Thoughtfully curated pieces here! An SD find that reminded me so much of shopping in Venice Beach. My boyfriend and I were down here from OC for a couple of days and went to one of my favorite stores Pigment. This was located directly across from it and we decided to check it out after I had seen it on Yelp. The whole store is our aesthetic and they carry great pieces like richer poorer, rhythm, knickerbocker, outerknown, vitruvi (essential oil diffuser). We're pretty familiar with these brands so the price point isn't really shocking to us, but I could see why it would be for some. The associate helping us out today was super friendly, I wish I got his name to give him a proper shoutout. Best part is the dressing rooms are open as my boyfriend loves to make sure his clothes fit just right, especially if he's going to make a pricier purchase. read more

Shop Moniker - Candles and fragrances - Women's Clothing Near Me - San Diego, California

See all

Love Shop General! The online platform is a smooth and easy process to purchase, a beautiful design accompanied with aesthetic media, such as video and photography. Shop Moniker's website is so fun to just get inspiration on for home decor and clothing! Moniker General's storefront is likewise aesthetic, clean, lively, and friendly. The website makes my shopping experience easier to either pick up from the awesome staff in store, or a quick delivery straight to my door. Moniker is my go-to for gifts towards the ones I love or myself! read more

Shop Moniker - Home Decor - Women's Clothing Near Me - San Diego, California

Fabulous decor and artsy atmosphere. Great items for sale and drinks at the bar. Fabulous decor and artsy atmosphere. Great items for sale and drinks at the bar. read more

See all

The shop at Moniker has everything you need. Love all the brands they carry and the home goods are all unique. They make our home feel like home. If there is one thing I would recommend at the shop it's the candles. The candles smells amazing! It's pretty much a one stop shop for coolness. read more

Shop Moniker - Women's Clothing Near Me - San Diego, California

I love finding new places to explore at Liberty . We stumbled across this quaint and open retail store after lunch at Officine which is a few doors down . Moniker is located by Liberty Market, breakfast republic , and Stone Brew. They carry a variety of items made in San Diego . There's clothes , bath products , bikes , hats , backpacks , blankets , etc. It's like Urban Outfitters but centered for adults . Prices aren't cheap . The suede hats were about $60. Backpack was $449. Friend said his architect dad would buy the backpack in a heartbeat because it's cool and chic. There's also one dressing room by cashier . Arissa, the one staff, was incredibly kind and knowledgeable . She pointed out the attached coffee house they also own and manage . She also showed us the side outdoor patio with a large communal table for all to share . I bought a bath soap for $8 upon her recommendation (and my budget ). I appreciated her help deciding between two soaps and her honesty with which one to purchase (the one I bought was cheaper !). This is a cute location and addition to this area. Can't wait to return to explore more items and then have coffee next door . read more

See all

Moniker General is a trendy shop in Liberty Station, a sort of town center on the northern end of San Diego. I dropped in for a browse with my friends one afternoon last month when we were driving through town. It was a cool place, spacious and attractive, with more or less the same aesthetic as every other newish shop I've seen calling itself a general store. There was an area for coffee, and what looked like a full bar, so you can get drunk and go buy some sunglasses. There were some very cool sunglasses on display, as well as lots of nice leather goods, homewares, fragrances (Moniker carries my favorite perfume brand, MCMC), etc. The selection was well curated and on the expensive side. I saw several things I would've bought if I had an excuse to treat myself. Lots of great gift ideas, too. San Diego is, on the whole, a lot less hipster than L.A., and as much as we make fun of hipsters, they do tend to come with good coffee and booze and cute little stores. If I lived in San Diego, I'd probably do a lot of my gift shopping at Moniker General, and maybe come by for cocktails, too. read more

The Moniker General is part of an open space providing a variety of contemporary of house and personal items for the new age consumer. The open space is shared with a the Moniker Coffee shop and 32 North Brewing. The general store offers unique and comfortable furniture, quality clothing brands, area rugs, personal ornaments, functional kitchen items, and much more. The items for sale at this store each have a story to tell of its origins and purpose. I was surprise to see that they even had surf boards and bicycles and then I remembered, San Diego is quite the active city. It's a great little shop with unique gift items or something for the house. I've been through here several times, and once picking up a nice rustic towel set for a gift. The you lady at the register was very pleasant and helpful. read more

See all

Love walking into this place and seeing a ton of brands and products that you probably won't find anywhere else in town all together. The staff are all super friendly and are always looking to help you find specific things or make suggestions if needed! read more

I call Moniker General, "Manthropologie". Anthropologie's little brother, catering to the men in your life. I discovered this unique store when it hosted one of our Yelp Elite events. They offer a selection of unique leather pieces, candles, knick knacks, clothing, hats...you name it. And my co-habby's favorite: bicycles. He is an avid cycler when he has a moment but loves the vintage aesthetic to these bikes as well as the overall feel of Moniker General. Items are a bit pricey but quite exquisite so you definitely get quality pieces for your money. Bonus? They serve coffee and beer. So while my man shops, I get to look for a wife couch, sit, relax and enjoy a cold one. Everybody's happy! Friendly staff, great drinks and a nice place to chill. 4 stars. read more

It had been a while since I've experienced racial profiling but I guess it was my Day when I went into MG! I was there yesterday evening and was followed around the tiny store by the attendant the entire time. She was definitely not subtle. Thanks for making me feel unwelcome and racially profiled. Maybe put up cameras instead? Get some training? Or turn up the lights and maybe you'll be able to see more? Almost bought something just to prove I could, but you all don't deserve my money. Instead I took my business to Pigment read more

Great clothes and gifts. My first stop whenever I need to grab something for a birthday or to take friends in town. Grab a drink at Moniker Coffee or The Bar and grab some nice threads. read more

I got a latte and the berry, cream cheese toast (don't remember the name) and banana bread for my 1 year old. My mom got a cappuccino and the gluten free lemon muffin. It was a bit pricey, the muffin wasn't great, the toast was lacking flavor (maybe the berries just aren't in season?), the banana bread was fabulous and the drinks were really good. All in all I probably wouldn't go back for the restaurant portion of the shop. read more

Great gift spot! A carefully curated general store offering everything from prescription and sunglasses, plants, denim, apparel, bikes, bags, and beautiful unique home wares. Practically everything in the store is for sale as the Moniker company designs and builds the furniture in the store. The staff is super helpful and eager to help if you need anything or have questions about the products. Lots of San Diego based brands but also a lot of national and international brands. Great spot to buy gifts. read more

Shop Moniker - The eyewear section of the store. Great sunglasses and prescription eyewears. - Women's Clothing Near Me - San Diego, California

A hip spot for some fun artist created shopping finds paired with a cup of coffee. An energetic vibe! Plenty of seating indoors and out. A very popular spot. read more

A lot of people not wearing masks, including apparently staff (per pic). Not enforced, and crowded. read more

Shop Moniker - careless - Women's Clothing Near Me - San Diego, California

Located in the heart of Liberty station. Came here for the coffee after having brunch at Breakfast Republic(5 stars) just across the way. Apparently it's also a Home Goods store and has a bar which is a cool concept if you want to meet a friend(s) for a drink(coffee or alcohol). Has a nice uncovered outdoor deck to lounge around with a few seats/tables etc. some indoor seating options inside of a beautiful coffee shop with a simple menu. I recommend! read more

It is expensive but it is my favorite store. If I ever get married it'll be at moniker commons. I hope they continue to expand as the ambience in there has been my therapy since 2019 read more

We walked in as we were aimlessly walking around Liberty station since we were drawn to the modern clean aesthetic. They've got a bit of random books, decorative knick knacks but nothing that a still living as bachelor if it ain't broke don't fix it interior design philosophy would be too interested in. But evidently people like it. Good enough to browse and kill a few minutes while waiting for a table. read more

4.5 stars! Minimalist dream! Nestled near the entrance of liberty station, this place is a very unique giftshop that doubles or actually triples as a coffee bar and cocktail place! So many different high quality items are for sale at also a high price and likely markup. That being said, it's still a perfect place to browse or pick up your favorite item, say a nice mug, notebook, clothing item, or even bag. Check out this place when you are in town or just visiting! read more

If you're looking for expensive, unique giftware, this is probably a decent store to explore. We wandered in when were were in the Liberty Square area recently and there was a lot of high quality seeming items for sale. You could tell that this unique mix of items was well chosen and that people take care in creating these items. It reminded me of visiting some of the craft sales/markets in my home town but in a more permanent physical building. I'd definitely visit again if I'm in the area, especially if I'm looking for any of the particularly high-end items that they carry. read more

Do not shop in this store. It's overpriced, the customer service is terrible, and their return policy is archaic. I went in to do an even exchange for an item given to me as a gift that was bagged in their gift bag and still had a tag on it, and I was told that I had to know the date of the purchase so they could track down the original transaction. I'm supposed to ask my friend who gave me a gift for the receipt so I can exchange it? When I requested the name of the person who was helping me so I could complain to a manager, I was told they don't give out their names. I have never been to a store where the customer is treated like a criminal. Unreal! Don't support stores like this! read more

Great selection and good price point. I was greeted by the cashier and she was very friendly and helpful.

Great store in Liberty station with adjacent coffee shop and bar. A mixture of locally made product and just plain cool things. They have a denim bar, leather bags for men and women, socks, candles, key chains, bikes, and much much more! I love how this area has developed over the past year- you could spend a whole day visiting the galleries, stores, and new food market. Moniker is a great addition. read more

Shop Moniker - Store interior - Women's Clothing Near Me - San Diego, California

We absolutely love this place! Perfect place to grab a cup of coffee or cocktail and work on things. You can even find some exclusive finds here, from bags, sunglasses to lotions and oils. read more

What an amazing find! It has good food and coffee with Plenty of space to sit and enjoy. You don't feel rushed out, and can actually enjoy conversation with whom ever you're with. Love the open feel, and the store portion is just as charming. Truly a great addition to liberty Station. read more

Amazing shop, fantastic cup-a-joe, stellar beer, and good vibes. Straight up. Love coming here to hang out and chat with great people. The perfect place to hang after lunch at the Public Market! read more

Shop Moniker - Women's Clothing Near Me - San Diego, California

We are from out of town and after visiting Moniker, I plan to com back every time we find ourselves in San Diego. The only thing better than the trendy, laid back environment and awesome mix of ethically-sourced goods was the friendly, cheerful service - very unusual for SoCal and very appreciated. Everyone had a smile and welcomed us as we wandered the store. New favorite place in San Diego, no doubt! read more

Cool looking place.. lots of interesting stuff, but not sure what's really going on here. Coffee and beer and a bunch of random... furniture, apparel, bags, hats, odd and ends of stuff, not much selection of anything. There are bikes on the floor, but definitely not a bike shop, same with surfboards. read more