Do not go here! Felt disrespected as they completely lowballed me and definitely because i'm a young girl. Felt shady and the older workers in there were condescending. Offered me 8k for my truck. I went home and told my family and everyone laughed at how horrible the offer was. So BAD do not go here, joke of a car dealership. read more

I just brought my truck in for an oil change. The guy at the service desk was super friendly and knowledgeable about what my truck required. I think his name was Jared Betleyoun. I was pretty impressed with how quick they got it done. He had me in and out of there within an hour. Thanks Jared! read more

Ford at Serramonte is a SCAM, WATCH OUT. I purchased a Ford from them that has experienced a multitude of issues. It was supposedly brand new. Not even a year of driving it and my car started breaking down. Bringing it up to them or the mechanics is no use. They do not help fix your issues or provide any sort of compensation. Instead they charge you insane bills with a brand new issue each time. Any other local shop would provide the same with a price half off. They just charge you for no reason or for problems that weren't created by you. Scheduling appointments is impossible and they waste your time upon arrival. My experience from the seller to the repair people was unfortunate. Specifically, named Mo, who had ridiculous customer service, and unprofessionalism. I don't understand how Ford manufacturing can put trust into a dealership like Serramonte Ford. To protect your peace and labor, do not purchase or trust Serramonte Ford. read more

I usually like to be fair in my reviews and try to give the benefit of the doubt, but this dealership just misses the mark. I've been here several times on normal business days--not on holidays and typically not on Saturdays--during which I usually extend businesses the benefit of the doubt. However, nearly every time I visit, I find myself being upsold on something I don't need. You would expect the service department at a dealership to be invested in helping you, but in reality, they seem more focused on selling you something. They're just as bad as the sleazy salespeople on the top floor. If you don't know much about cars, they will likely prey on you and your wallet, using technical jargon and "big words" to make you think you need unnecessary services. Also, having an early appointment means very little. You'll still have to wait in a "queue" with other customers who have been booked at the same time. My hunch is that this "appointment" system is rather misleading. They should set clear expectations and Service Level Agreements before making you wait in a waiting room with mediocre amenities. The Wi-Fi might as well be called TurtleNet because it's just as slow as their service lmao. By the way, they do offer a Lyft service if you can't pick up your car or need a ride home; however, they don't advertise it because they likely don't want you to use it. It also isn't available on weekends or when they "don't have drivers." Serramonte -- fix your incentives; you weaken the Ford brand, and you're losing revenue-generating customers who will likely choose to go to another, better-operated Ford dealership. read more

Am I... a Ford girlie now? After an incredible experience with Diego, Hamza, and Jhay over the past few weeks, I can genuinely say that Ford Serramonte is a dealership you'll want to revisit. They're honest, straightforward, and completely stress-free to work with--long story ahead! Back in 2020, I bought a new Tacoma, which I later traded in at Ford Serramonte in 2022 for a brand new Explorer. Daniella helped me with that purchase, and her enthusiasm made the experience unforgettable! I had originally wanted a Mach-E, but at the time, the markup was $10k-$15k, so I opted for the Explorer. That purchase was also special to me since it was my first time buying a car solo, with out my parents guided help. Fast forward to 2024--my worker needed a car with a tight budget. We found one on Serramonte Ford's website and reached out. Diego answered and fielded a ton of questions from us (some a bit silly!), all without a hint of frustration. His patience was such a breath of fresh air, especially compared to my 2020 Tacoma experience, where I felt like the salesperson was annoyed with me. My worker and I left incredibly happy that day. While being at the dealership I couldn't help my wandering eyes. I was a little interested in upgrading to a 2024 Explorer since I loved my explorer so much. I did some browsing online that week and the Mach E was still on my mind. I called Diego and asked for some information. He let me know all the incentive's they have going on and sent me a few they had on the lot. Never once did I feel pressured, rushed or misheard with Diego which made for a really memorable & positive car buying experience. I ended up choosing to lease this time since the incentives were too good to pass up, and it aligned better with my habit of swapping cars every couple of years. This is where Jhay, the sales manager had stepped in for some negotiating. I had seen a different number online vs what was going on in store. He didn't have to honor it but a kind & honest dealership would right? Well that's exactly what they did! After going back and forth with numbers, Jhay came back with a smile on his face each time and after the like 8th time we had a deal!!! After signing, I was passed onto the finance guy, Hamza, who had already helped me with my worker's car the week before. I was really happy he was the one helping me out personally the following week. Hamza is knowledgeable, personable, and genuinely focused on the customer's needs! He's most definitely on your side. I left feeling well taken care of. It's rare to find a place where I feel as supported as I did here. Now, I finally have my own "car guys"--my parents and friends always talk about having one, and I get it now. I'm so Ford-Pro now that I'm even encouraging my parents to switch, probably more aggressively than a sales person at Ford. Overall, my experience with the sales team was a solid 10/10, A++. On the service side - Ask for Mo, your car will be in great hands. I had after-market leather installed in my Explorer a few years back, which caused a rattle noise in the back of the car when I got it back. They were busy, but Mo scheduled me in with clear expectations about timing. A few weeks later, I got my car back, rattle-free and happy! A few weeks ago I was having an issue with putting my car in reverse. I called Mo and he scheduled me to drop my car off. Again, he told me they are extremely backed up and my appointment would be about 3 weeks away and after I dropped my car off in 3 weeks it would still take about another 2 weeks to get back. I see no problem with this. I again appreciate the upfront and clear honesty. I said no problem and ended up booking a car for 2 weeks through Expedia to cover myself while my car was being worked on. I appreciated the clarity and honesty. They never overpromise, and I respect that. A lot of people in these reviews seem to expect instant service, but my advice? Be patient. If you can't wait, maybe try a small shop and pay extra since your time is more valuable than others. Overall, I couldn't be happier with my experience at Serramonte Ford. See you in three years! read more

Had a disappointing experience here the other day. We came in to test drive two vehicles and I'd like to think my partner and I were pretty clear about our situation. Our car had been declared a total loss not even 48 hours before our visit and we wanted to check out these two cars to see if we'd be interested in making a purchase but we were not ready to walk out the door with a new car that day. The sales associate helping us was fine throughout the test drive--made polite conversation and was able to give us basic information about the vehicle. At the end of the test drive, he asks if we wanted to go back to the sales office to talk numbers. We politely declined, letting him know we weren't quite at that stage in our car shopping process but asked him for a business card so we could follow up with him. Well, he didn't have a business card on him and asked us to come back to the office so he could get one. At this point, we were the at the furthest point in the lot we could possibly be from the office which that was the opposite direction we needed to go, so we declined again and mentioned we'd try to get in touch with him if we were interested. He started to get visibly upset with us after this asking what the goal of our visit was and if we just came here to "kick tires." He then sarcastically thanked us for wasting his time while walking away. Completely unprofessional and rude. If you feel doing your job is a waste of time, maybe you should find a different profession. Also, rule #1 of doing business--always have your card on you! We certainly won't be making a purchase from this dealership after experiencing that behavior. read more

Sean, the Specialty Vehicles Manager, is so knowledgeable, so friendly, and transparent. My whole family was so impressed with his car knowledge. He really took care of us and treated our family well. He is a dad and understands how important safety is to us. He knew his competitors inside and out and helped weigh the pros and cons. I couldn't be more impressed. That's coming from someone who has grown up with Hondas her whole life and now we are getting a Ford. Thank you Sean! read more

UPDATE: Confirmed this dealership is inept and corrupt. They charged me $2000 to diagnose my sunroof issue only to tell me the part was unavailable on back order with no ETA on delivery. Told me when the part arrived it would cost $1500 in labor and $4500 for the entire sunroof assembly. Took my car to another Ford dealer who said not only have the parts always been available but that the entire sunroof assembly does not need replacing. Only the motor needs to be replaced l. And the cost for the diagnostic, parts and labor is $500 less than Serramonte charged me just to tell me they couldn't get the part. Criminal behavior. read more

Horrible customer service for a service check engine light. The service dept and mechanic told me each time I called to check the status (simple question right?) or if they didn't know, just call or text. I'm on day 4 and nobody has ever called. Still waiting, not much hope that they will call though. Hopefully I will get my car back in the near future but not very confident! read more

Updated from 2 stars to 1. Once again, my Ford valet appointment was missed--with no communication or follow-up. I called several times and left voicemails, including at the number provided above by the Ford representative, but received no response. I was eventually told that the person responsible for my appointment was out of the office that day. When I asked why someone else couldn't take over their appointments, I was told it was because I booked "day-of"--despite the fact that I had scheduled several days in advance. I asked to speak with a manager and was told they'd send an email and have someone call me. That call never came. What I did receive was a voicemail at 6pm on a Saturday asking if I wanted to upgrade to a new Ford from Serramonte. This is after I've twice told them I'm no longer purchasing a vehicle from Serramonte Ford. This place is incredibly disorganized and poorly managed. read more

These guys are either idiots, or frauds. They quoted me $4,400 to fix an issue. I tried having a conversation with them about what other troubleshooting they did before deciding this work needed to be done to make sure I had all my bases covered before agreeing to spend that much. In addition, what they were saying was wrong with the car didn't actually make sense: they were essentially saying that two actuators went out at the same exact time, which seemed nearly impossible. The rep, Jared, would not engage, so I just picked up my car thinking I would do the easy troubleshooting myself, before agreeing to pay that kind of money. When I picked up my car, the heater was working fine. So 1) they are idiots and don't understand the inner workings of the car; 2) they didn't know they fixed the problem; or 3) they were hoping I would spend $4,400 no questions asked. Either way, They are not getting my business, and they should not get yours. read more

Purchased a car 4 months ago. Sales team continues to call text and email me over and over. Asked them to stop and they still send. So unprofessional. I will never buy there and hope people read this and beware giving contact info. read more

DO NOT BUY FROM THEM!!! Bought my 2018 F-150 and standard equipment had been stripped but made to look like everything worked. I contacted Jay the manager and he said he would make it right but never called back. They act in bad faith & Fintan should be fired. I'm so disappointed in there service I will continue to post to help anyone else from going through this. If you were thinking of buying here call me first!! Brandan Stegner 4158585342 read more

I had a pretty good experience here. I had ordered a brand new car for MSRP and they honored it and didn't even ask for a down payment. I did have to wait about a year for a new 2023 Ford Maverick; they were helpful and even picked me up at the bart station. I didn't buy any extras or extended warranties but I know what I want and go what I wanted. The staff was over very friendly and easy going. They have coffee for people to drink and clean restrooms. I was in and out in a bit over an hour with everything. I even did get a call to check in on me after I bought my Truck asking if everything is ok Only time will tell but overall I was pretty happy with the way I treated here. read more

I can't stand these guys. Every single time I come in for service I have to wait super long even though I made an appointment. Then the advisor assures me they will call me back when it happens. I've used Seremonte Ford four times now and that has never happened. Advisors are terrible. What's more they took my car for a week and told me there were no rental cars available. Seriously? I had to find one on my own and deal with their reimbursement process. 4 weeks in and I still haven't been paid back. It's just a constant with Seremonte Ford. Expect to be ignored. These guys do not care. I recommend going elsewhere unless you like spending hours trying to reach your advisor. Tracy Ford has always treated me extremely well, for example. I've used dealerships near Fremont and had similarly good experiences. If you do end up using Seremonte Ford, first off sorry, and secondly don't be afraid to call Ford corporate. I've found it very helpful when struggling to get the time of day from their service advisors. EDIT: Since I can't respond to comments I want to clarify that this experience happened over multiple interactions with different service advisors. It was not related to a holiday. read more

I am very satisfied with the repair work done on our truck at Serramonte Ford. From start to finish, the service was professional, efficient, and honest. The work was extensive, needing an engine and transmission replacement, along with other critical issues that came up during the process. Everything was completed with care and expertise. Jared, our service representative was a standout throughout the entire experience. He responds to questions promptly, listens attentively and communicates clearly. During the height of the pandemic, when staffing was low and parts were delayed, he remained consistent and kept us updated. His dedication was evident from the moment the truck arrived; he was the only one there to received it, and he immediately helped us understand the extend of the issues. It was a big job -- over 20k in repairs and it took time, but there was no cutting corners. The whole team worked with integrity and transparency. It's clear the staff support each and value doing things the right way. In a situation that was emotionally and financially heavy, Serramonte Ford, and especially Jared, treated us with care and respect. I'm grateful to them for restoring not only the truck but a sense of trust during a very difficult time, Highly recommend. read more

Thank you to Lex at Serramonte ford. We called 3minutes before they closed on a Thursday and he answered the phone. Very friendly and responsive from the beginning. We came a ways away to look at a vehicle and he send us a video of the car to make sure we didn't make the drive for no reason. Amazing service! Will show here again read more

I haven't bought a new car in a long time so I saw a Kia soul 2017 at Serramonte Ford in Daly city I made an inquiry and I want to let everybody know this is the best car buying process I have ever been through everybody from Jason to the finance guy. I mean everybody was so nice and it was a smooth process no hiccups no 456 hours at the dealership I was thoroughly impressed and I just give a good job well done to the Ford dealership read more

Great job by Pamela in service! I was updated every step of the way. I always thought I was in good hands. Thanks!

Shout out to Marcus Taniguchi for the amazing service provided on my Bronco. Went in nervous about going to a dealership, was promptly greeted by Marcus with a smile. Told him my issue and he took great notes. Got the vehicle back and I am very happy with how everything went. Hope to work with Marcus in the future! read more

I had a great experience at Serramonte Ford! I worked directly with Fintan Gorman. I inquired about a car online and the response to my inquiry was extremely fast! We scheduled an appointment to test drive a car and Fintan was extremely knowledge and helpful in answering any and all questions and concerns I had. I ended up purchasing a vehicle that was different than the one I inquired about and Fintan was more than gracious enough to take more time to find something that worked well for me. If you're looking for a car, Fintan and Serramonte Ford provided an amazing experience for me! read more

These guys stole my money and did nothing to my car . Avoid them at all costs . They had the nerve to ask for another $1400 just to figure out what they said they were going to do for the first chunk of money . Beware ! Then the guy offers to communicate and has returned my calls ....classic loser move . read more

We should have read the reviews before attempting to do business with this place. Yes, they are that bad, We agreed on a car and price; they actually ran a credit check and confirmed the deal that morning. They said they would call during lunch to execute paperwork but instead left a message this car is sold and offered another car that is $10k more expensive! Bait and switch trick knowing they ran the credit check already. No apology. I wouldn't do business with such shady business. Careful from bait and switch and don't trust them with anything. read more

Outstanding. Jared helped us out in Fleet services. He kept us updated the entire time and the pricing was very fair and what I expected.

Went to fleet center in Collins street which is next to the dealer center on Serramonte blvd. Terrible customer experience and estimated new tires replacement time was one day dropping overnight. Never go there for your car. PS. My car is Mustang Mach E. read more

Serramonte Ford - Waiting room - Car Dealers Near Me - Colma, California

I bought an Edge ST online and dealt with Seth Banko. First let me say that I buy cars for 4 drivers in my household and often buy out of state, so I deal with dealers from all over the country. Dealing with Seth was such a pleasure its hard to put into words. Seth & Serramonte Ford don't play games like bait & switch or hidden add-ons that nobody wants that creap into the actual price from what's advertised. Seth followed up on docs needed, financing questions, and my travel from Los Angeles to San Francisco to pick up the car. He even called to see how the drive home to LA was. This is one of the top notch dealers in the country, PERDIOD! read more

Michael Stewart at Serramonte Ford helped me order a 2023 Super Duty F-350, it took roughly 4 months from ordering to delivery. He allowed me to use my X-Plan discount plan, which is below MSRP, savings me thousands of dollars. He was great throughout the order process, updating me with all the steps for production. read more

Serramonte Ford - 2023 Super Duty F-350 - Car Dealers Near Me - Colma, California

We dropped our truck off for a 2 day recall service 1 week ago. I cannot get a call back to confirm when the truck will be ready. I have been promised call backs by several Serramonte Ford staff members and left several voicemails. They have not called back or provided an estimate for pick up. I have rented a car at my own expense. They are unprofessional. read more

They backed my new truck up into something while in service, didn't tell me about it. And then tried to deny it. Makes them look very untrustworthy. read more

Serramonte Ford - Scuffed bumper on a new vehicle in for service. - Car Dealers Near Me - Colma, California

I purchased a 2017 Ford Escape from this dealership. I did not drive it on the freeway, and that was my mistake. On going back home, I live about 100 miles north of SF, I noticed the car felt like it was slipping on patches of ice. The next couple of days I was sick, but when I felt better, I contacted my mechanic. He drove it and said it felt like the transmission was slipping. I called Serramonte Ford and they said to bring it in on Monday. Over the weekend, I was almost in an accident, because the transmission would not work. I was not going to drive back down to SF and take the chance of getting stranded. I got rid of the car. I called the dealership and told them there was NO WAY they would not have known about the tranny problem, and I asked them to for a partial refund. They basically blew me off. DO NOT DO BUSINESS WITH THIS DEALERSHIP, they are crooks. read more

Had an amazing experience with Jason in the Internet department. I've worked with him a few times, unfortunately I was not able to wrap up a transaction with him this time around, but his professionalism and sincerity is not common in any industry. Please ask for Jason! read more

We purchased a used black Audi A3 from them. We were excited as it was for our son and exactly the color he wanted. However the dealership/sales person was not transparent with us about many things - 1) we didn't realize they only had one key on the car until we already completed paperwork. He gave us the key as we were leaving. When I asked for the second one, he said there was only one. It cost me 800 dollars to get another key from Audi dealership. If I had known, I would have totally asked them to cover the cost of the key! Buyers please be aware of the crazy costs of keys today. 2) The car had mats in the trunk and one was missing! What the heck. Count the mats, too. They were stacked so we made assumptions. 3) heavily perfumed to hide musty odors. We had to totally detail the car again. I spent at least another 1500. They won't tell you anything unless you explicitly ask - true salesman, care only about the ONE sale and not return customer/loyalty. I cannot recommend this place due to lack of transparency. read more

Everyone at this dealership gave me an amazing experience. Anthony went above and beyond to help me get my wife her dream car (gt500). He was patient, he listened to what I wanted and made the best deal I could get. I've contacted other fords and they weren't willing to try. Anthony gave it his all read more

I visited Serramonte Ford on July 1, 2025, for my 40,000-mile service and was informed I needed four new tires. The staff confirmed they had the tires in stock and could install, align, and balance them, so I agreed. Upon leaving, I noticed the new tires were a different brand than the originals that came with my car when I purchased it new. On July 24, 2025, while driving on a rough road with speed bumps (a route I'd driven many times with my original tires without issue) the front passenger-side tire blew out. Since my car doesn't come with a spare, I had it towed to a repair shop, where the damaged tire was replaced with a temporary one. Upon inspecting the tire, I found the damage was on the sidewall, not a puncture, suggesting to me it was a low-quality tire. On July 26, I returned to Serramonte Ford to inquire about warranty coverage or a discount on a replacement tire. The staff member I spoke with instructed me to contact the attendant from my July 1 visit, took a photo of the damage, and left a note for them. On July 28, the attendant responded, stating they could do nothing to assist. I felt dismissed, as if they thought I was fabricating a story to get a free tire. As a loyal Ford customer who purchased a new vehicle from them and consistently serviced it at their dealership, I expected better treatment. I had been considering trading in my car for another new one at Serramonte Ford, but this experience has led me to switch to a different brand. read more

It is a poorly run dealership, starting from the top. I got two cars from them in the past, you'd think they'll take care of a repeat customer. No! The quote from this dealership was $200 / month higher than the other. The sales manager had this take it or leave it attitude. Well, l left to get the same car for $200 cheaper, and my sales man was nicer and more professional. So Serramonte Ford, you can go love yourself! Absolutely won't go back. read more

Wonderdul experience, Seth Banko provided professional and efficient customer service. Seth really went above and beyond.

It is by far the worst service you can have I give them few chances the level of Arrogancy it's got to the point of disgust It not only when you are there it as well when you call and ask they will Hang up the phone on you if they don't like your questions never in my life I encounter such a disgrace service people read more

Jason Suarez was awesome! He made the process fast and painless! Would definitely buy a vehicle here again in the future.

What the bull crap numbers are these for a Maverick lease??? Giving us the "maverick is popular and rare right now". Okay so? Not ever worth the $12k mark up. We came in to consider options for lease or finance for a truck. The whole time we told Mo that we are comfortable paying $500 a month or less so we thought maybe lease is better and will provide us with more options on models. We tested the used Ranger that he was sure we would loooove. That piece of crap sounded terrible. Anyway... we over heard they just got in a maverick hybrid so we thought that could be our next consideration (F-150 would be sweet but...$$$) After the test drive, we asked for lease and finance options. The manager came in with our numbers with the Maverick and said.." $800 a month or less right???" He was super excited to show us that even with $3k down we only pay $700 a month for 72 months. NOOOOOOO NOOOOOO. $500 or less period. And what the heck! 72 months... anyway, I understand you have your $12k mark up and don't want to budge. If numbers were good, we would have definitely offered a larger down payment. He took one second to let us know if we want a payment remotely close to $500 for lease we would need $11k down so that "wouldn't make sense for us" and then forced us to not even consider that option. Excuse me??? The numbers are soo flipped flopped. Maybe I don't know how to math but... In 3 years you want $11k plus $673 for 36 months= $35,228. Basically the price of the car. Then there's technically $7k balance left.. am I missing something here? To my understanding, the calculation for lease is usually paying depreciation of the car and at the end they could still sell it and make their money again. It's gonna depreciate 90% in 3 years? Let's flip flop the numbers.. rough numbers.. if the lease was $3k down and $700 payments for 36 months, that still comes out to be $28k in 3 years. Even that would make more sense. Please help me understand. P.S.. Diego was nice to chat with for a moment. 0 stars for overall experience, One star for Diego. read more

Serramonte Ford - Robbery - Car Dealers Near Me - Colma, California

I refuse to do business with these people. I spent hours with the salesman (Eric was very nice and I feel badly he didn't get a sale) and sales manager. The sales manager continually yawned while talking with my brother and myself. He continually told us that he had a quota and numbers to reach. Another sales manager called me this morning and asked how to close the deal. I said 20k out the door for a 2018 Nissan Rogue. He asked how I got to that price. I told him I have 20k cash. He then proceeded to laugh at me! I told him not to call me again. The audacity. read more