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    San Diego Beemers

    4.5 (44 reviews)

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    22 BMW 540 M-sport
    Marshall B.

    What a great buying experience it was in purchasing my BMW 540 from SD Beemers! Massimo is very knowledgeable about all of his cars on the lot and well many other past/present BMW vehicles. I'm in love my new car and have already started some tasteful cosmetic mods to make her my own!

    BMW 4 series
    Robert C.

    This review has been long overdue. Purchased a BMW 4 series over 1 and half years ago. Massimo was great. Very low pressure, easy and smooth purchase. Massimo Didn't push on us warranties, accessories, etc when writing up the agreement. I did buy a warranty but on my own decision. I gave the car to my daughter and she loves it and the car has had no major problems outside the normal wear and tear. Thank you Massimo.

    I purchased a low mileage 2024 M240i from San Diego Beemers. Working with Massimo was the best car buying experience i've ever had. He knows BMW's up, down, and sideways. Massimo spent nearly 3 hours going over the car and all the systems followed by a lengthy fun test drive. If you want a BMW, this is the place to go.

    Car

    Amazing experience at SD Beemers! Massimo was the one who helped me, and he made the whole process super easy and stress-free. He was very straightforward, knowledgeable, and answered all of our questions without any hassle. Everything was clear from start to finish, and he really helped us out. Definitely recommend this place if you're looking for a BMW and want a smooth buying experience!

    I'm 23 years old and initially came in looking for a 430i. Two months later, I can confidently say I'm extremely happy with both the car and the management team. I was assisted by Massimo, who made the entire buying experience smooth and enjoyable. He clearly explained all the logistics and numbers, which made the decision process simple and stress-free. Whether you're buying a new or used BMW, I highly recommend getting it from here!

    Maryfer F.

    I absolutely LOVE my new car! EVERYTHING about it! 2022 330i M sport package! I purchased this car about 3 weeks ago. This dealer was VERY helpful throughout the entire process. Massimo and his brother were both very amazing people! From the moment I stepped into the dealer they were very nice and I didn't even have an appointment (I didn't know I needed one) even then Massimo was very friendly about everything. They are busy people but even then they let me take a look of the car and even explained the entire process to me. They gave me the entire breakdown of purchasing the car and let me know whenever I was ready I can come back. I only went in to look at the car and get numbers and that's exactly what they helped me with! This isn't my first car I had an audi before and this is DEFINITELY an upgrade! All these other dealers seem to mainly care about you buying the car and getting money out of you, NOT here. They are very good people and actually care about what would be best for you when buying a car. They gave me all the info i needed because I obviously wanted to be informed as to how payments would look like and everything else and that's what i basically went in there for and they did it all for me! Once I made my choice and was ready I went back in and they helped me with the actual final purchase process. If I ever want to purchase another bmw I'm definitely coming back here! I would recommend it to everyone I know looking for a bmw too!!

    BMW 540i M Performance
    Preston S.

    SD Beemers is second to none in the used BMW business. They take in certified pre-owned cars and give them many many aftermarket touches cosmetically to give you a reliable, sporty but elegant automobile. My experience with the brothers that are teamed and own this business we're professional, very experienced in the BMW models and options, and took me for a test drive that spoke to the quality of the car I wanted and everything one would want to know about the car they are purchasing. I purchased a 2018 BMW 540i after driving an Audi S5 for 18 mos. I gotta tell you, I'm beyond happy. They offered me an extended warranty that also gave me the same coverage I would get from BMW...for about 1/2 the price of what it would cost from the dealer. To say I'm impressed would be an understatement! I'll be back when I'm ready for another Beemer! Thanks guys and I'll be back!!

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    1 month ago

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    2 years ago

    Great buying experience. No trickery from Massimo, as he was honest and showed a lot of expertise. Go see them And get a Beemer!!!

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    7 years ago

    Fidel is the man! Always has great inventory and very helpful. Bought a 440i from him and couldn't be happier. Best cars around.

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    Page 1 of 2

    Ask the Community - San Diego Beemers

    Review Highlights - San Diego Beemers

    Even Fidel's follow-up phone call a week later to make sure I'm still enjoying my X3 shows their true customer service.

    Mentioned in 19 reviews

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    ZAS Motors

    ZAS Motors

    3.7
    (83 reviews)

    When a dealer does not attempt to open the room for negotiations, it means they have already…read morediscriminated against you and made up their mind they do not want to sell you a vehicle. You know it is discrimination when the vehicle has been on their lot for months, not days or weeks, and has not even been test driven to the point the battery needs to be charged for your test drive. I support non-franchise dealers before I do franchise dealers, but not when you practice discrimination.

    My fiancé and I purchased a car here about 3 weeks ago. Being that we were nearly 100 miles away, I…read morecalled in advance to check that the car was available and to see about financing. I was told by the person on the phone, Rick, that the finance company would not approve financing without adding on their warranty, which was an additional $2800. We made the trip out there and after sitting down to talk financing, I mentioned that the price was pretty high, considering the year and condition of the car and then suddenly they're talking about how they're already giving me a massive discount despite the fact that at NO point from when I called to when we were looking at the car, did they ever talk about giving us a discount. At this point, the finance person we were talking to just up and left and the manager took over. I asked for $350 off and they gave me very hard time about it, however they did approve it. They have you sign all the paperwork with a computer screen half turned towards you. The car gave us a flashing check engine light on the way home. Once reading the paperwork that was emailed to us, I saw on the warranty page as well as the financing page that it states that the warranty is not required or considered for accepting financing. This was very upsetting as we were told, Prior to ever making the trip over; that we would need to have the warranty to secure the financing. When signing the paperwork they do not go into detail about the warranty, They hardly even bring it up. The manager agreed to refund the warranty, however, because "he's losing money on the deal" He has to take his cut of our refund ($1,600) And then we can have the remaining $1,300. I explained to him that We were told we had to have the warranty To secure the financing by Rick. He did not seem to care and instead of doing the honorable thing which would be to return the full value of the warranty because we were lied to by one of his employees, he insists on taking his cut. Despite us being lied to, despite book value on the cars loan paperwork listed as under 5000 (the care was listed at nearly 10k and we purchased for 8.4k) despite that we asked and they agreed on an additional $350 off, and despite that we were told they get most of their cars from auction. So instead of Acknowledging the fact that we were lied to by one of the employees And making things right by refunding us for the full amount of the warranty; They are still going to take their cut of $1600 and they are not even honoring the $350 that I requested off (I never originally requested the $1,600 off. As previously stated we came there, assuming we were going to pay full price, and were not told about a discount until I directly questioned what they were talking about) It seems to me like they only gave us the additional amount off to get us approved for financing, but because they were taking less on the car, they added the warranty so that they could still make an additional profit. Every time I call, they say that the manager is gonna call me back and he never does. But of course, when I was calling to originally buy the car, they were l quick to call back. This could have been a much different review, despite the slimy hard selling techniques; I did like the car, however I cannot stand behind being purposely misled and lied to and when Confronting them about it, they refuse to actually make it right. The trust is gone. I have to agree with the negative reviews. Please do not buy a car here. I will never return. What does it say about a business if they do not care about making things truly right?

    Giant Used Car Tent Sale

    Giant Used Car Tent Sale

    2.1
    (36 reviews)

    Now looking for a car should never be a painful experience. Nor should it ever be something you…read moreshould have to do very often because it is always a painful experience. The "Giant Used Car Tent Sale!" (I know you can hear it in your head... that voice that plays over and over on the radio). It's a place where half a dozen used car dealers bring their stock they want to get rid of and just have "large discounts" on them. The reason "large discounts" is in quotes is because all the stickers say "Normally" and "Tent Sale" prices. I went for 6 hours today... yeah... 6 freaking hours. It wasn't BAD just not fruitful. I got to check out a lot of cars and a few dealers, I'll just say I wouldn't buy from them. EVER. If you're looking for a car and you're okay trusting those used car salesmen. Come here. The prices are pretty competitive. Otherwise, It could just be a cool place to test drive a car.

    We went on a Sunday, the last day of the monthly sale. We were warned by someone that they charge…read morethe sellers $1000/car which they pass on to the buyers. Also because they advertise financing that is probably how they are making their money. I would give the last person (Paul from san diego auto connnection) around a 3 to 4, but the first person from El Cajon Superstore about a negative 5. The other group there maybe a 2 to 3. NOTE we wanted to pay cash as had recently had an accident and been paid for our car. Also we were "guided" by a person directly to the back right into the "claws" of a salesperson from El Cajon Superstore. It was me, my husband and our daughter. What we realized later is that there were actually 3 different dealers there, but it took a while to figure this out as the person tried to keep us looking at his stuff. I am sure this "helpful" woman gets a kickback from this dealer, in fact I wouldnt be surprised if there isnt some other arrangement as they are directly back. I swear this person would have sold his mother an overpriced car and lied to her. He told us that they put "thousands" of dollars into each car including new tires. NONE of the tires were new. The second place (to the right when you walk in) was a bit better but also they were determined to put me in a car I didnt want. At least they had a better sales pitch. The last person was Paul from San Diego Auto Connection, He was the only one to me who seemed human and interested in what I was saying. He also gave me his card and told me to go online and check out the cars there (note ALL the cars at the sale were online and there were no better deals online but at least HE was honest). Its a good place to get comps to check against cars on craigslist and other dealers. TAKE YOUR SMART PHONE and use Kelly Blue Book while there to make sure you know what comps really are. I have been to a lot of the same "category" of used car lots and this places prices are at least 20% to 30% higher. You MAY get a good deal. I suggest doing your homework and not getting "switched" into a car you havent researched. AND research in front of them. and GOOD LUCK.

    World Auto Sales

    World Auto Sales

    2.6
    (47 reviews)

    Ghana and Ivan fruad and scam people. They respond to issues don't offer warranty or any…read moresolutions. you'll have better luck going to any other dealer that is transparent and won't hide issues. They false advertise saying things in the car work and then as soon as you drive off thiose things don't work. I have proof of their horrible customer service. Along with a voice audio of Ivan threatening me which I couldn't attach he said he would show up to my job and make a scene! update 6/16/26: after making me come in, Ivan and the Indian guy wasted one hour and 15 mins of my day. They told me to pick up the plates that hadn't arrived one month and a half later and once I waited for almost two hours told me the system doesn't work. The Indian guy is unprofessional and started raising his voice. Talk about great customer service he's racist and discriminates against women lol

    Ghani your response is un true. The dishonesty that I've dealt with since purchasing the vehicle…read morefrom you is crazy. My mechanic scanned the vehicle as it had store codes that were wiped. These were transmission codes. The vehicle presented issues 10 days after it was bought. This was brought to your attention and you failed to reach back out to me until after the 30 day period. I would never recommend anyone to buy a vehicle from here. You are dishonest and a scam artist. When attempting to purchase GAP insurance you did everything in your power to make sure you talked us out of it. The only person that was ever honest through this whole process was Ivan. Would not recommend anyone this place. Save your money and go elsewhere, or bring a mechanic and have them scan the car to make sure there is no stored codes.

    San Diego Beemers - usedcardealers - Updated August 2026

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