Loved decor and vibe--Totally worth the walk..chill colors & designs of their products. I'd say their products are gender neutral. Have 2 big fitting rooms. Found some Dickies pants, a t-shirt and texturizing spray smelled like the best beach scent ever!!! Their prices were reasonable for beach front. Music & staff top notch, also The coffee shop smelled amazing, but we just came from restaurant so didn't order. Next time for sure!! read more

Esteem Surf - Admiring everything in this 1/2 of the store - Outdoor Gear Near Me - Pismo Beach, California

This was a very cool shop. Lots of trending clothes, including beachwear. Love the vibe in here and the decorations. Don't overlook it. It's off the main road, but just a couple minutes away on your walk around. There is a cute little coffee area that we want to try out next time. I did pick up a T-shirt and a hat. read more

See all

Esteem is an awesome little surf shop in Pismo Beach just a few blocks from the beach. They have a wide variety of apparel, surfboards, hats, and gifts, as well an awesome coffee shop located inside of the shop with delicious coffee! The best part is the Not L.A., Not the Bay motto. Super friendly staff always willing to chat. They have some awesome shirt designs, but need to incorporate the above motto into them! Overall, a great coffee spot and surf shop! read more

See all

Located on the corner of Cypress St. and Hinds Ave. next to Hoagies and near the beach. We were walking by looking for coffee and walked in this Surf Store which also serves coffee. We ordered a couple of their 'Drip' coffee. The coffee was good, freshly brewed and super hot. Service was ok. There's a couple seats at the counter if you'd like to enjoy your coffee there, but we continued walking towards the pier. Overall, we had a good experience here. read more

See all

Put them on the map! A cute little coffee shop inside a rad surf shop. The coffee menu is unique and nothing I've ever had before. I enjoyed the smoked americano. It lived up to the show. The smoked flavor lasted start to finish. My friend enjoyed the sage latte, not too overpowering. Needless to say we will be back. read more

Made an online purchase of a t-shirt. My husband and I relocated out of state and he loved the t-shirts from here so I bought one for Father's Day gift. I don't know if they switched manufacturers for the tshirt but it was too small and I purchased the same size as usual. An esteem employee called and personally spoke to my husband and the issue was resolved. Shirts are great quality. read more

We love Esteem! We go to Pismo often and Esteem is our favorite surf shop. I got my wetsuit there years ago and we rent wetsuits for my kids every time we visit. Their selection of items, the coffee bar and the hospitality is amazing. read more

"Not LA, Not The Bay" - Crème Brûlée With a Cherry On Top (Literally) This spot brings a refreshing originality to the coffee scene. I ordered what the barista called "ridiculous," (I don't even remember the actual name) and ridiculous it was-in the best way possible. Imagine this: a cloudy, velvety drink made with perfectly sweetened cow's milk, crowned with a layer of crème brûlée and drizzled with cherry syrup finished with an actual cherry on top. The texture? Light and smooth. The flavor? Balanced not too sweet, not too strong. Heavenly. I'm not usually one for small talk, but the barista's energy was hard to ignore, in a good way. The conversation was chill, and you could tell he genuinely cared about every step of crafting the drink. That kind of passion shows, true artist. It made the experience even better. We'll be back soon! read more

Esteem Surf - Barista creating magic - Outdoor Gear Near Me - Pismo Beach, California

See all

Great espressos and cappuccinos, and friendly people. We bought our coffees and walked around town. read more

Esteem Surf - Cappuccino - Outdoor Gear Near Me - Pismo Beach, California

So good! They really know good coffee and this seams to be a local favorite! Very friendly and just the vibe!! Loved the coffee and the atmosphere Very creative creations I came back twice in one day. Brought home the beans for my espresso machine. This is not your average chain coffee, very special. I can't wait to visit PB again. Loved walking here from the hotel every morning. read more

Esteem Surf - Delish! - Outdoor Gear Near Me - Pismo Beach, California

I went for their warehouse sale. They had a large amount of items available, but only a few styles. I ended up shopping at the original store where the coffee shop is located. The sweatshirts that they had to offer were really cute! However, I thought they were overpriced. I probably would've made the purchase if it was about $20-$30 less. - There is street parking and it's not metered. You're not too far from the pier... maybe a block away. So, it's nice to park near the shop and then walk around. - The staff was really welcoming and kind. They helped me obtain the size I wanted and kept one of the items on hold for me while I made my final decision. The decor of the space is well laid out and I would recommend checking it out if you're in Pismo. read more

Esteem Surf - Outdoor Gear Near Me - Pismo Beach, California

See all

I went here with my boyfriend to grab a coffee from the small coffee bar. The owner was the one who helped us. He was very down to earth & had an awesome story. The retail store is clean and has a great selection. We got a creme brulee latte and a salted caramel latte, both with sugar torched on top! You can tell the owner truly has fun with his work & we will visit again. SLO is definitely NOT LA & NOT THE BAY - that's why we all love it so much! Great branding! read more

Esteem Surf - Creme Brulee latte, Salted Caramel Latte - Outdoor Gear Near Me - Pismo Beach, California

Coffee shop + surf shop= go They have lots of merch with Not LA Not the Bay and I felt that. So yes, bought it. Total CA feel= chill, super nice staff, friendly vibe and COFFEE. Just a block away from the beach so if you weren't sure about buying that shirt, sun glasses, sandals, more coffee, walk around the beach and come back and buy it. You need it. read more

Delicious and well made coffee! Smooth and delicious. They take their time to make each cup and ensure it's well made. The sage coffee is sooth with a slight hint of woodsy sage and honey. The smoked iced americano is a whole vibe! We love this place. The tiny coffee bar is inside the coolest surf shop. Support local small businesses! The barrista is friendly and welcoming. The Not LA Not the Bay apparel is great quality and unique! We love this place. read more

What a great store! Everyone super cool and friendly! Bought sunglasses and hats Will definitely be back when in town again read more

Popped in for a coffee here and glad we did. Friendly barista, great coffee drinks, and reasonably priced. Thank you.

My new go-to coffee spot (Cacti Coffee) when I'm in Pismo. Mocha + oatmilk, was one of the best cups of coffee I've had. The Esteem shop also had great style, with a super nice staff. read more

Esteem Surf - Picked up a nice hat & patch from Esteem Surf Skate. Cacti Coffee Roasters was delicious! - Outdoor Gear Near Me - Pismo Beach, California

This was the best cup of coffee I've ever had in my life. The crème brûlée spin on this classic sea salt caramel latte is insane. The shop it's located in is a surf shop with a vintage feel. It sits perfectly on the corner of the street looking at the beach. Went there two times and the baristas were a pleasure to talk to each time. read more

Esteem Surf - Sea salt caramel latte - Outdoor Gear Near Me - Pismo Beach, California

See all

This shop is pretty solid. I love the laid back vibe, just like the little town it's in. The shop associates were all super friendly and the store was so remarkably neat. I'm always more than happy to support small businesses, especially the ones in the little touristy towns that rely on visitors. I noticed that this spot also does some rentals. We didn't come here for any of those types of activities but it's good to know that they do that sorta thing. I ended up purchasing a few stickers for our flasks. One of the ones that we had to get said "Not LA and not the Bay" on it. That one was pretty dope. It was right in between hella, hecka and hell of a. LOL. IYKYK. Check this spot out if you have the opportunity. I hope you don't fall asleep in their cozy clothing lines. I know I wanted to take all the coziness home with me. read more

Great local surf shop that also rents equipment if you want to hit the beach and try to catch a wave. The staff is always helpful and their merchandise is quality made. read more

See all

I'm here posting a review for the both the Surf shop and the coffee shop within the surf shop. Great stuff, guys! Coffee was really good and I can tell the barista knew his stuff. The surf shop was great as well. Needed a new pair of sandals and they were super helpful getting me what I needed. read more

Stopped here to look at some reading glasses . The man that helped us I believe his name is Brian was very helpful. Although they did not have what I was looking for he stuck with us and gave us some great information. Quality help is hard to find. This sort of service will have us coming back. read more

Great surf shop! Love the new bug in the shop. Nice tshirt designs and the Wahl surfboards are worth the visit.

I just bought a wetsuit from them. The staff has good vibes and were totally helpful. I highly recommend them for clothing, surf and skate need. I will be returning for sure. Stoked these guys are still in business after all these years! read more

I love supporting local surf shops that are trying to keep the real surf culture alive. Staff so nice and helpful. They have the softest tees and sweatshirts. I ended up getting a super cozy sweatshirt. read more

Esteem Surf - Outdoor Gear Near Me - Pismo Beach, California

Came for boogie board and wetsuit rentals. Very nice and easy going friendly ppl. Jacob was a great help and very informative. Quick and easy process to pick up and drop off of rentals. They had a nice assortment of merch. A bit pricy but soft quality material. Love supporting local businesses wherever I travel. Will be back. read more

Esteem has some of the best hats and shirts among other amazing products that they sell. They have great service, (friendly, helpful, and respectful). I will continue shopping here and you should to. Check them out when your in Pismo. read more

Esteem Surf Company is my favorite Beach apparel store anywhere. The store isn't on the main drag in Pismo. It's so clean and well designed. I'm 6 ft 6 and their size XL shirt is perfect. Meaning they're not skimpy on length like some size XL shirts are. Their designs are fabulous. They're super friendly. I like that they were on board June 15th not caring if I had a mask on or not!!! I'm not a surfer but they've got all that stuff in there too. read more

Esteem Surf - Wearing a size XL. Love their shirts and their designs - Outdoor Gear Near Me - Pismo Beach, California

We go to Pismo a few times a year and always make a point to go to Esteem. Great quality gear inside a funky vintage shop. He's managed to combine modern surf gear with a lot of vintage things, and it makes for a fun interesting shop to go to. read more

Was in Pismo for my birthday weekend stopped in and found his dope hat I collect hats great find not every time I stop in to Pismo I got to stop by esteem see what they got great service good people thank you again guys read more

Esteem Surf - Outdoor Gear Near Me - Pismo Beach, California

Everything we bought is high quality! We loved the vibe in this shop, and the employees were super helpful and fun.

I was in town for work and stopped by Esteem to buy a surf bag for the train home. Robbie the owner was there both times and was incredibly helpful and had a big smile both times I stopped by. If you're a surfer (or just like cool shops) and like to support local business, definitely make a stop here for amazing product selection, great prices and friendly service! Thanks again Robbie! read more

Esteem Surf - Outdoor Gear Near Me - Pismo Beach, California

This store is awesome. They have a good selection of skateboards - including the classic Santa Cruz 80's decks. My brother-in-law bought 3 (he's a collector). I also found an extra large hat to fit my extra large head. I never get to wear hats. The guy that worked there ended up giving us all sorts of freebies. He said they aren't promotional items but he can give them away to people he likes. We walked out with about 10 trucker hats and 5 beanies - all marked at $9.99 each. Score! read more

One of my favorite places to visit when I'm in Pismo. Everything you would expect to find in a surf shop and then some! Esteem is a surf shop that is also building it's own clothing brand that expresses the vibes of California's Central Coast. Robbie, the owner and avid surfer is one of the friendliest people around. Robbie's family has history in the area the goes further back than the Spanish settlers; the idea of the clothing is rooted in that spirit. Esteem is a big supporter of the local Surf, Skate and Music community so part of your business will be supporting that as well. If you're on vacation and want to pick something up that is uniquely Pismo Beach without being that person who has a "Pismo Beach" T-Shirt on, go to Esteem! Everyone who knows Pismo will know the brand and you'll be spreading the local vibe far and wide! My favorite hoodie of all time is from Esteem. In addition to their own stuff Esteem has a good selection of Surf/Skate Boards, Decks, Clothing, an awesome selection of sandals and other periphs like watches, wax, stickers. If you're in Pismo, they are definitely worth a stop-in-say-hi, you won't be disappointed. read more

Esteem is what got me hooked on the surf lifestyle. Got my first couple boards here. And always supported there local clothing brand. One thing I can say about there clothes is its not like a smaller company were the charge a lot for a item and the quality is bad. The quality of there stuff has always been top notch and seems to be getting better. I've had shirts that I haven't lost last me 5 years + and still standing strong. Robbie and his crew there have always been helpful and pleasant to work with. Very chill vibe in the shop. They do support the local scene a lot which is what makes them, them. The only thing I can complain about is since I don't get to make it to Pismo as often anymore, my esteem clothing collection has gone down I wish they would update there website to have new and available stuff so I could gear up. Besides that keep up the good work guys thanks! read more

Came to the SLO area for my friend's birthday and as we were exploring we found Esteem. The shop is amazing, the service was great and the clothes in the shop were so cool! The logo/saying "Not LA and not the Bay" took me aback. It's so catchy and the phrase is right to the point! Hopefully I get to come back soon and get more gear! Definitely a memorable experience! read more

Best surf shop around by far! Great product and all around great experience every time.

Awesome clothes, reasonable prices and friendly staff! Great location as well! We always find ourselves at least stopping in to look what they have every time we are here! read more

Cool unique gear (shirts, hats, etc). A little on the expensive side. Friendly staff. Fun store decor. Great location.

A great shop and great team... I took a surf lesson, and I had a good board and a comfortable wetsuit. Robby was very careful with my wishes. And they found me a great teacher. I took my lessons with Matt "Dirtsurf", and I really had a great time with him. Definitely ask for him if you wanna surf.... !! He feels really concerned by you having fun, and is such a cool guy! read more