Came back at the recommendation of the manager, who thoughtfully paired me with a masseuse better…read moresuited to my preferences. The level of customer care, combined with that personalized attention, made for a truly lovely experience. I'll look forward to booking again soon!!

I wish I could choose zero stars. This was unfortunately a very poor experience with terrible…read morecustomer service. I visited The Now on my birthday for my first ever massage, which came as a gift. I arrived on time, but my massage was started late and then shortened by 15 minutes without anyone letting me know ahead of time. The service was booked as a 25 minute massage, with an added scalp massage as well. It ended up being about 10 minutes total for $100. My partner who booked the massage initially called to check in on the error, and was met with hostility and was told there was video surveillance of me arriving late and also a video of me being told the service was shortened. This is not true, and we obviously would not have called The Now for explanation if that had been the case. I work in customer service and was baffled by The Now's response and failure to take accountability. I later called to speak to management directly and was told a manager would call me back same day. I was never contacted again, and it has been over a week. Lincoln Square is full of so many amazing and independently owned businesses, and The Now has decreased the warmth of this lovely neighborhood with their corporate dishonesty. We have let our friends and neighbors know that this is the case with The Now, and will be pursuing privately owned massage businesses from here on out.

Very nice and cleaned place Friendly staff…read more I liked the massage and technique used I really like the lace and the massage competed to other places I have been into This is place is as professional as it can get I disagree with some negative previous comments before me . I called for an appointment and everything went smoothly and the way it was expected .

Not professionally trained massage therapists. Almost the worst 1 hr massage I've ever had...and…read morenot really cheap. I knew I was in trouble when she asked me to pay first. Avoid.

See, this is why the world really needs Yelp…read more I don't claim to be a massage connoisseur, but I've had a few dozen massages in town over a decade, some expensive & some not. I also have had numerous Turkish baths in Jordan and Israel (glorious but butt-ass naked in a communal room with other (I presume European) women who didn't seem to notice or care that we were all butt-ass naked). Finally, I've had two massages in India, one by an obese Russian woman who was a serious sadist and one by a meek-mannered woman who gave massages like my 3 year old daughter when she's pretending to mother me. So, this isn't my first rodeo. I stopped here because my shoulder is killing me, and I thought a deep tissue massage might do the trick. I randomly saw this place from the street, and it looked alright. Because I'm a dumbass, I didn't check Yelp before going in. I thought it would be super cheap and good enough.... Here we go. No one's at the front. I ring the bell. Someone comes from the back, looking frenzied and out of breath. I think, "ok, that's what I get for trying to walk into a massage place with no appointment." I ask her if they take walk-ins. Yes. Sweet. 1. She points me to the list of services, which is posted on the reception desk. Now, the list itself seems ok....Swedish massage of various durations; deep tissue massage of various durations; hair removal, I think? maybe I'm remembering wrong; and chair massage. The thing that's super weird about the list is it has "Man Only" handwritten in the lower right quadrant of the page. It's hard to determine whether that restriction is limited to one of the services or applies to all of them. 2. She makes me pay first.... Ok, I think, but how do I know how much to tip? I have no idea if this going to be a 15% kind of massage or a 25%-holy-shit-let's-spread-the-wealth kind of massage. I wager a guess and we move on. 3. I didn't think about it at the time for some reason (distracted by the Man Only sign?), but I realize during my massage that the place is not that cheap. $55 for 30 mins. 4. The lady hurriedly takes me back to the room. It looks ok - nothing particularly fancy, but clean. A-ok by me. Also, there's a sign that says "Professional Massage Only. No Any Special Service." A'ight. I've seen something like that before too. 5. She points to the table, tells me to undress, leaves. I don't ask questions because it always seems like I should know exactly what to do in this situation and also my earlier attempt to ask a question or two at the front desk was not all that successful. But I'm confused. The table has a few towels on it, with a disposable sheet of some sort of those on top. Then, folded on top of the disposable thing is a towel with the dimensions of an ordinary bath towel. I think, "hm, ok, no blanket but an ass cover. I can dig it." I undress, lie down, and cover my ass. 6. She comes in, still out of breath, and moves the ass cover over my calves. She plops the bottle of oil onto the towel and starts working my upper body. My ass and the rest of me are just, you know, hanging out. Lights are at full intensity. Massage is not deep tissue. There is no conversation about pressure; there is very little pressure. And, at this point in the midst of a mediocre massage with my ass in the air, I find it hard to control my thoughts. I am not relaxing, instead I am making a plan to do some ethnographic research about folks working in salons, spas, & etc. I want to know what they are thinking whilst my objectively-unattractive ass is in the air? Do they even look at customers' asses? Do they despise everyone or only the really disgusting ones? Do they view their work as some sort of service to humanity? Are they just from a less puritanical part of the world and so think it's no big deal to massage naked strangers all day? Or is it that in their part of the world we are considered immodest, shameless, exhibitionist, and so it's no big deal that we're the ones who are naked? Or something else entirely? I really want to know. Periodically, I realize that the awkwardness and dare I say stress has caused me clench my hands into little balls. I try to pry my fingers from my palms. 7. She moves on to my legs and shifts the not-an-ass cover to my shoulders. There is no overly-formal-and-precise folding of the sheet to cover my butt crack. Oh no, she moves my legs apart. I'm thinking, "oh...she's not...oh my, well there we have it." Anyway, she does my legs/butt/feet, and then we are done. 8. She goes into the hallway to grab a hot towel from the machine. She leaves the door open. The machine is right there, so it's only 10 secs or so, but still my ass is like "whassssuppp" to anyone in the hallway. So, yah, very long story short either this place is a phenomenally bad massage place or they were selling something I wasn't buying.

I found an ad for this place online and they had a "grand opening special" so I decided to check it…read moreout. First, I could not find a website for them, so I called. I could hardly understand the Asian woman on the other end of the line. When I asked what varieties of massages they offer she only told me the prices. I went anyways - bad idea. The lady who gave me a massage was lacking in any passion for her work whatsoever. She repeated the same stroke on my back at least 15-20 times before I asked her if she knows any other massage techniques. She said she doesn't. Great. So after working on my back for about 30 minutes I tuned around and she worked on the biceps and legs for about 10 minutes before abruptly leaving. She came back 5 minutes later and she did a body scrub/shower type deal. Anyways, forget saving money, go somewhere legit. I give it two stars because the place was pretty nice and the body scrub was enjoyable.

Lauren is amazing and very knowledgeable. She knew what part of my body to massage after our…read morediscussion. Lauren was so sincere and I felt like she really wanted to help me. I will definitely be going back and I definitely will recommend her to my family and friends. The room is nice and clean!

Lauren is hands down the best massage therapist in Chicago. I have been seeing Lauren for years…read morefor back and neck issues that have always caused me problems, and she has all but made them go away. She knows so much about the body and can drill down into any issue- no matter what is bothering me when I walk in, she's able to fix it. Seeing her is one of the best things I do for myself and worth every penny - and her rates are fantastic for what you get. She is the BEST!!

Great place. Professional, well trained masseuses. Extremely reasonable pricing and most…read moreimportantly you leave feeling so much better.

Just walked out of a deep tissue massage with Viktoriia and highly recommend. If you like a true…read moredeep tissue massage that hurts so good, check it out. 5 stars. - Brian

Always a blessing! I feel comfortable with Holly and she listens to me to address my back pain. Her…read moreshop is clean and relaxing. Booking online is easy and convenient. Give her a try, I'm sure glad I did.

From the owner: Come in and experience what Sublime Artistry is all about!!read more

This place is a joke. No massage skills at all ! Rubbed my back for 10min. Then stepped on my back…read morethen she says turn around. I payed for an hour so when I turn over ,no massage !wants to go strait to happy ending ! I wasnt there 20min. RIP off !!

When you're chronically ill, you know the best massage places. It's just what you do!…read more Lincoln Square Massage is by appointment only. It's very well run, clean, comfortable and the pricing is reasonable. I've seen Loretta Yurek at LSM for 9 years and she is fantastic. If you need a massage, your search is now complete. Go book one and thank me later.

Very disorganized. They booked me for an appointment and when I arrived, they had given it away to…read moresomeone else. They do not answer the phone; you just get sent to an automated texting service. I was in the process of submitting my credit card authorization pre-appointment, and they had given my appointment away, but did not tell me until I had arrived. No text, no call, nothing. No ability to problem-solve when I expressed frustration -- pretty much just said goodbye. Will not be returning.