Cancel

    Open app

    Search

    The Loft Privato

    4.5 (367 reviews)
    Closed 10:00 am - 4:00 pm

    By appointment only

    Updated 3 months ago

    Services - The Loft Privato

    Haircut

    The Loft Privato Photos

    You might also consider

    More like The Loft Privato

    Recommended Reviews - The Loft Privato

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Maya P.

    My appointment was with Tricia and I loved her personality from the very start. I normally don't like talking much but She was so easy to talk to and understood what I wanted with my hair. She even showed me how to style it for my graduation coming up. She truly went above and beyond during the appt and is a gem to be around. I will definitely be coming back to her again.

    Haircut
    Alec A.

    I was extremely happy with my haircut! Clay really listened to what I wanted, and it turned out similar to the references I gave him. I felt like I could trust Clay to talk me through what he was doing. Also, he took his time and I got a shampoo and style. My girlfriend swears by Jacqueline and she was the reason I switched from my last hair dresser.

    Botched
    R P.

    I'm still confused and upset as to how badly my hair was botched. The pictures will say everything. My hair was beautifully done by Primrose before and I tried someone new and I totally totally regret it. I think one of the issues that makes me mad is how this girl was going to let me leave the salon looking crazy. She admitted to trying to lift it in one sitting when people do it in two. But that's not what I wanted!! After I realized how bad it was I panicked and thought there's no way I can leave like this it's embarrassing. Another girl really tried to make it better but she suggested to come back and I appreciate her trying. It wasn't her problem to solve. The girl who messed up my hair didn't even have the decency to apologize. I came back the next day to try to salvage my hair and it looks better but still looks awful and no where near what I wanted. I spent almost 12 hours in the chair and I had taken a day off work to get my hair done. I'm still disappointed, furious and embarrassed. I wish I could come back and continue to see Primrose, but with this experience and still being charged, no thanks.

    After -- The red came out so vibrant and even!!
    Arielle G.

    So, I've been forgetting to write a review for my experience here. Honestly, the best experience I've had yet with my hair. I'll start off with all the things awesome about my experience. It was affordable and reasonable for what I wanted, came out looking amazing, and made my hair feel and look healthier than it did before I got it done. All thanks to Britni! I wanted to get half of my hair bright red on one side and the other side black. I came in with a weird blue ombré. But I left with awesome, fun hair and I get compliments on it every time I'm out! She not only transformed my awkward colored greenish, blue hair (that hadn't been cut in over a year and a half), but made the lengthy process fun and exciting, and also relaxing. She was so fun to talk to, made sure I was informed about the upkeep with my hair, how to preserve the color in my hair, what to look for in shampoos/conditioners, and warned me about things like temperature of the water I wash my hair with and lots of other things too! She made my hair feel and look healthier (even though she had to bleach one whole side of my hair) I'm in love with my hair and random people say they love it all the time too! :D Touch ups are also always fun and relaxing and reasonably priced. Thanks Britini!!

    First time experience at the Loft today and I had such a wonderful time. I really needed some change and came for a haircut with the idea of toning also. One thing lead to another and I ended up getting highlights and a full dye on top of the cut. I absolutely love it. My only qualm is that the color did not come out the way I had asked, but it's still pretty. Ultimately, the staff is super friendly, the environment is clean and modern, and everything felt welcoming and easy. Thank you, Edwin and Heather for making this happen! Cheers to a new me.

    My text exchange with Abel explaining what I wanted.
    T H.

    This review is long overdue, mostly because my experience was awful enough and I didn't want to relive it by writing this, but I hope those who read this find it helpful when choosing a stylist and salon that is right for them. I have had my hair cut twice before by Abel and trusted him at this point. My college grad pics were coming up and I really wanted a layered hair cut with curtain bangs along with a rose gold balayage. I messaged Abel, showed him the reference photos of what I wanted, he said he could do it, and I booked the appointment. My appointment began at 2pm. He finished my hair a little past 9pm. I was there for over 7 hours, and that's not even the worst part. My hair was nothing like how I had asked for it at all. Instead of balayage, he did a whole head of streaky blonde highlights and attempted to tone it with a rose gold toner. To reiterate, I wanted balayage, not bleached hair with rose gold toner, but I thought he knew what he was doing so I didn't question it when he was doing the foils. I thought maybe different hair dressers have different methods for balayage. He rushed the cut at the end because of how long he took with the color, so there were no layers and it just looked like a blunt chop. Also no curtain bangs like I had asked. When I finally saw the finished color and cut, I was in shock and said it was much lighter than I had wanted and also that the rose gold was pretty faint. I also mentioned how there were some patches where the color didn't look blended, like you could see the line where it was foiled. He said he could schedule me to come in for some touch ups. Really? 7 hours at the salon and I still would need touch ups? I paid $350 + tip for a botched color and cut and literally had a mental breakdown in the car once I left. I was so upset and I had grad pics coming up and didn't know how I was going to fix this. The days following, I was in contact with the salon manager, Janelle, and had explained to her the situation. I showed her pics of what I asked for and what I ended up with. She offered me two options: another stylist could try to give me the color and cut that I wanted and they would give me $50 back / a $75 gift card... or they can get me back to natural and only refund me for the color so $265 refund. I will attach what she told me via text. I also spoke with her on the phone and we kept going in circles. I wanted them to get me back to natural and fix my haircut free of charge and issue a full refund. Not only did I have to sit in a chair for 7 hrs straight and come out with nothing near what I wanted, my hair was now overly bleached and damaged and it smelled like chemicals for days. She kept telling what she offered me was the best she could do. I asked to speak to the owner Clay, and she said he would say the same thing she was saying. It took a couple days to hear from him, but when I finally spoke to him he offered to get my hair back to natural and fix the cut himself free of charge and refund me for what I paid. He fixed it, and it was alright. Definitely better than what I had from Abel. When he was done, he pressured me to tip for the service. I never got my tip I gave Abel refunded, but I still tipped Clay and the assistant who styled my hair at the end because I didn't want to be rude. This was such an awful experience, I felt gaslighted by Janelle, I wasted so much of my time arguing with her and it was so frustrating trying to advocate for myself. I still spent money in tips for an end result that I didn't ask for nor was satisfied with. Please be careful booking with this salon. I'm sure every stylist is different, but it wasn't fair for Abel to say he could do the color I was asking for when in reality he couldn't. He should have been honest and referred me to another stylist who is better experienced with balayage / the result I was going for. It was pathetic and extremely unprofessional how Janelle acted and then to be pressured to tip after what I was put through was just unbelievable. Please see attached photos for what I wanted vs what I got, my text exchange with Abel explaining what I wanted, and my texts with Janelle.

    Eva did my hair in love it. This picture doesn't do it any justice.
    Sarah E.

    My previous stylist moved to Texas, and initially, I was crushed; but EVA mended me and my hair. My hair has suffered neglect these past two years: sloppy hair cuts, bad box dye, and overall breakage. EVA brought life back in my hair. She took her time to share recommendations and style options. She paid attention to detail and made sure I walked out confident. She is a gem, and I would highly recommend her to anyone.

    My new fresh haircut! Thanks to Celine!
    Mayumi M.

    I did a walk-in and was matched with Celine for a woman's haircut. Celine was very friendly and adjusted my hair based on feedback I gave her (I wanted curtain bangs and she cut them until I felt they were just right). I would highly recommend Celine! She was awesome and worked on every little detail to match the look I wanted! I highly recommend her. :)

    This is how my hair looked when I left 3
    Stazi J.

    I recommend this place big time! The girl that did my hair did an amazing job and didn't mess it up like most people do when they have such a huge color correction to do! I called that very same day and got an appointment which every where else I called had zero room for same day appointments especially a color correction. So I was grateful! I will definitely be back to this place!

    See all

    8 months ago

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 1

    10 months ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 1
    Love this 0
    Oh no 1

    2 years ago

    Helpful 0
    Thanks 0
    Love this 2
    Oh no 0

    1 year ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of R P.
    0
    70
    22

    4 years ago

    Helpful 10
    Thanks 0
    Love this 3
    Oh no 2

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 2
    Thanks 0
    Love this 4
    Oh no 0
    Photo of Sarah H.
    691
    78
    1

    2 years ago

    Clay is a magician. I drive from Santa Monica to Eagle Rock just to have his expert services.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 2
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Rosie B.
    176
    27
    2

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of T H.
    0
    4
    12

    4 years ago

    Helpful 7
    Thanks 0
    Love this 1
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Sarah E.
    191
    22
    9

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 1

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 6
    Thanks 0
    Love this 3
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 10
    Thanks 0
    Love this 5
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 2
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 2
    Thanks 0
    Love this 1
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 3
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 2
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    I had a really nice time going to this salon. The service was amazing. I felt welcome and everyone was super nice. Great haircut too.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Michelle L.
    24
    187
    112

    5 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    Page 1 of 10

    Ask the Community - The Loft Privato

    How much for hair extensions?

    Hair extensions are $200 a bundle. For fullness one or two bundles will be plenty. For length we recommend 3-5 bundles. Possible 6 for thickness and length.

    Do you guys do blowouts here ? and what are the prices?

    Yes, starting at 40.00

    I can't figure out from here or on the business website as to what color line/products you use?

    Hey there! We use a variety of products, Schwarzkopf, redken, California glam, Wella, and a few other color lines. We also use Kevin Murphy, unite, Moroccan oil, and again redken products to name a few. If you have any more questions feel free to… Read more

    View All 4 Questions

    Review Highlights - The Loft Privato

    Clay really listened to what I wanted, and it turned out similar to the references I gave him.

    Mentioned in 37 reviews

    Read more highlights

    You might also consider

    Beauty By Emma - New location

    Beauty By Emma

    4.7(23 reviews)
    1.4 mi
    $

    I wanted to update everyone on my experience with Beauty By Emma since I've now been coming to her…read morefor about a year. In the beauty industry, it is truly rare to find someone with Emma's talent. Before finding her, I would always feel a bit unsatisfied, and would feel the lack in quality of the lashes. I remember looking at pictures on instagram and wondering where people were going. After going to Emma one time I realized that her lashes, precision to detail and natural talent was BEYOND what I saw on the internet. I have never left ONCE without a smile on my face. I like a dramatic eyelash, but she somehow finds a way of making it look natural. I'm in the film industry and have constantly been approached by beauty professionals asking me if my lashes were real. Even though my lashes are filled with volume, they can't believe how natural and soft they are. I am not one to write reviews often, and promise me when I tell you, Emma will change your life. She is proud of her work and doesn't do it for the money, she does it because she loves it. She is the type of person who will put the health of your lash above anything else. Her products are all top of the line, and strives for perfection. I would drive 100 miles to see Emma, and she has easily become my most trusted beauty professional. If you are considering getting eyelash extensions, do it with Emma. If you are currently getting them done by someone and aren't satisfied, do it with Emma. Even if you are satisfied with you current eyelash professional, switch and do it with Emma. Trust me, you won't regret it.

    Made an appt and showed up only to be told that I was sent a text message canceling. No text…read morereceived and asked for a copy only to see that it was the wrong number! Next, scheduled a new appt and had to modify due to work. I let her know and was told she'd follow up. Nothing! I get that people are sick, kids sick, etc but what i don't get is not following up At all or the lack of customer service. I booked my appt based on the reviews but clearly I was wrong!

    Photos
    Beauty By Emma - That fluff

    That fluff

    Beauty By Emma - Mega volume

    Mega volume

    Beauty By Emma - Lights volume

    See all

    Lights volume

    The Loft Privato - hair - Updated June 2026

    Loading...
    Loading...
    Loading...