Great company, very professional and attractive to detail. Will purchase many more watches in the near future!!! read more

Amazing prices and service! I would recommend them to friends and family! Tons of selection read more

I had the pleasure of working with Romain "Ro" Wright in purchasing my first Rolex. He was really knowledgeable and really quite nice. We chatted on the phone, and he was texting me options. I made an appointment to see my top two to make a decision, and drove to the showroom. He alone was 5-Stars! The one thing I wasn't expecting was how other associates and the shop treat people (hence subtracting 1 star). I arrived, went through the armed security, and someone greeted me and told me Ro was finishing up with someone on the phone. They offered me water, and told me to wait until Ro was ready for me. So I stood at the counter watching the operation. You're NOT allowed to look around the very impressive and beautiful showroom. They have stanchions blocking off the passage to the showcases. OK...that's fine...I won't walk around. But the one-star deduction came from me standing at the counter waiting, and simply looking to my left at the watches in the showcase there. I was told VERY AGGRESSIVELY and RUDELY that I was NOT ALLOWED to look at any of the watches in the cases, and to step to my right. I was like, whoa...that's a bit much. Like, WHY have a showcase at all if you can't even glance that way? I'm incredibly happy with the watch I purchased. Ro was AMAZING! He walked me through every part of adjusting date and second time zone, walked me through EVERYTHING....including what I needed for insurance! He was incredible! I'm already looking at another watch they have, and when I'm ready, it's Ro I'd want to help me. Ro = 5-STARS read more

"We own all of our inventory, which means that local clients have the unrivalled ability to view and try on the watches we have in stock in our showroom." Angela S., Manager, https://www.yelp.com/biz/swisswatchexpo-atlanta-4 (Fourth Sentence.) "The showroom has thousands of watches to choose from, allowing customers to inspect, examine and wear any timepiece before the final purchase--all while being helped by our expert sales staff." https://www.swisswatchexpo.com/about-us/ [THE SWISSWATCHEXPO DIFFERENCE]. Have you no shame? SWE management lies; you cannot view their stock in their showroom (one visit, three watches, per lifetime--that is what SWE told me?). So, ask yourself, what can you believe? You cannot believe anything they tell you about luxury watches; they admit that. "It is essential to use authorized retailers only for any questions regarding a luxury timepiece." https://www.swisswatchexpo.com/faq/ (See first question regarding authenticity.) I want to clarify my perspective following my recent interactions with SWE. Although I first felt let down by what seemed like impolite behavior, I now appreciate having gone through that experience. Over the past six months, I visited SWE's website multiple times daily, including while traveling internationally, because I was genuinely interested in their inventory. I was particularly enthusiastic about SWE and even recommended the business to a colleague, contrasting it favorably with other retailers. However, my in-person visit made clear how insufficient online photographs can be when evaluating luxury watches. For example, the watch described as having a brown ombré dial appeared entirely different in person, where the depth and gradation of color were evident. Similarly, the larger diamonds on the platinum watch had a significantly stronger visual impact than the smaller ones on the gold watches, which was not apparent in photographs. The salesperson agreed that these distinctions are difficult to capture online and that in-person viewing is essential. It is their business, and obviously, they can run it as they please. But they were hostile to me, and based on my review of their responses to complaints about the business, contempt for their customers seems to be in their DNA. I started examining the facts. 1. The Salesman admitted to me that it is primarily an online business and that in-store sales are inconvenient. 2. The interrogation about whether I had ever visited the store, and later admission that it was because of the lifetime one-store visit policy. I was told this before the visit, when I was setting up my appointment. Angela, you lied in your response. I abided by your policy of one lifetime visit and did not ask for another appointment. 3. The three-watch viewing limit. I did not ask to see more watches at the store. I abided by your limit. Once again, you are lying, Angela. They are creating the illusion of a retail store to give online customers a false sense of confidence. While I had initially imagined purchasing multiple watches from SWE, my experience prompted me to research the company's reputation more thoroughly. In doing so, I reviewed customer feedback on Yelp and complaints filed with the Better Business Bureau. The volume and nature of these complaints raised concerns, but more troubling to me--as a consumer protection attorney--were the responses provided. Some responses were inconsistent and seemed reluctant to resolve valid customer concerns. One response, for example, simultaneously denied the existence of a contract while later relying on contractual provisions. I also noted that SWE is not a BBB-accredited business, which raises additional questions regarding adherence to BBB standards for trust and consumer protection. In the end, I am grateful that I discovered these issues before making any purchase. The experience allowed me to make a more informed decision. Anecdote Of the five watches I wanted to see, which I had been watching on their site for the past six months, two had vanished from the site and then reappeared two or three weeks later--as "JUST IN." I'm not sure whether SWE removed old stock from the website and marked it as "JUST IN," or whether customers purchased and returned these two watches. They did reuse the same stock number. Between my subscriptions to Everywatch and Watch Charts, and my frequent monitoring of watches on Chrono24, eBay, and Swisswatchexpo, this was easy to spot. Look at SWE stock number 73284; it has been on eBay since September 11, 2025, but SWE claimed on its website that it was "JUST IN" on February 24, 2026. Look at stock number 73281. On the website, they claimed it was "JUST IN" on February 10, 2026, but it has been on eBay since October 15, 2025. After 30 days, SWE takes off the "Just In" designation and the date. I kept records. read more

I bought my 2nd watch from SWE and the experience was fantastic. Everyone is super friendly and helpful, the service is top notch (FaceTime video presentations of the watch) and super fast FedEx shipping! In the words of Arnold, "I'll be back!" read more

The watch looks as described and came with all the paperwork promised. The only problem was the delivery with FedeX. read more

I can't really comment on the inside of the establishment since they wouldn't let me in. I understand the desire for personalized service and need for security, but there was one car in the parking lot, a security guard at the door, and fit the demographics they really should be targeting - older male, dressed well (including a Breitling on my wrist), high-end BMW, etc. I expected at least a "Hey, they take appointments, let me see if they can fit you in" from the Guard. Obviously not. read more

SwissWatchExpo - Outside - Watches Near Me - Atlanta, Georgia

The website is very accessible with a lot of filters to narrow down one's search for the perfect pre-owned watch. Sales people are super-responsive and friendly. I have now had multiple experiences using the FaceTime option to meet with a sales person and see my prospective purchase from all angles, including on someone's wrist! Globally, I have had nothing but great experiences with SWE. My only reservations (hence 4 stars), are that, at least for pre-owned Rolexes, there is never any original paperwork included. Nor are their additional links included. For instance, the watchband of an expensive watch I recently purchased had clearly been shortened and yet upwards of 4-6 links that were taken out were not included. Although I claim no expertise, I also think SWE prices are a bit on the high side. I purchase from them because of reputation and the security of the sale over perhaps less trustworthy/reputable sellers. I guess the premium is for that sense of security. read more

Great service and very professional. Item was perfect. I will do business with them again.

In reading Swiss Watch Expo's return policies and Customer Service level, I can tell you that this is not the case. I purchased a Cartier watch which was in great shape so I planned on keeping it. However, the first time I put it on, I knew right away that the watch wouldn't lay flat on my wrist unless it was all the way to one side or the other. I called the merchant to discuss an exchange for a different watch in the same price range. I was told rather abruptly that SWE would NOT consider an exchange. They tried telling me the watch had been worn when it hadn't been worn for more than the 3 minutes I had it on to determine it wasn't the right watch. I have done business with Swiss Watch Expo over the years, but I will never go back because of how I have been treated. Please be mindful that their return policy says one thing, but they act a different way. read more

SwissWatchExpo - Watches shouldn't sit like this - Watches Near Me - Atlanta, Georgia

Great experience buying a watch. I was able to secure my grail piece. Good communication and assistance from the employees. Value is what it is. Dictated by market not Swiss watch expo. I am extremely happy with my piece. read more

Beautiful watch at a great price. Fast, secure shipping. I would definitely order from here again

They say when you buy a vintage watch, you're not actually buying the watch but you're buying the dealer. Stay away from SwissWatchExpo As a Georgia Tech alumni I was thrilled by the idea that I could purchase my very first non-AD watch from a shop based in Atlanta which appeared to have good reviews. Unfortunately, THIS WILL BE THE LAST TIME I ever buy from SwissWatchExpo as this experience was one of the most scammy and untrustworthy purchases I have ever made. In May I found a vintage watch that I was interested in and initiated a video call to verify the condition of the watch. I asked to specifically look at the condition of the bezel paint and it looked vividly dark from several angles. When I received the watch a few days later I was shocked to see that the watch looked completely different from the listing (SEE PICTURES ON GOOGLE MAPS REVIEW). There were many other anomalies such as the fact the listing has a black date wheel but the model is known to only have an all red date wheel. IS the watch in the picture REALLY the actual watch as you have stated? Certainly doesn't seem like it. After some time with the watch I also discovered it was fast by a noticeable margin. I even travelled to Atlanta from the west coast and made an appointment in early June to face the staff at SwissWatchExpo directly (I've read the reviews and I know they don't like walk-ins). They saw I was not falling for their scam and the manager Ro took back the watch to fix and make it right. This was almost a month ago and they did not reach out to me a single time for an update. They don't respond to messages and they still have my watch. One last note: the sales person Josh did show me around the store and I expressed interest in a Brucewayne GMT. He suggested that I purchase a Green arrow with the black bezel and switch it out with a fake BrucewayneGMT bezel myself. Telling me that as a joke (?) is definitely not putting my mind at ease when I was basically served the equivalent of a catfish. All of my conversations and my in person visit were recorded so everything said here can be verified. To all my fellow Georgia Tech Alum and anyone who doesn't want to be a victim of a BAIT AND SWITCH or to be FILLED WITH DOUBTS about your purchase, STAY AWAY FROM THIS BUSINESS. The social media managers will likely try to explain away the situation with excuses but this was ultimately a breach of trust, breach of contract, breach of express warranty ("actual watch for sale"), and deceptive business practices and they know it. read more

Update (after business response): Thank you for your response. To clarify, our concern was not a misunderstanding about "wrist shape" or general fit. We took the extra step of scheduling a FaceTime call specifically to confirm sizing before purchasing. During that call, your salesperson used a measuring device and assured us that both watches would fit. That representation is what we relied on. Additionally, the issue goes beyond fit. The bracelets themselves measured shorter than what was documented on the certificates provided. The attached photos show the discrepancy between the stated measurements and the actual length of the watches as received. We also want to clarify that the refund was not "immediately corrected." It required multiple follow-ups via email, text, and phone before the missing $2,000 was addressed. All items were returned in the same condition in which they were received and were accepted without issue. We appreciate the acknowledgment of responsibility, but the combination of inaccurate documentation, incorrect sizing assurances, and the difficulty in resolving these issues is what led to our experience. read more

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This is my 1st serious jewelry purchase since my wedding ring. I found shopping at jewelry stores to be overwhelming, it did help with picking size and color. Once that was done, shopping SWE was a pleasure. I am thoroughly pleased with my choice. I chose SWE on the recommendation of a friend who has been a prior customer. I received my watch as promised and on time. read more

After 5 transactions including two outright purchases, two trade-ins on a purchase (3rd watch) and a return for reimbursement, they have exceeded my expectations. The watches were packaged, delivered quickly and the quality of the watches were all as represented and actually better than I had expected. I returned one based on my personal preference and they facilitated that with no questions asked. I had the money back in the bank the following day. The the variety and prices are top of the industry. I have purchased from both new retailers and other preowned sellers. so know I can recommend SWE highly. read more

Really disappointed in this place. Never have I seen such arrogance & lack of knowledge of luxury watches. SWE lacks customer service and don't seem to care about anything but money. Too many other credible places for pre owned luxury items, taking our business elsewhere. read more

Service was great due to consistent communication. Selection was good due to the vast amount of models that I was looking for. Value was good for the watch I purchased although I feel that they could've offered me more for the watch that I traded. read more

An exceptional experience from start to finish. This marked my first major major "holy trinity" watch purchase, tied to an important personal milestone, and the care taken throughout the process made it truly memorable. I worked with Jason Yun over the course of a year, and his patience, professionalism, and consistency stood out immediately. He never rushed the process, respected my timeline, and approached everything with a level of thoughtfulness that's rare. When I visited in September, the in-person experience was relaxed, personal, and handled with real attention to detail. His videos along the way were equally impressive--clear, well-done, and a reflection of the pride he takes in his work. It's easy to understand why Jason is the top salesperson. If you value discretion, trust, and a long-view approach to an important purchase, he's the person to work with. read more

Great service!! Was able to change the ship to address without any issues!! Can't wait to get another watch!!

Responsive communication and competitive offer for trade-in toward the watch I wanted. They were able to put it on hold once I provided proof of shipping for the trade in. This mattered to me because watches go fast and I might not have gone through with the trade if the watch I wanted was gone. Sales team was professional, answered all my questions on the watch I wanted to trade in for, put it on hold once I shipped my watch, and they came through with the full initial offer toward trade. No surprises. Shipping to and from was not an issue and at the end of the day this was a smooth and safe transaction. They even threw in a certificate with appraisal value, a bag, and box set and travel roll. What more could you ask for. They have a great selection of watches for all tastes and prices. Very satisfied customer and I will be back. read more

Bought my wife's first Rolex. Definitely a great experience buying luxury watches. Sales associate Jason and Angel are very helpful and customer oriented. A++++. Will buy my next luxury watch here again! read more

SwissWatchExpo - Rolex Ladies 31 Two Tone Rosegold - Watches Near Me - Atlanta, Georgia

I was in the neighborhood and had heard that they had a watch which is on my list, so I called them to try to get an appointment. I got the run around and asked that they please just call me back, but they never did. How do you do business when you don't even let customers in the door?? read more

It is worth noting that in Florida--and especially South Florida--there are numerous pre-owned watch dealers with varying reputations, ranging from good or very good to poor. Given this context, the reason I have done business with SWE is that I have completed several transactions with them over the years involving various watch brands; I can therefore conclude that SWE is a reputable company that operates in good faith and offers watches in excellent condition. Their prices are non-negotiable, but they provide an SWE warranty; overall, it is a company I would recommend. read more

I purchased from SWE in 2020. My wife just left this morning to an event wearing it. She loves that watch. I just purchased her a 2025 pistachio dial oyster perpetual for Christmas. It was impossible to find anywhere in Atlanta other than SWE and I never had to leave The house! When it arrived I was blown away. Unworn, full paperwork, double boxed, at a good price. I don't see why anybody would buy from anywhere else. read more

SwissWatchExpo - My wife's five year old and her new Rolex's - Watches Near Me - Atlanta, Georgia

Looking for a specific watch and the selection was great. Worked with Michael Cash and it honestly could not have been easier. Service and follow up was above expectations. Will use them again. read more

Purchased Rolex on line recently The staff couldn't have been any nicer, well informed and helpful They overnighted my watch and it was even nicer than described It absolutely looked brand new Thank you! A++++++++++++ read more

Ease of purchase and service were excellent. Selection of the watch was easy and staff were knowledgeable and friendly. Free shipping was an added value. read more

I've seen quite a few of their youtube videos and that really helped. Bought a watch online and great service, packaging, and description and photos were spot on. I would buy from them again. Also if I am ever in Atlanta, will definitely make a point to check out their showroom. read more

First purchase online. Very accurate description of my Rolex. Great packaging, communication and quality product. Will buy from them again. read more

Awesome experience. I just purchased a pre-owned Omega Seamaster 300m from the team at Swiss Watch Expo. Everything exceeded my expectations from the service, to the watch. I could not be happier and the condition of the watch far exceeded my expectations, it looks brand new. I will be back to purchase again. read more

SwissWatchExpo - Watch, basically brandnew. - Watches Near Me - Atlanta, Georgia

I inquired about a specific Rolex in their inventory and got an order number for the watch. I felt it was reasonably priced and wanted a couple more pictures and information. I was responded to the next day near the end of the day. The next day I went to check their website and suddenly the price went up over $1,000. The salesperson would not honor the old price even though I had an order number. I bought from them because they are on the Reddit trusted sellers list, but this interaction felt beyond scummy. read more

SwissWatchExpo - Watches Near Me - Atlanta, Georgia

Great experience. Jason was professional, helpful and fair. And they included fast shipping in the Christmas rush. They've earned their reputation. Will definitely return next time. read more

I had a very disappointing experience with Swiss Watch Expo at their Atlanta showroom and would caution potential buyers. Before visiting, I selected six watches from their inventory that I wanted to see in person. I was informed that their policy allowed only a 30-minute appointment and that I would be limited to viewing three watches. Because I live several hours away and would be driving roughly eight hours round trip (about 500 miles), I explained that I was not comfortable making that trip to see only three watches. After that discussion, they agreed to make an exception and allow me to view four watches. The next morning I began my drive to Atlanta. About 200 miles into the trip and roughly one hour before my scheduled appointment, I received a call informing me that they had changed their mind and that I would again be limited to three watches. I explained that we had already agreed on four given the distance I was traveling, but I was told that the decision had been changed and that I could either come look at three or not come at all. Since I had already driven two hours, I continued to the appointment. Within the first few minutes of my allotted 30-minute viewing time, it became clear that the three watches I had selected based only on photos were likely too large or heavy for my wrist. I explained that the fourth watch that had been removed from the list might actually be the best fit and mentioned that I was seriously considering a purchase in the ~$10,000 range. Despite still having about 27 minutes remaining in the appointment, they refused to show me the fourth watch and stated that their policy limited the viewing to three watches. In decades of purchasing luxury items and dealing with many high-end retailers, I have never experienced customer service like this. Given the circumstances and the distance traveled, the refusal to show one additional watch during the remaining appointment time was extremely disappointing. I ultimately chose not to do business with them and will purchase from another dealer, even if it costs more. For a purchase at this price level, customer service and flexibility matter. This experience occurred during an in-person appointment at the Swiss Watch Expo showroom in Atlanta, Georgia. read more

My experience was wonderful. My sales representative, Angel was very accommodating giving me a tour of the facility via FaceTime and the history of the company. I was able to see the watch I was interested in via FaceTime and was able To get my questions answered. She also should me a similar watch that had just come in and wasn't listed in their website yet. I will definitely be purchasing from here again. Thank you, Angel! read more

SwissWatchExpo - 26mm yellow gold Datejust, diamond and ruby bezel, diamond hour markers. - Watches Near Me - Atlanta, Georgia

The folks at SWE were extremely friendly and very helpful in selecting the proper timepiece. Being able to facetime in order to preview my watch was extremely helpful. I feel the price that I paid for my Submariner was not great, but fair. Especially given the fact that it comes with a 18-month warranty. I will say, they were a bit slow in responding back to me when I would leave a message. It took several phone calls. read more

I worked with Jason who was knowledgeable and a real professional. I originally ordered a Rolex Daytona, but when I received it, it was not large enough for 6 foot three guy. They were very professional, and I returned to watch no issues and they switched it to a Rolex submariner 126 6,13 and refunded the difference immediately. I would highly recommend working with Swiss expo. Five stars all the way for Jason. read more

Michael called me right back and FaceTime a tour of the store and showed me the watch , fast and secure delivery. Watch was exactly as described beautiful Rolex , overall excellent experience ! read more

I couldn't be more satisfied with my experience at Swiss Watch Expo. Purchasing my Cartier Santos was truly a pleasure from start to finish. The entire process was easy, professional, and enjoyable, and the level of care and attention I received made a lasting impression. The watch itself is everything I hoped for and more. Swiss Watch Expo exceeded my expectations in every way, and I highly recommend them to anyone looking for a luxury timepiece and an exceptional buying experience. read more

SwissWatchExpo - This timepiece was perfect!!!! - Watches Near Me - Atlanta, Georgia

SwissWatchExpo made the process of selling a watch to them totally painless. Everyone was polite and helpful with instructions, and walked me very patiently through the parts that I needed help with. They were very quick in responding and sending the check after they accepted the sale. I have also bought a watch from them and it was a very good experience. I would definitely do business with SwissWatchExpo again. Darrell F. read more