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    Proof Lab Surf Shop

    4.5 (133 reviews)
    Open 10:00 am - 6:00 pm
    Updated 2 months ago

    Proof Lab Surf Shop Photos

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    Front shop
    Lillian W.

    Proof Lab Surf shop is in Mill Valley on Highway 1. It is right on the way to Muir Beach and Stinson Beach. They sell women's and men's clothing, surf boards, skateboards, swimsuits, and accessories. They even rent wetsuits, surfboards, and skim/boogie boards. They have two shops. The one facing the street is mostly clothing. The sizes and styles vary which is nice since my junior fit days are long gone. The other shop is tucked in the back and can't be seen from the main road. That's the shop with all the boards and rentals along with more men and women clothing. They have an inventory of over 500 surfboards. They aren't all stocked on the sales floor but it sure looks like it though. They have an area with multiple racks of boards. The staff is knowledgeable and welcoming. I am. I am not a surfer and they were able to explain the boards in lingo that I can even understand. A notable thing to mention is that the main shop and back parking lot is a bit tricky to get to. The lot entrance is one way and it's to the right side of Equator Coffee. If you overshoot the entrance, the front shop has a few parking spots that you can get to off the main road.

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    19 years ago

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    20 years ago

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    15 years ago

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    18 years ago

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    17 years ago

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    5 years ago

    Great customer service and terrific selection of wet suits. Cutest restaurant called Hook Fish and an awesome coffee bar right next door.

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    7 years ago

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    5 years ago

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    11 years ago

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    15 years ago

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    14 years ago

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    13 years ago

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    17 years ago

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    14 years ago

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    8 years ago

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    18 years ago

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    8 years ago

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    15 years ago

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    5 years ago

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    5 years ago

    Every time I've been here staff are nice and helpful. Very good selection of clothing etc. for everyone.

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    9 years ago

    The ultimate surf, skate, lifestyle shop with both high end and less expensive items. They have everything. No other spot like it.

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    8 years ago

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    8 years ago

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    6 years ago

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    9 years ago

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    16 years ago

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    15 years ago

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    9 years ago

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    10 years ago

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    6 years ago

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    20 years ago

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    15 years ago

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    16 years ago

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    14 years ago

    Business owner information

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    Will H.

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    13 years ago

    Six words for Proof Lab: Friendly folks, rad apparel and gear.

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    14 years ago

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    13 years ago

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    18 years ago

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    13 years ago

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    Page 2 of 4

    Ask the Community - Proof Lab Surf Shop

    Review Highlights - Proof Lab Surf Shop

    Besides having an awesome surf shop, awesome staff, and awesome skatepark this has got to be the best Surf/Skate shop in Norcal (arguable all of CA).

    Mentioned in 4 reviews

    Read more highlights

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    Xtracycle

    Xtracycle

    5.0
    (10 reviews)
    0.1 mi

    Xtracycle in Mill Valley has some of the most friendly, accommodating staff i have ever…read moreexperienced. I called in to book a test ride with them for some Priority Bicycles as they are the defacto Bay Area Adventure Center for Priority. Joe was who answered and he is literally the best. He got me all set up with my appointment and gave such an informative and transparent explanation to all my questions on the bikes. Nick set us up with the test ride bikes and was so friendly and helpful. He was willing to pull some bikes back down for us to retest sizing, etc. My dad and I ordered bikes that day and we set up our pick up and installation there in Mill Valley. Granted, we traveled 2 hours to go to this store. So that should be a testament to how awesome this staff is! Picking up the bikes was a breeze and they even accommodated me and added my ask for a tubeless conversion. They even installed the rear bike rack I ordered free of charge. Overall, we had an amazing time working with the team at Xtracycle. Thank you so much to Joe especially for answering all our calls, questions, and concerns. If you ever want to test out a Priority Bicycle or one of Xtracycle's awesome cargo bikes, this is definitely the best place to go in the bay!

    Xtracycle also has a selection of demo bikes from Priority Bikes. I scheduled a demo ride with them…read moreand Joe helped me pick out the perfect light weight electric bike that I know I can ride for life. I was able to order it to be shipped and delivered to Xtracycle to be assembled. Joe went the extra mile (literally) and delivered it to me in Sonoma County! Joe and the team Xtracycle are great!

    Photos
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    Carolina Boutique

    Carolina Boutique

    4.7
    (27 reviews)
    2.2 mi
    $$$

    Im sad to write this as Carolina has been one of my favorite stores for many years - they always…read morestock such beautiful items and the people who work there are kind, never pushy and always helpful. With that said - the experience of shopping there has changed...pretty dramatically. I won't pretend that Carolina was ever a place for a bargain - it's always been a high end store with items that would be considered splurges or even out of the range of possibility (for the majority of people). In the last year, the prices have skyrocketed. What used to be the highest priced item is now the norm. $600 sweaters, $800 slip dresses, etc. Listen I get it, it's Mill Valley and an increasingly wealthier demographic with inflation being insane. But also, this sucks? Your prices have literally doubled. What once felt like an occasional shopping treat now just feels alienating and over the top. The owner / buyers have the best taste in town - if you're reading this, could you please bring back some of the more moderately (reasonably) priced brands? I think a lot of the non ultra elite 2% Mill Valley-ites would be super appreciative and love to support you again. But as of now, it's literally impossible. For what it's worth this is not just an opinion of mine but fellow friends who just want to go back to their favorite Carolina. I appreciate you taking the time to read and consider!

    Always leaving with beautiful clothes from Carolina Boutique…read more Visit Eli and she won't steer you wrong!

    Photos
    Xirena
    Xirena
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    Carolina Boutique

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    Proof Lab Surf Shop - sportgoods - Updated June 2026

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