The original crack sandwich is as good as all the reviews have said!! That tri tip was so juicy and tender. They generous topped the sandwich with tri tip. The BBQ sauce added a bit of sweetness but it was not coyingly sweet or overpowering at all! Ordering at the deli was a fairly quick process and a few minutes later we had our sandwich. We also added skinny fries and aioli to share. There were 3 choices of aioli and we tried them all: basil, bacon, and chiptole. I liked the basil and chipotle a lot! The basil was super fresh and the chipotle had a good heat to it. I didn't think the third tasted much of anything except creamy. What a great place for a solid and quick bite! read more

Literally, the BEST family-owned small business in SoCal! An absolute unicorn- I have never experienced any negativity in this store; employees and customers are respectful of one another in an actual way. I highly suggest their 'Traditional Poke'; any of their BBQ options; and, their sandwiches/burritos made-to-order. During summer- go earlier in the day and be prepared for a crazy parking lot- it's totally worth it! read more

Based on glowing review of seafood department from a neighbor, I bought some of the fresh local halibut. Local and halibut, yes, but fresh, definitely NOT. At $28/pound, you'd think we'd be able to trust them to manage inventory competently. Not so. read more

Tri tip was good. Ordering is stupid when they have a tent outside and where you pick up your food. Wasn't blown away with the Tri tip. Market was great and had a bunch of interesting and craft products. Meats and fish counters looked amazing. read more

Fancy and lots of cool selections - the hot food bar is really impressive. Good choice of organic, wholesome foods.

If I lived closer to this market, this would be a regular stop of mine. For my bay area Yelp friends, this place is a lot like Andronico's back home. A local and family owned market that offers quality product and delivers great service. The prices here are a tad bit higher than you'd find elsewhere but you get what you pay for. What I love most about this place is their meat and fish counter. Great selection of protein and it's super fresh. They also have a large selection of prepared food to purchase at the deli and they make a pretty good sammy. It gets pretty crowded so you pull a number and you'll most likely have to wait a bit to have your number called. I've purchased many desserts from here over the years. My favorite item here are the cannolis and the rugelach. They are both very good and won't disappoint. Try them. read more

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My latest obsession. It is the love child between Whole Foods and [_insert your favorite deli_]. The taco stand in the patio area on Tuesday is delicious and cheapskate friendly. The deli counter is yummy for either a healthy salmon wrap with cucumbers, garden greens, and dill-icious tatziki or a humongous hearty french dip *with au jus dipping receptacle* and *spicy mustard* There is also a wonderful variety of fancy chips and real chip chips. The chillis are bomb (even the vegetarian version) My favorite soup is the albondigas meatball. The best part: D-E-S-S-E-R-T as big as my face! Red velvet cake, double white chocolate truffle. OMG. never stop. Love Love Love Love Love Love Love LOVE read more

Seaside Market - Pretty and delicious. - Grocery Near Me - Cardiff, California

For starters, the employees there are anything but friendly. Wanted to buy ribs, and as this place supposedly has good tri-tip, I thought I'd give them a try. The guy in the butcher shop said the ribs I wanted were "seasoned" and ready to bake. The ribs were somewhat meaty but horribly tough and devoid of any flavor. And despite every effort, there was nothing that could be done to get them to fall off the bones. That was $60.00 shot to Hell. One and done for this place. read more

Unfortunately we went on a day where they had construction noise so I couldn't eat outside with the kids. We purchased sandwiches, and then ate inside the store. My son had to use the bathroom, so my husband walked him over to the bathroom after we finish the sandwiches. On his way to the bathroom he threw away the trash from the sandwich. I said "meet me at the car" and went out to the car with my daughter. I called him to see what was taking so long and he let me know that the manager was holding him there because he was being accused of stealing. My husband was being accused of stealing the sandwich that I paid a lot of money for. So I had to take my daughter out of the car and walked back in to the store to show the receipt. I understand that some people are dishonest, but to be falsely accused of something that you didn't do should at least get me an apology or a free sandwich in the future, but there was absolutely no apology and no admission of wrongdoing after we were publicly shamed. I will never step foot in this place again. read more

This review is for the sandwiches at the Market. The brisket was outstanding! We tried 3 sandwiches and loved them all! Plus a nice place to eat outside. A little pricey on the items but pretty good quality. read more

My rating is purely based on my bi-weekly live Maine lobster purchases. Most consistently good live Maine's in the area for only $12.99/lb. But the real icing on the cake is after Thanksgiving and during certain holidays when the live Maines are only freakin' $7.99 a pound! That's pretty much giving the bugs away free!!! I'm sure some of you are reading this thinking I'm an idiot since they only go for $5.99/lb at Ranch 99 or one of the Asian grocery stores in San Diego but riddle me this...do you feel like sitting in traffic at the 805/5 split to pick me up a live Maine whenever I spontaneously have a lobster craving? Didn't think so. Plus the people that work there make the place what it is...which also stands true for Trader Joe's & Sprouts. read more

Seaside Market - My awesome Maine lobster.... check out my instagram for my many Cardiff Seaside Market lobster adventures pics... ig: elwangman - Grocery Near Me - Cardiff, California

This is the 2nd time I had less than kind service, the first time I dropped off a congratulations card for Vanessa on her engagement, the supervisor that day snapped at me that she does not work here, yes I know that I thought perhaps it could be given to her dad. This morning I brought a discount card for locals upon checkout I was asked the phone number for the discount, I didn't bring my phone and I went blank on my husbands phone number which is associated with the card, wasn't able to use it and the girl at the register was also less than kind about it, walking back to the house I noticed the card did not say I needed a phone number. Didn't matter, I purchased what I needed anyway. As a former Cathedral Catholic Parent I know the Najjar family would want the experience to be more pleasant while shopping, because this was the 2nd time, I had to say something. read more

I was looking for a place to get some really excellent steaks... Filet mignon, to be specific. I needed a bunch of other stuff for the recipes I was going to be attempting that night, and assumed I'd get the steaks at Cardiff Seaside Market, then go to a regular grocery store for everything else. Nope! Not only did they have the absolute best steaks I've seen in the San Diego area, they had absolutely everything I needed in the rest of their impressive grocery section... Even the wine and beer. This place is about 40 minutes away from me, and they just turned me into a regular customer. It's worth the drive! read more

This grocery store is the home of Cardiff Crack - slow roasted tri tip. But this is also a very nice neighborhood grocery store. They have a great selection of craft beer, cheese, fresh bread, deli meats, and meats for taking home for the grill. They cook the tri tip outside by the parking lot. Walk right past where they are cooking and go inside the store if you want a sandwich. You pay for the sammie at the register then take your receipt out to the cooks. They put the meat on the bread and there you go. They also have some sauces you can add. The meat is very good, but I am not sure it is the best ever. I would definitely go back just for research purposes to see if it really is addictive. read more

Cardiff crack is amazing! In fact it is the only crack I've ever had. Btw, look at the pictures to see what I am referring to. (It's not drug, but I am an addict). They do some other others like sandwiches and poke which looked equally amazing but parking can be frustrating and a challenge. I would come more often if it wasn't so far from me and if the parking was easier but when you here, I recommend trying the crack and picking up some other items! read more

Super delish fresh deli with all sorts of options....gluten free, vegan, raw. Not as pricey as Jimbo's, but still a higher price than conventional. Small and older building. Busy parking lot. read more

My husband and I refer to this place as "Cardiff Crack" because you'll be hooked from the very first time. We are in North County often these days and we take advantage of our grill during the summer time. Their butcher shop has the finest quality cuts. Our anniversaries, birthdays and any old family BBQ has consisted of "Cardiff Crack Tri-Tip." That is what we call it at least. It is very moderately priced for the top notch quality that you are purchasing and I don't even think you can grill it wrong. You seriously are going to ruin the tenderness and taste of the meat if you dare top it with some cheap A1 sauce. I can't describe how fresh their products taste, even their desserts taste as though they had just been baked. I had the best chocolate dipped cannoli from here, just the right texture and amount of cream. I also purchased a Killer Brookie, that is a brownie/cookie all in one. The name alone speaks for itself. Parking can be a little bit of a hassle on the weekends but it's well worth it. The shop itself is small but they do carry a wide variety of items and even have a grill outside, near the parking lot. Most people just order ahead and take it to go. We do a little of both, depending on the occasion but you can sure bet "Cardiff Crack Tri-Tip" is always on our list. read more

Seaside Market - Variety of desserts. - Grocery Near Me - Cardiff, California

I want to give you just one star so that more people dont visit you resulting in even longer lines at the deli. This place is delicious. The salads and sandwiches at the deli counter are outstanding and the service matches the quality of their food. I cant say that I buy much other than from the deli as they are pretty expensive if you're doing regular grocery shopping. Bring a friend, order a sandwich to share and get some of their freshly made pasta salad to share on the side. You wont be sorry! read more

Been about four years, but some things did take a slight downhill turn. The sourdough bread on my custom turkey sandwich was right on the edge of being stale and ruined the sandwich. The pecan bar we chose for desert seemed to be lacking any sugar and tasted like nothing really. The pasta salad with artichokes just did not have a great taste either. This is another place with so many choices, so it is better if you live here and can try all the items on multiple days. One bad loaf of bread will not make me not return, even though I don't live here anymore. read more

Truly, an amazing market. Anything you can think of and a lot you can't is there. It could almost be considered an adventure just a walk up and down the isles. The selection and food is a amazing. Can't wait to go back. read more

I've never been a red velvet kind of guy but their's blew me away! I'm willing to drive from Chula Vista to Cardiff to get a slice of cake. This place is unbelievable. read more

I always come to this place for their AMAZING fresh food section. (Aka deli) Everything I've had is bomb dot com but my all time favorite is the tri tip. I called an order in today (a very complicated one because I'm super picky) and Dameon was extremely helpful. My 4 sandwiches were perfect. Love their service and how fresh everything is:) All the employees are amazing there. #goodvibes read more

Seaside Market - Tri tip on focaccia loaded with veggies. Bam - Grocery Near Me - Cardiff, California

I love the selection of meats, cheeses, and deli items at this place! The seafood and stuffed chicken breasts are also amazing! Sampling the mouthwatering dessert selection is on my plan for next.... Downside: upscale = pricey :( read more

We heard about the Cardiff Crack (aka Tri-tip) and actually had a taste of it at Petco Park. So when we were in Encinitas for an event, we made sure to stop by Seaside Market to get some of that Cardiff Crack. We also bought fresh kale, fresh garlic, and pretzel buns. We came home put the crack on the grill and had a great meal. Tiny store, quality of their products are great. Really helpful staff. Mother's Day is coming up and we are ordering Cardiff crack. We are so excited! read more

Great market for delectable ready made dining options to take and heat or partake of the copious deli options. The impossible burger is huge and the best veggie burger ever served on a homemade bun. Also ordered the skinny fries with chipotle aioli and the Turkey Caprese. Stuffed read more

Came to grab a bite last week and do some quick shopping. This is definitely my favorite market in all of San Diego! They have a very high end meat and produce department that I love. Plenty of locally sourced products and specialty items. It's a little pricey but you get what you pad for. The Cardiff Crack Fries hit the spot, highly recommend anything made with Cardiff Crack! read more

I always order the crack tri tip and have it delivered. It is always amazing!! Since we live in Riverside county I'm always grateful I can have it sent to me for any occasion. We had it for Christmas and put it in the grill, which freed our oven for other dishes. I made Gruyère scalloped potatoes and asparagus with mushrooms and it was a huge hit. Buy extra... you'll want leftovers. read more

Pretty good food, the options are excellent and obvious and they are now expanded for more wine and beer storage. The hot/fresh food deli is nice and quick. They are well staffed and well stocked. My only gripe is that it's all SO EXPENSIVE! It reminds me why I moved away from Kauai where I had to pay top dollar for organic, good food. But why here in Cali? I guess there's so much money around they are never hurting for customers. read more

Have to try the Cardiff crack! Best tritip on the planet! Nice market as well! Lots to offer. About the size of a sprouts with better stuff!

Holy Moly, what a gem! Best neighborhood market EVER! There is a huge selection of gourmet and fresh selections. You have to check it out yourself to see the difference. My must buy when I go there: the Burgundy tri-tip....YUM! Meat melts in your mouth and has so much flavor. Now I understand why it's called "crack steak". The deli has an assortment of goodies to choose from. The turkey and stuffing is awesome. The portobello ravioli is delicious. I will be back to try the sweets. read more

Seaside Market maybe a bit upscale for most (a.k.a. pricey) but you get what you pay for...at least here. They have all the gourment goodies, including an amazing collection of wines and fruits and veggies, however their DESERT section is to die for. Great last minute idea for that special someone that you are supposively making dinner for. They have a fabulous gourmet deli as well. Check out the photos for your favorite pick. Mine is a new addition to the family called Bailey's Cream Cake.....Keep me away..... read more

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I came here specifically for the Cardiff Crack and it did not disappoint. The tent where they serve you food serves only that purpose. You have to go inside the market to pay for your meal. It was a busy Saturday afternoon so we had to wait in a line but they got us through pretty quickly. I am only giving it 4 stars, although the the meat is 5, because I felt like the sandwich got in the way of the utter deliciousness of the beef. I ended up tossing the buns and eating the beef alone. The beef is amazing. Perfectly seasoned and already falling apart before my fork even hit it. I choose the spuds as my side and they were basically mashed potatoes. I was assuming fries. I was bummed that they weren't fries but the spuds were mustardy and delicious. There was a jazz band playing music as we sat outside and ate. It was a perfect afternoon! read more

Seaside Market - Cardiff Crack sandwich with spuds - Grocery Near Me - Cardiff, California

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This hurts me to write. I frequent this market for fresh seafood finds and sometimes the hot bar. Usually consistent but as one reviewer wrote, it's taken a turn downhill. It's been hit and miss with quality and today's order was just bad. I ordered a fish burrito for my husband. Supposed to come with guacamole, pico, cheese. I got home and he opens his burrito to find no guacamole and rice! No special modifications to this order complicate it and they can't even stick to their own recipe. If it wasn't a hassle to drive back and deal with parking I would have. It's unacceptable. read more

Seaside Market - Supposed to come with guacamole and not rice! - Grocery Near Me - Cardiff, California

What a lovely little market! I don't really live close, but I bought a "deal" that was $30 for $60 worth of stuff. The catch was that they only give it to you in $20 increments. Either way, this place is great. They have everything and I love that it's local. Their deli and meat counter have very friendly staff and some very good prices for meat. Some of the other regular grocery items are a little more, but hey, you're supporting San Diego! I ordered a deli sandwich one day and it was pretty bland...so bland I can't even really remember what it was. I think it was roast beef or pastrami. However, based on other reviews, I'd be willing to eat here again. Plus, the view is amazing! When my coupons run out, I will probably still come up here occasionally for lunch at the beach. read more

Oh wow!! Try the BBQ stand out front on the weekends and you'll be hooked! While visiting San Diego, chatted up a local at HH who told me about this place and how I have to try Cardiff Crack. With that kind of name, how could I resist?? Drove 25 min to get here and each bite of that juicy tri-tip took a few minutes off my drive. By the time I was done eating, it seemed like I was staying a block away --so of course I came back the next day...and the weekend after that........you get the drift. Happy eating! BTW, try their daily specials inside at the deli area. Turkey pot pie was pretty amazing. Super flaky crust if you eat it there. If you take it home and it gets soggy, just pop it in the toaster oven on foil for 5 minutes. read more

I used to love shopping here. No more. I was harassed by employees before I even entered for not wearing my mask outside standing six feet apart. Then when I turned down the hand sanitizer I garnered the wrath of this worker and the security guard. My body, my choice!!! Then when I was in produce a customer followed me around the store and when he saw me move my mask below my nose he screamed and pointed with both arms "GET AWAY FROM ME, GET AWAY FROM ME! THIS WOMAN DOESN'T HAVE HER MASK ON". We all have access to this week's latest published data for San Diego County: 6 confirmed Covid deaths out of 3.3 million people. I feel like I'm living in the USSR. Not one of the three men working in produce defended me. No one stopped him from stalking me for the next thirty minutes. I had to stay in the store until I saw him leave after 45 minutes. read more

This place rocks! Been shopping here for years when I'm in the area. Their meat department ranks amongst my top 3 places to buy meat in San Diego. They've got so much going on here. Another favorite part of the store for me is their deli counter which has desserts, pre-made food you can buy and take home and heat up and a whole other assortment of goodies including fresh sandwiches, sushi, pizza's, salads, sides and more! You don't come here with coupons and don't expect their prices to compare to the major chains. You are paying for quality here and you get it, always. read more

Just learned today that their seaweed salad has artificial color added. I didn't know this when the deli person was serving it from the glass case. I will not be buying it again. Felt sick eating it. I returned it. I judge that most of their items are overpriced as well. read more

Love their food. The surf and turf burrito is my favorite! Every other dish I've ordered has been delicious too. Highly highly recommend.

Here's the thing. This market is very white and privileged. I mean the people who shop here. I mean that's what it is. And I say that without critique. It's not overtly racist or anything. It's just the culture that comes here. I suppose that's why a lot of people refer to their tri-tip as "Cardiff Crack" - because the "joke" is that nobody in Cardiff is a crackhead with crack cocaine so they have to be addicted to expensive marinated meat instead? Because rich people don't do crack? They do meat? I don't understand it. That said, I think the market consciously does not promote the term (though maybe acquiescence to its prevalence (have seen it on the news referred to as such) perhaps indicates some allowance of its spread). It's disgusting actually, the term. I've seen people addicted to crack, covered in scabs, itching, crying, mad, pants and clothes soaked in their own body waste, punching each other, doing whatever it takes for one more hit. Nobody at Seaside Market looks like this. I urge people to stop calling it "crack". Call it amazing privileged people food marinated tri-tip or something. Rich Meat? Their tri-tip is delicious. Fantastically delicious, if you like red meat. Nothing, thankfully, like crack cocaine. They grill it outside and sell sandwiches during the day it seems. You can also buy a big raw marinated chunk of it inside at the meat counter. Amazing stuff. I'm drooling right now. And it's nothing like coming down from a drug experience. All that said, this is one of my favorite places to buy food. Not only the tri-tip but their seafood, their poke is amazing and fresh, you can try anything you like, the guys behind the meat counter are super super friendly and are way into their jobs and will tell you how to cook whatever, advise you on the number of people coming, give you samples of things you haven't tried, everything. They have a fancy wine selection, craft beers galore, tons of different sodas, an amazing produce section, spices, breads, an incredible cheese section with cheese chefs, etc. And their prices are ok! I mean even compared to big chain supermarkets! And their things are way better! I'm getting off topic here. I like it. Though I feel weird when I shop there. Like I'm a poseur. A clandestine undercover low class snooper. That's on me, of course. Anyway, I know low class (my roots) and middle class and high class. And part of me wants to start messing up their shelves, like pushing things around and stuff. But I don't. I don't think they have Velveeta here either. If you know what I mean. I looked for it but was too ashamed to ask for it. There's something privileged people do and you can come here and watch for yourself, it happens all the time. Just watch people moving their carts around the store, and how they stand in line. They push. They grimace. They get upset when it's not their turn. They stare at your cart parked next to the oranges like it's a giant roadblock of burning tires (instead of just going around it). They push past you while you contemplate what organic greens to get. They push past you and grab those carrots. Get them! I might steal them from you! I might get them first! Maybe I'm deliberately just standing in your way, it's always been my life's goal, instead of shopping myself! The push behinds in the lines to checkout are the worst. You roll your eyes when I don't jump up and grab the little plastic bar to separate our groceries and you decide you have to do it in this big show (my God! your life is so hard!!!). You push, ever so slightly, microaggressively, hover, watch me punch my ATM code in, can't wait for the clerk to give me my receipt so you can push forward, caring only about yourself. God forbid if you sign up for Seaside rewards while checking out there would be a riot of "oh jeez come on now"s. God forbid if you treat the clerk like a human being and wait for them to tell you about their day and how they are. People get violences! They need to get home and show their rich friends all the rich goods they were about to get, out there in the harsh unforgiving world where some guy forgot his rewards card and filled out an application for a new one! Your raw shrimp could be getting warm waiting for this idiot!! This idiot didn't even bring his own bags! I clearly have 7 of them, canvas, they cost me $40 each, that say cool things like "Thailand" or "The Four Seasons grocery bag saving the environment"!!! Privilege!! The unprivileged are used to standing around, not getting anything. They/we have more patience. Anyway. Seaside Market does not sell crack, let me get that straight. It does foster and attract a culture of selfish richy-shouldn't-be-wearing-those-see-all-yoga-pants-please-for-the-love-of-my-eyes-privilegenessishness that you can and should go and study for yourself. It's really fascinating. And you can also buy some high quality good tasting food and drink while you do. read more