100/10, best jewelry store in San Diego! When we were first engaged, we were unsure if a family…read morering was the right size (too big) and were seeking guidance. He ensured us the ring was the perfect size and fingers tend to swell, especially in hot weather. That was a year ago - I'm so glad we took his advice! The honestly was appreciated, and we bought my husbands ring here as a result. We trust this place to work on our rings and will always recommend this place if anyone asks.

I want to shout out their customer service. Juan was incredibly generous with his time and advice…read more He was willing to give us some guidance regarding a situation we have with another jeweler. He even offered to inspect and clean our ring free of charge. This is what professionals should strive to be -- wise, passionate, and generous with their time and knowledge. We will spread good word of mouth for sure.

Ishtar Jewelry is a gem in every sense of the word. This family-owned shop has an incredible…read moreselection of gold jewelry, truly a plethora of styles and pieces you can imagine from delicate everyday pieces to bold, statement designs. I visited to purchase a bracelet for my nephew's baptism, and the experience couldn't have been better. The family is genuinely sweet, welcoming, and patient, and they made the entire process feel personal rather than transactional. They took the time to help me find the perfect piece and never made me feel rushed or pressured. If you're looking for high-quality gold jewelry, fair pricing, and warm, family-run service, Ishtar Jewelry is absolutely worth a visit. I'll definitely be back for future gifts and special occasions.

I really love this place, came here and purchased a bracelet and a necklace. The customer service…read morewas excellent. They are very helpful and patient explained everything I even brought my mother-in-law and she exchanged her old gold jewelry that she doesn't wear and walked out there with a pretty nice exchange. I highly recommend recommenddefinitely worth a look.

I went in, I was greeted warmly and had some things to sell that needed to go. Some paintings,…read morejewelry, coins.. All kinds of goodies. The place was well lit, clean and nearby.. (actually really easy to get to, about 1 min from the freeway.. literally) I spent about 45 minutes discussing the good I had, given a super fair price and was out the door with cash in hand. Smoothest transaction.. felt super happy with it and needed to write this to let you know.. give these people a chance and walk away happier than before you walked in. Thank you SJL!

I had an amazing experience with this jeweler from start to finish. They took my exact vision and…read morebrought it to life with a fully custom engagement ring that turned out even better than I imagined. The attention to detail, craftsmanship, and willingness to work with me on every aspect of the design really stood out. What surprised me the most was the price--after comparing with other jewelers, they came in significantly cheaper while still delivering top-tier quality. It honestly feels like I got a one-of-a-kind ring without paying the "custom" premium most places charge. If you're looking for something unique, high quality, and reasonably priced, I can't recommend them enough. This is hands down the best engagement ring I could have asked for.

Amazing work from the husband and wife business owners! I was buying a special ring and called a…read morefew different jewelers. This spot had the best service and the best price. They were also very honest and knowledgeable about everything. The other jewelers didn't sit right with me for numerous reasons: i.e. wouldn't listen when I mentioned the specific style i wanted, asked me to wait too long, etc. Frankly, Im a picky number cruncher and always compare pricing, value, service when I shop anything high ticket. I was very pleased with the level of service and communication. Highly recommend them!

The owners were absolutely incredible!…read more We had a death in the family, and Jonathan helped support us with appraisals, for the jewelery we had found. He was honest, and educated on the jewelery and helped us feel supported. They also helped us make custom jewelery, that was absolutely beautiful! His wife was warm and welcoming, and helped us feel supported. Definitely recommend for quality service !

I want to say that I went to multiple jewelry stores in search for an engagement ring for my fiancé…read morebut nothing came close to Babylon Jewelry. Their customer service, pricing and expertise is unmatched. David and Leo made me feel as I was family. They gave me the best advice in order to help me make the best decision and did not pressure me with anything. Their pricing was the best compared to the other three places I went plus I got a better quality diamond and it was custom made to exactly how my fiancé wanted. It exceeded her expectations and dreams. They have something for everyone and can get anything. The ring was made very fast (less than a week) and gave me plenty of time for my proposal. I am not trying to make this an add but I was very happy with everything and I recommend you just go see for yourself!

I walked in today with my husband and our 3-year-old daughter to try on some jewelry. After trying…read moreon three bangles, the salesperson asked if I was going to buy. I told him I was still looking. He then said that if I wasn't going to buy, he would not let me try on any more jewelry because they would "get dirty." That is ridiculous--I've never heard this from any jewelry store. How is a customer supposed to know whether they want to buy without trying items on? To make things worse, our 3-year-old daughter, who is autistic, was wandering around. I apologize for my daughter's behavior. The salesperson said that if we couldn't control her, we would need to leave. This was an extremely uncomfortable and unprofessional experience. My husband and I were shocked by how we were treated. We will not be returning.

Thank you thank you thank you Joel!! The ONLY jeweler I trust with my Heidi Gibson ring! IN FACT…read more.. My husband had this original designer ring rush ordered for Mother's Day and I noticed only a week later that the plating wasn't right... The inside of the ring had some tool clamp markings and discoloration from the plating not being finished correctly in the final process of rhodium plating. (I decided not to fault the designer due to such a fine piece being rushed on my husband's request to gift it to me in time, and this is why hand crafted pieces shouldn't be rushed) I took it to Joel and he went above and beyond for me to make my dream ring absolutely flawless and PERFECT! I knew from my last visit that this jeweler would fix my ring to perfection. Such a wonderful experience each and every time. I'm going to have a custom wedding band made in the near future with Dery too! Thanks again!

Best experience! I had a bunch of rings and a bracelet to be resized. Joel spent time with me to…read moremake sure I would have the right fit. He was able to get them finished in one week so that I was able to wear them on my vacation. I will be back!

This is my go to place for jewelry repairs. Very nice store with beautiful display cases full of…read moreamazing finds. Very honest and they don't upsell on repairs.

Thank you so much to the Diamonds Forever team especially Amy, Jenny, and the admin lady! I brought…read morein my wife's ring to replace a missing diamond and fix a part of it that broke off as well as discuss a few ideas for repurposing our family jewelry. From the moment I walked in, they made me feel welcome. They took their time, never rushed me, and provided incredibly helpful, insightful guidance on both repairs and design options. When I picked up the ring, I was stunned. They made it look brand new, truly even better than before. My wife was thrilled and impressed. They even cleaned my own ring without me asking. Their work was quick, meticulous, and priced very fairly compared to other jewelers. The quality of their service is rare. Amy and Jenny were extremely knowledgeable and answered all of my questions, which helped me get clarity on future design ideas for our family jewelry. I love that they specialize in repurposing sentimental pieces. It means so much to be able to carry part of our family history into something new. They were also incredibly kind and patient with my little girl during the visit, which made the experience even more special. Overall, this was such a lovely and inspiring experience. Diamonds Forever did a stunning job on my wife's ring, and I look forward to working with them on repurposing our family jewelry. I highly recommend them to anyone looking for exceptional craftsmanship, fair pricing, and genuinely caring service.

Super impressed with Everyone there. They were super patient with me, explained the ins and outs…read moreof jewelry design and sourcing materials. They made an incredibly beautiful custom ring for my fiancée and were super fair with pricing. Excellent across the board and a local/family owner business.

Recently I asked a friend of mine who works at Christie's Auction House to recommend a good…read moregemstone dealer. She told me go to Thomas M. Schneider in San Diego;I am glad I took her advice They are definitely some of the smartest people in the gemstone industry. If its a rare gemstone, specimen, or a flawless sapphire you need, they will deliver. Everything I have bought from them has increased in value in a short time. Their prices are more than reasonable when compared to other high quality dealers.