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    The Up & Up

    4.2 (618 reviews)
    ModerateCocktail Bars
    Closed 5:00 pm - 2:00 am (Next day)

    The Up & Up Photos

    Business Info

    THE UP & UP ATMOSPHERE

    What's the vibe?
    Moderate noise
    Trendy
    Intimate
    Outdoor seating

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    Sophia H.

    Fun speakeasy cocktail bar in SoHo. Was a bit hard to find as it's downstairs and someone comes up to meet you before letting you in. The drink menu is large and diverse and the bartenders are there to answer any questions you have. We sat at the bar and it was fun to watch them make the drinks, looked like they were doing chemistry!

    Espresso martini
    Katie C.

    Cute little speakeasy in the heart of the west village. Fun, aesthetic and sexy for a date night. The 3 stars is for the espresso martini that was not keen. I'm not sure what they do with it, may be signature to them but It didn't taste or look right (looks like an iced tea). One bad drink experience however, our server chase was awesome !

    Alisa J.

    Time to buzz the tower was an incredible drink. Loved the coconut flavor and it was so smooth. Super well balanced and was very easy to drink. Loved the concept with the door bell. The vibe inside was intimate and super cool. The service was good and bartenders were knowledgeable. Would definitely recommend!

    Nikita K.

    The ambiance here is nice with an underground kind of vibe. The drinks are really pretty and cool that they have food/snack options, we got popcorn. Drinks are kinda expensive though.

    Menu
    April L.

    Loved everything about it (make reservation to avoid wait)! Our bartender was super patient, humorous, and talented. She made great recommendations. The drinks were to my liking as well. The ambiance is dark and not too loud. Great for dates or friend gatherings.

    Thirsty Ghost (~$19)
    Aya E.

    Ordered: Thirsty Ghost (~$19): Seedlip Grove non-alcoholic spirit, rose water, jasmine tea, honey, and lemon juice Aya's take: This place is incredible. I would consider this the upper echelon of speakeasies. If you can get in, you better go. We decided to just walk in as a table of 3 around 6:45pm on a Saturday and luckily, there was a table finishing up and they were able to accommodate us. And did I really come here and order a non-alcoholic drink? Yes. The Thirsty Ghost has so many ingredients that I like and I was right. It was truly the best mocktail I've ever had - from the floral essence to the lightly sweet flavor to the ice cube with the Up & Up logo on it! It was a perfect drink. The Up & Up is definitely in my top 10 list for speakeasies & cocktail bars in NYC.

    Menu w/ two cocktails
    Lucia C.

    I love their menu. They have a menu by decades and love the uniqueness of the cocktails. They also have a few mocktails to choose from. You can also go outside the menu. I did have a dirty martini that was not on here. My husband Tony had the Dr. Teeth and the Electric Mayhem/ 2024, which consisted of Old Overholt Rye, Etna Rhubarb Amaro, Creme de Cassis, Orange & Peychaud's Bitters. He LOVED it. I decided to go w/ a mocktail. I went with 2019's Happy Trails which generally has Suntory Toki Whisky, El Dorado 12-yr Rum, Blume Marilien Apricot Eau de Vie, Yuzu, Pineapple and fennel. It was really good but I've had mocktails in this taste profile that were around $14.00. They still charged the SAME $19.00. When asked about this, the mixologist said they put in the same amount of work/ time. Nonetheless, it's a cute, small speakeasy. This is the 2nd time I've been here and the waiters are always well versed on the drinks. Background music was a mix of 80s, LCD Soundsystem and the like. Good vibe!

    Jiwon K.

    I went on a journey to find some of the best bars in NYC, and this place is definitely up there as one of the best. Every drink I had here was phenomenal and I really liked the vibes of this place. Definitely get busy, but the drinks are worth it. I can't remember what I had, but all I remember is it was green and foamy and fantastic.

    Haley R.

    One of my fave little cocktail bars. Walk down the stairs from a busy WV block and enter the dark, cozy, bar. Bar seats available, but little tables available as well. Delicioussss drinks - probable one of my favorite I've ever had. Haven't tried the food - they have some snacks available. The service is always great. They are helpful in finding something for you and answering any questions about the drinks. I typically make a reservation (and they usually have them available). I have put my name on the waitlist once and got in shortly after as well.

    Clover Club (off menu) but a classic. One of the best I've had.
    Julio M.

    Such an amazing place. I suggest going through the week when it's not as busy as Friday / Saturday. Drinks are a little steep but it's NYC... it's worth it due to their craftsmanship.

    Kate C.

    Second time here! I love the variety of drinks, and correct me if I'm wrong, but it seems like it's a rotating menu with drinks their bartenders newly created. Service and hostess are amazing, ambiance is great, and I love the culture and vibes the bar has. The menu even had a section of rule, including a rule for men to not approach women to not disturb their peace LOL

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    Page 1 of 16

    Ask the Community - The Up & Up

    Do they take walk ins?

    yes

    Can i get in tonight for 2 ppl at 8pm?

    Are masks or proof of vaccination still required?

    No mask or card required.

    Whats the vibe here? Loud music?

    Nope. Quiet, seated only. Conversation and cocktails.

    Hello do you have happy hour?

    No they don't have happy hour

    Is there an admission fee?

    No admission fee! Its a bar, and drinks are pretty good.

    Can we get in if we are under 21?

    Hi Rebecca, The bar is 21 and over only. Thanks.

    Is there a happy hour?

    Hi Clay, We do not have a happy hour at Up & Up.

    What's the WiFi password?

    Your bartender or server will be happy to provide you with that information.

    Can you be 18?

    Hello. Up & Up is 21 and over. thanks.

    Is it good for a large group of 12-15 people? Can we make reservations?

    Hello, Thanks for asking! The Up & Up is actually not good for groups. It's a seated only bar, and the largest group we can accommodate is 6 people. We also seat people on… 

    Is there a cover charge?

    Nope!

    Do you have a happy hour on sundays?

    Hi Camila, We don’t have happy hour at the Up & Up. Thank you.

    Is there a dress code? Can sneakers can be worn?

    Hi Ashley, Sneakers are great! In fact, most of the staff wear converse.

    Don’t See Your Question? Ask Away!

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    Valerie

    Valerie

    4.3
    (1.4k reviews)
    2.1 mi
    $$

    My wife and I took our kids (10 and 16 year old boys) to this place on our last evening in NYC. We…read morewere looking for a place that had a nice ambiance and good food. Ambiance: This place has a nice ambiance, definitely very "New York" -- dark (you can't see how dirty the floor is) and loud music (maybe too loud). We sat upstairs (we had a reservation) and of all the people on the top there was a party of 4 (us), a party of 8 (all dudes celebrating something) and the rest of the tables were on a DATE - which I thought was funny. Service: We were served by Ann-Marie who was so delightful. She was kind, super nice, and took the time to speak to us (which is basically how we figured out she wasn't a native New York City person). She gave us good food suggestions and we were very happy with our selection. Food: Here is what we ordered * Steak Frites: My two boys got the steak frites and I have to say the steak was awesome! I had a bite of each of theirs and they each ordered it differently (one Medium Rare/Medium and one Medium) and they both were prepared PERFECTLY. The fries were overflowing. * Caeser Salad with Salmon: My wife got the salad with Salmon (they only have a few salad options) and she enjoyed it. * Prawn and Crab Risotto: I got this and I have to say it was VERY bland. I wouldn't get this if you are looking for taste. I had to put salt and pepper on it to make it have any semblance of taste. Value/Price: I would say this is not over priced but it is not cheap either...bill is attached. I would recommend it to folks who are looking for a good place to either go out on a date or a family type meal.

    Came here for brunch and had a decent time. The place wasn't too busy, likely due to the crappy…read moreweather, so we were able to sit there for a while after our meal concluded. Service was good. We had the fried chicken Benedict and the crab cake Benedict. I was a bit confused when I saw that each Benedict dish only had one poached egg - shouldn't it always be two? I guess that's shrinkflation (plus inflation) for you. That bent said, the crab cake was actually really big and filling. The side of potatoes were really delicious. Would I come back for brunch again? Very unlikely. But, it does seem like a pretty "safe choice" if you need a last minute reservation for a group.

    Photos
    Valerie
    Valerie
    Valerie

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    Dear Irving on Broadway

    Dear Irving on Broadway

    4.5
    (40 reviews)
    2.6 mi

    Had an awesome time at Dear Irving. We recently celebrated a friend's birthday here. We were…read morekindly greeted when we entered and directed to the elevator leading to the event space. DI reserved an area between the bar and patio for the event. Enough room for our party to gather and not impede on other patrons. I found all of the staff to be very professional and attentive while very busy. The menu has a variety of small bite options, which was shared amongst the group. Everyone seemed to enjoy them, suggesting one another to try this or that. The bartenders/ mixologists were on their A game. The drink menu is pretty extensive and from what I could see, our party choices ranged from wines to whisky's and several options between. The rooftop/patio was an extension of the comfortable but trendy decor. Great space for an evening, date or friend gathering. Dear Irving... well done. Thank you for a wonderful evening.

    I was here for an event, so didn't order entrees/mains. We did have some appetizers and finger…read morefood, which wasn't the tastiest...the best thing there were probably the lobster rolls and sliders. The drinks were very delicious, though! The bartenders were nice and made the drinks very quickly. There was one who was consistently friendly, as opposed to the blonde lady there. I'd go back again on a date night because the interior had major sexy vibes.

    Photos
    Cocktails
    Cocktails
    Smoky & spicy cocktail it was ;-)
    Smoky & spicy cocktail it was ;-)
    Cocktail

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    Cocktail
    Sunken Harbor Club

    Sunken Harbor Club

    4.5
    (117 reviews)
    2.7 mi
    $$$

    I've been trying to go to Sunken Harbor for over a year now. I don't know how it's possible but…read moredespite being local it always seems to have a private event whenever we have plans to go. The stars finally aligned this winter and I had the opportunity to try it out. The vibes are perfect. Fog and bubbles, sea noises and all of the art go together seemlessly. Drinks were great. We had three and left suitably sloshed for the night with no aftereffects. We didn't have too many bites but the food was very good for a bar. I'm excited to go back and I hope we have just as much luck getting in next time.

    This is a "speakeasy" above Gage and Tollner. An undersea Tiki style adventure with a sexy mermaid…read moreheading up the bar. Nautical theme throughout with weathered leather, ropes, fish. Cocktails are made with various types of rum and ingredients like grapefruit, maraschino, wormwood amaro, falernum, thyme, Assam tea, spiced lime, allspice, coconut, cucumber, nutmeg, sour orange. All the drinks keep with the tropical, fruity taste with a hint of spice. They are also broken up into categories (dry land = no alcohol, shallows = average amount of alcohol, and abyss (larger amounts of alcohol). The abyss section has some cocktails that are limited to two per customer. They have some bar bites like fried green tomatoes, shrimp toast, broiled oysters, ricotta, dumplings, sliders. I had the French fries with kimchi ranch, which were underwhelming. Bartenders were cool and kept the drinks coming. I got in immediately without an issue or a wait, but it was right after a snowstorm. I've seen some people struggle to get in or have a long wait.

    Photos
    View of the bar
    View of the bar
    Mary Pickford - IG @bougiefoodieboi
    Mary Pickford - IG @bougiefoodieboi
    Rhyme of the Ancient Mariner

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    Rhyme of the Ancient Mariner
    Dear Strangers

    Dear Strangers

    4.3
    (29 reviews)
    0.1 mi

    Dear Strangers is a wonderful hidden gem! We celebrated Valentine's Day there last night and while…read morethe restaurant was incredibly busy, we never felt overlooked or underserved. The owners were milling around making sure everyone was well taken care of and the wait staff were kind and personable. Now the food...AMAZING!!! Every bite we took was wonderful and so surprising with creative combinations and gorgeously presented. The restaurant itself was hip and refined and seemed to be the happening spot of the night. We will certainly be back!

    Met up with friends here for dinner before a show near Washington square. It wasn't super crowded…read morewhen we arrived around 6pm (maybe due to the extreme cold that day) but started filling up gradually. I loved the ambiance and decor, very cozy. As for food, there were some true hits but most of the food was good but basic. The highlights for me were the wild mushrooms & rice cakes as well as the Caesar salad - loved the use of nori in the salad and would definitely come back for the mushrooms. The chicken cutlet and chicken dumplings were fine but I probably wouldn't order them again. The wait staff weren't super attentive nor super warm, but they were efficient when we asked for water refills, etc. There was ample standing room at the bar while we waited for our friends, but the table/booth that we sat at was super narrow, I was knocking knees with my friend all night and generally felt squished.

    Photos
    Dear Strangers
    Dear Strangers
    Smoked chicken croquettes

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    Smoked chicken croquettes
    Attaboy

    Attaboy

    4.1
    (880 reviews)
    0.9 mi
    $$

    Small renowned cocktail bar without a menu…read more Highlights: - Bartender led: let them know what you like and they'll make you something. Mine was uncanny as I gave him a spirit and he ended up making me one cocktail with peach and another with apricot--2 flavors I love but did not mention. - Lots of locals - #37 of best of North America list for 2026 Midlights: - He told me the name of the cocktails he made, but I didn't remember to be able to order them again. Lowlights - Can be hard to find in the dark and rain but good the door next to it has a note to guide you to the right place - I could've used some bar nuts snack to go with it

    - 1st drink: light n refreshing, fruity or floral but not too sweet, gin based, no spices; this…read morecame out to be pretty good but not anything special nor memorable - 2nd drink: smooth n creamy, could be foamy, refreshing, tequila, something that can wake you up; highlight of the night! It really is light and refreshing with egg foam on top; i like the smooth and creamy factor; it wasn't too sweet but had a slight brightening flavor - 3rd drink: dark and stormy and that was quite of an experience; i indeed felt the storm rumbling down my throat n tummy; do not order unless you're having a tumultuous day rating: 4/5 - i like the concept of not having a menu and you just tell them what you like, because it really challenges them on how well they can deliver what you're feeling; i personally think they slayed - lively vibes and nice lighting but music was a bit too loud n poppy for my preference - vibe was cool but more for friend hangouts not so much date - the service was amazing! I felt the 100% attention from the server as he listened to my order; he was also super demure and personable - the highlight of my night was when he took my order AND when he gave us the check which was his super cutesie pirate ocean drawing - id recommend come checking out if you have strong preferences for cocktails and know what you like! IG: @nom.noms.only

    Photos
    Small space but good vibes
    Small space but good vibes
    Paper plane
    Paper plane
    Interior bar seat

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    Interior bar seat
    The Dead Rabbit

    The Dead Rabbit

    4.2
    (2.1k reviews)
    1.9 mi
    $$

    The "coconut milk was off" cocktail was soo good. All the cocktails (electric momisette and miso…read morecolada) were fun, creative, and delicious. The food (dingle pie and spice bag chips) were also really good. The spice bag chips seasoning was really good. We walked in Wednesday 8:30 PM and they had a couple of high chair seats at a side bar in the parlor room available. Really fun decorations and ambiance.

    The Dead Rabbit is a multi-story Irish pub featuring a lively traditional taproom downstairs and a…read moremore intimate parlor upstairs, each offering its own unique menu. I've visited the Parlor twice, and I strongly suggest booking a reservation weeks in advance--especially on weekdays--as walk-ins can be tough to secure. On my latest visit to celebrate a friend's birthday, we kicked things off with the Amazake Kick and Button Down cocktails. The Amazake Kick was balanced with just the right amount of sweetness, making it a fantastic starter. For food, we ordered the scotch egg, sliders, and fish and chips. The scotch egg was solid, though the sausage layer felt slightly dry this time around. The sliders were great, while the fish and chips were decent--nicely crispy, but the fish needed a bit more flavor seasoning. We tried several other drinks throughout the night, and my top three recommendations would be the Amazake Kick, Hotmail, and Lock & Key. If you're searching for a cozy spot with great drinks and light bites, this place is definitely worth adding to your list!

    Photos
    At the bar determining life decisions.
    At the bar determining life decisions.
    Irish Coffee
    Irish Coffee
    Jingle All The Way

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    Jingle All The Way
    Steight

    Steight

    4.6
    (44 reviews)
    0.9 mi

    Very cute speakeasy hidden behind an empty hair salon. The decor was very fun, and I couldn't quite…read moretell what the theme was. It's a very small space, so it may be a bit of a wait for a seat. We came around 8:45 PM, and got a spot at the bar after about 20 minutes. We tried the yuzu contact and the ma-chet baker, and the ma-chet baker was definitely our favorite. It tasted just like a matcha latte, and I liked the bits of gen maicha in it. It wasn't very strong however. The yuzu contact was also very light and citrusy.

    yuzu highball mt highball…read more- highball was nice, basic, and refreshing; nothing much to note about but ive definitely had better - i liked the yuzu a bit more because the mt highball was a bit too alcoholic hojicha colada - hojicha is their seasonal menu and it also is my favorite! The tea was strong and fragrant - it is on the sweeter side, a bit like dessert, so i had to pair it with water, but it was still yummy and would recommend yuzu contact - this was alright! Typical yuzu but ive had better ones - personally feel like the yuzu can be brighter and a bit sweeter rating: 4/5 - the drinks were all good but nothing particularly stood out except for the hojicha colada - the vibe and the music really brought up my rating though! It was such a cute, cozy, intimate spot for dates - small speakeasy with only a few seats, similar to bars in japan; it's one of those japanese listening bars and i love it - there was light jazz in the background, not too loud that i had to shout - the mood was perfect; I couldn't stop staring at the interior decor and immerse myself in this little cozy corner - service was super quick, nothing much to note IG: @nom.noms.only

    Photos
    Oolong Punch
    Oolong Punch
    Sake Flight.
    Sake Flight.
    Steight

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    Apotheke

    Apotheke

    3.8
    (1.6k reviews)
    1.1 mi
    $$$

    Apotheke was one of my first experiences with a hidden speakeasy a number of years ago, and it…read morestill remains the OG in my vast encyclopedia of experiences. :) Strolling down Chinatown's busy and gritty Doyers Street, looking for any sign of Apotheke is a fond memory, then finally figuring out where it was, and entering through the mysterious and otherworldly threshold resulted a transformative experience that made me feel like I time traveled. Mood lighting, comfortable seating, great drinks in a cozy and Victorian-inspired space are the perfect blend of unique and. I always felt like I was part of something special the few times enjoyed creative, delicious, and strong libations from the pros at the bar. While it has always been pricey, I do feel like the excellent service ambiance, and drink quality warrant this, but may prevent more folks from becoming regulars so to speak. I love the clever and compact bathroom design, too. IYKYK Long live Apotheke!

    Fifteen years later and Apotheke is still one of my favorites!…read more You will walk past this hidden speakeasy several times before finding it. I could tell you to look for the blue beaker sign that says "Chemist" but the better tell is the random guy sitting on a stool outside. He'll be the only person on the street, so no worries about missing him! The menu has changed over the years, but the quality has not. The bartenders are social and personable. And the prices are in line for the area. My bestie and I loved the vibe. One of the best speakeasies she's had the pleasure of experiencing. Don't miss out on this place!

    Photos
    The bar
    The bar
    Live Band
    Live Band
    Beautiful bar

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    Beautiful bar

    The Up & Up - cocktailbars - Updated August 2026

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