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    Pacific East Mall

    3.9 (175 reviews)
    Closed • 9:00 am - 10:00 pm
    Updated 1 month ago

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    April 2025

    Came back in April 2025 and the mall has a few new restaurants such as Happy Lemon, Dumpling Day, and H.K. Cafe. Sheng Kee Bakery is still across from 99 Ranch Market.

    Litchi L.

    Ambiance: 4/5 This restaurant gives old school Vietnamese phở spot vibes. Wall decor had a place I actually visited in Saigon. Chill and homey. Food: 5/5 There are no good phở spots near me, so every time I go grocery shopping at 99ranch and craving phở or cơm tắm (rice platters) this is my go to spot. Phở is flavorful and well portioned. Good amount of meat and noodles. It comes with a side of fresh bean sprouts, lime, and jalapeños . Cơm tấm đặc biệt (special rice platter) is plated with a juicy cut of grilled pork chop, Chinese sausage, fried shrimp cake, shredded pork (don't forget to add an egg). Love the in house pickled veggies (I always ask for extra). I use ever drop of their house made fish sauce, which adds the perfect amount of umami to this dish. Service: 3.5/5 Food came out fairly quickly. And payed at the front. Delicious food will always come back phở more!

    The shops are awesome! The mall itself could use some quality of life updates. If you're going to have gacha machines around. Maybe consider having machine nearby that dispenses quarters, or at least direction when a problem crops up. This particular machine, I wouldn't bother with. I exchanged for quarters to attempt at this machine, $1 in, no toy. Couldn't even figure out where to ask.

    This was a Korean restaurant. Before that, it was Goldilocks (Filipino food).
    Bellea M.

    Wow. It seems the pandemic has really affected the businesses in this mall. I had not been in a loooong time, so I was not too surprised to find some of the restaurants had gone. Ten Ren is shut. They had been there like forever and I would treat myself with a milk green tea with boba after shopping at 99 Ranch Market where I shop for much of my Asian pantry. Well, at least I can get their green tea from the market. Asian Pearl (dim sum), Kingstone Bookstore, Sheng Kee Bakery, Pho Saigon II, the ginseng shop, and Cathay Bank are still there. Lots of signs that new businesses are coming soon but for now, it seems pretty empty.

    Sam R.

    Saturday, 3/20/2021 - Enjoying some time at Pacific East Mall, Richmond, CA for the first time. Checked out this little mall. 99 Ranch Market is in here too. But there's restaurants, dessert stores, bakery stores, drink stores, etc. Just like a tiny mall. There is a women's and men's bathroom. The women's bathroom was really clean and it smelled really good. The restaurant we went to called Pho Saigon II, smelled clean and light scent of bleach smell. Food was good. Server was nice. They really do keep this mall clean. At 99 Ranch in this mall, they had a security guy sanitize every basket before a customer takes it. Everyone wore masks. We tried Hong Kong Snack House and I almost got ripped off. Tried to order two orders of the 2 item crepes for $4.95 each and 1 order of the 5 item crepe for $6.95 and I was charged $7.10 for each crepe with an additional 1 charge of $0.60 and 1 more charge of $0.10 that totaled $22.00. I had to ask for my receipt TWICE before he gave it to me. I kept going back to him to ask why 3 crepe was so expensive because when I did the math, it's not $22.00. He told me it doesn't matter what crepe you order, they are all the same price. They are $7.10 each. Even with or without ice cream, they are still $7.10. When he brought me my the order of crepes, I asked him to please explain to me why it's $22.00 when his sign clearly showed the price on there. He said he made me an extra 2 sided crepe for free. Hahahaha... I didn't want an extra 2 item crepe. But figured their business must be hurting for him to try to rip me off and took the extra crepe he made me. We tried Sheng Kee Bakery and they were good. The boboa line for drinks was too long so we skipped it. Must be good to have a long line. Plenty of parking. Over all, try this little mall if you haven't. I like this place.

    Jennifer B.

    YELP 100 CHALLENGE 2018 - 96/100. The only reason I came through back in the day is to check out Isshin ramen house. Who knew it was gonna be a great discovery! I was delighted to learn it's a mini-Asian mall that housed 99 Ranch, a bakery right across the way, an herbal store, a store selling all kinds of knick-knacks, and oh, so many eateries! I've been back here a few times, mostly to pick up a few items at the grocery store. I haven't had time to check out all the restaurants just yet, but plan to sometime in the future. Parking was always abundant. Never really had trouble trying to find a spot. But then again, I usually come here on no-peak hours. Definitely coming through again to check out them restaurants and stores.

    Kingstone (金石)Book Store.

    FIRST, DIRECTIONS TO GET HERE: Apple Map tried to have me walk in a fenced-off mucky trench, so real directions : (Assuming coming from Alameda County via San Pablo) Turn left on Central. It's the opposite way from the plaza. Keep on Central until you hit Pierce, left on Pierce, it's the next thing after the giant seafood restaurant and the fenced-off ditch. You'll be approaching it from the side, so you'll see Daimo's side first. IF WALKING/PUBLIC TRANSIT : The 80 line that went there was suspended. So depending how much you can walk/if you have a fully-charged motor wheelchair , you can get off at El Cerrito Plaza. There's frankly not too much difference between that and disboarding the 72 at the closest stop (San Pablo & Central) FOR WALKING: Absolutely do NOT do this in the dark. Central is unlit, crosswalks unmarked, there is a massive highway on/off ramp a block further from Pierce. It's a friendly residential neighbourhood, BUT traffic hazard high risk. Absolutely don't walk to or from there without sunlight. Also, if you're using a cane or wheelchair, BIG WARNING that the sidewalk in front of the abandoned lot (across the street looks better) is absolutely full of fallen tree bits and just generally hard to go through. OK, now, the mall itself. Well, like a lot of ESPECIALLY Asian businesses during Covid, this mall has definitely suffered. Last time I went was a few years after it was built ; I live in Chinatown, so I don't have much need, but someone gifted me a Ranch 99 card a while back. I ended up there after five due to Apple Map being stupid, but I was pleased a couple of stores I remembered were still there: there was the traditional medicine, some eateries including one that still looks like it used to, Candy Box and Gold Stone books, which are pretty solid toy and cartoon merch shops for the youth or otherwise cartoon fan in your life, and, of course, Ranch 99. Here's some pictures of the toy shops.

    Say wha?
    Daniel B.

    Pacific East Mall is a one-stop shop for all things Asian in East Bay. It's best known for housing a 99 Ranch Market inside. The mall is located along I-80 just north of the I-580 merge. You can access the mall from Exit 14A (Central Ave. - El Cerrito). The complex is next door to the popular Saigon Seafood Harbor Chinese seafood and dim sum restaurant. The mall opened in the late 90s and aesthetics-wise, there's nothing special about it. It's pretty ordinary looking. There are two floors, though the second floor only has a few small businesses. It's an indoor mall. 99 Ranch supermarket can only be accessed by entering the mall. The supermarket doesn't have a direct entrance/exit connected to the outside. There's also a standalone restaurant building, Daimo Noodle House, which is part of the property. There are many (30 to 40+) local shops and restaurants at Pacific East, all Asian-themed. I think the mall itself is Chinese/Taiwanese owned and most of its tenants are also Chinese/Taiwanese. However, you can find the major Asian cuisines here including Korean BBQ, Japanese ramen, and Vietnamese pho. One of the more interesting restaurant signs advertises "Sichuan Fusion." In addition to the bevy of Asian restaurants, other businesses include retailers such as cafes and bakeries, bubble tea, frozen yogurt, and candy shops, karaoke joint (KTV), herbal store, tea store, bookstore, and more. It's fun to walk around and explore. The parking lot is big enough so finding a space, even during peak times, isn't too bad.

    Everyone knows that the day before Chinese New Year is going to be packed at Ranch and parking is going to be even tougher than usual. So why the heck are these security vehicle parked sideways taking up 5 customer spaces?? (Would've been 6 but someone squeezed in front of the other car!) That's a lotta folks that probably left because they couldn't find a space. SMH

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    8 months ago

    Great place to come and get all of your seafood and vegetables, especially if you're making a international dish, the ingredients are here

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    2 years ago

    Great restaurant! And nice PLaza! Plenty of Chinese restaurant choices! Im glad we have HK cafe in Richmond....

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    8 years ago

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    3 years ago

    Please fix the guest wifi network and get Verizon to expand service into the mall. What's the point of free WiFi if it doesn't work?

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    5 years ago

    This mall is a great Asian mall in the East Bay. 99 Ranch grocery, inexpensive good haircut, excellent dim sum restaurant and more...

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    Ask the Community - Pacific East Mall

    Is there a bus route that goes to the mail?

    Are there any toy stores here? My son “needs” Dino Mecard for Christmas and I can’t find them anywhere.

    There aren't any. Have you checked amazon or Best Buy? Maybe check out or call Jeffrey's toys in San Francisco as well! Good luck with your Christmas hunt though!

    Don’t See Your Question? Ask Away!

    Review Highlights - Pacific East Mall

    “nuts how often I have use to park it at the ever-busy lot here, and patronize something inside this Asian mall.”

    Mentioned in 16 reviews

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    Jenny K - Got this cute mug for $9.99!

    Jenny K

    4.6(47 reviews)
    0.9 mi
    •$$

    I stop by here whenever I'm in the area. Great little gift shop with lots of interesting cards and…read moregifts. Friendly staff.

    This seemed liked a cute interesting shop to stop by, and recently it came up on social media…read moreagain. Unfortunately, it seems like the owner takes a big dislike towards her shop gaining more attention publicly over the squishy toys she sells. She had a short and cold attitude towards those lining up to go into her store (Even though they had driven from over an hour away) and has been hiding products and picking and choosing who she wants to sell to. She has distinctly been hiding the schyllings needoh products and prohibiting her workers from selling to anyone she doesn't approve of, automatically assuming you are a reseller without proof, or she is interrogating you personally to see if she is willing to sell you the stress toy. If she doesn't already know you, she just gives cold customer service. It comes off very discriminating. It's very sad and disheartening that in order to get a toy for your children or for yourself to destress, she causes so much stress. We asked for one of the holiday Needohs and she said there were none. Just for us to see people walk out after us with the same items we had just asked for... So much for supporting a small business and enjoying hobbies with our children and families.

    Photos
    Jenny K - Jenny K. El Cerrito, CA

    Jenny K. El Cerrito, CA

    Jenny K - Carmela Rose Designs Jewelry.  We have a great jewelry selection!

    Carmela Rose Designs Jewelry. We have a great jewelry selection!

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    Jenny K. El Cerrito, CA

    Pacific East Mall - shoppingcenters - Updated September 2026

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