I paid this place a late night visit this week. I would say that Princi is one of the most appealing looking places to come in Soho from the exterior. Every time I walked past... I felt the magnetic pull. This time it managed to suck me and my companion in! So really we were looking for some late drinks and snacks, and we were not disappointed. Broccoli, beetroot, ham & cheese and ricotta & spinach pastries, cannolis and a huge slice of cheesecake... all washed down with sambuca! I would rate this place as highly inside as on the outside. A good amount of money and effort has been put into making this place look amazing. Even the toilets were well designed. Staff here were very helpful and eager to help, but I do feel that they are hampered by their awkward till system. It was painful for both them and me to finish the actual transaction. Overall, a decent place. The only reason that it does not rate higher is that the food was pretty poor value for money. NB I was just about to post this as 3 stars.... but I forgot the evening doorman. He earns the place an additional star! Really. He was that good! Polite and respectful at all times - he really brought personality to the place. Give the man a pay rise! read more

I liked Princi when it first opened, but, after the bank holiday weekend, I have now decided it's not a place I'd really recommend, seeing as this place annoys me more than it delights these days. First, there's the whole seating issue. It's hard to get a seat if you're in a group larger than two people. Second, there's the whole lack-of-queueing system, which makes it hard to figure out whether you're being rude when trying to get served, not to mention the propensity of staff to serve anyone speaking Italian first, regardless of where they are in the non-queue. Third, most of the food isn't kept warm. There is the warm counter (so to speak) where the lasagne and pasta is served, but the rest of the food isn't kept warm. It's not a big problem for most of the food, but the pizza was decidedly difficult to eat lukewarm. I'm not sure why it was even shortlisted by Time Out as being one of Central London's best pizzas. Fourth, for an Italian place, the coffee really isn't that good. Maybe I'm more used to Australian Flat Whites and the like, but the coffee here was rather on the milky side. I've had much better coffee in Rome. Yes, the restaurant/cafe's kind of posh - like an upmarket Brek - and the food's affordable, and it's a quick option if you just want a snack or three to grab, but, all in all, the not-great service and the lack of seating means this place just gets three stars from me. read more

This place is pretty awesome because it is unique, hopping and authentic. I had a cream-filled donut-like pastry which was to die for and if I hadn't had lunch would have indulged in pizza and salads. Yay for the beautifully displayed food, the awesome tables and chairs, the beautiful water fixtures and cool lights, great music and good vibe. I can see how queuing at peak times could be a disaster though. read more

Hmm love the concept of this, but honestly the food looks better than it tastes. I haven't gone in for coffee or cakes, but Princi has sufficed in providing me dinner when Pho Cafe up the road has an hour long wait... Every time I look at all the vegetables and antipasti laid out in glorious heaps and opt for a salad, and every time I forget that it all tastes ultimately bland under a viscous coating of olive oil and dressings- unsuccessful in disguising the flavourlessness. Baked aubergine can be one of the tastiest dishes in the world, certainly it is not here. Oh and by the way- it is all cold just so you know. The vulture culture of trying to grab a seat can also be a little perturbing, initially in securing a place for yourself and dining companions, and then in maintaining it once the crowds begin to encircle you. At peak hours don't expect to be able to sit and chat once you hav finished up unless you can successfully ignore the glare of those onlooking with food-laden trays cantilevering over your head... read more

Ok... so the thought of how busy this place is makes me nervous and I would prefer to take my food and go somewhere else. Actually just standing at the window looking at the food, while eating the food would probably work. When I walked in, I was instantly greeted, but of course I was still in shock looking at all of the baked goods. The lady simply told me to just let her know when I was ready to order and she would help me. Some of the items I could not distinguish because the sign was gone, but I was already pretty set on what I was going to order. I am not keen on the prices as they are expensive, but some of the items are worth it. For example the Ricotta Cake... holy fluffy, spongy deliciousness! Not overly sweet, but rich and satisfying with a few surprises inside in the form of cherries! Lovely! On the other hand... the mini Madeleines were awful! They did not have much flavour and they were hard and stale! I have never had a more disappointing Madeleine... and that includes ones that come in a plastic package at the supermarket. I would definitely go back for another Ricotta Cake and would not be opposed to trying some of their other baked goodies... possibly some of the other food, but based on some of the other reviews, I would rather spend my arm and leg on an indulgent cake. read more

I was introduced to this restaurant by a fellow Seattleite. Located between Soho and Leicester Square, it's a great spot for some delicious Italian food. They have a large selection of baked goods, flat breads and pastas. Their wine list isn't overly priced, and the service is excellent (it also helps that quite a few of their servers are beautiful men and women). Finding a seat can be difficult, but I highly recommend grabbing a perching spot before ordering at the counter. read more

This faster than fast place definitely helps busy people to get delicious & nutritious lunch almost on the go! the service is so super fast and - let me say - dedicated - grabbing our napkins, empty glasses before us realising we are done with them. Today, I had a chicken and roasted parsnips and sweet potatoes and honestly cannot remember time when I got excited about eating chicken. This plate was full of flavour and juiciness! My girlfriend's plate of four different salads were so delicately different and vibrant - aubergine with tomato kind of salsa, beetroot & goat cheese and some mysterious items.. Ocean of super tasty healthiness in my mouth. Disappointment came with the favourite part of meal - the desserts.. My girlfriend said that my dessert tastes like armpits; Hers was this enormous pile of over sweeten clotted cream in three thin pastry layers. In fact, both of the desserts seemed like they are trying to beat a World record in amount of sugar in a piece of cake. Thing which must be mentioned is the restroom. Large individual room, luxuriously and really clean looking, smelling of incense helped me to get over the dessert disaster rarely fast.. So would I recommend this place for a date or weekend relaxed meeting with friends? Probably not. It really doesn't give the chance to relax and slow down properly (AND enjoy the dessert), but it is amazing place to go to for a lunch break or a quick bite. read more

Quick review: + great pitstop over food + delicious Italian "snacks" + recently expanded in size Full review: I've been coming to Prini for a couple of years and it used to be about half the size so you would have to wait around for tables with eagle-eyes, spotting potential leavers and swoop in for the space. It's still pretty busy last time I went on a Saturday lunch time but we were able to get a table for two quite easily. They have expanded with what looks like a restaurant so perhaps people are booking ahead instead of chancing it. On the more casual side, you get a wonderful selection of Italian food, from pizza and fresh salads to the mouthwateringly enticing pastries and cakes. The staff at the counter is really friendly and bubbly, happy to take time and explain the food in front of you (especially if they have no or unhelpful labels). The staff that mills around the floor are eager to take your empty plates away as soon as you have finished indulging yourself, undoubtedly hinting you ought to move on. It's not somewhere you can stay very long at peak period, otherwise you get hungry diners glaring at you, hoping to get your table. But it is a wonderful place to catch up with a friend over some good food beyond your everyday sandwiches and baguettes. read more

The spread is mesmerizing that's for sure. First thing you see from the door is a hypnotizing spread of moist cakes and juicy tarts and piles of cookies. All the way back to the cashier you're met by all sorts of flatbreads and pizzettes, at least 3 cases full of something bready, cheesy, tomato-y with different toppings. (They often put out samples of their pizzettes and flatbreads, the extras from the oven, so you might even get full off of a few samples if you time your arrival just right!) As a concept its very enticing... go down the line, pick up your bready goodness with a few cold sides (beet salad, broccoli rabe, these types of things) or head straight down to the back where they seemed to have hot dishes ready for plating. Cashier is there too, and then you better fight for a table because once you've plunked down there's no one pushing you out the door and you can linger in the smooth space for a good amount of time. For dinner this is a nice balance of casual and still 'swanky' enough to call it a night out. As nice of a place this is to visit, I wasn't blown away by the food itself. The samples I had were pretty good, in that it was cheese and bread, but honestly not that hard to mess that combination up. The pasta I had was way too salty, so much so that I ended up eating the mushrooms and throwing the bulk of the linguine out. And the desserts are beautiful, often interesting combinations, but the flavors don't really come together. Appearances can be deceiving. I would go back... but mostly to gawk. read more

As a sworn lover of Italian food I'd have to say the bread these guys bake is squisito. A delightful chewy and moist crumb and then it was filled with olives that instead of have been soaked in vinegar etc. had been in olive oil. It made all the difference. The interior provided at busy yet down to earth atmosphere in the molto italien styled room. The cakes looked fantastic! === Disclaimer; this was a stop on a SoHo food safari-thing, so the review may seem rather slim but we only had a few items. read more

This Milanese bakery/cafe is very swish. There long display counter gleams with delectable cakes, tortes and pastries whilst further down is the savory selection, mostly bread based, such as stone baked mini pizzas, bread twists, pretzels and tarts. Everything is golden brown and oh-so-delicious looking. If you manage to walk past the window here without going in then you must be a saint! The eating area consists of high polished limestone tables and seating blocks, the lighting is a soft yellowy glow and uplit water features line the back walls giving a tranquil, shimmering hue to everything. It's very New York and the food is more Italian-American being slightly heavier than traditional Italian baked offerings, add that to the Asian inspired decor and you have a three way that works pretty well together. There are always big chunks of cake to taste on the counter at lunchtime so you can nibble away whilst you wait in the mildly hectic serving system (there's no queuing, just grab someones attention), but when you do manage to, the staff are all friendly and comply with all my irritating questions such as, "Which is the nicest cake? Should I go for the chocolate brownie or the chocolate and walnut square? Or would you recommend the pear tart?" even though I've just had ten minutes to decide. The problem here is that there's just too much choice and it all looks amazing! read more

OMG! O-M-G!! This is the best Italain place in the whole world... ever! Everything is amazing, full of flavour and just plain awesome. I will definitely go back here again, many times. Unfortunately it only gets 4 stars because it's so difficult to find anywhere to sit. It's just that busy, because like me, everyone else thinks it's great too! read more

I can easily imagine how this place can be a bit or a nightmare during lunch or dinner "rush hour", but we found Princi to be a safe haven after a late night meeting on a Monday night. The food looked and smelled lovely but we decided to just pop in for a quick drink. The service was impeccable and we soon decided to stay for another, and if they hadn't closed at midnight we'd still be there. Not sure if Princi is authentically Italian or not, but it certainly has a mediterranean feel to it. I loved everything about it and will return as soon as possible to sample some of their food. read more

Love this bakery! It's very contemporary, serene and soothing (imagine that...a bakery) Food is great and reasonably priced. The bakery is tucked in a little side street away from the craziness that is Oxford St and well worth the 'hike' there. We went around 10a on a weekday and it was relatively quiet and empty...lucky us read more

The baseline: not a good value. The deets: This place is always hopping, and that seems like a good sign, but apparently, in this case, just indicates a place that's gotten hip with a particular clientèle and is riding on the coattails of that popularity. The bouncer (yup, bouncer) at the door is a sweetheart. He shows you were to wait in line to have your name taken for a list for a table. This is a convoluted process, and causes a clump of people to essentially block off part of the restaurant, standing awkwardly against one wall in the hopes that the head waiter (presumably?) will notice them. We waited roughly 40min for a table for three, and ended up with window counter seats, which were fine, except that the counter is polished brass and the pendant lights cause a glare right into your eyes. Seriously ow. Our first round of wine came with bits of cork in it. Not ok. Appetizers were staggered: two of us got food, one of us waited. The same happened with the mains, but to an even worse degree: two of us got our pizzas and the third came out 30min later because of some temperature issue with an oven (which sounds like a convenient excuse for "we dropped/forgot your order". That meant two of us sat there letting our pizza get stone cold so the third wasn't staring at us stuffing our faces while her stomach rumbled. The highlight of the meal was the olive oil and balsamic vinegar served with the bread (which you have to order, where most places will give you a bread selection gratis), which were of exceptional quality. Service was spotty and understaffed. And the bungling of the order pacing was just unacceptable at this price point, for which the food didn't make up. Skip. read more

A delightful breakfast - great food, espresso worth going out of your way for, and warm, friendly service. The team at Princi clearly care a great deal about their work, and it shows in their food. The 'Charcoal Oven Porcini & Parmesan Tegamino Eggs' was delightful - flavourful, balanced and generous. I'll be back for sure! read more

I walked by this new cafe when I saw through the window some guy baking bread. What?? That is how you draw attention now a days and build an transparent bakery. Poor guy, I had to stop and take a picture of him (please see above). I think when it comes to a cafe, Princi is not leaning on any heritage. The place is for fast phased city people with a very modern and cool decoration. I found the hall like cafeteria space a bit too polished for my taste, but the food selection in the glass cabinets really got my head spinning. They really dress to impress, and I felt for the tiramisu. read more

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Their pizza was pretty decent. They did have many options. The place was packed and we felt very rushed by the servers so they could get in the next group of people. read more

Princi - Quattro farmagio was my favorite - Italian Near Me - London, XGL

It is hard to describe the level of chaos that constantly reigns at this location. Both the counter and the sit-down part suffer from problems such as difficulty in catching the staff's attention, incorrect orders, wrong bills - the former at least delivers food quickly as it's ready made while the latter will force you into long waits. The savoury food is generally very good and satisfying. The sweets look better than they taste. Were it not for the horrible customer service experience Princi would deserve 4 stars. read more

The spot has this amazing Italian feel to it that makes the experience of eating here truly remarkable. Everything is delicious - the pizzas are amazing and a constant choice for lunch in my mind; the sweets are even more amazing and I just love the Princi tiramisu. I will surely return for more but that's understandable since I've already come back so many times. read more

They call Princi the Armani of bread in Italy and I think this moniker fits the Lodnon branch as well. It is all as swish, sexy and stylish as pizza can ever hope to be. The main dishes are pizza and pastries although there are a small selection of hot pasta dishes as well. It's a great lunch time pit stop and they are also licensed so I can imagine popping in here for a quick bite and glass of wine before a night out in Soho. Sorry Totuck but I loved the fact that some of the staff couldn't speak English. It helped me pretend I was in Italy. Also, I think it increased the probability of a decent coffee. read more

This place is great on all levels...starting with the food...it's awesome. The prices are very reasonable. The staff could not be nicer and more accommodating. They offer table service, cafeteria style service and take out. It gets real busy on the weekends. And they are open late. I highly recommend giving Princi a try. I tried a chicken cutlet with potatoes and veggies. Also tried the Sicilian pizza, cheese and salami and Gorgonzola. Also had the prosciutto sandwich. All very good. I removed a star from my original review. Had dinner there last night (oct 5) The food was fabulous, but the service was absolutely awful. In fact I don't think I could have been worse if they tried. I would highly recommend the cafeteria side and skip the dining room . I was quite surprised and disappointed. read more

Praise the the holy foodie gods for finally blessing me with a place in UK that prepared a meal that pleased every ion in my foodie soul! While on a search for my fixation sushi in London I stumbled across Princi and instantly fell in love. It's the kind of the place you don't mind coming to alone as you can sit in the window and people watch while you enjoy a meal. (Simply speaking from my personal experience) The pizza is what you must come for, grab a fork, a knife, and simply go to town. Gave me the feeling of being in Italy while in the UK. Clean the palate with a glass of Pinot Grigo and you will be set to see the sights of Soho. Glad I have a few more days in the UK as I'll be back again for sure! read more

The service was pretty woeful - we were made to feel like we were desperately inconsiderate in having the bloody temerity to eat there, and were served crappily by four or five disinterested staff. The pizza was really good, authentically sloppy. A little overpriced, maybe, but at the going rate for Soho. On balance, I'd advise you to try to get a table at Pizza Pilgrim, around the corner, before trying here. Difference being that Princi seats probably three times as many, so you're far more likely to actually get in immediately here than at a hipstery shoecloset. It feels like it was a retail unit in a previous life, so it's all a bit light and big. The lack of intimacy is offputting. Four-star pizza, two-star everything else. read more

Hmm. GREAT service from the man at the door. They were closing but let us and others stay past the door hour. However, we liked the food and options and prices. But I saw the displays - many things on trays or right up on the counter (rice balls and sausage rolls) which were not heated. I ordered veggie lasagna and asked if it could be heated. "It IS heated" they told me - so we go and sit down... ALL our food was room temperature if not cold. Not good. If they only had warm or hot food this might get a 4 star review. But after being told they would not heat when asked, we didn't bother again, Sad. read more

The best tiramisu ever.. So light and fluffy ! The canolli has a perfect crunchy outer but the cream inside is a bit too sweet for my taste! read more

Princi - Italian Near Me - London, XGL

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Seems to be a victim of it's own success. Service was poor, but in defense of the waitstaff it just seemed like they were underprepared for the number of people they were trying to serve. Went here for a casual dinner with friends and expected a wait since it was a busy Saturday night. The food was good (tasty Nduja sausage pizza with lots of spicy kick and a chewy crust!) and a good value (no mains more than 13), but not enough positives to counteract the poor service. Some lowlights: - while waiting, 3 times being summoned by the hostess saying they were ready for us, only for us to have to wait still longer. We were ready to accept the wait so don't tell us it's ready until you're sure it is! - being brought out our appetizers before any of our drinks - one main being brought out to the table 15 minutes before the other 2 mains - after waiting the 15 minutes, one main was wrong. When I ordered, the waitress has corrected my pronunciation of the dish that I pointed to, so I know she heard me :) Probably best to visit during a non-rush time. The quality and variety of pastry on offer looked very good, so perhaps it's earned a chance for a do-over from me. read more

Went here after getting "kicked out" of Hix for dessert. The chain is based out of Milan but they've opened one up in London. Also in Soho. Place was rammed. Once you enter, there are trays and trays of sweets and other dishes. It's obviously popular for a reason. Chocolate cake square was melt in your mouth goodness. Younger crowd that goes for cheaper full meal before / after the clubs and bars so be prepared for a bunch of amped you twentysomethings. Only downside --- espresso is watery. The brits need to work on their coffee. read more

Seating can be a problem, and the service is usually middling to terrible (there's no queuing system at the counter, and they seem to like people who speak Italian more), but the food is divine. Because it gets so full, it's not really a place for a quiet meal, and the portion sizes are a little too expensive for what you get out of it. So, not the ideal place for a cash-strapped student. If you can look past the terrible service and that practically every mouthful costs you £1, then you'll really enjoy the food. My favourite thing to take away are those almond kisses With tea in the morning and slightly warmed up, they're just perfect. read more

I wish there was a 2.5 option. This place is ok. Not great but certainly not bad either. It's an updated business model of the traditional Panetteria/focacceria. Unfortunately it's also a paragon of style over substance, which is quite fitting for a chain originating from Milan. I totally agree with the "eat with your eyes" comment on one of the reviews - the vast selection from pastries and pizzette to sfogliatell' and cannoli. Almost all the food behind the counter looks awesome, resulting in an overwhelming desire to order one of everything. Taste-wise however, speaking as an italian, it's not all that. particularly re the pizze - there are several genuinely authentic Neapolitan or even Roman pizzerie in London (Donna Margherita; Sartori/Santorè, Finos to name but a few). Their cannoli are not appreciably better than those you can buy over the counter at bar Italia or Lina's Deli, the price however is appreciably higher. Oh, and the coffee ain't great. That said, it does have a great selection of both savory and sweet food, it's in a great location, and if you can tolerate the bedlam surrounding the seating hunt, then it's a good place to pop into for a quick bite. read more

Food was definitely delicious! Service was great! My 2 year old enjoyed playing and laughing with the staff! I would definitely come back. I had the calzone and it was soooo good! Everything from the drinks to the main dishes to the desserts were delicious! read more

Princi - Great staff - Italian Near Me - London, XGL

I'd give this place a higher rating but I'm just plain tired of Yau, cram-them-in-turn-them-out style eateries around London, even if it's Italian this time instead of Japanese. Rumour from Italian friends abroad, this Princi is unlike the several dotted across Milan. Food wise, there's plenty of selection and with good quality baked goods and a small number of hot means, is a nice choice yet it's priced somewhere beyond a cafe, but is too frenzied to make it an enjoyable place. I'd rather just take the food to go and sit in a park rather than fight for the tablespace that everyone else seems to want to endure just to eat there. read more

I usually always get loast in the streets of Soho looking for a bar i have been t the previous week after a few jars and come across little gems like this. The seasoned Sohonian i was with insisted we go to this bakery, and im glad she did. The bakery had food along one whole side of the cafe, a bar at the end and a water feature along the other side. It was early Thursday evening and the place was busy but we got served straight away and seats were avialble - the food was stunning and with alchol being served as well it is a great combination - def recommended and i am looking forward to my next visit some time soon. read more

Pulls an interesting crowd. I love how they've decorated the place. Details like sinking silver metal strips into a tile to show you the way the tap in the ladies works is just pure magic. Also check out the recessed lighting at floor level on the way to the toilets. Ok, so this review is turning into architecture porn, so let me comment on the food. Portions are filling and look good. Certain options like the very meaty lasagne or cheesy macaroni cheese may not do your heart valves any good but there are also salad options. Breads are fab. Really like their little cakes. If you have the room after your mains by all means try them - otherwise take some away for when the tummy's settled. Does take-aways as well. read more

Good atmosphere, but somewhat hit or miss on the food... still the only place we went twice while in London. While walking through SoHo on our way back from dinner, Diner in Crime (DINC) spotted this little bakery stuffed full of people, even though it was well past 10pm. Intrigued, we stopped in to see what all the excitement was about. Imagine our surprise to discover a full Italian bakery with every sort of delicious eats you could want. On our first time through we went straight for desserts, which sadly turned out not to be the best choice for me. While DINC was very happy with her chocolate mouse thing, my experimental zabaglione based dessert turned out to be a bit of a bust. But we still loved the experience and the ambiance so much that when presented with an opportunity to return two days later, we jumped at the chance. This time we were there for lunch, and picked up some pizza on focaccia bread. While the toppings were of high quality and quite tasty, my particular piece had low topping "coverage" and so turned out to be mostly bread. The bread was good, don't get me wrong, it just wasn't pizza. So, why -- you may be asking -- am I giving four stars to a place that had two disappointing items? Because we finished our second outing with a cherry and ricotta cheese dessert that was simply out of this world. Had it been the only thing I ate there, this would be a solid five star review. Which is all to say, go there, get the cherry and ricotta thingy, and if you are tempted to get the pizza, be sure to ask for the piece with high topping density. read more

This is one of my favourite places in London to eat - breakfast, lunch, snack, dinner, anytime really. The food is lovely authentic Italian with several snacks and delicacies you might not expect out of the country. The only problem is that with so much on offer - hot dishes, sandwiches, pizza, salads - you might find it hard to choose! It always seems to be overwhelmingly busy but the nature of the place is quite transient so you wont have to wait too long to get a seat. (or you could always takeaway) If you are eating alone Princi is the kind of place where you can feel comfortable at the communal tables eating quietly and watch the fast paced soho world go by. It's equally good for company too, I've introduced many people to this place and they have all loved it! read more

A place where u won't go wrong with whatever you choose Vast collection of deserts and one of the best pizza places in London read more

My husband and I scored a little table in the corner on a busy Thursday night with only a 5-10 minute wait. We were impressed with the array of cakes and pastries as you entered. Also, every server and hostess we interacted with were actually Italian, which was a good sign. We shared the prosciutto and fresh mozzarella appetizers, which was so fresh and delicious, I wouldn't be surprised if they have it flown in directly from Italy every day. We then split a pizza and the carbonara, plus a half bottle of wine. Everything was incredibly fresh and authentic, and reminded me of some of the best food I ate in Italy. Service was good, though the food took a little long to come out, I assume because it was very busy. We were too tired for desert, so instead we took a torte back to our hotel, and it was delicious. Definitely worth checking out next time we are in London. read more

My first morning in London, found me a bit jet lagged and surprisingly hungry. I noticed next to my little doggy bed a breakfast menu for the hotel, which stated that their breakfast came from Princi Bakery in Soho. Instead of having breakfast in bed, I decided to get myself cleaned up and go to their restaurant. And here is where the review gets tricky. The restaurant is beautifully designed open and inviting. The center of the room holds the wood-fire grill for what is supposed to be their famous pizza's from Milan. Yes, this is a Milanese restaurant. A not so friendly waiter who seemed to be having a bad morning greeted us. After dropping off the menu, he quickly left. We waited, and waited a bit more before he returned to take our order. Once again we waited, and waited, and waited some more. The waiter had simply vanished he was nowhere to be seen. Finally a woman came to our table (after a good 20 minutes) to ask if we were okay, we explained what had happened, she apologized and immediately corrected the situation. Our juice, cappuccinos, and pastries were brought to our table. The pastries were out of the world. Coming from the United States where you're never sure what you'll get when a croissant is ordered, this was truly amazing. Now I know what true French pastries are like. During our meal, we had three other employees of the restaurant checking in with us, including the manager (I believe) and it wasn't until the plates were cleared that our mysterious waiter with the attitude showed up. And once again after passing by our table a half-dozen times I literally had to stop him and ask for our bill. After talking to friends about this experience, I'm told that it's not uncommon to have such dramas unfold at some of the finest Milan restaurants, so if this is true than this place is spot on for bringing the essence of Milan to Soho. If you don't mind a bit of drama and emotional meltdown from your wait staff, then this place is worth the trip. Shatasdogbowl read more

One of the best places in Soho for pizza, once you've finished queuing up for about 15/20 minutes. There's some herbs in the thin crust dough but they never give away the ingredient. Tastes amazing. Everything else on the menu is standard. They used to do a cheese and tomato croissant but don't seem to have that. Prices are fairly reasonable for the area. read more

Princi - Italian Near Me - London, XGL