Pure Grooming

4.6 (278 reviews)

Pet Groomers

Closed • 9:00 am - 5:00 pm

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Services - Pure Grooming

Bath and groom only

Pure Grooming Photos

Pure Grooming - Charli after a day at the spa. - Pet Groomers Near Me - Poway, California

Pure Grooming - Happy doggie getting groomed at Pure Grooming - Pet Groomers Near Me - Poway, California

Pure Grooming - Our beauties loved Mike! - Pet Groomers Near Me - Poway, California

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Pure Grooming - Our grand dog getting a bath. - Pet Groomers Near Me - Poway, California

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Sari N.

I took Sky there. I did self washing and nice person cut her nails. Everything was perfect. Sky never feels stressed out there. She feels so good and happy after getting pampered .

Sanjida A.

Our experience at Pet Grooming was not what we expected after reading all the amazing reviews. We were referred there by our vet hence we made an appointment for our 4 month old kitty to get a bath & nail trim. Our poor baby kitten is still traumatized after the grooming experience. Last time I got her a bath & trim it costed me $15 but at this facility we were charged $72. Maybe just don't go there if you are a kitten/cat person. I think Mike is more of a dog person.

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Jo G.

4 days ago

We're as happy with Boo's grooming today as we were 6 weeks ago. Mike has a natural, relaxed way with dogs that puts even yappy protesters at ease. We made our next appt. for Aug. We are still happy clients. read more

Pure Grooming - Boo got groomed at PURE, Poway! - Pet Groomers Near Me - Poway, California

Pure Grooming - Boo's still as happy after Mike finishes his grooming every 6 weeks as I am! - Pet Groomers Near Me - Poway, California

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Danny R.

10 days ago

Great experience, professional and knowledgeable. Will definitely take my cat again! Many thanks

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Theresa B.

2 months ago

Great job grooming at Pure Grooming! Charlie always comes home looking so handsome. We have been going to Purr Grooming for 3 years and have been very happy with their services. read more

Pure Grooming - Great grooming at Pure Grooming! - Pet Groomers Near Me - Poway, California

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Russ M.

3 months ago

Pure Grooming is a solid choice. Friendly, professional, reliable. We take our dog and cat there. Used to go to another place down the street. This is a much better option. read more

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Mary Rose F.

2 months ago

Total trash experience. The place was poorly maintained, disorganized, and honestly felt dirty. On top of that, how does a self-service dog wash not have towels available? That's literally one of the most basic things you should provide. The whole experience was frustrating and not worth the money at all. read more

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Rebecca H.

3 months ago

They always do a beautiful job with my standard poodle. She is well taken care of and have not ever had any issues.

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Sari N.

11 months ago

I took Sky there. I did self washing and nice person cut her nails. Everything was perfect. Sky never feels stressed out there. She feels so good and happy after getting pampered . read more

Pure Grooming - Sky with new bandana - Pet Groomers Near Me - Poway, California

Pure Grooming - Sky. Rescue dog from Tijuana . 7 years old happy puppy - Pet Groomers Near Me - Poway, California

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Christy G.

3 months ago

Absolutely love Pure grooming! They were great with my dog and did a great job on his cut!!! Will definately going back...

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Thomas W.

3 months ago

Great with our pet Dax, they love what they do and are very caring throughout the entire appointment, shout out to Mike and Eve!

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Penny N.

3 months ago

Mike and Ava are great!! I have been with Mike going on nine years. I take my basset hound and my Chihuahua and they both love him and Ava fantastic job. read more

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Ronald M.

4 months ago

They did an amazing job, as they always do. Groomed, nails, and my dog leaves happy. Thanks

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Ronald S.

10 months ago

Our Murphy came home relaxed and happy! Mike does such a great job giving special attention while also giving an excellent grooming. Highly recommended! read more

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Casey F.

8 months ago

I've been going to Pure Grooming for about 10 years and would not bring my dog anywhere else! She gets lots of love and comes home looking beautiful! read more

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Sanjida A.

1 year ago

Pure Grooming - Bill - Pet Groomers Near Me - Poway, California

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Gloria Q.

8 months ago

Our 8 year old Great Pyrenees needed help getting his luscious locks back in shape. He walked out smiling and ever so handsome! Pure Grooming did a wonderful job on our favorite boy. read more

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Mohamad K.

1 year ago

We drive all the way from Ramona because Mike is the best, we have trusted him for years and he always takes care of our animals. Today he took care of our Cleo and we couldnt be happier. Great service, great with animals and more importantly someone we can trust with our animals, amazing to see the community Mike has built here in Poway, we don't live close but it's always worth it. read more

Pure Grooming - Beautiful!! - Pet Groomers Near Me - Poway, California

Pure Grooming - Look at that healthy coat! - Pet Groomers Near Me - Poway, California

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Tony B.

9 months ago

Our purebred Mal has been to a couple of groomers, and they cannot handle her. Pure Grooming was able to handle her and provide an excellent wash. She's so clean and her coat looks great! read more

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Jocelyn L.

6 months ago

Mike the owner is awesome! So friendly and caring! We used the self wash and the equipment there makes it so much easier than doing it at home!!! Great rates! We'll definitely come back! read more

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MaryCay D.

10 months ago

The people who own/run the place are dedicated and generous. It is clean, friendly and easy to use.

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Janet C.

11 months ago

Ava is so very nice and friendly. She genuinely loves dogs! This was our First time here and we will return. I was very happy with the service, facility, friendliness of staff and the results of my beautiful dog!! read more

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Jo Marie D.

1 year ago

Mike is the best! Our little Brooks looks so beautiful when he's been groomed. Ev Everyone there is so welcoming. read more

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Elinor C.

8 months ago

We have had 2 very large Bernese Mountain Dogs and Mike did an excellent job with their grooming. 1 was 195 (no longer with us), and 1 125 lbs. He will accommodate whatever needs to be done. read more

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Doctor S.

9 months ago

Very thorough and professional. I would definitely go back. Prices are quite fair. And the staff is friendly.

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Norma M.

9 months ago

Mike is the only one who can trim my Dalmatian pup's Nails. He does an excellent job! No

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Cori C. W.

8 months ago

Mike must be listed as one of the best! I am just so sad that I had to move and it is difficult to get to him. I still go on occasion if my dogs need special treatment. You can't go wrong at Pure Grooming. read more

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Linda L.

123

2 years ago

Michael is welcoming and on time. everything is explained clearly. And will even hold the door for ya! read more

Pure Grooming - Dewy the Pug. A rescue!? How can it be! So sweet this pug pug of mine. Thank the heavens for him - Pet Groomers Near Me - Poway, California

Pure Grooming - Ellie Latte literally loves lattes. The foam On top! - Pet Groomers Near Me - Poway, California

Pure Grooming - A super stylish sphinx No. Not from Egypt - Pet Groomers Near Me - Poway, California

Pure Grooming - Never declaw! Go softer. Just ask em - Pet Groomers Near Me - Poway, California

Pure Grooming - Manny Maximus Prime! Coming soon! He is now just 3 months old ‍ - Pet Groomers Near Me - Poway, California

Pure Grooming - I'm surrendering to the animals - Pet Groomers Near Me - Poway, California

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Katie B.

10 months ago

This family owned, local spot is our favorite groomer! Our dog actually enjoys going to Pure Grooming. The team at Pure Grooming do an amazing job caring and grooming our doodle. They always go the extra mile and are so kind. They are thoughtful, gentle and passionate about animals. Our pup always looks amazing and leaves read more

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Lauren B.

Elite 26

106

3 years ago

Mike is the BEST! We had booked our two British short hair cats at another Groomer , and when we arrived, we were extremely disappointed. This other location was not what they advertised online and the ladies working at the front were extremely unprofessional. The animals there did not seem happy. I quickly called a friend who recommended Pure Grooming, and to go see if Mike was available, he was and welcomed us with open arms! He went above and beyond with our two precious cats and we couldn't have been more happy!! They looked amazing and were happy when they were done. What more could a pet owner want? We will be back for years to come and have told many other friends and family in the community about him and Pure Grooming! read more

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Michael T.

375

10 months ago

great experience Mike was very helpful they got pepper in and out. highly recommend using pure grooming for any of your pet grooming needs.

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Glen A.

1 year ago

Mike does an amazing job with my cat, assures me it's a good experience for all. The grooming goes exactly as I requested and my fur baby comes home in good spirits, no trauma at all. read more

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Sandra M.

11 months ago

Dogs were groomed excellent. Employees were very knowledgeable. I will return for my dogs next grooming.

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Emily H.

11 months ago

Genuinely such great people here! I haven't had the best experiences at other grooming places, my dog is extremely skiddish, so I know he can be difficult to work with. But these employees are so great with him and never make me feel bad about that! The prices are extremely reasonable, especially for the quality. Highly recommend! read more

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Cecil B.

1 year ago

Staff is great... easy place to self was your dog for a very low price. Highly recommend and give it a try

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T. R.

1 year ago

Mike was very friendly, listened to my requests when it came to giving my dog a haircut, and was flexible with scheduling. Price was average, but value high. We'll be back! read more

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Jackie M.

1 year ago

They treat my dog as family! Staff is Friendly, attentive and caring. I get updates if for some reason they are running behind. read more

Pure Grooming - Valentino is Freshly Groomed but he is wearing his sweater because he got cold. - Pet Groomers Near Me - Poway, California

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Christy T.

1 year ago

They have been trimming my pups nails for years, and now that she is 17 years old, deaf and partially blind they are ever so sweet & careful with her. I also love that they take walk-ins. read more

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Katlyn B.

2 years ago

I have been searching and searching for a quality groomer for almost a year!! I have found the perfect place to bring my pups to for their grooms!! One of them is pretty standoffish to new places and people and usually will grab onto my arms at other groomers. They walked into this place no problem and even went right into the back with absolutely no problems! It is a very positive uplifting environment! Their grooms came out amazing with a special touch of a bow! I usually have to bring them home and trim their nails down more but nope not with Pure Grooming their nails are short and filed down nicely!! If you're looking for an amazing spot for your pets please consider Pure Grooming!! I am beyond happy and so are they!! They also have a little pet boutique with super cute items to purchase and a pretty big self wash area!! read more

Pure Grooming - Maisley and Luna after pure grooming! - Pet Groomers Near Me - Poway, California

Pure Grooming - Before pure grooming! - Pet Groomers Near Me - Poway, California

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Gypsy F.

2 years ago

Mike is so good with my dog Lucy, you can tell it not only a job grooming dogs, but Mike loves animals. Excellent grooming for my Australian Shepherd. read more

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Sandie G.

2 years ago

Pure Grooming has been my go to groomer for quite some time. Mike is amazing. He and his staff have a genuine ability connecting with animals. Most recently Pure Grooming has handled Bleu/90 lb German Shepard since Bleu rescued me 2 1/2 years ago. Today's spa day included a mud bath and de-shed treatment. Highly recommend you let your fur member experience for themselves! read more

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Michael M.

1 year ago

I have two very challenging animals they are long-haired Persians I've been going here repeatedly and Michael is an All-Star it is clean they are prompt and they do an amazing job. I would not take my animal anywhere else in San Diego read more

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More info about Pure Grooming

12222 Poway Rd
Ste 20
Poway, CA 92064
Directions
(858) 500-2011
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https://www.puregrooming.com

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From the Business

Specialties

Pure Grooming is an all-natural grooming service business for all your family pets in the Poway area. We specialize in quality pet grooming of DOGS, CATS, and other household pets. Our goal is to care of your best friends, helping them look and feel younger, happier, and healthier. We have Self-Service Tubs as well as Full Service Grooming Options. Please contact us today for more information!

History

Established in 2015.

I worked with Petco in Poway for over 7 yrs. I am now venturing out on my own. Pure grooming quality natural pet grooming in Poway from local pet lovers.

Meet the Business Owner: Michael H.

I worked with Huck-Fin Environmental Education for over 10 yrs, teaching mostly Middle and High School students Environmental Education. Then I was the Education Director for the San Marcos Boys and Girls Club managing the after school programs at multiple schools including San Marcos Middle. While I was the Education Director I worked weekends at Petsmart in there grooming department, I decided to work in another field I was passionate about Animals so I learned pet grooming through Petsmart's Grooming Academy. After 2 yrs with Petsmart I was hired as a pet stylist at Petco, 2 months later I became the salon manager, soon after that I worked with the pet services department to developing new training for groomers. Over the 7 yrs at Petco I trained about 50 new groomers, worked as a member of there innovation team with only 4 other stylists from over 1000 salons. It is now time to venturing out on my own. Pure grooming quality natural pet grooming in Poway from local pet lovers

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Review Highlights - Pure Grooming

“Mike is so good with my dog Lucy, you can tell it not only a job grooming dogs, but Mike loves animals.”

Mentioned in 128 reviews

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My dogs and I had a great experience with Bobby's pet grooming! My border collie mix and Aussie are…read morereally easy going when I bathe them, but can be a bit anxious and weary of strangers - my collie mix especially. So hearing that they were able to bring him out of his shell and get past his shyness was nice to hear. They even played some fetch with him while I was on my way to pick him up! I was able to meet and talk for a bit with the owner. Really nice guy and the groomer was very sweet and upbeat!

I do not usually leave reviews, but I feel I have to share this for other dog owners…read more I brought my two year old French Bulldog here. She is one of the friendliest, sweetest dogs you could ever meet and has been to other groomers without ever having a bad experience. She usually enjoys going. This time was completely different. When I came back and asked how she was doing, I was told, "I don't know, I didn't touch her." That immediately concerned me. I could not even see my dog at first, and when I asked again, I was told she had been isolated because she was barking. When I finally saw her, she was in a small cage, shaking and clearly terrified. This is not normal behavior for her. As a dog owner, you know your dog, and something was clearly wrong. I calmly expressed that I did not appreciate how she was being handled and that something did not feel right. Later, instead of addressing my concerns, I received a message from the owner accusing me of being rude and telling me not to come back. I was not rude. I was concerned about my dog. I have taken her to multiple groomers, and she has never reacted like this. That alone tells me everything I need to know. I will never bring my dog back here and would not recommend this place to anyone who cares about their pet's well being.

Dirty Dogs

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I have a Great Pyr and Anatolian Shepherd and we love Dirty Dogs self wash AND grooming!…read more I usually come here just for the self wash with my Anatolian, because he's short hair and I figured why not save a few bucks and do it myself. He's a big boy and also a big scaredy cat. He doesn't like the height of the tubs unfortunately but we had a staff member assist with picking him up and loading him into the tub...which was very kind!! Overall self wash is a decent enough price but I believe they have deals on certain days. Now on to the grooming... Had to use their grooming services last min because my usual groomer was completely booked! Dirty Dogs staff was extremely accommodating and communicative during the book process after I booked online. We happen to get Miss Megan and WE LOVE HER!! She was so great with my hairy girl and really took the time to get all the mats out!! She did really incredible work and I HIGHLY recommend going to her but all the groomers there are wonderful!

I've been a loyal customer of Dirty Dogs for years, and absolutely love our groomer Denise (she's…read morethe reason I am giving this business some stars and not just one) but it's honestly disappointing to see the direction things are going. One of the reasons I originally chose this place was because of their branding around organic, thoughtful, and customer-friendly grooming care. It felt like they genuinely prioritized the well-being of the dogs and the experience for owners. That's why the new $25 "cage-free" charge doesn't sit right with me. This change was implemented April 1,2026. Not kenneling dogs after grooming shouldn't be treated like some kind of premium add-on--it should be part of standard, humane care. I would think that most customers aren't leaving their dogs there for half a day so this fee feels unnecessary and out of touch with how people actually use the service. It comes across less like an improvement in care and more like a way to tack on an extra charge under the guise of something that should already be included. For a brand that markets itself as being about quality and ethical grooming, this change feels inconsistent and, frankly, a bit disappointing. I really hope they reconsider this policy because it takes away from what made this place stand out in the first place.

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All Paws Pet Grooming

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4.8

(50 reviews)

WOW!!!! The high reviews are definitely earned…read more I cannot say enough good things about Trident Veterinary Hospital. From the moment we arrived, it was obvious that every aspect of this family-owned practice has been thoughtfully planned. It truly feels like a labor of love. My senior, very anxious and fearful cat was made comfortable in their cat-only room, creating a calm, stress-free environment for him. I have never seen him so relaxed or interact so well with new people. Every member of the team was kind, compassionate, and genuinely invested in his care. Their assessment was incredibly thorough, and they truly left no stone unturned. As a nurse, I especially appreciated their comprehensive approach, attention to detail, and thoughtful treatment plan. Everything was clearly explained, and I felt confident that every aspect of his health was being addressed. They are clearly well versed in senior & complex care. The hospital itself is exceptionally clean, organized, and welcoming. They gave me a tour of the full facility. It was state of the art & pristine. The way a healthcare facility should be. What stood out most was the level of care and follow-up. They even called the next day to check on him, which meant so much during a stressful time. If you're looking for a veterinary team that is knowledgeable, caring, thorough, and attentive, I highly recommend Trident Veterinary Hospital. They treated my cat as if he were their own, and I am incredibly grateful for the outstanding care he received. Thank you Dr. Ashbaugh, Monica & team!!

I have been taking my elderly cattle dog to Trident for about a year, beginning with urgent dental…read moreproblems. I am a low intervention dog owner and the dr respected that from day one. He has never pressured me nor tried to upsell. I just had a wellness visit yesterday and wanted to be sure to express my appreciation for the consistency. At each visit, the dr has been calm and unhurried while hearing about my concerns. He is pragmatic and evidenced-based, open to alternative treatments and supplements but not pushy at all. He respects my choices and remembers my preferences. He uses an online pharmacy which works well for getting my dogs anti inflammatory meds auto shipped. The office is clean and the techs all do their best to be helpful. Highly recommend!

The inFURmary

4.8

(32 reviews)

Our first visit with Dr Johnson for our Mochi was great. The facility was nice, clean, and nicely…read morestocked with treats for our dogs. The staff were all SO kind and looked happy to be there and genuinely enjoy taking care of animals. The vet tech and Dr Johnson took their time with our timid Shiba. She gets really anxious at the vet, and this was probably one of the least traumatic visits for her. Dr Johnson examined her slowly on the floor, talking to her, introducing herself before jumping straight into prodding and poking. I felt like she listened to our concerns and gave sound, reasonable advice for our elderly girl. The prices were very reasonable to me. Especially after visiting a recent vet we didn't like at Poway for 1 thing and being charged $200 more than we paid today despite addressing multiple complaints today. They were also quite transparent with their prices online. I actually liked our vet visit today rather than leaving stressed and dissatisfied. I am planning to switch our other dog's care over to here too once she's due for her annual visit. We have moved around a lot in the 13 years I've had my dog and this is in my top 2. I'm so glad I found this new vet near me!

So, I called today because they popped up as a specialist for dog seizures. First thing you get is…read morea recording that states "your call will be shared with third-parties." Before anything. Before you can ask a question. Anything. That means they can even be selling your voice can be sold to AI to sample, that is currently happening. Not saying they do, but why are they sending your call, which may include your credit card number if you're paying a bill or for medication?!!!! Yeah, that's what I want, someone who is going to sell/share my data. If they don't respect you from the first call - you can pretty much ascertain that you can just skip this place. Thanks, but no thanks.

Carmel Mountain Ranch Veterinary Hospital

4.4

(96 reviews)

I've recently switched to this vet, after going to another for many years, and I had no idea what I…read morewas missing! The staff is attentive and knowledgeable. They are able to answer all my questions and really seem to care for my cat and dog. The prices are fair and they don't like to add unnecessary charges/ things to my visits. When I went to other vet they told me my cat needs all these shots but this place said no he only needs specific ones and explained to me why. I appreciate their transparency and honesty. I am happy to continue to go here for my pets care

I had heard great things about this place after feeling unsatisfied with a prior visit at another…read morevet, and I am so happy I went and took my dog. The staff and all the doctors I've met are so attentive, kind, and understanding especially with dealing with an anxious, nervous dog like mine. The doctor and tech did an actual thorough examination, testing, and answered any questions I had regarding my dog's condition. They even put a bow on my dog giving him back and I just thought that was so sweet! Definitely will recommend to any dog owners with an anxious pup.

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Karen B.

151

10 years ago

Pure Grooming is the best! Mike always does a great job even with dogs who are less than happy to be groomed. Such a nice bright clean salon with new tubs you can use to bathe your dog yourself if you'd like. Mike is so easy to talk to and really listens to know what you want. His rates are very reasonable. You won't find a better groomer! read more

Alexa R.

1 year ago

I can't say enough good things about Mike, Ava and Pure Grooming!!! Excellent grooming skills, reasonable prices, and they're willing to work with dogs that aren't perfectly well behaved. This is the best grooming service in the Poway / Sabre Springs / Carmel Mountain Ranch area!! read more

Dianne K.

10 years ago

Mike is Wonderful with my One Eye Wonder dog, Spanky. He takes great care in cutting Spanky's hair so the eye socket is covered and protected. His prices are great, and he is always willing to discuss recommendations and concerns! I recommend Mike and Pure Grooming to everyone! read more

Maria N.

1 year ago

Golden retriever and extremely challenging corgi have been coming here for years. No matyet which groomer you use be assured they will be done to perfection! The best part about this business is that they genuinely love your pets as if they are your own. read more

Kellie

1 year ago

I cannot recommend Pure Grooming enough. Not many groomers will work on cats and you can tell that Mike really understands them. When I picked him up he was totally calm. Absolutely will be back! read more

Elinor C.

1 year ago

Pure Grooming takes great care with my Berners. They are large "babies" and would rather sit than stand. They always come out looking and smelling great. They also let me know of any issues. read more

L Y.

11 years ago

Mike is great with our dogs. He is patient with the puppy and takes his time to make sure they are comfortable and happy with the process. Very reliable and would highly recommend! read more

Natalia R.

1 month ago

I tried their self-service dog wash and really liked it! It was easy, clean, and they had all the supplies to get my pup washed and dried. Definitely recommend! read more