This is a gem hidden in Oculus. It has a great variety of wines and liquors with good prices. The gentleman there is always so friendly, polite, and has great customer service. Every time I have been there, he has always welcoming me and every customer with a nice greeting. The place is nice and quiet. read more

I stopped by Pure Liquid Wine & Spirits to pick up a few thank you gifts for some folks I was seeing while visiting New York. I was looking for a liquor store in the Financial District and was pleased to find this place in the Oculus, where I was already running another errand. The shop was great, attractive and peaceful with a large selection of wine and a smaller but still robust selection of liquor. I got a lot of help from the woman running the place, who was the only other person there when I dropped in just after noon on a Thursday. She recommended some bottles, and I ended up leaving with a couple Scotches, a tequila, and a mezcal. The liquor was expensive--the bottles I recognized seemed to cost 10-15% more than what I tend to pay in L.A.--but I feel like the prices were in keeping with other fancy New York liquor stores, at least in this neighborhood. I could be wrong, but I was also paying for my laziness and lack of planning, so can't really complain. I'd recommend Pure Liquid if you're looking to buy some nice wine or liquor on your way in or out of the Financial District. read more

I don't really understand the good reviews here. I usually go to Chambers Street Wines or Archive, but figured I would give this spot a try. The selection is mediocre, and there are WILD markups. They're selling $10 wines at $17, so on so forth. There is a Yelp check in offer of 5% off though, which they are honoring. read more

Great wine and spirit shop! A must-visit for sure! Yankee fans especially welcome. But everyone will find what they are looking for here.

When I walked in I saw the salesman standing in the middle of the store stuffing his face with food, which set the tone and level of professionalism for the rest of the encounter. I told him I was looking for a particular Bastianich wine, and he said, "what's that?" He acted as if he didn't know what or who that was. I explained that someone referred me there, and I was looking for a particular wine. He said, "If you want Italian wine, I have Italian wine." Interesting how he didn't know what it was but could tell you it was Italian wine. He then said, "We are not allowed to sell Bastianich wine. Well, you could have saved us both some time by saying, sorry we don't carry it and he could have saved me the trouble of having to deal with him, albeit for a short time. He was unhelpful, rude, obnoxious, and generally couldn't be bothered, and had the attitude, as if to say, why are you here and bothering me? Ok, you are middle aged, and working in a wine store on a Sunday afternoon; I get it. Your life didn't turn out as you imagine it would, but really! Is there any reason to treat customers like that? read more

Rude and racist. Would not recommend at all. Older gentleman had an issue with one of my friends who happens to be black. Would not come over to him when he had a question, was snippy to him when he tried to ask him a question. I WAS looking to purchase a nice Pinot Grigio but not from this place. Also started to get a headache from the strong smell of cheap cologne. read more

Nice store, nice selection, but the guy that works there is a condescending jerk. I also think he is clueless because he deflected from my question. I won't go back. read more

On my latest NYC trip, I had a chance to stop in and try a few wines. I was quite impressed with the great selection of wines and spirits here. The staff was also knowledgeable and friendly when flooded with questions. This store is well maintained, well stocked, and I liked that their prices span the low and high end of the spectrum. Good stuff! read more

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I stopped in one evening after work to grab a bottle of wine after passing by the store on numerous occasions. When compared to the stark white, modernist interior of the rest of the Oculus, Pure Liquid feels like an old school wine cellar with dark woods and bottles lining the walls. Further, due to its location (and its offer of a discount for PATH riders, which I am not one of, unfortunately) it is a great option for commuters looking to grab something quick on their way home. The selection was fairly broad (though did not have many choices from Alsace; my preferred region) and I found most of the prices to be reasonable when compared to other stores in this area. I did not look at the liquors, but for wines between $15-$30, Liquid Spirit seemed to be well stocked. Unlike others' experiences below, I found the clerk to be very knowledgeable of regions and varietals, and I was even offered a sample of one of the wines I was curious about. I'm sure I'll stop back in soon after they've had an opportunity to rotate some of their selection. read more

I'm quite pleased that a wine and spirit shop opened in the oculus. Super easy to grab a bottle or two on the way home. Small store but very nicely done. They have tastings every night and the staff are friendly and very knowledgeable. A small selection but well curated both in wines and in spirits. They also have wines for under $20 up front. The organization of the store is pretty cool. NY State wines towards the back are a particularly nice surprise. I bought a dry Riesling based on a staff recommendation. It was exactly what I wanted and was within my price range. Really worth a visit if your in the oculus. read more

Pure Liquid Wine & Spirits - Window display - Beer, Wine & Spirits Near Me - New York, New York

Horrible attitude from the sales clerk! In passing by the store, I noticed a sign outside that offers a 10% discount for all path riders. I proceeded to pick up a bottle and presented my path card and was asked for the full price. I pointed to the sign and was responded with "A discount on a $15 bottle?" Well yes, if you don't want to give discounts then maybe take the sign away. It's a miracle the store is still in business with such abhorrent customer service! read more

This place was highly disappointing. I am a woman of color and the person who worked there was helping another patron who was white. I KNEW what I came for and I politely said excuse me when I was ready to pay. I was brushed off and stood at the counter to wait while he still helped the other patron, completely ignoring me. Even the tone in which he spoke to me was rude. I left a $45 bottle of Saint Germain on the counter and walked out. That's DISGUSTING SERVICE. read more

The broad yet deep selection and knowledgeable staff come at a cost that surely rewards, in rent, Westfield -- the Australian-based operators of the $4 billion-publicly-funded Oculus -- more than the salaries earned by the store. $73 for the basic Laphroaig single malt that sells everwhere else in NYC for around $20 less is insane, even by the standards of a mall straddling the financial district to the east and the riverside pieds-à-terre of Battery Park City. read more

Pure Liquid Wine & Spirits - $73 instead of $53 - Beer, Wine & Spirits Near Me - New York, New York

The clerk working the counter (longer hair with a ponytail) was an insufferable jerk who seemed like he enjoys making people feel unwelcome. He continuously made passive aggressive and rude comments to me and my family while we were shopping. Something tells me nobody has ever called him out because when I did he seemed shocked but continued to be rude. I told him his attitude and "jokes" were rude and unnecessary. He told me my humor was lacking because I didn't find it funny to disrespect my family? Very obvious this man gets into it with customers on a daily basis based off the reviews. I'm literally shaking because I've never experienced such disrespect from a service worker, and we purchased quite a lot from him. Instead of thanking us he threatened to kick us out because I told him he was being rude. HORRIBLE HORRIBLE HORRIBLE MAN. If you see this: next time you want to say something just say it instead of making snide remarks and "jokes" under your breath. read more

Zero customer service. Glorified hole in the wall under pretense of a liquor shop. You'd think they are busy with customers. How many do you get there, like two at a time? Smh. Ridiculous. read more

Agree with other reviewers concerning the customer service. I live in the area and frequent this shop because I think the wines are well cultivated at varying price points (even if generally marked up - a function of NYC and also the location). Sometimes I'll buy a $100 bottle of champagne or Cabernet for a special occasion. But most times I want a nice inexpensive table wine because I, you know, work for a living and wine isn't my prioritized expense. I notice a marked increase in condescension from the gray-haired gentleman behind the counter when I'm purchasing the latter. On one particular occasion, I asked if they had a certain bottle that they normally have stocked and displayed in the front, and marketed as one of their "under $20" bottles of red. The response I got was, "do you see it? Then we don't have it," and then he proceeded to bury his head in his computer. I then picked up a bottle of Billecart Rose that I was buying for a friend's birthday. His attitude immediately changed: he got chatty and told me when they expected the next shipment of said red. Needless to say, I still continue to shop here for now due to lack of options in the area. But another experience or two like this and I'll probably reconsider. I do wish that they'd work on the customer service because apparently this is a theme throughout the reviews on Yelp. I like to support local businesses, so maybe go to a class or something for some additional training. Sheesh. read more

Decent selection and prices but terrible service. I stop here 3 times a week because it's between my apartment and train and nobody ever remembers me. Tonight I showed up 15 mins before closing and was told I had 2 mins to make my choices and gtfo. I've never felt so unwelcome as a regular customer....but still spent $80. Time to find a new wine store. read more

Excellent store, great selection and friendly staff that is quite knowledgeable. Couldn't recommend more highly.

They are great. Recommendations are good and the selection is well curated. We have been shopping there since they opened. We used to shop from bigger wine retailers, but we are happy to take our business to a local shop. The prices are fair. During "social distancing" we shopped online and the delivery was super fast (like 1h fast!). Give them a try! read more

Incredibly rude man on the phone. I called to inquire about a non-printed/regular Blue Label bottle after mistakenly purchasing a limited edition NYC printed bottle. Man on phone said only the box was printed and the bottle on the inside was the same. I started to explain that the bottle was printed on as well and if he pulled the bottle out of the box he would see the printed part (the front has no print on it). He replied, "I don't have time for that," and hung up on me. Uhm, you can be rude but you should also know your products. So you can spend $250 here but don't expect any customer service. They'll take your money and then tell you they don't have time for you, that is literally what happened. read more

Pure Liquid Wine & Spirits - Beer, Wine & Spirits Near Me - New York, New York

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This beautiful new wine shop in the Oculus is exactly what I have been looking for! They have an incredible selection of wines, ciders, and liquors and the staff is incredibly knowledgeable and friendly. For such a beautiful and elegant place, they also have a big selection of great budget wines for every day. This is my new favorite local shop - it's a perfect place to pick up a bottle for a present or to stock your own kitchen. Love it! read more

Best wine shop in NYC. Great selection and friendly staff. They have tastings all the time from 4-7. Will definitely recommend to anyone looking to buy wine and spirits in the area. read more

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Great wine and spirits store located in the Oculus. The store itself is beautiful and spacious, and there is a diverse assortment not only of wines from around the world, but also quite a few liquors/spirits as well (including whiskey, cognac, gin, vodka, and others). Prices are reasonable, and Dominic is very knowledgeable and customer-friendly. read more

this was such a nice surprise... The guy that helps us was super friendly and nice, knowledgeable and attentive ( I think his name was Kim) Large selection of spirits and wines, some things are priced a bit above other places, but they have also a selection of good wines at affordable prices. I work in the area, and I will be coming back for sure whenever I need good quality wine, ( ask for Kim if you are there! ) read more

Went in on a Friday afternoon to pick up a quick bottle of white. Behind the counter the associate was on the phone taking an order and couldn't bother to ring me up while I was standing in front of him waiting. Then after 5 minutes just rudely waived me off to another line that had already grown too long. I decided to pass and go somewhere else. read more

Spectacular store with an incredible selection of Italian and French wines, in particular Amarone, Barolo, CndP, Rhône wines, whiskey and bourbons, I'm a wine collector and would definitely put it in the top ten in NY. Only negative is that Champs is significantly overpriced and I still don't get why although the selection is impressive. read more

There is no place else like this beautiful wine and spirits shop located in the World Trade Center. Their expertise is at the top of the game, superb selections in all price ranges. I had a variety of wine shipped to San Francisco. Fast, excellent (light weight) packaging and a surprise gift in the box. New Yorkers can preorder and pick up on their way home or have wine delivered. Check out the website for knowledgeable and surprising suggestions and offerings. Do visit to see a gorgeous showroom designed by Cass Calder Smith. I haven't tried the wine tasting events but have it on my bucket list. read more

This is a beautiful wine shop with excellent and knowledgeable sales people. Prices are fair and a lot of wines from around the world.

Terrible customer service. Rude old guy with white hair who works there asked us if we were thirsty when we were checking out the wine then asked how old are we before helicoptering us the whole store. No wonder it was empty. read more

Very helpful, knowledgeable and kind employees. Great selection and awesome store! This is one of my go to's in the area. The environment is calm and all selections are conveniently displayed and it is very easy to find what you need! read more

Knowledgeable, friendly staff + great mix of affordable and high end options - all good values. Highly recommend!

If I had to describe Pure Liquid with just one word it would be SUBLIME. A secret gem hidden inside Westfield mall. The uber-pleasant staff is extremely eager to help out and extremely knowledgeable. If you're ever near the 911 Memorial you definitely ought to pay them a visit. Grab a wine in a can and sip away while you stroll the marvelous streets of the city that never sleeps! read more

I can't say enough about this spot. Henry went above and beyond to make sure that we picked out some great wine. He also gave us a few dinner recommendations. Customer service like this deserves to be recognized. If you find yourself in the shopping center at WTC, make sure and visit this liquor store!!!! I will be back for sure! read more

Wonderfully curated wine selection with simple but ultimately the most useful signage / reviews----fruit and tannin levels. Friendly crew who are very helpful.....nice change from some of the too cool wine stores in the neighborhood. read more

This place is very nice and they have inexpensive options!!! I normally would just pass by a place like this because it looks SO nice and I don't want to feel pressured to buy a $100 bottle of wine. The guy working was super down to earth and gave my boyfriend and I wine samples even tho I looked a mess with cat fur all over my coat. Check this place out! Don't be intimidated by the swanky appearance. They actually have $10 bottles of wine (and super expensive ones too). read more

This place was great. The guys were very informative and their prices were on point. They're conveniently located inside Oculus so walk around, see some sites and then stop here for great priced wines. read more

Pure Liquid ranks 10/10 across the board! The location is convenient, the inventory is expansive yet well curated, and the staff is both well-mannered and incredibly knowledgeable. The quality of their wines is consistently excellent. My husband and I have been patronizing for about a year and a half and have always been pleased with the recommendations, and can report that the prices are very fair, especially considering how nice the store is / premium real estate. read more

Love coming here! A place that makes you want to write a 5 star yelp review because of how nice and helpful all of the staff are. Knowledgeable and all price ranges to choose from!! read more

I was bought a bottle of white Chardonnay over $50 last night and open with friends, find out this wine must seller over hearted, the wine flavor was totally destroy and taste like a bottle of water mix with a shot of vodka. I was embarrassed in front of my friends，but it's ok, I know it will happened sometime in my wine tasting journey. I was trying notify them, check the other bottles in the same case, I don't want those bad wines hurt their reputation, because i kinda like that store. I call the store, no one answered. I went to store other day, tell them the thing, all they care is you can't return this wine, I'm not even asking return! I can see the old salesman's face is so unhappy and want me leave soon, ok! Never come again. read more

Great wine store. The gentlemen who work there were very helpful and even offered to hold any wine bottles I was interested in purchasing while I continued to browse. Excellent selection of under $20 wines as well as local NY wines. read more