Hands down my favorite place to shop in capitola! Bell, the owner is absolutely wonderful and is so…read morefriendly and nice. They always have a great selection of clothes for men and women, sometimes even babies! I often find myself walking around the store for an hour because there's so much to see. They have a variety of other items such as furniture, candles, soaps, leather wallets and more! I always leave the store feeling happy because I found something special!

The best!! Owner is the sweetest most pleasant gal ever to drop in and say hi too. Me and my…read morefriends almost always find something here. As someone who struggles to find jeans that fit properly, I've never walked out of here without a pair of pants. Perfectly crafted mix of pre-loved goodies and local artisan's creations.

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

Really cool place next the roller rink. I couldn't skate so due to injury so I browsed around…read morewhile my family skated. I wasn't planning on really buying anything but then I found some good loot. Was going to be like 1-2 things at first, but quickly ballooned to like 20 items kids went wild over the hellokitty items (we did too too secret though so don't tell anybody). It was good stuff and good prices. Fitting rooms were tidy had 2 small hooks worked out for stuff brought in stuff that was tried on, and doors have a lock I'm sure key opens but at least psychological comfort lol. Special shout out to Bonnie very helpful. Also there's a barcode at the front can do a Google review for 10% off it just kept trying to login into my school account I don't like using my legal name lol, but it was fine.

I absolutely love forever thrift. Every time I'm in Santa Cruz, it's a must. They just moved to a…read morelarger location and the selection is still just as good. And the workers are always so personable. Check it outt!!

We had dinner reservations next door, but were early (natch) so we stopped in this boutique shortly…read morebefore they closed. It was nice, a bit eclectic, very clean, bright and well organized. Lots of stuff for the dining room and bar, games, fun cards and stickers. We got no flack for hanging out right up to closing time. In fact, someone else came in after we did.

Cute gift shop with rotating selection- kitchen items, cards, games, wall decor, hats, stickers,…read moreand more. A lot seems locally sourced. But honestly, the prices are high. Sweatshirts run $60-$64, hats are around $30, and some necklaces are $40+. I wish I could support and buy something, but I just can't justify those prices. I still like stopping by to see what's new, even if I rarely end up buying anything.

Wow! I'm shocked at how rude the woman is at the cash register. Never got acknowledged the entire…read moretime I was in there. I made eye contact with her and still nothing, except her watching me the entire time. It was very awkward, and this was and will be my last visit. The prices are super high and not worth it. She's charging $39 for a used GAP dress!

One of the best ships I've been to in years. A Santa Cruz staple fro over 20 years if you haven't…read morebeen, get going! Best jewelry in town and a plethora of incredible prices. The owner is so kind and helpful always!

Found some vintage kids clothes for my granddaughter! $1.00 each with 50% off. You'll need time to…read moresort through the racks. They added a "boutique" section.

This thrift store is like a hidden gem. Thankfully, I found some amazing hidden gems while…read moreshopping there too!! This was my first time exploring this store AND I cant wait to go back. I was lucky enough to wonder in, on a day when everything was 50% off!! The store is fairly well organized and divided by sizes and type of clothing. I also scored a gorgeous vase and a piece of Golden Girls memorabilia for a friend. I was pleasantly surprised by the variety of brand name clothing that still has lots of life to offer, and the wide range of sizes available.

This place tells you once you leave your items you can't have them back if they give you a price…read morethat you don't accept so I will never be coming here again I just left with all my things after wasting a lot of time preparing what I was bringing them and driving from far away over an hour to be told there's nothing you can do about whatever the price they want to give you. I had Gucci, Versace, Roberto Cavalli, Trina Turk, Marmont etc all high end designer. Then they have an employee who looks 16 that has not even the slightest clue as to what kind of a scam this is and is just reading a script she memorized. Completely ridiculous & amazed that this place has the rating it has scamming people for their things like this.

The service was excellent. The selection was extraordinary. The value was great. I'm from…read moreSacramento, and one of the main stops for me is this store!

Ishtar and Oliver, the owners of Blown Out Surf Shack were wonderfully helpful in getting my…read morestepson Javin into the surf. Javin has physical disabilities and needs a special wetsuit to allow him to be comfortable in the chilly waters of Santa Cruz, California. Ishtar set us up perfectly with wetsuit modifications that allowed Javin to shred the knar in perfect comfort! Her kindness in working with my wife to get the wetsuit right is sooo appreciated! Her understanding of our needs and problem solving abilities really made our trip. Gratitude forever! Adam Crom

Thanking Ishtar for her wonderful insights into helping my Son get into a wetsuit, doesn't seem…read morelike enough. My beautiful son has a handicap and wetsuits don't fit the best to keep him warm. Ishtar came up with ideas that helped immensely! Javin's experience in the water was made more comfortable with her help. Beside being a beauty, Ishtar is so kind..Forever thank you!

I can thank this particular thrift store for furnishing my first apartment. 90% of my furniture and…read moredecor has come from this location alone. I greatly enjoy going here and finding new treasures and feel grateful for the great prices they mark items at!

The cleanest Goodwill we've ever been to. Great selection. Found some nice name brand clothes…read more The best part is they actually have dressing rooms to try things on! Prices were a little high but we would definitely come here again.