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    Sweet

    4.0 (280 reviews)
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    Reviews With Photos

    Favorite pics of my kids over the years which the bakery added to the cake.

    Very very late review. They made my kids birthday cake...not only did it taste great, but it was beautiful too.

    Wedding couple and Sweet Red Velvet Cake!!

    I needed a red velvet cake for a wedding dinner celebration. I am from Kentucky and after calling quite a few bakeries, I found SWEET! They were just amazing. Service awesome! Cake - unbelievable! Best red velvet EVER! Decorated so special. And I also had a Latte and a mini Cupcake when I went to pick up. This is THE PLACE!!!

    They look gorgeous but the cupcakes are not good
    Tayler E.

    These cupcakes just are not good! I'm so disappointed because they did look beautiful for presentation at my baby shower but the cake texture was thick and reminded me of a dry muffin and the icing was hard. Extremely saddened that these cupcakes went to waste and it was a waste of money!!! Also i called to put the order in and they gave me a completely different price from what it says online. Each cupcake says $4.25 regular but they said it's now $4.75 and that was before i asked for special designs. So just be aware their prices changed. As a business owner you have to honor what's on your website until you can get it changed. But whatever i still ordered because the reviews said they were good and idk if these are fake reviews but the cupcakes were not good! A lot of my guest did not eat them or picked at them to be nice. Very embarrassing to have these st my shower, i won't be back.

    Delicious and sweet! The mini cupcakes snd themed cookies were perfect for my daughter in law's shower at Dozzinos !

    I needed a cake last minute and sweet's staff were extremely helpful. Their customer service was excellent and my cake turned out perfect. And also delicious!

    Andie B.

    I came here after dinner as I was craving something sweet. I love eating something sweet and I am always in the mood for cake. The quaint bakeshop is located near a park. Due to COVID, they are limiting the amount of people in the store. I ordered a Red Velvet ($3.75) and a Fluffernutter ($3.75). The cupcakes were tasty but, I felt that they were a bit small to be "regular" sized. Personally, I thought the taste and presentation was just okay. I didn't see anything that made them noteworthy to visit again. The bakery had tons of interesting flavors but, I am not sure I would return. Maybe if I was in the area again. The one thing I didn't like is that the cupcakes were placed in a paper bag. I had to be very careful on transporting home my goodies. The customer service was okay. The person didn't really seem into being there one way or another. I was just another fly on the wall for all they cared.

    I ordered my 25th birthday cake there & the team was absolutely amazing to work with!! They were all so kind with making my vision come to life & we're happy to take inspo pics. The cake was delicious - I did chocolate w their mocha filling & vanilla frosting, all my guests raved about it and the cake was also HUGE! So I was so happy to have some leftovers. I did also grab a GF brownie, those were so yummy, you could not even tell they were different from a normal one. Only downside is they are a bit pricey, but after trying to get into contact with other bakeries or just have them understand my vision, I would 100% be happy to pay Sweet again for their amazing work & responsiveness.

    Lemon, Chocolate Coconut, Chocolate Chip Cheesecake, Banana, Vanilla/Vanilla, and Fluffer Nutter Cupcake
    Mary K.

    I've passed Sweet many times, but had never been in until Saturday afternoon. There was a good variety to choose from so I got 6 different cupcakes: Lemon, Chocolate Coconut, Chocolate Chip Cheesecake, Banana, Vanilla/Vanilla, and Fluffer Nutter. If I had to choose a favorite - it would be the Banana cupcake. 4-star rating because the cupcakes didn't seem super fresh, and there wasn't much of a size difference between the minis ($2) and regular ($3.75) - I got the regulars anyway. Since their shop doesn't have a ton of room, for COVID protocols - they limit it to 3 customers inside at once which I appreciated.

    a box of cupcakes with frosting and sprinkles
    Fancypants X.

    All cupcakes are available in regular size ($4.25) & in minis ($2.25.) We ordered a variety of flavors -- Lemon, Chocolate Coconut, Chocolate with Marshmallow meringue, a mini-sized Black Bottom, & Fluffernutter for me. I can't speak for the rest of the cupcakes but my vanilla cake had the dense, dry texture of a muffin. I did, however, like its double topping of both peanut butter frosting & marshmallow meringue. Neither the staff nor other customers were wearing masks (I get it, it's their choice, & we're not in Cali anymore, Toto.) The bakery was stuffy so even though it was an overcast day, we took our goodies to nearby Church Square Park because it felt safer to be outside. The cupcake flavors are creative & Sweet doesn't skimp on frosting, but the cake texture & cashier's cold attitude make me want to choose another dessert spot next time I'm in the area.

    Our sad cupcakes
    Jon M.

    They just threw the cupcakes into a bag! They used to put them in a box. Disappointed.

    Anamaria A.

    I absolutely love Sweet. Their cupcakes are so delicious, moist, and fresh and they have a wide variety to choose from. I've never tried their cakes but I am sure they are as delicious as their cupcakes. Everyone that works there is super friendly too. Definitely recommend!

    a white frosted cake with pink roses on top
    D L.

    Ordered two cakes for an event I was having. Vanilla with vanilla buttercream and a chocolate with chocolate pudding. Outstanding. Probably the best vanilla cake I have ever had, frankly, and I order a lot of cakes. It was a dense cake and VERY flavorful. I sent in images and the owners were beyond accommodating. Delivered at exact time requested. Thank you again.

    Adrienne M.

    My review is solely on the cupcakes since I ran in and out in less than 5 minutes so I didn't get to see all that Sweet offers. I was looking for a bakery in Hoboken which had good reviews and stumbled upon Sweet! I needed 20 cupcakes ASAP for a birthday party in a couple of hours and since Sweet had the cupcakes already laid out it was easy to pick what I wanted. They have mini cupcakes for $2.00 or regular sized cupcakes for $3.75. I opted for the mini cupcakes since I needed 20 cupcakes I did not want to empty my wallet. I picked out 5 raspberry, 5 carrot cake, 5 vanilla and 5 red velvet for $40. Fast forward to the birthday party, the cupcakes were DEVOURED! They were soft, fluffy, decadent, creamy, just everything I hoped they'd be. We left the birthday party with one remaining which was gone really quick. Thank you Sweet, I will be back :)

    20 mini-cupcakes

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    Great cupcakes in Hoboken each cupcakes was a surprise. I got one dozen for my sister BDAY SHE WAS VERY HAPPY!!!!

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    Otok Bakery

    Otok Bakery

    4.4(30 reviews)
    0.2 mi

    I am OBSESSED with this place. The coffee is delicious, their menu is creative. The almond…read morecroissant latte and banana bread latte were incredible. Their banana bread is super moist and delicious with just the right amount of sweetness as well. We also got two sandwiches: chicken BLT and tuna sandwich. The 1/2 portion was perfect and filling for lunch. They were both so so good and a repeat. I want to try everything on the menu - I have no doubt it will be delicious.

    Ok came here an additional two times, got the blueberry cheesecake latte- very strong latte not too…read moresweet - which I love, but the flavors weren't really there for me. I also got the brookie which was more like a fudgey brownie with a crushed cookie topping. It was very rich and delicious, I enjoyed it for a couple days because I just could not enjoy something that rich and sweet in one sitting. Most recent visit may be my favorite! Got the mango sticky rice latte - yum! The latte itself didn't taste as strong as the blueberry cheesecake latte it was much smoother. Also got the walnut banana bread as per recommended on Yelp - and wow! That was the best banana bread I've had, perfectly moist, love the dollop of icing too it was just enough if you wanted a tad bit sweeter for your banana bread but it was just right in my humble opinion! I would definitely come back for that! Service was attentive & quick. There's a couple table to sit outdoors but non inside. Also, street parking only & be sure to read the street signs!

    Photos
    Otok Bakery
    Otok Bakery - Dirty Chai

    Dirty Chai

    Otok Bakery - Banana bread latte

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    Banana bread latte

    Annie & Em’s Bakeshop - Front of store

    Annie & Em’s Bakeshop

    4.7(24 reviews)
    0.1 mi

    I stopped by Annie & Em's Bakeshop in search of their cinnamon donuts of which I had seen pictures…read more Unfortunately, they were out of those and there is no guarantee they will be available unless one orders them in advance for pickup. The ladies working here were so kind and gracious about it, explaining how to order the cinnamon donuts in advance and they freeze well if you order a large quantity, so I purchased an apple cinnamon caramel scone instead. I ate it the next day and it was very good. I appreciated that it was a scone and not too sweet. There are chunks of apple in there with a definitive cinnamon presence. The caramel is drizzled over the top. It would go well with coffee or tea, particularly chai. There are other offerings here and if you see the cinnamon donuts, do not pass them up. 3.5 stars, but I am certain that could be revised upwards if I sample more of their baked goods.

    Gluten free heaven! This was once home to Tutta Pesca, a favorite seafood restaurant of mine. And…read morewhile I'm sad they're gone, I'm overjoyed to have this great little bakery in its place. I'm not gluten free but love any and all sweets. And I have so many GF people in my life. We were all patiently awaiting their grand opening and let me tell you: it was worth the wait. I stopped in shortly before they closed to pick up a box of cookies to bring to said gluten free friends. I got a mix of the sugar cookies, chocolate chip and sea salt caramels. All are incredible and none give the slightest hint that they are made to be GF. Crazy moist (Oy, sorry if you hate that word, but they were MOIST), soft and flavorful. The sugar cookie stole the show for me but I don't think you'll find a cookie you don't like. They had so many lots of vegan options as well if that's something you're on the hunt for. I can't wait to stop in again and try more of their cakes and sweet treats. Happy to have you in Mile Square!

    Photos
    Annie & Em’s Bakeshop
    Annie & Em’s Bakeshop - Cinnamon sugar donut - delish!

    Cinnamon sugar donut - delish!

    Annie & Em’s Bakeshop - Magic Bar and Chocolate Chip Bar

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    Magic Bar and Chocolate Chip Bar

    Baking Mama - Ube cupcake

    Baking Mama

    4.7(143 reviews)
    0.3 mi
    $$

    I stopped by here after a run to grab a few cookies, and honestly, they might be the best in the…read moreneighborhood. I tried the seasonal gingerbread and the sea salt chocolate chip this time around. The gingerbread had that perfect warm spice, and the sea salt on the chocolate chip really elevates the flavor to a whole new level. I've also had their Ube and Red Velvet cookies in the past - both are absolute standouts. It's hard to pick a favorite because they are all consistently delicious. It's the perfect local establishment - friendly staff, great mix of classic and seasonal options, and you can tell everything is made with love :)

    Ordered: Classic Chocolate Chip Cookie ($3.75)…read moreBanana Pudding Cookie ($4.25) Matcha w White Chocolate Chip Cookie ($4.75) Ube (Purple Yam) Cookie ($4.25) Brownie w Chocolate Chips ($3.50) Aya's take: I tried Baking Mama for the first time at Hey Coffee People (also in Hoboken) and have been meaning to check out their actual bakery for a while now. It's super tiny inside and only 3-5 people can comfortably stand to order. We got a few cookies and were on our way! Their cookies are all in the ~$4 range which is pretty fair for these specialty flavors and good quality cookies. My favorites in order were the Classic Chocolate Chip Cookie, the Banana Pudding Cookie, the Matcha w White Chocolate Chip Cookie, and lastly, the Ube Cookie. The Classic Chocolate Chip Cookie was gooey, sweet, and decadent in all the right ways. I'm a sucker for banana so I very much enjoyed the Banana Pudding Cookie. You taste actual banana! This is 10x better than the one Magnolia Bakery has! The Matcha w White Chocolate Chip Cookie had a gentle bitterness/umami flavor that was offset by the sweetness of the white chocolate chips. The Ube Cookie was also good but surprisingly the ube didn't shine through as much here. All in all, you will not have a bad bite here and it's all a matter of preference. So glad I finally stopped by!

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    Baking Mama - Store front

    Store front

    Baking Mama - Cinnamon roll

    Cinnamon roll

    Baking Mama - Treats!!

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    Treats!!

    Dulce de Leche Bakery - Tiramisu Slice (~$6)

    Dulce de Leche Bakery

    4.5(396 reviews)
    1.0 mi
    $

    Been coming here since they opened around a decade ago. Food and coffee remain delicious, fresh,…read moreand fairly priced. Service is quick and speedy, the employees are always so kind. Interior is extremely spacious and clean. Lots of seating available, cute vibe for WFH.

    The cake here is very good! Super moist, and the frosting is light and fluffy when ordered fresh…read more Unfortunately the 2 cupcakes I got, both alfajores and the chocolate covered one too were stale, like super hard and dry. So get anything fresh, like made to order cakes or things you see come out right when you're there. Otherwise you run the risk of getting old stuff, which sucks that they don't manage that at all. On a Sunday afternoon lines moved quickly and we were able to find seats. This is a cute cafe that offers plenty of savory items and lunches, plus drinks like matcha, cakes, pastries and cookies. There is also a bathroom! The women behind the counter were all nice and patient with my questions, they also kept the line moving and were quick. I had high hopes for the Alfajores as this is an Argentinian bakery but unfortunately the ones given to me were stale. The cookie was very hard. Also the Dulce de leche was too sweet and burnt tasting to me. I also got a chocolate covered one and the cookie in that was also hard and dry. The strawberry croissant was amazing. Never had anything like that before. Not too sweet and very flaky. It has a ribbon of red on the outside which gives it a unique look. I would love to come back and try savory items. I'll continue to stick with the cakes and croissants for desert and make sure it's fresh!

    Photos
    Dulce de Leche Bakery - Tres Leches Slice (~$6)

    Tres Leches Slice (~$6)

    Dulce de Leche Bakery - Chocolate Layer

    Chocolate Layer

    Dulce de Leche Bakery - Inside

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    Inside

    Prato Bakery - With pistachio cream. Delicious

    Prato Bakery

    4.4(71 reviews)
    0.2 mi

    Quick sit down for coffee and a biscuit. To me, their food quality isn't the best compared to the…read moreJC locations but convenient that they exist here.

    Came here for breakfast after my cousin's rehearsal dinner. Needed substantial food but I hate…read morebreakfast, so at least tried to find an Italian place as they're likely to (1) have more than breakfast, and (2) have good coffee. Place is a hole in the wall to the point that I walked right past it. Lone server inside was very friendly. Definitely a 'get your shit and go' kind of place, but what do you expect with Hoboken real estate. Got a red eye over ice, which was slightly burnt but still good. For food I tried the La Rustica sandwich, which has proscuitto, stracchino cheese and truffle cream on homemade bread. The bread was great and I could've had just that. Decent amount of proscuitto however the price ($16) justified that. Cheese didn't do much for the sandwich, as it was outmuscled by the proscuitto and just added a touch of cream. Truffle was similarly lost. All in all could do better, could do worse. Donut bites, on the other hand, were freaking money. Got 3 of the ones with custard and should've gotten a dozen. That made the place itself. Lots of other interesting things here worth trying. Wish I could a sandwich with mozzarella as there were plenty of others that looked good too. Definitely would give this another shot, as there's some good stuff here!

    Photos
    Prato Bakery
    Prato Bakery - Focaccia with Tomato & Onions

    Focaccia with Tomato & Onions

    Prato Bakery

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    Sweet - desserts - Updated August 2026

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