My mom--my best friend--passed away on Christmas Day 2024. After her passing, I requested her…read morefingerprints from the funeral home and gathered some of her jewelry. I took everything to the wonderful team at American Jewelers in Mt. Juliet. Together, we designed a beautiful memorial ring that incorporates her fingerprint and attaches to a platinum pavé diamond eternity band mom gifted to me decades ago. I also brought in a card with her signature, "Love Always, Mom," which they thoughtfully engraved. The result is truly exceptional. It feels like Mom is always holding my hand. I can't say enough about the kindness, care, and craftsmanship of the team at American Jewelers! They are my trusted jeweler even when i moved 45 mins away only trust them!

Took my grandmothers ring to have it checked out, cleaned and appraised for insurance. They are…read moreGIA certified and do everything in house. That was very important to me. Three staff were so kind and walked me thru everything. I left the ring that morning and they were done with it that day. They provided me a digital report as well as a beautifully present package with everything in writing. It all came with pictures. The ring itself looked brand new after they were done with it. Just an amazing experience!

I went into a jewelry store in Mount Juliet with a gold necklace. They offered me $500. Then I went…read moreto Forbes and they gave me $1000.00 They have my trust to be fair. We got our wedding rings there and were very pleased!

Peter was professional, kind, and understanding. I get the vibe that they really care about you…read morehere. I will be back for all of my jewelry needs, they have certainly earned my business. I highly recommend them over any big name shop

Salem and his family have been our family jewelers for my entire life. Not only does Salem select…read morethe highest quality of jewelry, but tailors the style and personalized cuts to your expectation and request. Salem and his employees always go above and beyond for you and empathize with every occasion with which you would want to select the perfect jewelry piece. Brentwood Jewelry has been in business since Brentwood was a small town and maintain excellence in customer service and fine jewelry.

Disappointing. They seem professional and engaging, but beware. I bought a Swiss watch from them to…read morewear to my daughter's out-of-town wedding, got it home and discovered a prominent scratch on the back of the case. Took it back, and they polished it out. Next day, a part fell off inside the crystal. I returned the watch for a 2nd time and they agreed to order a replacement and notify me in time for me to depart for my daughter's wedding. I never heard back from them. I returned to the store a week later and asked for a refund and an apology--the clerk refused to apologize ("It wasn't MY fault"). The owner apologized, said they had repaired the original and it was "finished", and had planned to call me that very day. They apparently never ordered the replacement as agreed. I mentioned I could buy the same watch online for $500 less, but wanted to support a local business. They offered to knock some off the price. Why would I accept a discount on a faulty watch and poor service?`

My husband and I not only upgraded the original stone in my engagement ring, but we also had a new…read moreband created using stones from four different pieces of jewelry. Stasia was completely up for the challenge! She designed the most gorgeous diamond band for me -- it far exceeded my expectations. The entire staff at Genesis Diamonds is incredibly talented, friendly, and truly supportive of your vision. We never felt pressured at any point during the process, which made the experience even more special. Thank you so much, Stasia, for bringing my dream wedding stack to life!

The level of expertise, transparency, and inventory is unmatched. You're not dealing with…read moresalespeople--you're working with professionals who actually guide you through the process like insiders. Whether you're looking for a rare diamond, a custom piece, or a high-end timepiece, this is where you go if you want it done right.

Just went and had a link removed from my watch . I was recommended to this store from Kay jewelers…read morebecause of my brand of timepiece . The remover my link and sized it correctly on about 10 minutes. I highly recommend this business.

Linus is a great honest guy ! Will talk to you about anything' he is just a comfortable guy to deal…read morewith he has bought countless ounces of my silver ! Love this little place

I've been coming to Platinum Jewelers for about 4 yrs now. The owner Chris & His team are truly…read moresome of the best I've ever met in the business. If you're like me and Love jewelry or like my best friend have just a precious piece or two that you picked out that meant a lot to you, they treat you the same. The are always so knowledgeable, professional, honest and down to earth. I wouldn't go anywhere else. I've used them for several different needs that I can a test to them always treating me as if I were a big spender every time. Whether you come in to have a $15 repair or to purchase an expensive piece- they treat me the same each time, like I'm very important to them. I've also sold a couple of pieces I was ready to part with. Gold and diamonds,They always give me more than any other place has offered. I've checked in the beginning of our relationship just to be sure that they did..Now I know, so I don't was time going anywhere else-I know Chris & his team are always going to treat me fairly b/c they know my future business is worth it. They are very kind, not stuffy, yet knowledgeable. The store has what you want or Chris will have it brought in from his other stores or he will create what you want. Anything is within reach there and for a fair price. For a much more of a fair price than anywhere else. put it that way. I urge you to give Platinum Jewelers a chance you won't be sorry! It's Across the street from Sam's Club, in the little strip shopping center on Jordan Road in Cool Springs ( Franklin,TN).

After over a year of a business relationship, the owner has not returned my possessions, as I have…read morebeen asking for months. I am no longer sure that this is a legitimate establishment.

Hidden Risks Behind the Sparkle: My Experience with Brilliant Earth's Deposit and Inventory…read morePolicies Nashville, TN -- I'm sharing this review as a cautionary consumer experience for anyone considering purchasing a diamond through Brilliant Earth, especially if you expect transparent inventory practices, honest communication, or a pressure free buying process. I placed a 20% deposit for a side by side comparison with another stone (we had) already purchased. After confirming the order, receiving a "Great news -- we're preparing your order!" email, and being asked to pay the remaining balance, I was suddenly told the stone was no longer available and that my order would be canceled. However, when I checked Brilliant Earth's website the next day, the exact stone -- same item number, same listing -- was still being advertised as "only one available." This was after I had already been told it was unavailable and after they had asked me to complete payment for the remaining balance of a stone they claimed was "sold." Consumers should be aware that Brilliant Earth's online inventory may not accurately reflect real time availability. Even after being told a stone was "no longer available," the exact diamond continued to be advertised as "only one available," creating confusion and undermining trust. Brilliant Earth requires deposits before confirming vendor availability, which exposes customers to unnecessary financial and logistical risk. In my case, a deposit was taken for a stone that was later claimed to be unavailable. The lack of internal coordination between sales, customer service, and inventory systems resulted in contradictory information and unnecessary stress during what should have been a straightforward process. Another major issue: Brilliant Earth refused to bring in a comparable stone without requiring an additional deposit -- despite having no similar stones available in the showroom. This practice pressures customers to either commit to the first stone shown or pay additional deposits just to view comparable options -- an unreasonable approach that exposes consumers to unnecessary financial risk. For a company that markets itself as transparent and customer centric, this practice is unreasonable and creates a high pressure sales environment. Instead of taking time to understand my diamond goals, I felt pushed toward the first stone I viewed, making the experience feel transactional rather than relational. Purchasing a diamond is a meaningful and often emotional process. The misrepresentation and inconsistent communication I experienced made it impossible to feel confident moving forward. Ultimately, Brilliant Earth's business model and customer service practices -- including misrepresentation of inventory, lack of transparency, and pressure based deposit requirements -- led me to rescind and cancel all orders. When purchasing something as significant as a diamond, trust is essential, and unfortunately, this experience made it clear that I could not move forward with them. I strongly encourage anyone shopping for a diamond -- especially a specialty or high value stone -- to proceed with caution, verify inventory independently, and be mindful of deposit requirements.

Such a great store with even greater staff. My husband and I got our wedding bands here after he…read morebought my engagement ring from here as well. Everyone is so friendly and they are very helpful when searching for jewelry. I do recommend making an appointment though to look at engagement or wedding rings as it's hard to do so as a walk in. They do have jewelry on display for earrings and necklaces that you can browse. They also offer free cleanings on your rings so I always take advantage of that when I am in the area.

I live in Brentwood and have been here many times. The attendants have always been cordial and…read moreefficient, and very good at what they do. Highly recommend!

DO NOT GO HERE. I cannot emphasize this enough. I brought my Tag Heuer watch to have it's battery…read morereplaced, which should have been a simple enough thing to do. I left it with the man operating the kiosk and returned 15 minutes later as he requested me to do so. When I got back, he told me that the back of my watch "must be welded shut" as he couldn't open it up to replace my battery. Then he told me that he had thought about "cracking through the crystal on the front of my watch" to try and access the battery area that way, but didn't as then I would have to replace that. I was really disturbed that he would say something like that, even if he meant it as a joke. This watch was a gift to me from my Mom and means a lot to me. When I returned home I discovered that he had damaged the clasp of my watch's metal bracelet as he must have bent it while trying to force open the back of my watch. I took it to my local Tag Heuer dealer today where they examined it and informed me that part of the clasp was bent and would now have to be replaced for $135.00. All because this man obviously didn't have to correct tools to open up my watch the right way and damaged it while trying to force it open. If my review can serve as a warning to just one person, that would make my horrible experience worthwhile. And before you offer, Dakota Watch Company ~ NO, I do not want to email you to discuss what happened here as I will not be returning, ever.