The worst experience ever renting a car and I wouldn't even rent agin if it was free. The management is uncaring, dirty and corrupt. They will hold onto your deposit for minor problems and not return your phone calls or emails as they will hide from you as the keep your money. The most shady business I have ever dealt with. They have an unorthodox way of doing business and will screw you if they can. I am surprised they haven't been shut down by now. Bottom Line: rent a car from a known company like Dollar, Avis, Hertz, Alamo, Budget, Thrifty and Payless. Even if you pay more, you won't regret it as it won't turn into an extremely time consuming, expensive fiasco. read more

If your flight is delayed you may be out of luck- Unlike every other rental car company I have ever dealt with, they will only hold the car for an hour after your estimated pick up time (despite having reserved and prepaid for the car), whether or not your flight is on time. Also doesn't help that their shuttle comes about once every 25 minutes from the airport. Luckily they were able to "find another car for our walk in request". Also have your inbound and outbound flight numbers ready- though I'm not sure what they do with this information as they clearly don't care about your flight. Make sure you know your insurance deductible. Proof of insurance? Not enough- need to know the exact deductible amount. I've never been asked this many questions when renting a car. Such a hassle- listen to the other reviews. The lower prices really aren't worth the hassle of checking in. After reading the other reviews I am worried that our security deposit will be held hostage. I will say that our agent was personable and made kind small talk and gave recommendations. He is the only reason this company is getting 3 stars. read more

Warning, if you're coming to come here, be prepared to WAIT. So come earlier than you anticipated and then come earlier than that. I waited a little over half an hour to pick up our rental. The people working are very kind and courteous, but really, only have two people to assist at least 10 people in line? What a joke. I would be more understanding for a 10-15 minute waiting, but I'm waiting 30 minutes just to see someone and then another 10-15 minutes for all my information to be processed? Not worth my time. I would've paid extra to save my time and go someone with better service. First and last time. read more

Beware: Forced to purchase insurance even if you have primary coverage. Short story: Purchased $60 3-day rental via Car Rentals . com. Company would not honor my Chase Sapphire Reserve primary insurance coverage, and would not allow me to rent car without purchasing their insurance @ $40/day. So I spent $120 on insurance for a $60 rental. I unfortunately could not just go elsewhere as it was 2am in a snowstorm. More details: That pretty much sums up the basic facts of the matter. They will quote some terms they have printed out about you needing primary insurance, but the terms are vague enough for them to deny that YOUR primary insurance does not meet their definition. Honestly, it's just one person's word over yours. They will say "we are a Michigan based company" as if that holds them to a different standard than other companies. I have rented from all other companies in DTW without this ridiculous insurance issue. They will then say, "we are a small company, we cannot charge your credit card if something happens". What? You just don't want to, it's lazy business, disingenuous at the least and perhaps fraudulent at worst. If you cannot accept the CC's terms, then you should not be allowed to benefit from the CC's honoring a persons credit and payment method. Kayak, CarRentals and other rental aggregate sites should de-list this company from their search results, or make them quote the price with insurance built in so potential customers can make informed decisions and go elsewhere. Chase cardholders beware. Avoid at all costs. -Brian read more

Don't do it., just pay a few dollars more for the assurance. Took about 30 minutes to for a shuttle to arrive mid day on a Tuesday. They do not have a business presence in Detroit and use Executive Car Rental. Their pickup is by the hotel pickup area and not by normal rental car pick up and this is not clearly marked when heading to ground transportation pickup. Shuttle driver and people were nice and polite, however they could not find the reservation and they had no other vehicles available. Had to take the shuttle back to the airport and catch a competitors shuttle. The other company cost us $200 more which I felt lucky about considering a same day reservation for a van. Should have just booked with the competitor to begin with and saved the hassle and probably $100. Live and learn, but no more lessons from Priceless! read more

I was trying to keep my vacation budget under control so I went with an unknown brand car rental and an AirBNB. I needed an SUV and it was a good prepaid price compared to others so I went for it. A couple months later I looked at the reviews and thought "oh I hope I don't regret this." The shuttle pickup at the airport was prompt. Check in was really slow to be honest. I think the guy that helped me was pretty new. After reading their bad reviews and rental policies, I decided to arm myself with documents I wouldn't ever bother to bring on a normal business trip. In the end they weren't needed. They didn't force me to buy additional insurance. The vehicle was a Dodge Journey with 13K miles and in great condition. I put 1380 miles on the car over the next week as I headed up to Traverse City and down to Chicago and back. It took 1 1/2 weeks to get my $250 deposit refunded and that was about the shadiest part compared to a normal car rental company. I see a lot of negative reviews and upon reading their rental policies and standing in their lobby for 45 minutes I think I can explain it all. If you are a typical "prime" customer.. one flying in from out of state, over age 25, with verifiable car insurance and a major us credit then it's probably all going to work out just fine except the $250 security deposit isn't just a hold and you won't get it back for a couple weeks (including your rental). If you are a "sub prime" customer... one who lives locally in the Detroit area then it's probably going to get really challenging quick. Honestly, I doubt they really want your business at all. ID requirements, contract rules, deposits, fees and so on go way beyond what I've ever seen. I suspect they get some very risky customers and all of this including pushing supplemental insurance coverage are probably needed. read more

Used them a couple of weeks ago. Booked through Expedia. They were so kind, offered water, helped w luggage. I was skeptical and a bit nervous considering we were landing at 1am. They charged a deposit of $200. I upgraded to a Chrysler because after all I'm not driving an import being born and raised in the Detroit area and having had family work for GM. I'll pay the extra $10 per day to support our car manufacturers. I had no problems. The shuttle area isn't clearly marked yet but they are a new company. I was quite impressed. Would definitely recommend and use again. Thank you read more

RUN. We booked this place assuming it was a regular discount car rental place. We ended up on hold for ages, waiting for the shuttle for ages, and told "the shuttle comes every 15 minutes", which is obviously a lie as we sat there and watched shuttles from Hertz, Alamo, Payless, etc etc circle the area multiple times. After an hour with no help from the company and no shuttle in site, we booked a car from another company. We paid more for the last minute booking but after reading the reviews here it sounds like we dodged a bullet. read more

Placed an online reservation for car rental Sunday 1/27- upon receiving confirmation, I called to confirm availability and pickup of my reservation. At that point, an associate told me that I could not rent through them because I was not flying into Metro Airport (which is not listed in their rental requirements on the website). At that time, they had mentioned that they would cancel the reservation. They still processed the transaction and am currently filing a dispute with my credit card company. read more

Rented a vehicle from them a MONTH ago. STILL haven't received my security deposit back after calling 5 times and being told FIVE TIMES that they would run it that day. The worst company ever. DO NOT RENT FROM HERE! read more

this is by far the worst experience i've had renting a car (well attempting to, technically I didn't get as far as actually renting it). 1) their logo isn't clearly marked at the airport (only their sister company -- executive) -- thank you to the nice guy at enterprise who helped me figure that one out 2) I waited 30 minutes before calling their phone number, only to have it ring endlessly before starting over on automated directions to get to their non-existent shuttle 3) i literally had time to call my work travel concierge & have them rebook me on national when priceless finally pulled up, 49 minutes after waiting. read more

File a report with Michigan attorney general now: https://secure.ag.state.mi.us/complaints/consumer.aspx You will not get your money back. And they will continue to charge your credit card. I had an experience with the sister company to priceless ("executive car rental) and it's headed by the same owner I believe. He is a scam artist. File the complaint so the state does an investigation read more

The car rental company reserved my car for 3am but was closed at 3am. Me, my husband, my 4 year old and newborn, sat in a cold airport until 5am when the car rental company (Priceless) opened. This was a HUGE INCONVENIENCE. We called and called. Then at 5am JOHN finally answered the phone stating that the 24 hour employee was in the hospital. He had absolutely no remorse or compassion for our situation. He blew off my frustrations (even though I was wayyy too tired to Really express my true frustrations) by saying "well, we're sending a shuttle now". He Only offered us one day off the rental bill, which wasn't a real deal bc, AFTER WAITING THOSE HOURS, that one extra day should of naturally fallen off of the bill. TERRIBLE EXPERIENCE! read more

Warning - Do not use this car rental company! it's not worth the headache. Be prepared for poor service and a long wait. The service was so bad Travelocity refunded me the price difference after I rented from another car rental company (Alamo). Only use this company if it is your last resort. I had a terrible experience on April 26, 2019. After waiting over 20 minutes for an employee to show up in the resevations area I was refused a car rental. The manager John was uncooperative and refused to honor my confirmed rental I obtained via Travelocity (he would not provide his last name). I presented a valid confirmation number, drivers license, Visa credit card (Citibank), and proof of insurance (Progressive). When he saw my Michigan Drivers license he refused to rent me a car saying "we won't rent to locals." I don't live in a high crime area - I live in West Bloomfield, MI. The sign says Executive Car Rental / Priceless Car Rental 734-413-8300 @PricelessCarRental equals #BadService read more

To make a long story short , the process took 45 minutes , the place smelled of urine, the car I had payed for stated it was an "Audi or similar" when there wasn't an Audi or a similar class on the lot. I ended up with a Volkswagen and when the woman assisting me tried to make the price adjustment, she couldn't , so I ended up being charged for a luxury car. The car itself was dirty when I got it. It had something spilled on almost every seat cushion, glitter all over the parking break area , and shoe marks by all the doors . I returned it a full day early and the price was not adjusted for that either . Also, the street address they have on their website is incorrect , so the maps took Me to the wrong area . After contacting the company, I received no response . Definitely NOT WORTH SAVING A COUPLE OF BUCKS to go through this awful, lengthy experience ! read more

Zach is fantastic. Literally the BEST person/employee I've met at a car rental place. Let's be honest, no one enjoys going to a car rental place, especially not at 1:00 AM, but Zach called us while we were at the airport, ensuring we found our shuttle. He took the time to talk to us about each car option and helped choose the best one for us. He was patient and kind and gave us waters immediately, another graceful touch that makes recent plane travelers heaven. That's what is great about Zach and Priceless--the details. I travel a lot, and have picked up cars at places across the globe, but Zach will always be in my heart and we will be returning! read more

For some reason, they would not note the car damage on the contract, and had me sign the contract for a perfect car, and said we could alter the contract if there was damage. The car (SUV) was a little older and had a lot of scratches, a dent, and the inside smelled strongly of weed - the contract also had a $500 fine for smoking. When I asked that they note these details on the contract, they refused. It is a small mom & pop place, east of where all the other car rentals are located, and initially asked me for proof of insurance, which amazingly I had. They had a low satisfaction rating and rightfully so. In the end, I had to go back to the airport and use my computer to rent at another company - for the same price, better car, and no odd contract issues - but it delayed me 1-2 hrs. read more

THE WORST car rental experience ever. The majority of negative reviews are correct. Don't be fooled by the few good reviews. Also look at reviews about Priceless in other cities if you don't believe it. They operate on a skeleton crew so 1) if it's busy, you're there for a while...2) don't expect to call and get someone on the phone right away...3) their shuttle is not timely and they are 2-3 miles from the airport, so if you're in a hurry, you're screwed...4) the company is called Priceless but they operate as "Executive Car Rentals" at Detroit airport. There are no "Priceless" shuttles but this is not noted on any paperwork (I found out after finally getting someone on the phone). The employees working when I was there had a very non chalant attitude despite the large crowd in the office with obvious concern they would miss flights or had been waiting a long time to get their car. If you have no time constraint, and all you care about is an inexpensive rental then maybe this is the company for you. I won't be doing business with them again even if I had time. read more

I reserved a car for $183 a week. I am a Michigan resident so they told me I needed to post a $2000 deposit, show my inbound and outbound flights, and I had to buy their insurance at $40 a day. The insurance was almost twice the cost of the car rental. I have my own insurance, but The agency said that they could not verify my insurance because they were not a national chain and required me to take their insurance. I think this place is a rip off and I recommend everyone avoid it read more

Worst Experience ever! I booked this for my wife weeks in advance, there was NO WHERE stating we needed $2,000 charged on a car to be able to rent. BEWARE BEWARE BEWARE. ITS FREEZING IN MICHIGAN and my wife has NOWHERE TO GO! Unreal, this is pathetic and this place needs to go out of business. YOU just put my loved one in jeopardy with a policy that I could not even find on my reservation. $2,000 FOR A DEPOSIT?!?!?!?! AVOID AT ALL COSTS. You don't just pop a $2,000 fee on someone from out of state in the freezing cold weather with no options. For sure because it is busy up there for the auto show you took that lower priced car WE RESERVED and re-sold it to someone for three times as much because now we cannot FIND A CAR TO RENT because everyone up there is sold out. We booked this 2 weeks in advance, SHAME on this company. TOTAL DISCRIMINATION. read more

Forced to purchase insurance ($29.99/day) even if you already have primary coverage as mentioned in previous comment. I have used Chase Sapphire Reserve with multiple agencies and this is the only one that doesn't accept my insurance coverage. They also charge an extra $250 for deposit. I arrived around 1:00am and waited for half an hour without seeing a shuttle from Priceless (Hertz, Avis, etc. shuttle frequented even around 1:00am). Called their number and the auto message said it's supposed to come every 15min. I later asked the representative why there was no shuttle like other companies, and she said I was supposed to call them for shuttle... read more

This was the worst experience that we've ever had renting a vehicle, $2,000 deposit on our AMEX card. We're only allowed 50 miles per day then we are charged $0.50 per mile. I haven't paid for miles in 20 + years. Now before you say it's their age I'm over 50, well bad credit Nope. Oh he stated we have a Michigan license. He told us it's in the Fine Print, and if you did not want the car they would drive us back to the airport charge us a cancellation fee and we could rent a car from another company. I THOUGHT we were renting a vehicle not dealing with a lawyer. Please don't fall for the cheaper price because it's Not. read more

Worst experience EVER!!! We had the EXACT SAME EXPERIENCE! We booked this through CarRentals.com. Told because we had a Michigan Drivers license that they would charge us a $2000 deposit. Would NOT honor our reservation. Tried to charge us Higher daily rate plus .50 a mile. BUYER BEWARE! STAY AWAY! Stay with a known Company! read more

GREATLY EXCEEDED MY EXPECTATIONS! Some of the other reviews of Priceless Car Rental have been negative. Despite that, I decided to rent from them because they seemed to offer the best rates for DTW (Detroit Metropolitan Airport). Other car rental companies lowest rates were around 35% more. So, I gave it a shot. After arriving at DTW, their shuttle picked me up without too much delay. The shuttle driver was personable and started a conversation. He also loaded and unloaded bags from the back of the shuttle. At the check-in counter, I was given a chilled bottle of water. The check-in process was really easy for two reasons: (1) waiting in line was brief; and (2) they do not try to upsell you on auto insurance, or refueling plans, or other unneeded extras. The rental car was a Dodge Caravan as provided by "The Manager's Special." That was a much larger vehicle than I wanted, but it handled well. Locating the car was easy, because the lot was comparatively small compared to "The Big Guys." The car looked almost new, because it had low mileage. So, the car itself was fine. Returning the car was easy. There was no one ahead of me or behind me in line. The attendant was at the car to provide a receipt before I even removed all of my luggage. The receipt was provided by email, which was received quickly on my cell phone. The price on the receipt matched the price on my reservation. Getting a return shuttle was also a positive experience. The wait was around four minutes, as accurately forecasted by a staff member through his cell phone. Also, ALL the staff appeared to be pleasant and competent. They seemed to take an interest in their jobs. HIGHLY RECOMMENDED if you want to save money and if you appreciate good service! read more

DON'T USE THIS CAR RENTAL! BAD CUSTOMER SERVICE AND PRICES! This company lures you in with low prices and then surprises you after you get there. I waited an hour to pick up a car that I had already made a reservation for. They promised $6 per day rental, but in reality it was much more with extra fees. You will also wait a long time if you call them for any kind of answers to your rental. I wanted to keep my car a few more days and the daily price quadrupled and waited 1 1/2 hours just to get the extended price. So STEER CLEAR and use another place for your rental. read more

Priceless was great! We flew into Detroit late at night. The rental company I had prepaid and reserved over the internet was not even open upon our arrival. Priceless (also called Executive Car rental) picked us up (in a private car) from the closed rental car company (by this time close to midnight on a very cold night), gave us unheard of great rates and even gave to us an up-grade for our weekend, a new SUV. When we returned the vehicle, very early on on Sunday morning, the drop off was fast with a warm van waiting for us to take us a short distance back to the airport. Peter, the manager was very proactive in our care and Jasmine smoothly dealt with all of the forms in a professional and very friendly way. I will certainly seek to use Priceless on future trips. Thank you again for your kindness and great service. And thank you for all the water to keep us hydrated :) read more

DTW Alamo experience: you walk in after a quick shuttle ride from the terminal, hello here is your reservation, can I have a driver's license and credit card? Thanks. Please initial and sign this form that you are declining CDW and other optional coverages. Here's your contract, please go pick a car and show the contract on your way out. DTW Priceless experience: you walk in after waiting too long for the shuttle from the terminal, hello I'm sorry we can't find your reservation made on the priceless web site, can you show me the confirmation email so I can get the price from it? Ok what airlines are you flying in and out on? What, haven't got your outbound flight yet? That is a problem. Oh, declining CDW? What is your personal insurance carrier and what is the make and model of your personal vehicle? Don't have full coverage in excess of the value of the rented vehicle? Sorry you will need to purchase the CDW. No you can't use the full coverage your company has for you. read more

First thing out of the agent's mouth: how are you insuring this today? I've never been asked that when renting a car, because it's not a normal thing to ask. They acted like it was the most normal thing in the world. They are running a hard, hard sale on supplementary coverage but it seems like they pick their victims and don't do it to everyone. Unlike some of the below reviews they did accept my Chase Sapphire Reserve primary coverage. Everything was fine with my rental. But as we checked out there was a girl getting the same treatment described below-- she was insured on her parent's policy, they made it impossible for her to prove it, she eventually had to take the bus back to the terminal. read more

I wish I could leave zero stars. I had a reservation for 3 weeks and got called less than an hour before pick up time to be informed there are no cars and they canceled my reservation. Sooooo I decided to show up anyway and talk it out. There was a room full of people and no cars. One woman arrived last night, was sent away for lack of available cars, and was back today still trying to get a car. Just seems like a jumble and from reading other reviews I'm glad I didn't wait to see what happened. The service desk guy was really nice. Wish I had caught his name. read more

I had a similar experience as described by other reviewers. They wouldn't accept the rental insurance thru my credit card. Gave me a whole song and dance about poor them, small business, can't compete with the big companies. Tried to convince me to buy their insurance which, if you read the fine print, had all kinds of exclusions. I also have a policy from the company I work for. They made me email them the policy and were going thru it with a fine comb. At this point decided to just leave. Went over to enterprise and got a car super easy, without having any issues using my credit card or company's insurance. They lure you in with low rates, but it's not worth the hassle at all. read more

I wish I could give them zero stars! They are scammers!!! They lie and tell you that the state of Michigan requires full coverage insurance to rent to you, when in reality you only need liability. They tried to charge me an extra $40 a day to purchase insurance through them and when I refused told me I couldn't rent the car. I caved and purchased insurance through a third party and they refused to accept it because it was done after the fact. They were extremely rude and insensitive! They also required a $250 deposit on a rental, which is unheard of. They're straight fraudulent! Don't waste your time or money! read more

Worse experience ever. Don't waste your time or think you're saving money on these rentals. Took 1.5 hours to get from airport to full rental process. Then car had zero washer fluid and burnt out cigarette lighters and USB port do no way to charge phone. Response from rental when I returned was just excuses no apology. I will never rent from them again and encourage you to not do the same. Horrible. read more

Not worth the savings. Don't do it. I've used them twice the first time was ok the most recent was terrible. Longest check out process ever, needed our in and out bound flight info and personal insurance details. They have multiple large screen TV's blaring. Our vehicle had no fluids, bald tires and was not clean. Upon return we had to wait for a shuttle with a lot of other unhappy customers. People with reservations showing up to find out they didn't have cars. The mood was so somber in the place it was creepy. read more

If I could leave it negative stars I would. This is the worst place ever - please listen to all the negative reviews horrible!! I've rented through thrifty and others here in Detroit and wayyyyyy better. First of all, you have to wait for the ONE shuttle pickup for a long time... then he picks us up (he was very nice) and has to make a stop at the other airport McNamara!! Which took us so long because there was traffic going into arrivals. Then we get to the place finally after almost an hour and the "luxury" car we rented was a dodge charger filthy not washed and scratches and nicks all over. I made sure to take pictures of the car. Believe me - do NOT rent your car here. Btw- they also go by the name executive car rental. read more

After a mix up at another car rental company, I spoke to Bailey, the night manager, and he was very pleasant and accommodating. And the car was actually cheaper. Also, Jamaal, the shuttle driver, also represented your company very well. I will use your company again and recommend you to anyone that I speak to. read more

The check-in process was fast and the staff was very friendly. Shuttle bus driver was very nice and friendly. Price was cheap, car was standard size, just what I needed. My issue is that , they charge you $250 and claim that they will refund the money once the car is returned. Car was returned and the $250 has NOT been refunded. Called multiple times and spoke with Emilia, who has promised that it will be taken care of . This is day 9 of returning my rental car and still NO credit back on my VISA!!!!!! You have just lost my future business. read more

Arrived at airport pretty late. We waited at the shuttle bus area for over 20 minutes. We called and the young lady assured me that we had not been there that long, but she would send the shuttle to pick us up. We waited another 15 minutes and the shuttle arrived. When we arrived at the counter I was informed that they did not have any cars that they could rent me any of the cars on the lot. There was a whole deal that the insurance that we purchased was not adequate. The young lady made plenty of excuses and was kind enough but did not change the fact that after travelling for over 10 hours we were left stranded at the airport without a car. The only two employees were the driver and the young girl at the counter. Both were doing the best with what they had and even offered to drive us either to the airport or another rental place. However, the cost of renting a car last minute was more than double than our reservation. read more

Deceptive "car rental" company - appears to be dedicated to running a number of scams, the main one I experienced is claiming to not accept my insurance, or the car insurance my credit card provides. At this point I was trapped in a reservation I couldn't break without losing the money I had already paid, and didn't have the time to go to another car rental company and start over. Also has a problem refunding the deposit promptly. Essentially, avoid this place at all costs, and let the market take its course. read more

Absolutely do not rent from this company. You won't get your deposit back. They are completely dishonest.

I would give this rental car location a zero if I could. Their credit card machine was broken -- so when I arrived exhausted from my flight, in the freezing cold, to find this out with no other options was upsetting. The people there were extremely unhelpful offering no other alternatives. When I went to look to book at another location prices were substantially higher because it was so last minute. Do not book here! read more