10/10... I was in search of a bakery super last minute. Found Sugartown as one of the nearby bakeries close to Exchange Place. I called and asked if there were any strawberry shortcakes available, the person said no but he can whip one up in 2 hours! I got there after work which was exactly 2 hours later, the cake was ready and waiting on me to have it boxed up. My best friend loved the cake it taste so good. In adddition I bought a dozen macaroons! Associated flavors, even some new ones such as pistachio and cookies and cream I've never tasted! I just found my new baker! read more

Sugartown Bakery Cafe - Strawberry Short Cake - Desserts Near Me - Jersey City, New Jersey

Got a cake from here at the last minute - the staff was so nice and they even had extras that I needed like candles. I'm glad I went in because I didn't know that they had coffee and sandwiches too! I'll definitely be back. read more

From order to pick up, the pastry chef Jackie knows exactly the design details we want for the cake. It's with fresh strawberries and we did tasting of the whipped cream and butter cream to ensure the sweetness we prefer. read more

Sugartown Bakery Cafe - Sugartown Bakery Cafe, Jersey City Thank you to the wonderful pastry chef Jackie and Sam. - Desserts Near Me - Jersey City, New Jersey

See all

Sugartown made my proposal and engagement party desserts and the taste of everything was incredibly delicious and fresh. I also ordered 2 vegan cakes from them for 2 different occasions and I couldn't believe they were vegan from how good they tasted. Definitely recommended. read more

See all

I have resumed going to Sugartown Bakery Cafe after having been traveling for a number of months. I am so glad this cafe is still beautiful and has the same incredible specialty cakes, cookies and pastries. Their cakes are masterfully designed. Owner Samir, his wife Jaky, and son Justin are hard workers and very personable. I highly recommend Sugartown as the go-to bakery and cafe in downtown Jersey City. They are located at 437 Jersey Avenue, NJ. read more

Sugartown Bakery Cafe - a fire hydrant in front of the store - Desserts Near Me - Jersey City, New Jersey

See all

Really cute bakery with excellent service. Like any bakery, some treats are better than others. I sampled a few. LOVED the chocolate balls (had one that was strawberry shortcake and the other was carrot) and chocolate covered strawberries. The Napoleon wasn't like a traditional Napoleon, it was very caramely. The chocolate cake was okay, nothing special. Shoutout to them carrying Baci gelato. Baci is a gelato shop in Long Island (has a different name nowadays but same ownership), and it's truly some excellent stuff. They also make their own biscotti in-house though I didn't get to try. Chat with the owner for a little bit, he's a really nice guy. Also, the prices were great. I've paid double at other places. read more

See all

My fiance surprised me with a birthday cake from here. He told me when he was placing the order on the phone, he can tell how passionate the owner was about his cakes. My fiance said the owner was telling him the type of ingredients he uses and why his cakes are different from the others. He is definitely right. The triple chocolate was moist and not too sweet, which is a bit deal for me. Perfect amount of chocolate. I would definitely get another cake from here. I don't know how much it was since it was a surprise. But whatever it was, it was worth it read more

Sugartown Bakery Cafe - Triple chocolate cake - Desserts Near Me - Jersey City, New Jersey

See all

When we couldn't decide what kind of bday cake to plant my candles in, we called Sugartown and they confirmed they were open for takeout or delivery. The staff was very friendly and accomodating. They provided descriptions of everything they sold. We were pleased to see the many selections of cakes, cupcakes, gelato and candies. We decided to get a variety of single serves which included chocolate on chocolate mousse, caramel and chocolate mousse, plain cheesecake and red velvet cake slice. Everything looked pretty and mouthwatering. Unfortunately, the red velvet cake was old, dry and stale. It was offensive that they would package and take my money for this old slice of cake knowing that this was for my birthday. I LOVE cake, it had to be really old for me to dump in trash can. Will not return to Sugartown. I wanted to have my cake and eat it too :( read more

See all

I ordered a birthday cake for my daughter's 21st birthday. Sam was very communicative. I sent him a photo of what cake design. I was not disappointed. It was exactly how I wanted. The cake was ready on time for pick up. We did a vanilla cake with strawberries and butter cream. The cake was moist and very delicious. I will definitely continue ordering from here. read more

I pass this bakery all the time and decided to give it a try., Just decided to get a few cookies. The owner was pleasant. Desserts look good. I paid $8.00 for 9 cookies. I thought that was pricey but that's life today. Cookies were just ok. Didn't taste freshly baked. I most likely won't come back again but I wish them the best. read more

See all

I highly recommend this bakery they make good cakes with different flavours and amazing designs the designer she is very professional and respectful ...The customer service was perfect they very kind and nice Ms. Samir he is a gentleman and have good patient to listen to customer needs and can make anyone satisfied and happy...I love the warm welcoming they have for me and they make the cake in short notice for my child birthday the way I want and good flavours...they have good quality and good taste and good pricing as well. Words can't describe those kind people I highly recommend this bakery to my friends , family and anyone that reading now this message for you to come down in jersey city and try Sugartown bakery is the best of the best. read more

Sugartown Bakery Cafe - Desserts Near Me - Jersey City, New Jersey

My husband bought me my 50th birthday cake from this bakery Last week. When I say that this is the worst cake I have ever had is an understatement.. shit was fucking horrible., please refrain from going from this place. The cake is horrible. The prices are horrible. Stay away.!! My husband learned his lesson never again. read more

Sugartown did a fantastic job with our kid's customized bday cake. Highly recommend and will use again.

Very disappointed! I passed this place for months always meaning to stop in, I finally do, the the place is terrible.. All the desserts are old, stale and unappetizing.. The gelato is old, icy and tastes curdled The women behind the counter is so nice so it's unfortunate that the place was so disappointing.. Also, the gentleman behind the counter was yelling and intimidating (I assume his wife) the women working the counter.. it made it super uncomfortable. read more

Sugartown made my gender reveal cake and I could not have been happier! The cake was slightly expensive but the quality was worth every cent. It tasted so good..not too sweet which I like. While I didn't buy anything else, the display case was filled with delicious treats. I'm sure I'll be return. read more

Sugartown Bakery Cafe - Exactly what I asked for The question mark on the top was mine which I added. - Desserts Near Me - Jersey City, New Jersey

I really like this place and come occasionally. They have croissants that are soft and chewy on the inside, crisp and flaky on the outside. My kids love their macaroons, these are large 2 1/4 inch diameter ones. Always get two dozen for my girl's birthday, cakes are boring :) I love their cookies too, especially jam filled ones. A nice couple owns it and they bake all pastries on location. read more

Sugartown Bakery Cafe - Pistachio macaroon, linzer cookie - Desserts Near Me - Jersey City, New Jersey

I am really sorry to have to write a negative review. The cost of the products was exceedingly high and I think it is only fair to provide you with feedback so you have the opportunity to improve your goods. I bought four items yesterday and could only eat one. The brownie was hard and stale, the chocolate balls (2) both tasted so bad I had to spit them out. The tiramisu was fresh and OK, nothing I would ever return for. There are more reasonably priced alternatives with much greater flavor. I work very hard for my money and to spend it on inferior products is a true disappointment, please don't do that to other customers. I feel foolish about visiting your shop. read more

I don't have an extreme amount to say about the birthday cakes, I make my own usually or Betty Crocker up-engineer one. Other than that I like the basics... Lemon filling, cream, with a name on top and some flowers. Or the topic today, the brownies. The brownies are dense fudgy and almost all the things brownies are supposed to be. These aren't the cake brownies that are all light and fluffy. Or those ones where the person heard there was chocolate in brownie and started dumping in gourmet dark chocolates. They are just the old fashioned brownies and they taste pretty darn good. The cake balls interior is just a little too mushy for my liking and the exterior a little too thin. The bones are there though. I am however giving 4 stars to the brownies... read more

The order was a little late but the vegan cake was classy and divine. I would order again. You must order in advance if you want a vegan cake. A bit pricy but worth every penny. read more

I wouldn't recommend this place. They completely messed up the cake we ordered for a special occasion. After picking up the cake we realized it's not what we asked for. Upon bringing up the issue with them they completely refused to acknowledge their mistake & started shouting at us. The cake was expensive & I feel disappointed spending so much money on the trash they gave us. read more

My partner and I ordered cake pops here for our wedding and it was a great decision!! We went in to the store to place our order and the person helping us went through all the options with us. We ordered 24 for $100. We were having a morning ceremony so we needed to pick up the cake pops at 9:30 am which is right when they open but they were super accommodating and had them ready for us. I would highly recommend! I am including a picture of the cake pops - we made the display ourselves but you can take a look at the cake pops we got! read more

Sugartown Bakery Cafe - These are the cake pops in the flasks. We did the display ourselves, just the cake pops were provided by the bakery. - Desserts Near Me - Jersey City, New Jersey

The worst birthday cake ever! When I opened the box, the cream color and cake weren't tasty at all. It was super artificial color and flavor. The cake wasn't attaching a single candle for making wish! It was super super super awful! As a result, the $50 cake has to be thrown into a garbage can! Don't risk your birthday in this store! I guarantee you will be upset and beyond disappointed! It was truly a nightmare birthday, when guests didn't even have a full taste of the cake. read more

I was optimistic after the good reviews, but I am picky about my desserts. They told me everything was made in the store...I highly doubt that. I got a couple of the slices, cupcakes and cake balls. Everything had that industrial bakery look and taste (you know, the stuff you find in your average corner deli) - the cheap whipped frosting, awful weird chewy cake texture, icing on cupcakes that has turned stiff as a rock. I took a small bite and threw the whole batch out - Sorry, but I don't waste my calories on garbage, and I recommend you don't either. Total waste of money on deli quality stuff. Downtown Jersey City is such a happening area - but a deli is the nicest "bakery" we have around? read more

I ordered a customized cake for my boyfriend! It was a rainbow cake and I had this idea of lava pouring out, as soon as the cake was cut. I called, spoke with Justin I believe it was his name and he was able not only to accommodate my requests, but to go for that extra mile. He sent me pictures from internet of how the cake would look, recommended flavors and colors. He was the best! Results? A very nice, very tasty cake that we all, specially the bday boy, enjoyed quite much! Thanks for a great cake. Ps: I'm attaching pictures of the cake. It was their design, minus the flags which it's a Danish tradition. read more

See all

I feel bad posting such a bad review, but I paid $42 for a 6" cake that was really subpar. I usually make my birthday cakes for me and my spouse at home from scratch, but I decided to give myself a break and support a local business. Should have done more research. When I called, I asked for a chocolate cake and asked if they could do mocha frosting, person on the phone responded they could. I asked if they could do sunflowers on the cake-- person responded they couldn't, that they'd be "too big" and overwhelm the cake-- I said fine, just yellow roses works, I'm not too picky, and I was calling on Tuesday for a cake I needed Thursday. But looking at their gallery with all these impressive cakes, I am surprised that piping up some simple buttercream shapes to make a sunflower wasn't something they were willing to do. The cake did look very nice with some big yellow roses in the center, which I was happy to see. Wasn't happy with the taste. It felt grocery store level to even below grocery store level. The rich chocolate flavor I'm expecting to get from a chocolate cake was not present, and the buttercream did not taste like mocha like I ordered. It also didn't taste like real buttercream to me, it tasted like generic whipped grocery store icing, you know the kind. That butter richness you get in a nice bakery cake was also missing, it tasted like cakes I have had that use vegetable oil or shortening. I don't claim to know their ingredients, but the end result was flavorless and disappointing. Even after what I spent on it, I decided to just take the loss and throw out the rest of the cake after my slice because it would have not been a pleasurable or worthwhile experience finishing it. Overall I found the customer service to be pretty good. A few kinks that will likely improve as the business fully reopens. I'm hoping the cake quality is somehow also suffering due to covid challenges, but at the present moment there's a long way to go. I want to believe they're trying their best, but I expected the level of delicious, professional work I've seen at many independent bakeries which this falls so short of. read more

Sugartown Bakery Cafe - Looked pretty and professional, but taste left a lot to be desired - Desserts Near Me - Jersey City, New Jersey

I wanna say that in terms of service, Sameer and his team were fabulous! He really spent time with us and worked around our budget to give us a fall themed baby shower cake!! The cake looked amazing although it tasted better on the second day and could have been a bit more moist!! Two tier cake with top being vanilla flavored with caramel and bottom tier being chocolate and strawberries.. I personally loved vanilla and caramel however a lot of people loved chocolate part.. all in all an amazing experience working with sameer and I'll recommend anyone to visit them for custom cakes!! read more

I talked to the owner of this bakery about delivery of a birthday cake. I am in California and my son lives in jersey city. They were helpful, accommodating, and were able to deliver the Red Velvet Cake to my son on the same day for a nominal fee. When they arrived to deliver there was a little mix up on my side but Sugartown worked with me. It was delivered, beautiful and delicious. Thank you so much for your help and perfect end to a fun birthday celebration. CUSTOMER SERVICE WAS PERFECT!!! read more

I'm so pleased with how my daughter's cupcakes came out. I went in the week before with some photos of what I wanted and couldn't be happier with the result. Knowing they were for daycare, they made sure to comply with ingredient restrictions. I highly recommend this bakery. Thank you, Sugartown Bakery! read more

See all

Found this bakery while searching for a last minute place to get a cake for an upcoming birthday brunch in the area. I called on Thursday and spoke to Sam (the owner), who told me he might be able to have a cake ready by Saturday although it was short notice. I then emailed him some details and example photos and waited for a response. After not hearing back I followed up on Friday and, after some back and forth, was able to confirm my order for Saturday. I got another call on Saturday morning reconfirming my order and naturally, I was a little concerned whether the cake would be ready on time and what it would look like. But I can thankfully say I was happily surprised when I picked up my order. The cake turned out beautifully and looked exactly like one of the example photos I had sent! Sam was friendly and professional in person, and made sure my cake left secured in its box. And the cake was a hit with my friends! I would definitely order (in advance) from here again. read more

Sugartown Bakery Cafe - A custom cake for a 50th birthday - yellow cake, chocolate filling, chocolate buttercream frosting in black and gold, with candy decor - Desserts Near Me - Jersey City, New Jersey

See all

If I could give this place more stars I would!! Its amazing customer service and exactly on time for every event I've hired them! Recently I hired them for my bridal shower and they went above and beyond to make sure all desserts are exactly the colors I wanted and the taste was beyond amazingg!! They suggested desserts no one in my party have every tasted and everyone asked who made them from how good they were!! Truly amazing!! read more

See all

I WILL NOT DO BUSINESS WIGH THESE PEOPLE EVER AGAIN They're unprofessional, rude, nasty attitudes and got my custom order wrong after multiple emails and calls to confirm what i asked for was what i was getting. read more

So terrible. We live in the neighborhood and hoped for the best. Have bought cupcakes on two occasions and cheesecake on one occasion. All were awful and not as good as a basic grocery store product. To make matters worse they're super expensive. read more

Place is ok. I ordered cupcakes once and they were good. I called in some other day to place an order and was confirming the prices, but the person on the phone was rude. He told me that its better for me to come and have a look rather than him explaining on the phone. Thanks but no thanks . read more

I just ordered a cake for our mail team and It was absolutely delicious. Furthermore, I didn't have any decoration in mind and told them they could be creative if they wanted to - sure enough, they added an envelope to represent the mail team. It was well-presented, on time and delicious (light and fluffy). Thank you! read more

We ordered some cupcakes and power sugar cookies. The cookies tasted like they had the flavor of detergent. The cupcakes, oh my.. the frosting had no taste. Even worse, the cake part was dry, and tasted like the refrigerator. It was so offensive that I had to just spit it out and through everything away read more

A really cute local bake shop, but I wish the food was better! We stopped by to get breakfast and some coffee after learning about this business through a Groupon. I ordered the ham and cheese omlette and by husband got the quesadillas. I wish they had offered salt and paper/ketchup with this. Also the omelette only came with basic white bread (they did not offer a variation in toast) and the quesadillas come with nothing. They did bring out jam for the toast. They are a little overpriced when compared to what you will get for your money at a diner (Brownstone is right next door). Service was decent. We tried the carrot cake pop which didn't taste too fresh (the outside shell was really hard), so I have to agree with the other review that the desserts are stale. read more

See all

I had ordered an eggless pineapple cake for my mom's 50th birthday and had it delivered on 24th. We cut the cake in the evening. It looked very good and pineapples were fresh but the sponge in the cake was underbaked and you can taste the flour. This was a little disappointing as the reviews I had read were very good and the bakery was highly recommended. I think I had bad luck with the cake and it was my first time ordering anything here Maybe since my experience was bad I cannot rate it higher than 3 stars. I now have an 8 inch cake that's quite difficult to consume. 3 stars are for the prompt delivery, the cream and good communication on the phone, however the taste was a let down. read more

Sugartown Bakery Cafe - Desserts Near Me - Jersey City, New Jersey

I went in here yesterday and if it were not for how delicious the bakery items appear, I would not return. The owner or the guy behind the counter does not stick to menu prices. I mentioned to him that the menu on the other side of the store states the prices for the sandwiches to be $4.99. When I asked him he told me $6.99 and that those menus were old. So why not remove them if they've been old and outdated since last year. The chicken sandwich that I ordered was way overpriced and better quality could've been obtained if I made it home myself. Not a bad place it could be better read more

I can't love this place....just yet. The pastries, when baked fresh (BIG CAVEAT) are simply superb (non-traditionally shaped apple turnovers are the best I've had). Unfortunately, they're not always baked fresh - I have had more than my share of stale croissants and danishes here It would be more efficient if they let you put the milk yourself (to avoid repeated trips to the counter or having a coffee that's too light). Also, they need to straighten out the area where you put the sugar - it's usually sticky due to the agave bottle & the napkin dispenser is usually empty. Also the garbage pale is too small - you can't decant your coffee into it and discarded sugar packets are littered around it. Also, it takes them awhile to wrap your order and charge you (esp. when you pay by credit card - $10 minimum strictly enforced). However, I think most of these are due getting the kinks out. This place is a delight to visit (I've seen kids squeal in delight when they come in lol) & is still worth checking out. P.S. Sweet baby jeebus in a chicken basket - their brownies are DELICIOUS. read more

Sugartown Bakery Cafe - Desserts Near Me - Jersey City, New Jersey

See all

Ordered a cake one week in advance to have a specific message on the cake. It was suppose to have my wife's name on the cake saying "Happy Birthday so and so" Low and behold the day of the pick up nothing was written on the cake. I start to complain about it and the worker just keeps on telling me "The baker came in today just to make you this cake" Told the cashier "Anyone can make a cake but the reason why I came here was to get the message writing done. I dont understand why it matters the baker came in the morning to make something for me when it wasnt done correctly?" :/ The order had the correct information on what to write so not too sure where the confusion was. So at the end I get a 38 dollar cake that taste okay. I tell them "Eh its okay I'll just write a review about my experience" As soon as I say that the worker tells me "Okay I can give you 3 dollars off" than brings it down to "8 dollars" off. I said "no thanks to both offers" For a cake that cost 3x more than a retail store was it worth it? For me no... read more