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    The Loft Privato

    4.5 (371 reviews)
    Closed 9:00 am - 7:00 pm

    By appointment only

    Updated over 3 months ago

    Services - The Loft Privato

    Haircut

    The Loft Privato Photos

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    Recommended Reviews - The Loft Privato

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    Reviews With Photos

    Botched
    R P.

    I'm still confused and upset as to how badly my hair was botched. The pictures will say everything. My hair was beautifully done by Primrose before and I tried someone new and I totally totally regret it. I think one of the issues that makes me mad is how this girl was going to let me leave the salon looking crazy. She admitted to trying to lift it in one sitting when people do it in two. But that's not what I wanted!! After I realized how bad it was I panicked and thought there's no way I can leave like this it's embarrassing. Another girl really tried to make it better but she suggested to come back and I appreciate her trying. It wasn't her problem to solve. The girl who messed up my hair didn't even have the decency to apologize. I came back the next day to try to salvage my hair and it looks better but still looks awful and no where near what I wanted. I spent almost 12 hours in the chair and I had taken a day off work to get my hair done. I'm still disappointed, furious and embarrassed. I wish I could come back and continue to see Primrose, but with this experience and still being charged, no thanks.

    Haircut
    Alec A.

    I was extremely happy with my haircut! Clay really listened to what I wanted, and it turned out similar to the references I gave him. I felt like I could trust Clay to talk me through what he was doing. Also, he took his time and I got a shampoo and style. My girlfriend swears by Jacqueline and she was the reason I switched from my last hair dresser.

    After -- The red came out so vibrant and even!!
    Arielle G.

    So, I've been forgetting to write a review for my experience here. Honestly, the best experience I've had yet with my hair. I'll start off with all the things awesome about my experience. It was affordable and reasonable for what I wanted, came out looking amazing, and made my hair feel and look healthier than it did before I got it done. All thanks to Britni! I wanted to get half of my hair bright red on one side and the other side black. I came in with a weird blue ombré. But I left with awesome, fun hair and I get compliments on it every time I'm out! She not only transformed my awkward colored greenish, blue hair (that hadn't been cut in over a year and a half), but made the lengthy process fun and exciting, and also relaxing. She was so fun to talk to, made sure I was informed about the upkeep with my hair, how to preserve the color in my hair, what to look for in shampoos/conditioners, and warned me about things like temperature of the water I wash my hair with and lots of other things too! She made my hair feel and look healthier (even though she had to bleach one whole side of my hair) I'm in love with my hair and random people say they love it all the time too! :D Touch ups are also always fun and relaxing and reasonably priced. Thanks Britini!!

    My text exchange with Abel explaining what I wanted.
    T H.

    This review is long overdue, mostly because my experience was awful enough and I didn't want to relive it by writing this, but I hope those who read this find it helpful when choosing a stylist and salon that is right for them. I have had my hair cut twice before by Abel and trusted him at this point. My college grad pics were coming up and I really wanted a layered hair cut with curtain bangs along with a rose gold balayage. I messaged Abel, showed him the reference photos of what I wanted, he said he could do it, and I booked the appointment. My appointment began at 2pm. He finished my hair a little past 9pm. I was there for over 7 hours, and that's not even the worst part. My hair was nothing like how I had asked for it at all. Instead of balayage, he did a whole head of streaky blonde highlights and attempted to tone it with a rose gold toner. To reiterate, I wanted balayage, not bleached hair with rose gold toner, but I thought he knew what he was doing so I didn't question it when he was doing the foils. I thought maybe different hair dressers have different methods for balayage. He rushed the cut at the end because of how long he took with the color, so there were no layers and it just looked like a blunt chop. Also no curtain bangs like I had asked. When I finally saw the finished color and cut, I was in shock and said it was much lighter than I had wanted and also that the rose gold was pretty faint. I also mentioned how there were some patches where the color didn't look blended, like you could see the line where it was foiled. He said he could schedule me to come in for some touch ups. Really? 7 hours at the salon and I still would need touch ups? I paid $350 + tip for a botched color and cut and literally had a mental breakdown in the car once I left. I was so upset and I had grad pics coming up and didn't know how I was going to fix this. The days following, I was in contact with the salon manager, Janelle, and had explained to her the situation. I showed her pics of what I asked for and what I ended up with. She offered me two options: another stylist could try to give me the color and cut that I wanted and they would give me $50 back / a $75 gift card... or they can get me back to natural and only refund me for the color so $265 refund. I will attach what she told me via text. I also spoke with her on the phone and we kept going in circles. I wanted them to get me back to natural and fix my haircut free of charge and issue a full refund. Not only did I have to sit in a chair for 7 hrs straight and come out with nothing near what I wanted, my hair was now overly bleached and damaged and it smelled like chemicals for days. She kept telling what she offered me was the best she could do. I asked to speak to the owner Clay, and she said he would say the same thing she was saying. It took a couple days to hear from him, but when I finally spoke to him he offered to get my hair back to natural and fix the cut himself free of charge and refund me for what I paid. He fixed it, and it was alright. Definitely better than what I had from Abel. When he was done, he pressured me to tip for the service. I never got my tip I gave Abel refunded, but I still tipped Clay and the assistant who styled my hair at the end because I didn't want to be rude. This was such an awful experience, I felt gaslighted by Janelle, I wasted so much of my time arguing with her and it was so frustrating trying to advocate for myself. I still spent money in tips for an end result that I didn't ask for nor was satisfied with. Please be careful booking with this salon. I'm sure every stylist is different, but it wasn't fair for Abel to say he could do the color I was asking for when in reality he couldn't. He should have been honest and referred me to another stylist who is better experienced with balayage / the result I was going for. It was pathetic and extremely unprofessional how Janelle acted and then to be pressured to tip after what I was put through was just unbelievable. Please see attached photos for what I wanted vs what I got, my text exchange with Abel explaining what I wanted, and my texts with Janelle.

    First time experience at the Loft today and I had such a wonderful time. I really needed some change and came for a haircut with the idea of toning also. One thing lead to another and I ended up getting highlights and a full dye on top of the cut. I absolutely love it. My only qualm is that the color did not come out the way I had asked, but it's still pretty. Ultimately, the staff is super friendly, the environment is clean and modern, and everything felt welcoming and easy. Thank you, Edwin and Heather for making this happen! Cheers to a new me.

    Eva did my hair in love it. This picture doesn't do it any justice.
    Sarah E.

    My previous stylist moved to Texas, and initially, I was crushed; but EVA mended me and my hair. My hair has suffered neglect these past two years: sloppy hair cuts, bad box dye, and overall breakage. EVA brought life back in my hair. She took her time to share recommendations and style options. She paid attention to detail and made sure I walked out confident. She is a gem, and I would highly recommend her to anyone.

    My new fresh haircut! Thanks to Celine!
    Mayumi M.

    I did a walk-in and was matched with Celine for a woman's haircut. Celine was very friendly and adjusted my hair based on feedback I gave her (I wanted curtain bangs and she cut them until I felt they were just right). I would highly recommend Celine! She was awesome and worked on every little detail to match the look I wanted! I highly recommend her. :)

    This is how my hair looked when I left 3
    Stazi J.

    I recommend this place big time! The girl that did my hair did an amazing job and didn't mess it up like most people do when they have such a huge color correction to do! I called that very same day and got an appointment which every where else I called had zero room for same day appointments especially a color correction. So I was grateful! I will definitely be back to this place!

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    Clay is a magician. I drive from Santa Monica to Eagle Rock just to have his expert services.

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    Page 1 of 10

    Ask the Community - The Loft Privato

    How much for hair extensions?

    Hair extensions are $200 a bundle. For fullness one or two bundles will be plenty. For length we recommend 3-5 bundles. Possible 6 for thickness and length.

    Do you guys do blowouts here ? and what are the prices?

    Yes, starting at 40.00

    I can't figure out from here or on the business website as to what color line/products you use?

    Hey there! We use a variety of products, Schwarzkopf, redken, California glam, Wella, and a few other color lines. We also use Kevin Murphy, unite, Moroccan oil, and again redken products to name a few. If you have any more questions feel free to… 

    View All 4 Questions

    Review Highlights - The Loft Privato

    Clay really listened to what I wanted, and it turned out similar to the references I gave him.

    Mentioned in 37 reviews

    Read more highlights

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    Du Japon Hair Club

    Du Japon Hair Club

    4.2
    (105 reviews)
    6.5 mi
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    I wanted to donate my long hair from the beginning of COVID, which was about three years of growth…read morewithout a haircut. Through the non-profit "Children with Hair Loss" Du Japon Hair Club was vetted for donations and is the only approved salon in the Los Angeles area. I met Yuki, who owns and operates this salon and also one of the best stylists I've had in my years of barbers. She is so nice and explained the process of the donation and also provided guidance on selecting the best hair cut for me. After looking at a few photos, I decided to go with a moderate cut to ease back into the general population. I was so happy with the results and would recommend Yuki to any of my friends. She will only take appointments and is the busiest during the weekend. I would recommend calling well in advance for your appointment, as she works generally towards the end of the week through the weekend.

    I got my hair straightened by Yuki and I wish I never did. My hair is ruined! Breaking, falling…read moreout, dry, brittle, just awful. I'm so sad. Yuki should have warned me that my hair was too fine for this process instead of taking my money to ruin my hair. If she is so experienced and so great she should have known better and know that the process she was doing would ruin my hair. This is my warning to others that are going here to have straightening done. Don't rely on her to tell you it's not right for your hair. To top it off when I called to tell her she did not apologize, she did not act as though she felt bad her response was not caring at all. Not to mention she didn't offer any advice or a refund. Now it will take me years to get my hair healthy and I'm so upset.

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    "After" Photo
    "After" Photo
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    Nova Arts Salon

    Nova Arts Salon

    4.5
    (215 reviews)
    7.4 mi
    $$$

    I'm so excited that Raquel has set up here. It's a beautiful salon with a friendly team. Raquel has…read morebeen my barber for 5 years, and this place feels like home!

    I booked my second appt with Sal Salcedo months ago. He was aware this was the appt before my…read morewedding. I was called one hour before the start time and told he was running 15 min late. I said I had another appt after but that would be fine. I arrived and sat down and waited. They said I was checked in. I waited one hour before going to the front desk to say that now, I would not have time to do the appt because, as I told them, I would have to leave for another appt. I had allotted 2 hours and now there was only 1 hour left and I had not even been seen or sent for hair washing. All the while I waited, I could see Sal doing at least 2 other people's hair. When I asked the front desk if I could reschedule, they said they would talk to him. Several minutes passed. Sal was aware that I was there, but chose not to speak to me himself. He chose not to even take two minutes to face me and apologize. He was going to Mexico the next night, and could only offer the next day during hours I had to work. The salon manager apologized for Sal and offered another hair dresser. I have curly hair and want someone experienced in curly hair- especially when the haircut is right before my wedding and will cost hundreds of dollars. I think the worst part was that Sal was right there but simply didn't have the courtesy to apologize. I will never return to this salon. As for my wedding in two weeks, I have asked my makeup artist to help me find someone.

    Photos
    Haircut - Lindsay @lindsayshair
    Haircut - Lindsay @lindsayshair
    Platinum and Haircut  - Sarah @seolahair
    Platinum and Haircut - Sarah @seolahair
    Me in the chair at Nova Arts Salon

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    Me in the chair at Nova Arts Salon
    Blonde Blond

    Blonde Blond

    4.6
    (377 reviews)
    10.0 mi
    $$$
    Women-owned & operated
    Boutique

    Caitlyn was AMAZING! First my initial appt I had to cancel due to family emergency and she kindly…read morelet me reschedule for another time. My appt she got me back to my blonde I've been missing. I was in hawaii for some time and my hair was grown out from moving and just didn't find the right stylist. She brought me BACK. To a beautiful, very bright/light blonde! And my hair feels very healthy as well! She was so attentive, meticulous and so fun too talk with as well. I didn't realize or forgot they have parking in front and they will even run out to pay your meter for you if needed. I just parked in the neighborhood nearby. Salon vibes are so chill and inviting. Coffee and water provided too. A no pressure vibe which I loved. No product pushing, no pressure whatsoever when describing what you are trying to get. Sometimes I'm anxious with the salon because it's a lot when it comes to finding the right blonde or just awkward conversation. Not here! She works with you so well and you immediately feel comfortable walking into the salon and through the entire interaction. And just comfortable, fun environment while you're there! Fun conversation, every one was so incredibly nice. I also can't sit still for long- severe back problems and adhd so it was nice I could get up and move as needed. Slightly pricey but expected with the work she provided for myself.

    Stop comparing and evaluating colorists/salons and just pull the trigger with Blonde Blond. 3 big…read morethings: 1) Atmosphere These are not sales people. This is not a high pressure sales environment. Obviously suggestions, opinions communicated etc...but the objective was not to sell me something or turn the chair over for the next client. No product pushing. No service pushing. No agenda pushing. Full stop. 2) Skill I've always thought of Blonding as a language; I now believe Caitlin wrote that language. She is 100% the doctor and the surgeon. I got exactly what | asked for. Read that again: EXACTLY what I asked for. Having experienced the accuracy of an exclusively blonde colorist, I cannot overstate that value. 3) Communication It's possible your colorist may have to interpret what you're asking for. It's possible this takes time. Cait spent time with me. She encouraged me to say more and made me feel comfortable (read: not-stupid) as I probably talked out of both sides of my mouth and stumbled through my wants, needs, pictures, let-downs, etc. Look, I don't care who's hair you've colored, or "red carpet" this, "social media following" that blah blee blah. All of your skill and knowledge and experience is lost on me if: I'm intimidated You have one eye on the clock for our entire consult You're annoyed with my inability to articulate Couple the thorough communication with the technical capability and B/B is in a whole other league, entirely. Caitlin, you should be really proud of this business. Ok. SO: I hesitate to comment on/share price and service-time because every blonde really is unique BUT since that's probably the info you're looking for, I'll say this: Re price: Not inexpensive ALTHOUGH more than fair (even before you consider comps at other salons) Re time: It takes as long as it takes. Dunno what else to say about that one. Its bleach, people. Maybe don't rush it? TL;DR? Um, "best". You get what you pay for. Proceed with confidence (and enthusiasm!) srsly though? Go back and read it, it's not that long.

    Photos
    Blonde Blond
    Dark Apricot Blonde
    Dark Apricot Blonde
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    Champagne blonde

    The Loft Privato - hair - Updated July 2026

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