A sister restaurant to SEA, Roc Pho Shop started as an idea to branch off from traditional dishes and create more playful meals. It's the same cuisine but with a twist. Head chef Nalee Phommachanh had the vision alongside owner (and sister-in-law) Vilay Sysavath. The family- run business offers a diverse and authentic Southeast Asian menu, a quarterly rotating chef specials menu with paired rotating drinks, and a full-service bar with specialty Soju-based cocktails and other Asian-fusion beverages. My wife and I were in Rochester for a thrift show and wanted to grab some lunch. We love Vietnamese, pho is one of my favorite foods, so we decided to give them a try and we were glad we did. The restaurant is small and jam packed full of tables, but we were still able to be sat and given menus immediately around 2PM on a Saturday. We decided to order a bunch of things and share them. Obviously, we got a bowl of pho, along with an order of egg rolls, a chicken lemongrass plate, and a couple of Thai teas. Our food took a bit to come, but it was pretty busy, and we were very happy with our food. Everything was delicious. The grilled chicken from the platter had awesome lemongrass flavor, the pho's broth was flavorful, the egg rolls were absolutely amazing, and the portions were huge - we had plenty to take home afterwards. Employees were friendly, prices were comparable to similar restaurants. We'd definitely go again if in the area. read more

I've been to Roc Pho Shop a couple times now and find it enjoyable... had it been around during my days at RIT, I'm sure I would have been there regularly. Unsurprisingly, I originally visited to try the pho itself. While the pho is served with a plate of Thai basil, hoisin, siracha, sprouts and lime to add flavor, I'm still somewhat regularly disappointed in the lack of umami flavor in the broth itself. It lacks some depth. There are also times when my broth wasn't quite as hot as I would have wanted. Generally, the pho is fine... but there are better options around Henrietta and Rochester. Just something to keep in mind. I've had a variety of other dishes as well, and the pork banh mi is another that could use some improvement. In the couple times that I've had it, it seems to be very dry. I want a scrumptious banh mi with plenty of pickled veggies and a flavorful pork... but that isn't what I've experienced here. It's served with a broth on the side, and that's fine... but I want my flavor *IN* the sandwich... without having to use a broth as a substitute to add moisture to the meat or flavor to the sandwich. On a recent visit, I brought my mother. She ended up ordering the shrimp fried rice for her lunch, and, while the size was large (she ended up needing a takeout container to bring about half of it home), she found the dish to be lacking in flavor and components (noting that more vegetables might have been nice). During this visit, I also ordered the spicy cucumber salad for the first time... and also found *that* side lacking in flavor. There was an itsy bitsy amount of spice... but for something marked on the menu as spicy? It wasn't what I was expecting. Service was fine, and the overall ambience of the restaurant is inviting and clean. The entrance/exit can be a bit rough for cars that are a bit lower to the road... just something to be aware of. read more

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Doesn't seem to be a lot of pho joints in Roch. Found this place on Yelp of course. I sat outside and had a bowl of brisket only pho. I was curious if it was going to have the sweeter broth. It is but just a hint of that sweet. We eat pho all over the country and have many Vietnamese friends. I typically use more basil than what they gave me but LOVED the peppers not your typical jalepeno gave it a perfect kick. The place is very clean. 2 nice bathrooms. Plenty of parking and close to interstate. My server was sweet and attentive. I'll be back before we leave in a few weeks to go back home to Tampa. Oh and they have booze!!! read more

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The food here is amazing and we always come back when we're craving good viet food. The pho is delicious, with generous portions of meat and noodles. The pork spring rolls are also so delicious, you wrap them in the lettuce, add the shredded daikon and carrots, then dip in the fish sauce. Service is quick and the staff are very attentive. The interior is also very nicely decorated read more

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The pho is authentic and flavorful. Comes with beef and beef balls but option to add in tendon and other goodies. The broth is good and there's always a debate of adding condiments or not. You get a fresh side of Thai basil, hoisin, siracha, bean sprouts and lime. The best appetizer is the fried squid! There's so much flavor. We ordered two portions. The eggrolls were crunchy and come with a side of dipping sauce. The fried chicken wings were super crispy but juicy inside. The lemongrass pork chop was mediocre. I've had better. The pork was dry with salty notes but no umami. It came with lettuce, tomatoes, cucumbers and a fish sauce dipping sauce. The broth it came with was nice but very salty. The side of rice was definitely needed to counteract the saltiness of this dish. The banh mi was lackluster. Mediocre is giving it too much credit. It was not a great banh mi. Very dry. No flavor. Burnt bread after having asked for it to be untoasted. It also came with a salty broth, maybe to add some moisture and life back into the banh mi itself. Very disappointed in the banh mi. Would not recommend and would not order again. I'd go down the road to get better bang mi. Atmosphere is great. Hip, clean and modern. Seating is limited indoors but there's a patio for warmer months. The look of the restaurant is modern and very nice. There's a private parking lot and handicap accessible. I would probably only come back for pho and squid. I'd stay away from other food items. read more

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The food was delicious. I ordered papaya salad, pork egg rolls, chicken pho and pad Thai. They were all really flavorful and delicious. The pad Thai didn't taste like peanut butter base, I would definitely recommend it. The service was fast and the staff were really friendly, and helpful when it came to choosing what to order. The ambiance was clean, modern and small. Nice place for a lunch date. read more

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My favorite pho spot! The only thing is that it's a bit cold inside, I never took my coat off haha read more

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1st time dining here and it was really good. The fried shrimp and calamari combo was yummy with a nice kick to it. My husband had the brisket and rare steak pho and I had the brisket kapoon. Both were delicious and very flavorful. Service was good but you can tell that they were kind of short staffed. There was only 1 girl taking orders for the entire place, but she rocked it. We got our food in a timely manner. The restaurant itself is kind of small and get packed easily. But a very nice gem in the Henrietta area. Will definitely go back! read more

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I am Vietnamese and this pho comes close to the rare steak pho my mom makes at home. Highly recommend this place if you're looking for some authentic delicious pho. Service was fast and friendly as well! read more

Roc Pho Shop - Rare steak pho- DELICIOUS - Vietnamese Near Me - Rochester, New York

We're not usually this far out but we were hungry and didn't want the usual. Almost drove past them! It's a small but modern building. There's outdoor seating and maybe seats for 20 inside. The menu is simple with various kinds of Pho, Bahn Mi and a few other items. Surprisingly, they also have an assortment of drinks including cocktails. We got the crispy squid which was not the usual calamari style. Def getting it again! The squid was crispy with a little kick but not overwhelming with heat. We each got a version of beef pho with no complaints. The Thai iced tea was creamy and refreshing. They use a version of nugget ice for the cold drinks. Off-St parking, friendly service, clean restrooms! read more

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The food was decent and the space was clean and new. I ordered the Crispy Noodle with Tofu, wish it had more tofu but the flavor was good.

It's a nice little restaurant offering Pho and some Thai food. I ordered a Beef Special Pho and Fried Chicken Wings on the side with a Thai Iced Tea for a drink. The Pho was okay, but the portion pretty generous. The Thai Iced tea was really good. Would definitely recommend this if you are visiting the place. Service is also good and prompt. The place was getting busy when I was there, but I didn't need to wait too long before my food came. The setting pretty casual and good for groups as well. Seems to be popular among young people as well. read more

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We checked out ROC Pho Shop today over near RIT. It's a cozy little place with a lovely patio. We tried shrimp tom yum soup, papaya salad, fresh tofu rolls, and fried veggie rolls, rare beef and brisket pho, and pineapple fried rice. Everything was fantastic. This may be the best pho that we've tried in Rochester! Service was great as well. This place was so wonderful, we are sure to return! read more

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Food was authentically delicious. I had the shrimp khao piek sen which was perfect, my husband had the beef special pho. He remarked that this might be his new go-to spot for pho in Rochester and I agree! I got the mango sticky rice to go and holy moly. Five stars for that alone. Ambience - clean, modern, peaceful. Staff - friendly and knowledgeable. Prices - on par for the market. Not cheap, but not pricing themselves out of business either. We can't wait to come back here!! read more

Roc Pho Shop - Shrimp khao piek sen and beef special pho - Vietnamese Near Me - Rochester, New York

Came here to give it a try and it turn out to be pretty good place for pho and the customer service was great and friendly too ,.... Thank you for the experience read more

Ate here with my daughter. We both love trying new restaurants. It's a cozy place. They've found a way to fit quite a few seats in a smaller area, and it is well done. The food was great. We had the shrimp ceviche app, kapoon-beef brisket, and my daughter had a special that escapes me. The ceviche was great. A little spice but not enough to hurt. The Kapoon was great as well, I am a fan of curry flavors. My daughter's order was great. She enjoyed it, but decided to forego the pork knuckle that came in it so I got a bonus! Waitress was super attentive. Overall great experience. Can't wait to go back. read more

Roc Pho Shop - Special - Vietnamese Near Me - Rochester, New York

I really enjoyed this place! The place is small but so cute and service was so quick. We had crab rangoons and pho, both very delicious. Need to go back! read more

Roc Pho Shop - Vietnamese Near Me - Rochester, New York

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***3.5 Stars*** I just came back from a quick lunch. I was excited to try pho option in town. This restaurant is situated near RIT as a standalone restaurant. It is small, but cozy and new inside. I ordered the beef special pho for $15 and my buddy had the kapoon. The fact that they serve kapoon suggests that owners might be Laos. We also shared the special wings and the calamari. Honestly, this place reminds me of SEA a bit, which isn't a bad thing. Menu-wise and taste-wise a lot of similarities, especially with the calamari and pho. It is a tad-bit pricier (ie. pho special is $15 vs $12) with smaller portions though. Service was friendly and prompt. Taste-wise the broth was just okay. Well-seasoned (salty) but missing some aromatics and depth of flavor. Doesn't make top 3 pho in Rochester, in my opinion, but not bad. read more

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Stop in for a bite to eat on a Friday evening. The place was so busy and they even had people outdoors eating. It was very loud and cold since the door was propped open. We decided to do a takeout order. We both ordered Rare Steak Pho. The lady explained how to boil the broth at home and the steak will cook in it. It was so good and tasty and a very good portion size. I would love to go back and try more menu items. TIP: Do not park in the laundromat next door as the owner will tow your car as he made it very clear when he came in there that night. read more

Roc Pho Shop - Vietnamese Near Me - Rochester, New York

Wonderful renovation of previously abandoned small building. Bright, modern, and clean appearance. Some indoor and outdoor seating when weather allows. I ordered online and meal was ready, hot, and well packed at time stated. I had the crab rangoons which were crispy and flavorful. Also had an order of the fresh shrimp rolls, which came with peanut sauce - another great option. My husband had the Beef Pho bowl. The broth here is some of the most flavorful I have ever had, such a depth of flavor! Highly recommend this location for eat-in or take-out, excellent addition to the area. read more

Roc Pho Shop - Fresh rolls (Shrimp & Pork) with peanut sauce, Very fresh - Vietnamese Near Me - Rochester, New York

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Sort of in the middle of industrial wasteland meets RIT...but very good and a very cool family runs it. We have a ton of these where I grew up...but ROC one has to travel a ways if you are staying on the east side of the city. Pho Ga and Fresh Summer Rolls w shrimp....all excellent. read more

Amazing Pho. -Don't get the shrimp/pork Spring rolls (2 out of the 4 pieces had no meat). No real flavor. -Pad Thai is mediocre -mango sticky rice dessert made with unripened mango. But the Pho is great. They should just stick to that. Service fantastic read more

I love some pho on a cold winter night. The large windows looking out into the snow filled parking lot made the pho warm my body and soul in a magical way. I was lucky enough to a get a bonus Bahn Mi sandwich to go, which I will eat later for second dinner. I think we should make second dinner a more normalized and popular thing, sometimes we just need two dinners and I think that's okay. read more

It is a nice place to have Pho, spring roll, pad Thai. We were sitted quickly around 2pm on weekday. The food came out quickly. The pho soup tasted just right, so is the yummy pho noodles, I wish there are more beef tendon, but overall it's good. The place is clean and a modern interior. read more

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Great place to go when the kids are tired of dining at SEA Restaurant too often. Good food. Good service.

Overall ok - good, quality of products good but could use some refinement to take it to the next level. The spring/salad roll was loose roll but only had 3 ingredients - lettuce, shrimp, rice noodles - missing ingredients & these are key to the flavors that should have been added - fresh mint essential, fresh cilantro leaves only, julienne matchsticks, & suggest you serve the traditional dipping sauce nouc cham. Had the Beef Pho also ok, but weak on the key flavors that should transcend as you consume the rich savory beef broth. Key flavors include reflections of charred carrot, ginger, and onions, lemongrass + a phenomenal layering of spices, including star anise, cloves, hints of cinnamon, black cardamom, coriander... you get the picture. Most Pho houses use a concentrated liquid, paste or dissolvable dry spices. But as I said their product was ok - good, but not what I consider authentic Pho. The garnishes should be plentiful with bean sprouts(good), Thai basil provided was one small top with about 6 leaves, they should at least triple the amount, plus provide limes(had to request, should automatically added + jalapeño peppers 5k-8k Scoville unit's (instead of what was used Jamaican about 10x hotter starting at 50k Scoville). Also had the Banh Mi, traditional pork & pork pate, thought they did a nice job on this - keep it going. All in all I would go back but am in search of the made from scratch Pho broth version that hasn't been watered down. read more

Food is tasty and the place is clean, service wasnt the best. I would say the food is okay for the price, but in general pretty mid~ read more

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Roc Shop Pho is the nicest, most clean pho restaurant in Rochester I've visited to date. Newly built, bright lighting, with plenty of tables. Ordered pho to go and my food was ready in 5 minutes. Service is friendly and accommodating for my minor substitutions. Price for beef special pho is $15 which is standard in Rochester. I noticed the broth is much darker than most restaurants, suggesting they may roast the bones before simmering. The broth is delicious and the key to good pho! All in all a great experience and I will definitely be back again. read more

Roc Pho Shop - Beef Special Pho - Vietnamese Near Me - Rochester, New York

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They are super busy and hard to get a table quickly. The waiting is worthwhile! Their food was so delicious! The waitress is super nice and makes suggestions that we all would enjoy. The food portion is perfect and very fresh! I approved it! The environment is very Asiany and I love it. However I want to stress that they are very busy during dinner hour so I would recommend you to come in for lunch when it is less busy. read more

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The servers are amazing there. Great and welcoming. Comfortable seating and the pho was amazing. I also had a smoothie as well which was delicious. I'm going to make it back there soon because I have to say it was one of the best who's I've had in Rochester! read more

Roc Pho Shop - Steak and oxtail pho - Vietnamese Near Me - Rochester, New York

Came back to see if the food was still good a few months after opening, and it is still delicious. Our server was quick and friendly. read more

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So glad to have this wonderful place in town. Close to RIT, it is sure to be a regular stop for students, but definitely welcoming to all. The service was wonderful and I really liked how the "check" came with a QR Code allowing me to pay from my phone. Our weight staff were attentive and helpful. But the food was the highlight. The Pho was great, the egg rolls wonderful So glad we came to this cozy place! read more

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this place is such a vibe - the food; DELICIOUS. The music: AMAZING. The Service: A++++. Highly recommend this place to anyone!! read more

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Me and my friend decided to try out Roc Pho Shop because we were having a craving for some delicious pho and were not disappointed! The shop's decor is very modern and the staff were very friendly and attentive! The building itself is not super large, but there is plenty of indoor and outdoor seating and it wasn't too loud an environment. You can also choose wherever you want to sit at the restaurant, which is a plus! The food was amazing! We ordered the pork egg roll appetizer (2pc) which was delicious and the pho with rare beef (eyeround steak) bowls and they were so good! The broth was amazing and they provide the table with a platter of different additives to incorporate into the flavors of your bowl according to your preferences! We both got drinks to try out which were ok, but the watermelon limeade was not my favorite. Overall, you should definitely give this place a try!! read more

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Insanely good Pho. It was absurdly delicious. Will be coming back again to try the entire rest of the menu read more

Roc Pho Shop - Vietnamese Near Me - Rochester, New York

Pho broth was not hot enough to cook my steak on the side. I couldn't chew it as it was still rare. I asked for chili oil and the waitress told me it would be an additional $1. Look at the amount $1 gets you. The size of the pho bowl was for a child. I'm from the CA Bay Area and the reviews would have been very harsh regarding the size of the pho. The broth taste was a 7 out of 10. read more

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I absolutely LOVE this place. I tried it a couple weeks ago with my coworkers and we are all obsessed!! I have stuck with the rare steak and brisket pho and it is absolutely amazing! The staff is always so up beat and nice when we go to pick up and I the inside is so cute. I seriously cannot recommend this place enough! I hope everyone goes and gives it a try because we have been hooked and order at least twice a week now! read more

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I was so surprised because I wasn't expecting this. The owner came out, apologized, and went above and beyond to make things right the last time I visited. Their kindness and genuine effort to address my concerns completely changed my perspective. Thank you! read more

Went for lunch and it is a small, busy place but we were able to sit right down. Felt cozy but not crowded. Enormous bowl of Pho. Very good and I had leftovers. read more

I drove out to Henrietta to try out this new place because they had Banh Mi on their menu and not many places in Rochester do. I got the Pork Banh Mi, it was decent, I'd give it a 6, maybe 6.5 if I'm being generous. Bread was a little too flaky, I don't think it had enough meat in it and it could have had more flavor overall. A bit disappointed. read more

Roc Pho Shop - Banh Mi - Pork - Vietnamese Near Me - Rochester, New York