Tart Baking Company is owned by Shelburne Falls and Catalpa Coffee- all three being alternate coffee stores in Noho. This means, that the coffee you get here is going to be Catalpa roasted beans, but with a higher selection of "fancy" pastries. (The apricot croissant I had was very very delicious. ) I do not love Catalpa espresso as much as Shelburne Falls coffee, because it has a very sweet taste with a bitter finish, I prefer something that is more of an earthy or mellow light roast. Just smelling the ground coffee makes you think of something flowery and sharp. They have limited breakfast sandwiches and a few drink specials that remind me of what they have over at Catalpa . Unfortunately, because all three stores are linked, that means none of them have soy milk anymore, which is my go to espresso add-in. It is even still on the sign at the counter. The staff is friendly, and it's at a nice spot near where Shelburne Falls used to be. Their main advertisement is their croissant, so four stars for having a super delicious croissant. For not having any seating, and advertising soy milk and having any, one star deduction. read more

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Pastries here are next level - flaky, gooey, crispy, and delicious! Coffee is also amazing - their seasonal drinks are what Starbucks tries to copy but can't quite achieve. read more

I have not had many of the drinks here, but I recently had a Matcha and it was great! Not too sweet. Their pastries are always great here, especially the muffins and scones.... And just about everything else read more

Tart Baking Co - Matcha (special) - Bakeries Near Me - Northampton, Massachusetts

Cute lil coffee shop. I tried the nutcracker latte, and it was awesome. Macadamia flavor with an unexpected sprinkle of salt on the milk foam. Highly recommend read more

Tart Baking Co - Nutcracker Latte - Bakeries Near Me - Northampton, Massachusetts

I stopped by the tart baking company to pick up a baguette and waited for ~10 min as the individual behind the counter was filling an order and the other employee was chatting up a couple people with coffee. They had no baguettes despite baguettes being advertised available every day. read more

I've only been in to Tart 2 or 3 times but I must say that, unless something has changed, their brownies are out of this world! Highly recommend. It's the type of place where you either eat what you buy on the run or take it home to enjoy with a hot beverage. YUM!!! read more

Excellent sourdough bread. Offers many different variations of croissants. I tried an apricot, an almond and a plain. My assessment is that all were good, but none were exceptional. It is more typical to find almond and apricot filling in a more traditional "danish" type pastry. Both apricot and almond fillings were generous, however Tart's croissants tend to be on the heavier side of what I consider typical of a croissant. All had a buttery component, and all were flaky, just more dense than I prefer. Would I go again? Sure, but with different expectations. read more

Major decline in the quality of their baked goods over the past year or so. Not the same ingredients & much less quantity & choices. No bread any more. I guess this is connected to change in ownership? Coffee is still good but otherwise It's a very sad situation for us quality pastry lovers. read more

Very nice products- fresh, delightful baked goods, treats- good service with a smile. Nice atmosphere, like a French bakery. Convenient location, good selection of items. But a tip jar? On top of the rather substantial cost of the goods, it's too much. read more

We ordered two pastries, and both were disappointing. One of them didn't have the two primary ingredients as advertised, and was stale. The other was a bit stale as well. read more

Had very good chocolate croissants until recently. I would go regularly, 3-4 times a week. Lived in France and Tarts were pretty good. However, they changed the recipe recently. Not good. Very disappointed!! read more

Tempting baked goods with inventive selections! Excellent vegan ginger cookie. Adequate service that became friendlier when I left a decent tip. Typical bakery ambiance but baked goods seemed jumbled in some cases. read more

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I loved Tart. I would visit whenever I'm in town. Now, they've stopped offering the Power Cookie. The Power Cookie was my reason for visiting. I stopped every morning and stocked up on my way to the airport to return to TN. I guess it wasn't everyone's favorite. I miss it. Hey, Tart, want to share the Power Cookie recipe? read more

Good service, convenient location and creative baking. I highly recommend. Too bad they no longer offer bread.

Unfortunately this place is run like the worst cafeteria and at high prices. Staff very inexperienced learning from bad manager... and don't think it's better if you call ahead. An order can just disappear because of confused folks running the front counter and even manager messes up as well with excuses ... Saying "oh well human error"! They do nothing to keep customers returning. We're gone and so are friends! Very disappointed even more so from No apology just well "this" happens. Sorry for staffers in back ... they were saddened but they are stuck working there...too bad. But They can learn from the bad displays of cust service and bring to a better place. read more

Came here to try their "famous" almond croissant. $4 each is as expensive as NYC but sadly the quality isn't anywhere close. The shell was soft and soggy. Dough was sour, dense and greasy. Almond paste was neither enough nor evenly filled. Service was mediocre. The staff barely talked to me. No seats or wifi so I only got a croissant to go instead of sitting down with a coffee. Not again. read more

Tart Baking Co - Too dense, not fluffy at all - Bakeries Near Me - Northampton, Massachusetts

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The coffee is amazing and the iced chai with simple syrup is great my bestie agrees also the danishes and macarons are great would recommend read more

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Great selection of pastries and sandwiches and bread loaves it was difficult to pick one or two items to eat! Great friendly staff. Interior design has a light vibe that feels both new and old. read more

Just bought one of the poorest croissants I have had in years. I have purchased croissants from this store in the past, and they used to be wonderful but this one was doughy, not flaky, and very unbuttery. At four dollars a plain croissant it is not worth the money anymore. Get a better baker for this product or your former good reputation will go downhill. read more

Yummy coffee, good to go breakfast options, and some delish treats if you're in for a splurge. Currently no dining in d/t COVID, but it's a small space anyway, so I think it is more conducive to a grab and go! read more

Great and super fresh pastry's. Although I have never had their coffee I will say that the hot chocolate is Solid. The service is amazing with everyone always greeting you with a smile on there face. I would definitely recommend to try this place out sometime! read more

The pastries are excellent. The bread could be good, but it's almost always burnt to a crisp on the bottom, to a point where you really can't eat it and you have to cut off the bottom crust. read more

This place makes great french sourdough breads and some of their pastries are also awesome. The croissants are great and the cookies are super good too. I've been here about four times now and every single time I've been there there has been a short line and like three or four people working behind the counter and yet every time the service is not slow and I have to wait so long. If you are in a rush definitely don't go here! Their coffees are good but are the thing that takes the most time. Some of the pastries are awesome, and the little tort, and the cookies are great, but I didn't love the cupcake I tried- dense cream frosting lacking in flavor and the cupcake tasted pretty basic. read more

Picked up some treats and coffee while walking with my wife. Very nice little break during our day.

They are clearly a very fine bakery with elegant offerings displayed in a seductive manner. It's just this; I like soft cookies that are soft & bend and they sell ones that are hard & crunchy. Sorry; it's not you. It's me. Sigh. read more

I stopped in for the first time yesterday for a snack with my son chase. He had a chocolate cupcake with strawberry frosting - which he devoured. I got the feta and fennel croissant which was OUT OF THIS WORLD!! I tend not to order croissants because most bakeries produce a disappointing version, but at Tart the croissant was flaky, buttery and crunch in all the right places. The feta and fennel filling was also just right and not overpowering. The food was 5 star, but I knocked off one star because the staff wasn't exactly filled with holiday spirit and largely ignored me, but I will be back. read more

I love this adorable coffee shop in Northampton. To begin, they have an awesome selection of baked goods and other flaky pastries and snacks. The chocolate croissants are to-die for. For the last few days, my friend and I have been stopping in for lattes and hot cocoa, and I'm continually impressed by how genuinely good the coffee is. My friend insists the have the best lattes in town! There's no actual seating in this airy shop- just two tables that you can stand at and chat. The windows leave a nice view of downtown Northampton and makes for some fabulous people watching. This place gives off great neighborhood vibes and is smack in the middle of other boutiques, bookstores and local shopping. Also, with Smith College right up the road, lots of college kids will be going in and out. While there's no shortage of coffee options in Northampton, this is one I would make time to visit! read more

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Nice pastries, the croissants are super nice but a little bit not worth the price. The coffee is fine but could be better.

The baked goods are excellent, however Tart lacks consistency with making drinks. Maple latte with oat milk is a hit or miss and seems to be made different each time. read more

As someone who has spent a lot of time in France I can tell you the croissants here are as good as they get. The Almond Croissant is my favorite and may be the best I have ever had - anywhere. The plain and chocolate croissants are top notch also and stand up to any I have had. The apricot one was not my fave ...but I don't love apricots! Chocolate chip cookies are very good as are other cookies. The breads are excellent and very old world style. They also make meat stuffed pies which are delicious. The staff is super, very friendly and very Noho. If there are any negatives it is that the coffee is just average and you can't really sit or hang out to eat your tasty treats. As a bakery however - this place is the bomb! read more

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Great selection of freshly baked breads, muffins and pastries. We grabbed a bunch of bread to take home and some dessert which everyone enjoyed. Great place to grab a cup of coffee and a snack as well. read more

Was in town for a wedding woke up to walk around downtown area and get a cup of coffee thank God I did I stumbled upon this bakery great coffee, the breakfast sandwiches looked absolutely amazing! And I had an almond croissant that I don't think if I went to Paris France I could have found one better , it was off the charts!!!! All I can say is I wish I didn't live 3 hours away read more

Excellent fresh baked goods and delicious espresso coffee drinks. It's a morning place, the later it gets in the afternoon, the more they run out of stuff. read more

Tart Baking Co - Running low by afternoon. - Bakeries Near Me - Northampton, Massachusetts

This was a cool little bakery with a small but fresh selection of goodies. We scooped some rugelach, shortbread, and cupcakes. The rugelach was some of the best I've ever had, and I'd likely stop back when in town just for these. The shortbread was also buttery and flaky, and near perfect. The cupcakes, well, the cupcakes exist in a current world of superstar cupcakes, and unfortunately they weren't at all memorable, but they were totally fine. The prices were a bit high, making Tart a difficult place to scoop pastries for a large crowd unless you have a hefty budget. However, it's a cool place to grab a cup of coffee and personal pastry snack when you feel like indulging. read more

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Dropped in a little after 1130AM on a Wednesday. It was quiet in the shop, but they were already running low on pastries. I grabbed the last apricot croissant to go and was surprised by the weight of it. I warmed it up at home at 350F for ~5 minutes. The outside was wonderfully crispy while the inside was still soft and chewy. I had imagined the filling to be a sweet apricot jam, but it was actually more tart than expected with real apricot slices. Even so, I would've preferred a greater filling to pastry ratio. I hope to return soon to try their almond croissant! read more

Can't believe I'm just leaving a review! This is a go-to spot for a family amazing pastries and bread. Fine pastry of a high quality. We've gotten their cakes for several occasions as well people are always asking and raving about them. Just go now. read more

The food is outstanding here. The service is not. I'm new to the area and have visited three times in different months. Each time the attitude of the employees has been one of 'holier than thou.' Not once have I felt the customer comes first. Questions are met with condescending replies. You'd think you were in Paris, France instead of western Massachusetts. read more

I am not normally one to leave reviews, but today I slammed the Florence Pie Bar for not carrying any full pies. That review stands - carry inventory people! After leaving the Pie Bar, I came to Tart baking company and have just finished the flourless chocolate tart and the line tart with meringue. Holy cow! Buy these and eat them, your life will be better! The lime tart had an unexpected dollop of chocolate that not everyone loved, but enough of us did that we managed to eat it all. Also the triple chocolate cookie we had was close to the best cookie I've ever eaten. Namely, though we showed up and got dessert for 8 at 2pm on a Saturday and everyone was happy - includi f our tree nut allergic son. Go to Tart bakery and be closer to self actualization. read more

Is this a sourdough croissant? The almond croissant had a sort of tart (no pun intended) flavor - not an asset, in my opinion. The filling is ground almonds, not almond paste. Service was kind of snippy, but it was the end of the day, maybe they were tired. read more

The tarts, bread, and cookies were amazing! The staff were very helpful in choosing items based on my taste. I got a triple chocolate chip cookie and ginger molasses cookie, a Demi baguette, and two tarts - one is honey chamomile and a pear tart. read more