. Just sun, sand, and shade. When you’re done, send us a quick text and we’ll handle the cleanup. It’s that simple. Perfect for solo beachgoers, families, tourists, and groups, our luxury setups let you relax and enjoy your day without lifting a finger. What we offer • Full service umbrella and cabana rentals • Beach setups at Pismo Beach, Avila Beach, and Cayucos Beach • Poolside cabana and umbrella setups throughout SLO County • Premium pool float rentals • Set up and takedown included Book now and make your next beach or pool day the easiest one yet.