New owner, new spot. Missed their grand opening but caught the sales when the QKC one was closing down. My little one and I decided to take a rare walk around Maui Mall to see what is new and we went into the Foam Company because I was looking for mommy & me papale. They have them but she wasn't a fan. We ended up walking out with stickers, a Keychain and a regular hat instead. Love this new location. It clean with a great selection of boogieboards, fins, jewelry, stickers, bags, hats and clothes. Love it. Their employees were super nice especially Janelle who was so sweet to my little one. Mahalo! Support local and check them out. read more

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took my granddaughter to purchase a new backpack the girl at the counter was very nice very professional knows her job well. I normally shop online today it was a different kind of shopping we decided to get a new backpack at the Foam Company We are glad we did I wanna shout out to the girl behind the counter for knowing her job she was extremely helpful and sweet. We will be back because of your service to us. My bad I didn't get her name she was a filipino maybe part hawaiian. MAHALO read more

I love this company! The owners are always so friendly and they started carrying Benoa!! I also like their variety of aloha collection. My son is 15 and sponges ,he comes here for boards n fins. read more

I visited the store last week to buy a new bodyboard, and some fins, a very kind and knowledgeable worker that goes by the name of Mikah helped me out to pick out something new and different from what I am currently using. The board felt different in a good way and I feel like I can cut through the wave easier. The fins are stiffer than my old fins but it was exactly what I was looking for, making me move faster through the water. Overall it was a great experience, great service, and great overall value for the price you get what you pay for and the quality of the boards and selection is like no other. read more

Amazing people, great service and selection for everything bodyboarding. They do free shipping to the mainland for larger orders. I'm happy to spend my money with folks like this that spread Aloha and treat you like Ohana. Keep it up. Super happy you re-opened. Peace! read more

Good Afternoon, I'm usually not one to go on Yelp to make a bad review but today I am. The Foam Co is a beautiful store and I'm glad that the legacy has been kept going on. The other day I went into the store and the first thing I noticed was that there was a worker sitting down on their phone. I shook it off and continued to shop. I found lots of cute things and the aloha collection wall was very cute. I noticed a worker by the name of Pi'i kept going on their phone whilst trying to help me and I felt it displeasing. Aside from the worker The Foam Company had maybe options of boogie boards more than I've seen before and lost of other cool things. read more

Staff is amazing, happy, and full of aloha spirit!! The store is super clean, nice cold AC, merchandise is spectacu, and very well stocked! Owners are super nice and full of aloha spirit!! we love the foam co and their team!!! read more

great service. bought my da fins after trying on four different pairs... great service. bought my da fins after trying on four different pairs... read more

Literally my fave store at the mall. They are so much more than a boogie board shop (however, if this your thing, the workers here are incredibly knowledgeable about all the products they sell. They've got you covered from boards to fins and everything in between. I go in mostly to check on the jewelry. Aila Maui is a great, super affordable brand, and they're always stocked up in Foam. They've got everything you would need to have an awesome beach day (towels, pareos, swimwear, hats, Aloha Collection bags, etc.). Most of all, the staff is always super friendly and helpful! read more

Cute store. Went to another store and decided to take a quick trip in and see what they had before heading to my truck. Walked in when I was told, there's a sign outside of the store to wait for an associate to say its okay for you to enter, use hand sanitizer when you come in and something else. Sorry I forget. Old age i tell you. Im in a mood of shopping for hats so um yeah.. they had a sale going on if you buy 2 hats you save 20% if you buy 3 hats you save 30%. So yes I bought 2 hats dun dun dun... im happy. The guy was nice. Asked me if I needed help to let him know. Come here if you need boggie boards, jewelry, surf stuffs and hats.. support this business. read more

Flew in from Oahu to buy a board right before closing. Staff was super helpful regarding our needs and were super friendly. Mahalo!!

The best, most beautiful and affordable jewelry - chuckle-bu at the foam company is beyond amazing ! Always in love with everything I get there ! read more

THE FOAM COMPANY - Sporting Goods Near Me - Kahului, Hawaii

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Pono business! Very proactive community minded owners with a respectable sense of resolution to customer complaints that go far beyond just a transaction. Big mahalo to this family owned business! read more

Excellent customer service, makes you feel like family, and gorgeous homemade jewelry for a great price. What's not to like?

I want to give a big shout out to Verna and the Foam Company. Excellent customer service. I live on Oahu and looked high and low for a Science board. No luck. Called The Foam Co, Verna answered. Let her know my situation. She went above and beyond. She texted me all the boards available in the size I asked. Finally purchased a board, leash, and fins at an awesome price shipped to my house. I would highly recommend them for your next bodyboard gear. Big Mahalos!!! read more

This is the spot for some true Aloha spirit!! The owners are great, they know their stuff because they are boogie lovers!! They have everything you need for a good time on a boogie, boards, fins, leashes and even some good looking threads!! Take the time, get away from the tourist traps and go spend your hard earned dollars with a company that gives back to the sport!! Thank you Foam Co!! read more

Hi, I just want to say a huge mahalo to the foam company. I live in kona on the big island and could not fine a Hub borad for my kids anywhere over here. I called around and came across them, I asked if they shipped and they said yes. I could see what the borads looked like that they had so a worker named ginger helped me out and sent me pictures of all the size I was looking for! She went above and beyond to help me..I will totally be going there again!!! Mahalo to there team it helped me so much.... read more

Ok, so I'm an east coaster and we just don't have bodyboarding specific stores anywhere. So, when I heard about Foam Co. I had to stop in. The selection of boards was huge *(and accessories, too), and I loved that they labeled the specs on the wrapper of each board. Josiah was super helpful and really shared some good board info for this "old" bodyboarder. Definitely recommend. I'd give them my business for sure! Thanks Foam Co.! read more

I had a great experience here. My Big Island buddy got me interested in body boarding. So while in Maui I thought to try this shop for info. I walked in unannounced and was handled by the counter man and equally by a friend of his hanging out. I haven't had this quality of retail experience in years. These guys were genuinly interested and engaged in helping me out and explaining everything I needed to know as a novice. I bought a board and fins, they plugged the leash (their gift) in front of me explaining it all. The shop provides free shipping. I have a bar code scanner app, and got the board for less than any web price. I returned with my wife a few days later to get a board bag, the owner was in and was equally as kind and generous. His wife make custom board bags that are slightly larger than the generic brands which I liked better. This place is great. I would have bought from them even if they had been reasonably over web comp. they earned a sale, keep them around. read more

Decided to jump back in the water after a long hiatus and was recommended to this place as I am originally from the Big Island. Very helpful staff. It was also pretty sweet to have a pro in house cruising and helping out. Would recommend to anyone looking to pick-up a board. read more

We stopped in today for my daughter's birthday. The lady who helped us knew what she was doing. She got the right size board, fins, and leash. Got a free sticker and wax too. We headed strait to the beach! Thank you Foam Company! read more