I absolutely love silver, and it's almost all I wear (over gold) since probably my early 20's. This place makes my motor run! Sterling silver galore, steel, and even some costume jewelry. I was in the market for a silver chain for my son for his crucifix. He wanted a longer chain that could just fit over his head without taking it off. Within five minutes in 'Silver Secret,' I found the perfect one. A 24" sterling silver rope chain. Nice and sturdy, and with a good solid clasp. I think the male who waited on me was the owner. Very nice man. He was training a young female. He was pretty patient with her. Both were kind. I can't wait to visit again when I have some more time to peruse for myself :) read more

Immediately pressed because my cousins and I were accused of stealing for no reason. The woman was very rude and told my 14 year old brother that he looked scared. Probably the worst first impression of a store I've ever experienced. Would 1000% not recommend. read more

My group of friends and I were looking through the ring selection out front of the store. One of the people in our group was trying on two rings to see how the rings would look with her ring that she already owned. While we were looking at her hands one of the employees who I can assume may be a manager or one of the owners ran out and began loudly accusing my friend of stealing the rings. She was obviously confused by this and began protesting that she did not steal and immediately gave the rings back, to which the man responded by making her turn out her pockets. She turned them out and there was nothing but he still insisted that he watched her put them in her pockets. He told her (a minor btw) that she was going to go to jail and when we tried to back her up he said that we were horrible people for choosing to hang out with a "thief". I was genuinely planning on walking inside to buy a bracelet, but he told us all to move along and told us if we came back he was calling the cops. It was definitely the wrong battle to fight on his part, and was causing a scene publicly embarrassing a group of children. I completely understand that they most likely have had incidents before involving stealing, but the vulgarity of his words and the utter unprofessionalism was shocking and unacceptable. I have also heard of other incidents occurring involving this man accusing random window shoppers of stealing. I've been coming to this jewelry store for the past 7-8 years. Unfortunately will now not be returning due to the unpleasant shopping experience and the invalid accusations. read more

Silver Secret - A photo of the new storefront - Jewelry Near Me - Ocean City, New Jersey

I would not recommend this store I was immediately greeted by a lady and I told her I was just looking around and she just asked me and my gf to leave when we haven't even done anything. I can understand to a certain extent about her being hesitant because people might steal but if one haven't seen any signs of people stealing it's extremely rude in my opinion to just ask them to leave unless customers show signs of stealing. read more

Right when I walked in I was not greeted, I was LOOKING around and the lady came up to me and asked if I wanted to see anything. I simply said no thanks I'm just looking around for now, she then changed her tone and whipped the smile off her face and told me to get out of her store if I'm not going to buy anything "because I'm wasting her time" and kept telling me leave. To own a business and to tell your customers to get out of the store and stop wasting your time is extremely rude and from coming from a different state to visit, I am completely shocked. read more

Silver Secret - Picture is from MapQuest - Jewelry Near Me - Ocean City, New Jersey

This is the only location on the OCNJ boardwalk that offers traditional freehand drawn henna tattoos. Other locations use stencils and non-traditional techniques. If you are looking for an authentic henna experience, chose this location. They are also incredibly sweet. read more

this place is an absolute scam. The owner is a total waste of a human. I bought my 14-year-old daughter several pieces of fake jewelry there one of them broke the other one left stains on her body which proves he selling fake jewelry. I went back with all my receipts. Told me to get out of his store in front of my children he was very violent and aggressive. Besides filing this complaint, I'm reporting it to the Better Business Bureau as well. do not shop there it's all fake jewelry. read more

For those of you looking for quality silver reminiscent of a few decades ago, Silver Street is the place! I have been looking for good, quality silver that reminds me of when I was a kid and struck out everywhere I went. Then on vacation near Ocean City, we stumbled upon this gem (pun intended!). They have a beautiful selection of the deeper colored silver with thicker designs, gems and more. It is a must stop for any 925 lover in the area! Amazing read more

Silver Secret - Cats eye silver ring - Jewelry Near Me - Ocean City, New Jersey

See all

Yes most definitely recommend. They have now opened a high end shop on Asbury Ave in ocean City. This shop is so nice and gives you a choice of better jewlery give them a chance. I have so many beautiful pieces and get many compliments on all. I purchase all of my Laramar there love the help so courteous. Please give them a try you won't be disappointed read more

anklets fell apart in about 10 hours of having it and rusted after putting it in water once

me and my two other friends went to walk into the store because we were there the day before, and my friend lost her AirPods inside. they refuse to let us look, even though we have proof that the AirPods in there. then we went to go look at the rings outside and she started screaming at us saying that we weren't real customers and we weren't gonna buy anything. and she was being rude saying look at the reviews to tell if her jewelry is fake because I was wondering why the prices were so high. WORST CUSTOMER SERVICE read more

the service here is awful. i went in and the lady said "too busy you go now" which we said okay and left. came back the next day and she asked if we were looking for anything and when we said just browsing she screamed at us to leave. highly dont recommend and much better stores than her jewerly from the few i got to see before getting chased out read more

went in there looking for sunglasses and the lady litteraly stood over me and my friends as if we were going to steel. she followed us around and told us to give her anything we liked so we wouldn't steal. my sister then said that her old sunglasses that broke we from 5 below and the lady told us to go to five below then and she pushed us out of the store. read more

the employees are extremely rude and always accuse us of stealing when we go in. my cousin was joking about how she wanted to go to a different store to get a pair of sunglasses and the employee simply kicked us out. read more

My all time favorite shop on the boardwalk. The shop owner, who has been here 18 YEARS always remembers me each summer when we visit. His shop is always clean, and smells amazing, he is attentive to the customers and helps you look for whatever you have in mind. Not to mention- the selection is HUGE full of quality items, anyone could find something they love here. He can size the rings, and cleans each piece of jewelry for you before wrapping it up. A very honest seller too, when buying many items he doesn't mind bending the price a little. I will definitely visit his new location once he gets that up and running!! If it's half the shop this one is, I know I will love it. read more

Silver Secret - Silver Secret jewelry - Jewelry Near Me - Ocean City, New Jersey

awful customer service, employees are extremely rude. follow you around like hawk and then accuse you of stealing. don't recommend coming here! read more

Amazing henna artist but I spent $33 on a tattoo that didn't even show up. I let it dry for the amount of hours they said and the color was a huge disappointment. read more

i've been shopping here for around 3 years now and get my rings every year from this store. But today one of the staff rudely was behind me almost the whole time making me very uncomfortable. she approached me and asked if i had stolen a ring and put it in my pocket. i had no pockets in my pants??? i just found it a very uncomfortable experience. read more

I'm got my ears pierced and it has been an absolute nightmare. I decided to get my third whole pierced and my right ear is completely infected. I have never experienced such pain and discomfort from receiving an ear piercing especially one on the lobe. My ear is crusted from the bottom to the top and I can't even sleep on it at night. When I decide to get my ears pierced I went to the store asked to get it done and the man working did it with no questions asked. I'm 16 years old and I had to sign no paperwork and then I'll have to have a parent with me for this to be done. Prior to the piercing the man working gave me antiseptic and a cotton ball and made me clean my own ears. That was very questionable and extremely unprofessional, I wish I would've backed out right then and there. Do not get your ears pierced here you will regret it. I wake up with crust and ooze in my hair and on my neck. I continuously clean it but nothing has helped, I will be seeking medical assistance. read more

Silver Secret - My infected ruined ear. - Jewelry Near Me - Ocean City, New Jersey

Found this place when walking down the ocean city boardwalk with my girlfriend and her mom. At face value it doesn't seem like anything special, just another jewelry spot on the boardwalk. However, the customer service at this business is what brought me to yelp. The owner and his wife were very helpful throughout the entire process and probably was not easy. Two women asking him questions, do you have this, do you have that, can you find this in my size, and he answered every question with a smile. read more

Wow I don't even know where to start but will try to get right to the point.... this store scams CHILDREN out of money when their parents aren't with them. They look for teens that they suspect have cash on them, lure them in, then pressure them to buy CHEAP crappy rings for a ridiculous sum of money. When asked why they wouldn't just ask the child to come back with their parent for purchases over $10 or even $20, the response from the manger was "I'm tired of you parents... you shouldn't send your child to the boardwalk with money if you don't want them to spend it"... really?!? Yes because I should assume that some shady store manager with low ethics and morals will pressure sell to SCAM A CHILD out of $28 for a crappy $5 ring that was bent before she even got home. Really?!? It gets better because then the manager proceeded to pretend that he didn't have the ring that I brought back to the store and also wouldn't give me my money back... playing some sort of weird game or something. I LITERALLY had to get the police to go into the store and get my crappy ring back, which suddenly he was able to produce. So absurd. read more

this place was so nice i got a henna and they did it buy hand and it turned out flawless and i got my ears periced here it turned out gr8