We are so glad we found this place for my engagement ring and fiancé's wedding band. Julie was so helpful from start to finish, educating us about the different rings but also not making us feel pressured to make a decision. They were so kind and made our experience so comfortable. Sometimes there were delays in when the rings or resizing were set to be finished because I'm sure they get so many. I would recommend to plan ahead if you are buying rings here and to get them resized a good few months ahead of the wedding. read more

Thank you so much to the Diamonds Forever team especially Amy, Jenny, and the admin lady! I brought in my wife's ring to replace a missing diamond and fix a part of it that broke off as well as discuss a few ideas for repurposing our family jewelry. From the moment I walked in, they made me feel welcome. They took their time, never rushed me, and provided incredibly helpful, insightful guidance on both repairs and design options. When I picked up the ring, I was stunned. They made it look brand new, truly even better than before. My wife was thrilled and impressed. They even cleaned my own ring without me asking. Their work was quick, meticulous, and priced very fairly compared to other jewelers. The quality of their service is rare. Amy and Jenny were extremely knowledgeable and answered all of my questions, which helped me get clarity on future design ideas for our family jewelry. I love that they specialize in repurposing sentimental pieces. It means so much to be able to carry part of our family history into something new. They were also incredibly kind and patient with my little girl during the visit, which made the experience even more special. Overall, this was such a lovely and inspiring experience. Diamonds Forever did a stunning job on my wife's ring, and I look forward to working with them on repurposing our family jewelry. I highly recommend them to anyone looking for exceptional craftsmanship, fair pricing, and genuinely caring service. read more

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I am completely appalled by this company. I have never once in my entire life experience such awful customer service and honestly believe this company are complete. Conn artist. My father WAYNE BYE(order number EXG-15992-8002351-R1 ) purchased earrings for me for Christmas, meaning December 2025. These earrings were not only sent incorrectly, the wrong size, the entire process of attempting to return them has been a complete nightmare. My father and I have called over 50 times, that is not an exaggeration, and the only people answering are what sound like telemarketers con-artists who refused to let you speak with a manager and all they care about is taking your money and never sending you your order. It is now almost May 2026 and I still have not received my earrings. They have had no problem charging my father over $3000 and every time he has called to ask where these earrings are daily for 4 months! It's absolutely appalling! all this telemarketer/wannabe customer service representatives tell you to do is wait for an email. Not one time in four months have we received an email from this company! This company is the most unprofessional, completely illegitimate, worst Diamond company I have ever worked with in my entire life! THEY ARE A SCAM! Not to mention, I purchased 6 carat earrings, and they still HAVE NOT RETURNED MY MONEY, or sent me my earrings! We are talking five months later! Not only while I continue to leave one star reviews, and make sure the world knows how awful of a company this is until I get justice, but WILL ALSO BE CONTACTING MY LAWYER, and warn absolutely everyone about this god awful terrible company. They rob you and they never send you their product. They will never allow you to talk to a manager, they will never send you your product, all they will ever do is tell you to wait for an email that will never show up. I will not stop until this company has taken down. I am owed a refund of over $3000 from this company, or my 6 carat earrings, which by the way were for my wedding, which I didn't even get to wear so they not only are they criminals and con artist, but they ruined one of the happiest days in my life by messing up the jewelry I plan to wear with my wedding dress. If I do not hear back from this company within the next week, I will give this company one week before I get my lawyer involved! read more

Diamonds Forever - This is a picture of the company homepage - Jewelry Near Me - La Mesa, California

My platinum diamond ring was not fitting correctly and it looked dull. I took it in to Diamonds Forever and they resized it, cleaned it and made sure it was properly set. My ring looked brand new! I highly recommend this company. 5 stars!! read more

I recently purchased my engagement ring here and it was the best experience! Jenny and Amy are super friendly, full of knowledge, and have a beautiful selection of jewelry in a great location. The whole process was really easy, from ordering to pickup (and they were upfront about the timing - 6 weeks seems standard). I'm so happy with my ring and couldn't recommend Diamonds Forever enough! read more

Diamonds Forever - 14k white gold solitaire oval moissanite engagement ring - gorgeous side detailing (reminds me of a lotus flower). I love it! - Jewelry Near Me - La Mesa, California

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Jenny took a link bracelet of rubies and dia.onds and redesigned it into a perfect bangle bracelet that I wear everyday. Recently I had a necklace that got tangled and I couldn't get it off. I thought it would need to be cut off. I went to Diamonds Forever and Jenny and one if the other ladies worked on it and were able to untangle it without cutting it!! No charge and I was very grateful. I highly recommend Diamonds Forever!!!! read more

Beautiful place and options! Great team with wonderful communication. Had an old withering ring of mine lovingly repaired . New peridot stone replacement and it looks and feels like it's ready for another 30 years . Coming back for a new ring to love soon ! read more

Super helpful and nice ladies! My mom always brought me to this shop and it's her go to spot! Beautiful rings. Any of your jewelry needs they've got it. I just went to repair my necklace and they were super quick, in and out and I was happy!! Located in La mesa read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

Wonderful shop! Personalized service and super friendly staff. They helped me with customization of some heirloom pieces and I look forward to more trips there in the future. The selection is really pretty, modern and timeless. It's high quality without pretense. Enjoy! read more

Everything I said prior, and more! We went back together to pick out a band for her and we found the perfect, simplistic band that really brings attention the the engagement ring- which is exactly what she wanted. I ended up getting a wooden ring from elsewhere, but once it needs to be replaced I will be coming to DF for a golden band. As I mentioned before, we will be lifelong customers. The care, skill, and kindness from everyone at DF is remarkable. I plan to post better photos once we receive them, but for now here are ones I just took! read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

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The staff were very friendly and extremely professional. I came here on the recommendation of a friend because the jeweler I had used for years retired. I will certainly be back! They took great care of my wedding ring and cleaned it at no cost. It's also a super cute space in downtown La Mesa with parking in the back! read more

i paid diamonds forever the whole loan and they did not return my ring with diamonds on there and they want to to show proof? that is why you have people in your system read more

My fiancé made the best decision ever to work with Jenny at Diamonds Forever to create a custom engagement ring for me. The ring is PERFECTION. My fiancé had such glowing things to say about his experience with Diamonds Forever that we knew we had to go through them for our wedding bands, as well. And sure enough, I loved my experience too! The shop is gorgeous and Jenny is so warm and wonderful to work with. She knew exactly my style and worked with me to find the perfect compliment to my engagement ring. She was also able to help my fiancé find exactly what he wanted! We could not be more thrilled. Thank you, Jenny! read more

Diamonds Forever - Art deco inspired engagement ring and wedding band from Diamonds Forever - Jewelry Near Me - La Mesa, California

Absolutely amazing experience at Diamonds Forever! I went in for an appraisal and was blown away by the staff's expertise and warmth. They took the time to answer all my questions and went above and beyond to explain everything in detail. I never felt pressured or rushed. On top of that, their store has fantastic accessibility with a ramp in the back and private parking, which is a huge plus. As someone who uses a wheelchair, I really appreciated how thoughtful they are about making their business welcoming to everyone. If you're looking for a jewelry store with knowledgeable staff, excellent customer service, and a commitment to accessibility, Diamonds Forever is the place to go. You won't be disappointed ;D! read more

Contacted Diamonds Forever yesterday for some jewelry to be repaired. Costumer service response was very quick. Jenny was excellent in helping to assist me online. Once there, Julie helped assist us. We were anticipating not having our jewelry right away, as they advised they'd be closed Thanksgiving week. Got a text today, with our completed fix! So thankful for their incredible costumer service and the quality repair. Their stunning location is right in the heart of downtown La Mesa. We love working with local business' and we are looking forward to making some pretty purchases with you very soon. Thank you again, ladies read more

I cannot recommend Diamonds Forever highly enough! Jenny and her team are the most attentive, detail-oriented, and accommodating people and the work they do is gorgeous. I helped my best friend's boyfriend (now fiancé) customize an engagement ring with a handful of ideas and almost no knowledge about jewelry and they created the most incredible piece she will cherish forever. I recommend making an appointment for a consultation and finding or creating the ring of your dreams! read more

I live in La Mesa, CA and often I walk by this shop. Finally, I decided to visit the shop. The women were nice and offered me a glass of water, even though I mentioned I was "just looking." They introduced themselves and walked me around the displays. They explained how they had many unique pieces of vintage jewelry and some designed by Jenny. I was impressed by some of the designs. I saw a necklace that was once a vintage European brooch and decided to place it on layaway. It was so unique unlike anything I had ever seen. A few days later, I saw a 18K white gold ring with a center yellow diamond. Beautiful. I wanted the ring and asked If I put money down on the ring to hold it. They said, "Yes." Next day, my husband purchased the ring for me. They sized the ring at a reasonable price. So far, they have always been kind and helpful. Prices so far have been reasonable. With every visit, I get tempted to buy more pieces. read more

Diamonds Forever - Yellow center diamond ring with baguette diamonds on the sides - Jewelry Near Me - La Mesa, California

Jenny.....First off thank you, thank you for being so flexible and amazing on what you do. You're suggestion with my engagement ring to my now fiancée was such an amazing idea :) she is so in love with the ring and couldn't done it without you. You guys are everyone at your lovely store have been amazing and really cannot thank you guys enough. read more

Diamonds Forever - My now fiancée - Jewelry Near Me - La Mesa, California

Great customer service, selection, and expertise. Did a repair job for me that required exceptional skill and creativity, and they delivered on all fronts. I once again have a friend in the jewelry business and will be back! read more

What a great experience (so far!). Customer service is very important to me and I am never disappointed at Diamonds Forever. I took some pieces in to get some custom work done. I really had little to know idea what I wanted. Wow! Jenny is amazing!! She offered suggestions based on my style and I can't wait to see the outcome. The personal attention here is top notch! read more

Had three rings resized, and they did an excellent job and a very reasonable price. Good quality I highly recommend

I'm so happy to share with you all the amazing experience I had at the ring store I found online. After visiting several local stores in San Diego and browsing on the world wide internet, I found that Diamonds Forever has the best selection of engagement rings for any budget and taste. I wanted to surprise her with a ring that would make her say yes without hesitation. The ring store had a very helpful and friendly staff who guided me through the process of choosing the perfect ring. They showed me different styles, shapes, colors, and sizes of diamonds and bands. They also explained to me the meaning of the four Cs: cut, clarity, color, and carat. I learned a lot from them and I felt confident in my decision. I finally picked a ring that was stunning and elegant, just like my fiancé. It had a round brilliant salt and pepper cut diamond with small diamonds on the band. It sparkled like a star in the night sky. It was the ring of her dreams. One of the coolest experiences was they made a 3D image of the ring prior to starting the project. This helped tremendously with making sure it was exactly what she wanted. It was the best day of my life and I owe it all to the ring store. They made my proposal unforgettable and they made my fiancé the happiest woman on earth. I highly recommend them to anyone who is looking for an engagement ring. T hey are awesome and they deserve a 5-star review. Thank you, ring store, for making my dreams come true. You are the best! read more

The amazing professionals at Diamonds Forever are the best! They love what they do, and their passion for their craft shines through! I wanted a custom engagement ring and the staff helped me every step of the way. It was so fun to get to design something original. I was able to choose the setting and pick the perfect diamond to accompany it. Jenny hand picked a few diamonds for us to choose from and we loved them all, but when my fiance and I got home we kept thinking about this one stone...we knew we had found the perfect diamond for my ring! Thank you for making my wedding ring so so special. The ring of a lifetime! -Kyla & Eric read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

My fiancé proposed with a placement holder. We went to Diamonds Forever so I can pick out the exact setting and diamond I wanted. Amy was really helpful and detail oriented when trying to find my perfect diamond. It took a few tries to get the price and 4 Cs I wanted, but she was very patient and understanding. She had really good advice in which diamond was better bang for the buck. She recommended choosing white inclusions so it would be less noticeable. When we finally decided on the diamond after a couple of visits, I told her how I wanted my setting and Jenny and Amy executed the job perfectly. I am super happy with the ring, and I'm looking forward to designing my wedding ring with them. read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

I went to Diamonds Forever to have my ring repaired after I lost a Diamond. Amy and Julie were both very professional and helpful. They kept me up to date on the repairs. After the work was finished I received an appraisal on the ring. I would highly recommend Diamond Forever for any repairs or purchases. Michele T. read more

My fiancé and I had a wonderful experience picking out my center diamond. We had purchased my setting at a different place before we discovered Diamonds Forever. While I love my setting..I wish I knew about this place before! They have such unique gorgeous designs I could've picked quite a few from them instead haha! Anyway, we had gone to a few places in search for a place that would be able to put a near-2karat center stone in my setting that was apparently meant for a 1karat at most. Lots of places said they'd have to take Diamonds out of the halo, reconstruct the setting..etc. would've cost a fortune! These ladies here are very experienced and not in it for the up-charging types of service. They were able to perfectly set my center diamond in tight and even reshaped the prongs to make the diamond really stand out. Thank you!!! read more

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We loved working with the Diamonds Forever team for my custom engagement ring. They reset a family heirloom for us. They were patient and worked with us to make a timeless design that was modern with hints to the antique. We had no idea all the details that would go into it. Reasonable price and friendly service. They also have a lot of amazing options for inspiration or if you are looking for a one of a kind style that fits your budget. read more

Diamonds Forever - Finished product! So many amazing details - Jewelry Near Me - La Mesa, California

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AMAZING STORE, AMAZING SERVICE! Diamonds Forever makes you feel right at home. They are very attentive with your ideas and needs. The feeling each time I walk in the store is so refreshing knowing how easy going and professional everyone is. Jenny and Amy both helped us design the most beautiful custom ring out of family heirloom diamonds. The whole process was absolutely wonderful. I couldn't imagine going anywhere else. What made it a lot easier for my fiancé and I was the passion Jenny showed for her work, they truly care about their customers and will take wonderful care of you!! HIGHLY Recommended for all things Diamonds (Forever) read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

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Jenny is so amazing. So patient and willing to help you find the perfect piece of jewelry!! I came in for a repair of my favorite ring and will never shop anywhere else! I bought a hoop the other day and I only went to ask a question! Highly recommend this store. read more

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I've been working with Jenny as my jeweler from Dimonds forever for over 10 years over the years she has helped me design a few custom pieces. she is extremely knowledgeable and by far the best jeweler I have ever worked with she is extremely detail oriented on her custom pieces and I am so happy with the way everything has turned out I cannot wait to design my next piece with her. I have also recommended her to a few friends who bought engagement rings from her that she designed and everyone who worked with her was extremely happy and impressed with the quality and craftsmanship that she provides as a business. I will never go anywhere else. read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

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I love working with Amy, she is super knowledgeable and detail oriented in her work. I will definitely go back to her for future purchases!

Came in here on a whim, while shopping around for an engagement ring. Although I had a faint idea of what I wanted, it was Jenny's expertise that really helped me design the perfect ring for the occasion and price. She is a total professional, and really knows her stuff. Everyone else in the store is exceptionally helpful and nice as well. The whole process took us about a month and I couldn't be more happy with the result. We will surely be back for additional jewelry. read more

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This place is AMAZING! Julie and staff worked with us every step of the way. Quality of work was perfect, price was great as well.. Thank you for making this special moment even better!! We will definitely be back.... read more

Diamonds Forever - 7 total carats of pure heaven..... - Jewelry Near Me - La Mesa, California

Jenny was super knowledgeable and patient with me, teaching me about the different characteristics of diamonds and helped me to narrow down the perfect custom ring for my proposal. Definitely recommend for anyone out there in search of high quality jewelry from a trusted source! read more

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I just had a green garnet wedding ring custom made at Diamonds Forever. It is exquisite. Jenny and Julie are kind and professional read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

Great customer service and great selection. Thank really enjoyed my experience here. Recommend!

Not only is this store so beautiful and welcoming but the women who work here are as well. They are so kind and knowledgeable and I don't really want to go to another jeweler because of them. I have been taking old jewelry there to get repaired & cleaned & the purchases I've made have been priceless. read more

This Jewelry store is the best! Julie, Andrew and Amy were helpful, and all I needed was a small repair. Their jewelry is beautiful and the decor is elegant and fresh. I highly recommend you consider Diamonds Forever for your next purchase. read more

Jenny and Julie were so helpful in finding my perfect ring. there were kind, patient and informative. i like their style. The wallpaper was beautiful too! read more

Requested a search for a darker aquamarine stone than the ones I currently have and Jenny found me some awesome stones to pick one from - I was so excited then and couldn't wait to get it. I finally got it today and it is more beautiful than I imagined it would be I love it , love it, love it! Been going to Diamonds Forever for several years now and they never disappoint they have great items at reasonable prices - thank you Jenny and team! read more

Diamonds Forever - Aquamarine - Jewelry Near Me - La Mesa, California