Exceptional service! My fiancé purchased my engagement ring here, and we couldn't be happier with…read morethe quality. I return every three months for routine inspections and cleanings, and the team is consistently polite, fast, and professional. The service is incredibly efficient, and they take wonderful care of my ring. Every time I leave, it looks pristine and beautifully brilliant. Highly recommend The Diamond Ring Co.!

Amazing! Absolutely love my ring! Great customer service! 5 star. They pay attention to detail…read more Afnan Amir and Abid took excellent care of me!

Zarin went above and beyond to help my grandma and I. She was very attentive and honest. Overall,…read moregreat experience.

This place is shady. Zarin let us put a ring on layaway by trading in my old wedding ring and…read morepaying an extra $3k for the new ring. She told my boyfriend he could pay it off slowly and also that we could cancel anytime and get my ring back. Well, he went back in to cancel the transaction and she told him she lost the ring. She kept asking for one more week to find it. About five weeks later, she admits that they melted down my old ring! Claiming that there was a time constraint. Now she wants me to use the value plus the $1200 my boyfriend paid as a store credit! We will be seeing them in court. Do not trust these people! Not to mention all of their prices are grossly inflated. The two carat ring I wanted was priced at $28k

Fast service and very comprehensive. I had ventured out during the previous owners they were good…read morepeople. I think they sold to the right current owner.

I recently visited this shop despite the bad reviews and I'm glad I did. Jewels and diamonds is…read moreunder new ownership and the new owners are great. There is a wide variety of jewelry as well as silver and gold for purchase. I would like to mention Tony, he's very helpful and will put in the extra effort to make sure you get exactly what you're looking for. I will definitely be coming back.

Came into today for a first time visit. Looked around and decided to look at a few other shops. We…read morecame back to Buy Sell Loan in San Jose, primarily because of how helpful Nick was. He was knowledgeable about the merchandise, offered to show us others items we might be interested in (eventually bought!!) and was extremely patient while we shopped and asked questions. The overall atmosphere of the shop was not the same. The manager on duty seemed bothered by the amount of time we were there and didn't greet the few other customers that came in with the same enthusiasm or care that we received from Nick. We would definitely return to the store but, only if Nick was working. We easily spent 10x what we intended and with no regrets. I hope that he's compensated well because with his personality and gift at selling he would do great in any other sales position.

Very polite, kind and accommodating staff . Well recommended to family and friends. Thanksread more

You know, I visited this location for the first time around 2024. At the time I spoke to Alisha. I…read morebelieve she was the owner if I'm not mistaken. She had inspected some old good and silver pieces I had and gave me a really good price on them so we did business. No complaints. At the time I asked her to give me an estimate on a gold ring that I have. After her inspection she had offered me $1850. I did not sell it at the time. I was just curious at where they might be at with the price. Well, now fast forward to April. I decided that I might be interested in letting go of my diamond ring for the right price to do some improvements on my vehicle. So I decided to pay Alicia a visit. At this point I will say that I am honestly expecting there to be more value in the ring since gold is at an all time high since the last time I visited. I decided to call and make sure she would be available. Unfortunately after several attempts I could never reach her at location. Everyone I would speak to would never offer a time so that I could schedule with her directly so I went ahead and just decided to see whoever was there at the time. Upon arrival, I see that they had did a complete remodel of the office from my previous visit. It is much more elegant than previous. There were 2 guys working and I end up with the guy at the desk farthest from the door. ( I apologize, I didn't get names) I show him the ring for the quote and he immediately starts complimenting it and shows what appears to be genuine excitement. While he is inspecting it he asks me if I had ever got a quote on it. I tell that I actually have and that it was done there by Alicia back in 2024. He promptly asks me what price she gave me and I decide to hold that back so I can see what he comes up with. This is where they lose me completely. He ends up offering me $800. Smh. I tell him he is way offffff.......... I then share what the original quote was in 2024 by Alicia. I express to him that his quote can't be right on the fact that gold has skyrocketed since then. I also directly ask him if he is just crazy low balling me on purpose ( I know, of course he is going to say no to that but I had to ask. Right??) after some back and forth he tells me that is all he is authorized to offer?!? Than he goes on to tell me he is "messaging" Alicia. He takes some pictures etc. Now they start to say gold has gone down, and the diamond pricing has gone down, and supposedly the clarity of my diamond is horrible. Let's not forget how he was drooling over my ring when I first walked in. What's even crazier is that as they are insulting my diamond it's part of the value the original quote that she had given me in 2024 was purely on the gold. She specifically told me that they don't count the gemstones because they treated as scrap so it's just a gold that has value Which is crazy but her words. Also, when he quoted me 800 he told me he couldn't price anything on the diamond. So at this point, I'm like one this place is turned into crooks. and second, is he even talking to Alicia? Is she even the same person I dealt with in 2024 or really the owner or still the owner. As far as I'm concerned too many question marks now looks pretty on the outside with the remodel and all, but on the inside to me it's horrible now. And I know you're gonna say well. You only visited one time in 2024, but that one time in 2024 was crazy made a huge difference because I have visited other place prior to going there and she seemed to be honest sincere and had very fair quotes. Hey all I can say is this get multiple opinions do your research before signing off with these guys. I don't recommend them unless you're just not caring about what you're unloading, but k steering clear of this place in the future.

Went off a referral to meet with Hector as I was curious to learn more about the industry…read moreofferings. Location is to the side of a shopping center with plenty of parking. Hector was welcoming, professional, knowledgeable and patient. He walked me through his pamphlet so I could grasp all available options in simplified terms. In the end I felt comfortable and excited to be a part of the industry that I purchased my 1st beautiful piece. I already know what I want next! Make sure to stop by and see Hector!

My husband gifted me a diamond ring to celebrate our wedding anniversary. I knew I wanted an oval…read morecut and had a clear idea of what I was looking for in terms of color, cut, and clarity--but beyond that, I didn't dive much deeper into the specifics. We chose Blue Nile because of their extensive collection and the convenience of having a showroom nearby. We didn't schedule an appointment but as soon as we walked in, we were warmly greeted by Gulalay "Gul". She was incredibly knowledgeable, kind, and easy to work with. I shared my vision with her, and she took care of the rest. Later, in my excitement, I began researching more about oval diamonds. That's when I learned about the importance of proportions--things like the ideal length-to-width ratio, depth percentage, table percentage, and girdle thickness. I also came across tips about avoiding diamonds with a dark "bow tie" effect. I started to worry that I hadn't considered all of this when choosing my ring. But to my relief--and amazement--it turns out that Gul had already done all that work for me. Without me even realizing, she had hand-selected a diamond that checked every box. In fact, when I went back to the Blue Nile website to compare diamonds with similar specs (color, cut, carat, and clarity), none matched mine as perfectly when factoring in all those subtle but important details. It became clear to me that Gul is truly an expert in her field. Her ability to find the perfect diamond--even when I didn't know what to ask for--speaks volumes about her skill and dedication. I wholeheartedly recommend her to anyone shopping for jewelry at Blue Nile. She made our anniversary gift even more special, and I couldn't be happier. Thanks so much Gul!

STAY AWAY - Completely ruined our wedding ring purchase and lied repeatedly…read more My fiancée and I had an absolutely horrific experience at the Valley Fair location. We went in specifically needing wedding bands by an exact date. We made it explicitly clear to the sales rep that if they couldn't guarantee that date, we wouldn't buy them. The employee promised overnight shipping, took what we were told was full payment, and assured us everything was handled. It was downhill from there. We never received a confirmation because the employee mangled our email address. When we called to track it down, we were told the order didn't exist, the discount we were given was gone, and we had to pay full price. When we pushed back, a manager jumped in claiming she "found" the order, blamed everything on a fired employee, and forced us to pay an unexpected balance just to get our rings shipped. Desperate to get our wedding bands on time, we paid it. Another day passed--still no shipping confirmation. We called back only to find out the overnight shipping promise was a lie and the rings wouldn't even ship for days, meaning they will arrive after we have already left for our wedding. When my fiancée called to cancel the order out of pure frustration, the store clerk was rude to her over the phone, dismissively saying "Yeah, yeah, it'll be canceled." We still have no cancellation confirmation, no refund, and no rings for our wedding. This place operates like a total scam with zero accountability, terrible internal communication, and incredibly rude management. Save yourself the heartbreak and stress and buy your rings anywhere else.

I just wanted to sincerely thank Martha again for all the time and effort she put into helping me…read morewith my Hublot purchase. From the beginning she guided me, worked on the pricing for me, and even arranged the timing so I could complete the purchase on February 14th and use Amex Gift Card benefit. Her follow-up and professionalism were truly the reason I decided to move forward. Although she were not present on the day I finalized the purchase, I want it clearly recognized that this sale happened because of she and her assistance. If possible, I would really appreciate if somehow could kindly share this message with the director so they know how she handled everything and how important her role was in my decision. Thank her again for making the whole experience smooth and memorable. Best regards, Amir Khoshkbari

Took 5 months to fix the watch. They said it's under warranty within 3yrs. 10 weeks later, they…read morecalled and said it's not under warranty. Confused! My watch has been sitting there and nothing has been fixed. Really? It's Hublot... after 5 months passed, picked up the watch.. the sales lady with blond short bob hair didn't even know how to explain, what's been repaired etc... you put someone to work there and didn't have a clue about it. Like literally 0 knowledge.

Amazing customer service. Family owned company. We will definitely make this our new Jeweler.read more

IMHO Needed a new…read morewatch battery. Every repair shop or jewelry store in Eastridge quoted $15 for a replacement battery...until I walked into Classic Diamonds & Jewelry. The young lady took a look at my Skagen watch and quoted $10. She said it would take 10-15 minutes. In reality, it was probably five minutes. I didn't get her name nor did I get a receipt. But what I got was exactly what I wanted; friendly service, a fair price, and a working watch!