I don't think I can rave enough about this little establishment. Irish Benedict and the crazy monkey French toast for the win! Don't forget to get a short stack of pancakes unless you are extra, extra hungry. read more

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This is a very busy place and it is really loved. It was busy with locals and tourists. I ordered the pineapple fritters my first time here with a cup of coffee. They were fine, nothing special but I would not order them again. The next time I came I ordered The Cluck egg sandwich​, which was a maple chicken sausage sandwich with pesto and smoked mozzarella​ cheese. The chicken sausage was delicious but the other flavors did not blend well. It was the wrong flavor combination. They should add a saltier cheese to balance the sweetness with the maple from the chicken. Anyway, my friends ordered pancakes and french toast and they loved it. I think next time I will opt for that. The coffee is kind of week so opt for a juice or tea if you like your joe strong. Mera's Tip: Have some pancakes. read more

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Love this small local place downtown. Friendly service and great breakfast was on my mind. Had pancakes, toast, eggs, bacon. All great and the women working were very nice to this southern boy driving through. If your in this area this is the perfect stop for a local scene. read more

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Happy to see local restaurants managing the pandemic! Since reopening, this place is take-out only. HOWEVER, once you get your food, you can seat yourself at one of their outdoor tables. This place is located on a cute, quiet, and quaint street. Very varied and affordable breakfast menu. I tried a short stack (one big pancake) of their lemon pancake, which came with a lemon icing. Loved it! Girl at the counter was a little cold though. Also, their restroom is closed. I understand that they are not obligated to open them, but if a restaurant offers seating, I think they should open the restrooms. Overall though, I would come here again! read more

Sugar Magnolia's - Lemon pancake - Breakfast & Brunch Near Me - Gloucester, Massachusetts

Omg sooo good we had to go back the next day. Those Ricotta Lemon pancakes were incredible!! read more

Sugar Magnolia's - Ricotta Lemon Pancakes - Breakfast & Brunch Near Me - Gloucester, Massachusetts

Looking forward to reopening. Excellent lobster omelettes, carrot cake pancakes. Highly recommend

Sunday at 8am, nearly full Good, quick service Giant menu that doesn't even pretend our breakfast foods aren't just junk food - and they do it well. I got a s'mores French toast. It was awesome. Huge, so much marshmallow and chocolate. I ate half, which was probably half a lifetime's worth of sugar and immediately slipped into a diabetic coma of delight. Upon awakening, I found myself surrounded by sugar zombies in a new world of horrors beyond belief. My wife got some sort of lemon pancakes special that she quite enjoyed. read more

Ok sorry Sugar Mags been here countless times over the years since living on Cape Ann and have yet to give you your shining review. As a professional chef myself this is my "go to" for breakfast on a rare day off. Don't pass up the pineapple fritters and I'm a fan of there sweet potato hash with pork shoulder that has a subtle sweetness from the addition of shredded carrot with eggs and cornbread, but check out the daily specials also. Just go!! read more

After year(s) of waiting and fervently hoping for news of reopening, we went by today and saw that construction is under way for a Greek restaurant. Hats off to our all time favorite breakfast place and all our wonderful servers. How I will miss an East Main. read more

Came here for breakfast and everything was absolutely delicious my group ordered the so good omelette and the J&J burrito with some ice coffees! The food was amazing and quite large portions, highly recommend this breakfast spot! read more

Sugar Magnolia's - So Good omelette, load with goat cheese - Breakfast & Brunch Near Me - Gloucester, Massachusetts

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Have you reopened yet?? We live and miss this restaurant. Has the insurance come across yet from the flood??

Simply the best breakfast! We are big breakfast people and are always excited to come to Sugar Mags. Usually someone gets the Hash and Eggs it's a fan favorite. Last week I got the carrot cake pancakes and found my new go to! read more

It was packed, but the service is fast and friendly. We tried the Cluck sandwich, hot fried egg with feta and pita, eggs with crab cakes, and the hash and eggs - which hands down was the best - but it was allllll good. If I had room, I would've gotten the blueberry muffin. It looked decadent. A local recommended this place and it did not disappoint - just try to arrive before 10am! read more

Loved eating a terrific breakfast outside in the wonderful downtown of Gloucester. And that's a lot of adjectives I know. Everything was great. Lemon pancakes, large egg sandwich were spot on. The French toast was next level good. Crispy and soft... just a "wow I fcking like this " when it hits your lips. Service was good too. Very safe with this shtty new world we live in... masks all up in here. I had to ask for extra ketchup ... hate that sht. Like I dropped 50 on breakfast don't make me beg for ketchup. read more

Amazing. A favorite. Love the food and the service. Hope they reopen soon if they haven't already.

"JULIA"!!!! OK, so the food and service was great but the incessant SCREAMING of the OWNER from the kitchen of Poor Julia was one of the weirdest most unnecessary and off putting things I've ever experienced at a restaurant before in my life! Not to mention my own name is Julia, so I found it EXTRA annoying and anxiety inducing. I'm a new local and I'd love to frequent this place because as I said the food is great, but the owner needs to promise me she'll stop doing this immediately! It's 2021, Invest in some buzzers! If you make me that promise I'll delete this review! Poor Julia! Who's a sweetheart by the way! Stop ruining our good name! ‍ read more

Undoubtedly, top notch for breakfast! I adored their pineapple fritters along with traditional eggs and ham. Delish! Husband got the sausage hash (which I doubt he'd order again) with eggs but was sent over the edge with their sweet bread!! Without doubt, next time, we'll both be up for French toast variations made with that decadent sweet bread! read more

Visiting for the day and came across this restaurant as highly rated and decided to give it a try. Amazing food, huge menu with lot of options and attentive service by Amy! We highly recommend and would come back in a second!! read more

The best meal we had while on the Cape. People were friendly and the patrons were clearly a mix of locals and tourists. The pancakes are huge, fluffy and delicious. I had the roast pork hash and loved it. read more

Always go here when we are in town. The quality, quantity and value cannot be beat! Best breakfast spot in town. read more

Sugar Magnolia's - Carrot cake pancake - Breakfast & Brunch Near Me - Gloucester, Massachusetts

Suggestion---How about updating your website to indicate that you are closed for the foreseeable future so your customers do not go to meet there for lunch only to find out you are closed, with no planned opening date. It would take minimal effort on your part to provide correct information on your own website, which currently indicates you are open as of April 15th from Wednesday thru Sunday. Also update your hours on yelp. read more

Came to Gloucester to see the castle (Hammond museum) to watch the sunrise (absolutely beautiful) and decided we would get breakfast after! We came across sugar magnolias and immediately liked its welcoming feel! Upon walking through the doors we were pleasantly greeted by one of the girls! We sat at the counter (which was empty at the time) and were given menus and offered coffee. Before we realized it we were surrounded by a diner full of guests and the plates came rocking out of their open kitchen. All the staff was helpful and smiling. The coffee was pouring left and right and the belts were popping as the bellies filled! As we rolled our ourselves out, a warm, gracious, and cheerful "thank you came from the breakfast bar as the team of servers began to clean the battlegrounds. Great work ladies! Job well done! Colby and Brittany! read more

Sugar Magnolia's - So good we couldn't even wait for a picture to be taken before we dug in! - Breakfast & Brunch Near Me - Gloucester, Massachusetts

I wanted everything on the brunch menu! I've never been that much of a brunchy person because it's all more or less the same wherever you go. Sugar Mag's, however, is the exception to the rule! I couldn't resist the milky way latte special. It sounded delectable! Served in one of those insanely huge latte mugs, it was a nice sweet treat to start my day. Not being able to narrow down my selections and being the little oinker that I am, I ordered two breakfasts! The Charleston and the silver dollar carrot cake pancakes. The portions were huge! I had food coma after polishing off the Charleston, which came with two eggs, four strips of bacon (yay! able to substitute the ham), four pineapple fritters with brown sugar dipping sauce and a nice portion of home fries. I also managed to wolf down one (came with four) of my carrot cake pancakes and packed the rest to enjoy later. Creative, yummy brunch worth the wait! We got there at 11am on a Sunday and the wait wasn't that bad: 20 minutes for two at the bar. The turnover was pretty fast, although the line never seemed to thin out. Service was a tad slow, and we thought for a bit that we had been forgotten, but alas, my mountain of food arrived. I'd come back for brunch in a heartbeat! read more

Cute little restaurant tucked in amongst boutiques and other eateries. Parking wasn't an issue, but we were there on a weekday morning in October so I'm sure that had a lot to do with it. The restaurant is small & the tables fill up fast, but luckily there was no wait time. Our waitress was very friendly and very attentive. We ordered the Pineapple Fritters to start & they were delish! They were fried donut holes with a dippable glaze and a side of fresh pineapple. I ordered the French toast with bacon, eggs, & potatoes. The French toast slices were large, so I wasn't even able to finish everything. The price was good for the size of portions. All in all it was a good experience. read more

Amazing food!! French toast was fantastic and the omelette's were fresh, fluffy and packed with ingredients. I will say that our waitress was awful, I understand that Sunday's are busy but 2 tables that sat AFTER us waiting upon by someone else were seated, orders taken, food brought, eaten, paid for and left even before we got our food. Obviously it wasn't the kitchen that was the bottleneck, it was the waitress who didn't even apologize. She definitely forgot to place the order and that is why Sugar Magnolias doesn't get 5 stars. Bottom line - Food amazing, service was awful. read more

We went for breakfast after spending the morning on the beach walking. We ate way too much because we had to try the pineapple fritters along with our breakfast of banana French toast and an omelette. Everything was delicious and the staff were friendly and attentive. There was a wait so be prepared but it was only about 10-15 min. read more

Sugar Magnolia's - Delicious breakfast! The pineapple fritters are amazing. Hubby had the banana French toast and it was great too. - Breakfast & Brunch Near Me - Gloucester, Massachusetts

There are several really nice places to eat in Gloucester. However due to Covid & being a Tuesday afternoon there wasn't much open for dining inside or out. Driving thru Main St perhaps it was the way the sun was? Or whatever? It was quite difficult to see if this restaurant was open. My friend had to get out of the car & check the door. Anyway, I will also note that with the exceptionally light traffic, open parking spaces it felt strange... It's obvious that people are staying home. We decided to go inside. The place looks very different from what I remember. The bar obviously is not open - tables, what there were of them spaced more than 6' apart, and a sparse amount of diners.... Yes, according to the mandates that's how it should be. We sat at one of the far tables and greeted by our server. We ordered coffee straight away. My dining companion was served sugar in a plastic shot size glass but noticed there wasn't a spoon to add it to his coffee... It was time to order our lunch and I noticed the change in the menu... Probably due to operating during the pandemic. We both decided on wraps with different sides. They came rather quickly. To be honest it was just bleh.. the best part of mine was the side of freshly cut fruit. I devoured it. My companion felt his wrap was inedible. So he ate a good portion of fries & had more coffee. We would have appreciated it if the server had asked if we needed anything? Or how were our meals? But that didn't happen. Oh well...What can you do? We are just very lucky to have anything open during this time. read more

Breakfast this morning required a half hour wait and service that was a bit slow, however the food was delicious and totally worth it. We stumbled upon this little gem today. An early morning trip to Gloucester to enjoy some ocean air brought us to the area. As we strolled down Main Street past this little restaurant, the door was open and the amazing scent of breakfast wafted in our direction. We suddenly realized we were hungry, and despite the crowd we walked in and added our name to the list. The restaurant is small and tables are close together. There is seating at a large counter near the back, several tables, and a smaller counter with window seating at the front. This small counter/table is shared and we were seated close, but not too close, to other diners. We enjoyed people watching on Main Street from our perch at the window seat. And people watching helped pass the time as we waited for breakfast, which definitely seemed to take its sweet time this morning. We also couldn't help but discreetly stare at the woman near us indulge in what we later learned was a carrot cake pancake. It looked amazing. I chose my usual bacon and scrambled eggs. They were delish, cooked perfectly, with some really good home fries on the side. My friend had the French toast which she raved about. I tried a bite and agreed it was good, although I don't eat French toast often and may not be the best judge. The menu had lots of unique breakfast offerings including build your own omelettes and a variety of egg and cheese sandwiches. I played it safe with my old standby, but had my eye on the egg, cheese, and arugula sandwich or crab cakes and eggs- next time! They offer a brunch and lunch menu here as well. Our server was sweet and friendly and so was some of the other staff we interacted with. It's easy to see why this place is so crowded on a Sunday morning. read more

Sugar Magnolia's - Scrambled eggs, bacon, and home fries hiding under the toast. - Breakfast & Brunch Near Me - Gloucester, Massachusetts

I came to Gloucester for business and really fell in love with the small town atmosphere. Everything was so quaint and I just really loveeee the landscape. Anyways, Sugar Magnolia's personifies whatever Gloucester is as a town. It's colorful and quaint and relaxing. Slow-paced and quiet. This is a great place to get lunch and escape from work (which is what we did). Also perfect for breakfast/brunch. I ordered the crab cake salad and thought it was exactly what I needed! Very refreshing, simple, but fulfilling. The crab cake itself was plentiful and yummy! Recommend this if you're going for salads. I would love to come here if I visit Gloucester again. read more

Sugar Magnolia's - Crab Cake Salad - Breakfast & Brunch Near Me - Gloucester, Massachusetts

Had a meal at Sugar Mags yesterday that I have to share. i rarely -- if ever? -- write a YELP but it was so darn good. I am a city person -- SF and NY -- so i'm not always impressed by other cities' offerings, the bar having been set pretty high. But I was very impressed. The staff was gracious and helpful; my meal was a delicious omelet with asparagus, sweet potatoes, ham and other goodies... I'm not big on ham, but I went for it and was so glad that i did. The omelet was big and I was sure that I would not finish it but I had no trouble. Even the toast was swoon-worthy. Toast, people! My meal carried me thru the rest of the day, even thru an afternoon hike. Again, props to the staff. I was trying to pull off a birthday cake with candles at an outside table (yeah right LOL) ; they were so helpful and patient. I am sure that i did not express my thanks, enough. Thank you Sugar Magnolia. I will be back. And next time no cake. ; ) read more

Decent enough food. But, and I know it is picky, I have a terrible case of screaming ear ringing that escalates for weeks after exposure to big noise. Especially loud female voices. Sugar Mags is ground zero. Can't go there. read more

I went into downtown Gloucester to pick up several items from Premier Imprints. When I arrived I realized they didn't open until 10. Naturally, my first instinct was screaming COFFEE. I wanted to go somewhere with a nice brunch. Sugar Magnolia's was the perfect choice! The hollandaise had just the right amount of flavor and the eggs were cooked perfect. I added bacon and eggs on and had a piping hot cup o' joe. Service was fast and friendly! I managed to get our right around 10 and got the day going on a positive note. Definitely check out Sugar Magnolia's for brunch specials and mimosas *mm* read more

Sugar Magnolia's - Breakfast & Brunch Near Me - Gloucester, Massachusetts

Best breakfast spot possibly ever. Their potatoes are out of this world.Oh, and great lunch too!

I went here for breakfast two days in a row while visiting a friend in the area. Most likely the best breakfast Ive ever had. The first day I had an omelette and banana-walnut pancakes. The second day I just had banana-walnut pancakes. They were excellent. Coffee and Espresso tasted great. Service was great too. Prices for two people with more then one dish, coffees, and espressos was under $35. Which would have been more at places by me (Long Island, NY) I look forward to stopping at Sugar Magnolia's again. read more

If you are visiting Gloucester, in town for the weekend, or just plain live here all the time, you have to go to sugar mags for breakfast. Period. It's delicious AND the kicker for me is that they don't just have your classic greasy diner fare. Example: the fig and greens sandwich. You can get a lighter, yummy breakfast here, or go all in with a grilled muffin with melted butter on top. I also like that the place seems to be pretty much completely run by some great women :) read more

Absolutely loved this place! We went for Breakfast, everything was delicious. We split to lemon ricotta pancake for the table...it was amazing !! read more

all four breakfast plates were awesome. the staff is great and very friendly. hash and eggs with cornbread so so good. three omelettes and all three were delicious. we just needed a nice alcohol drink to too this off. hopefully next year there are bloody Mary's with the breakfast. read more

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Best breakfast in a looooong time! The veggie omelet was full of fresh and perfectly cooked vegetables. Everything was seasoned well and my spouse has never seen a serving of bacon so big ( with the one -egg breakfast). The French toast was also well soaked and just the perfect amount of sweet. This will be a place we frequent often. No complaints. read more

Sugar Magnolia's - Breakfast & Brunch Near Me - Gloucester, Massachusetts

French toast is fantastic, my boyfriend's burrito was equally delicious! Very cute atmosphere too. read more

Sugar Magnolia's - Breakfast & Brunch Near Me - Gloucester, Massachusetts

Our last stop before leaving Gloucester. Very good breakfast with excellent French Toast. And the coffee is excellent.