This is a small shop, (especially with all the precautions around COVID, which I am thankful for,…read moreand in support of) but it is packed with some amazing candy! The kids loved the Jelly Belly selection, and my wife and I loved the hand made chocolate goodies. The quality of the chocolate and the nuts made the Pecan Turtle I ate, disappear in less than a minute. It's funny, because from the outside, this place looks old, but it's well kept inside and the employees are as nice as could be. There are so many options and variations, you'll be sure to find something that meets your sweet tooth. This is definitely going to be a regular stop for us when we visit the Dells.

Owners were nice and polite. They had a good variety of sugar free candy. The chocolate we bought…read morewas excellent. No complaints

I have family in Mount Horeb, so we visit once or twice a year. Sjolinds was recommended to us by…read moreour neighbor in our Colorado mountain community who is also from Mt Horeb. It was an excellent recommendation. We ordered a variety of items from the cases. The cherry cobbler was especially memorable, but everything was good. We've decided to make a visit to Sjolinds for breakfast/brunch on our way out of town a part of future Mt Horeb visits.

3.5 rounded up. I came on a late Sunday afternoon about 30 min before closing so I will give this…read moreplace the benefit of the doubt. It's cute, it's Swedish and it has a lot of variety! Not to mention it was quite popular! I loved the selection of hot chocolate options and the translation for each. However I wasn't very impressed by the French one I ordered (dark chocolate plus vanilla). It was good but not as decadent as I was anticipating and even with 30 min to close I asked to dine in but they gave me everything in Togo containers. I also got a Swede sandwich- which was ham, Swiss and Dijon mustard. Nothing to write home about. It was very very average. However I did get an almond cookie with chocolate ganache which was fantastic. Sitting at a table in this shop and looking at all the treats was great. I have a feeling if I come back at an earlier time this place could really blow me away, but as of right now. It's mid. I'm not impressed and what was left at the end of the day was just average. Also the three items cost me about $20 so I would say this place Is on the pricer end

A friend of mine was going to Oshkosh so I asked him to get me a variety of chocolates. I asked him…read moreto get me three pounds. I live about 200 miles away, but he's from Milwaukee so it made sense and I appreciate it. Anyway, it was the end of the season so they were only selling pre-boxed creams and nuts inn1 lb. boxes. These were the best chocolates I've ever had. Not a bad one in any of the boxes. No pinks, or oranges, or lemons. Just the ones I love. Maple creams, coconut, vanilla, chocolate and then the nutty ones were fabulous. I like dark chocolate over milk chocolate but both were really good. I plan to visit Oshkosh in the next several weeks (for the first time), so I will definitely stop in at Hughes for a few pounds. I may actually get more than 3 lbs. because they freeze real well for future delights. I'm not sure what else there is to do in Oshkosh, but Hughes is gonna be on the list for sure.

I'm sorry to have to update my review and lower my rating. Their chocolates are top notch.I…read moreappreciate that this family run business is still here, after decades. My family has been going there for since I was a young child; I won't say how many decades. I may be ending a long-standing tradition of making the annual family pilgrimage to Hughes. I feel that success has gone a bit to their heads, and they are a bit "pissy." I am rating them at a three for now, since their chocolate is undeniably fantastic, and I am also considering that perhaps they are stretched thinly. We all have our breaking point. Last year I think I spent $800 there, less than the year before--specifically because they were out of stock on many of the items I wanted. I was partially to blame, because I had waited too long. But not this year. I called today to pre-pay for some chocolates so that I wouldn't make the drive for nothing, and so that I could avoid the congested basement and be on my way. I figured on buying 25-40 pounds this year, depending on what they had. To their credit, they answered the phone. But I was told that I would need to commit to 75 pounds before they would consider taking a prepaid phone order. They aren't open on Sunday, so I was told I'd need to visit in the next couple days if I wanted toffees before they sold out. "First come first serve." I kind of get it, but I kind of don't. $500-$800 isn't enough for them to bother with me--message received. Yeah, this is the second year in a row I sensed their attitude is overly confident to the point where they no longer have to be friendly. At all. About five years back, I called to inquire if they offered any type of corporate program discount for people sending their chocolates as client gifts. I send out 240+ boxes to my clients each year during the holidays. I was cut off mid sentence by the guy who took the call, and it was clear they were not interested in anything like that. So I went somewhere else. This year, I don't think I'm even going to make the trip for family gifts. So...Hello Oaks Candies, my friend. You're a bit more expensive, but your chocolate is equally as good, you're open on Sundays, and I don't get the arrogant attitude from you.

First... the chocolate is absolutely the best chocolate we have ever had!…read more Second... Wilmar's customer service is as fabulous as their chocolates! Last year, the delivery guy must have played basketball with my package. Wilmar helped me with replacing the damaged product and my very large family enjoyed all of the delicious chocolate treats! Third... they are local, right here in Wisconsin. They also have storefronts. Check them out... you won't be disappointed.

I went to DePere to buy my chocolate and was very disappointed…read more I stopped in at Wilmar's in Appleton, to buy a few pieces at a very busy time. The service was very good considering how busy they were and their pecans did not taste rancid.

Top tier crafted chocolates. The brandy hearts are my new favorite, my wife pulls to the curries. I…read morelove them all. I order chocolate from all over the usa, but while the best compete with gail, none exceeds her mark.

I am a big fan of dark chocolate, and this store is all dark chocolate, so it was perfect for me!…read moreIt's a small shop but they have a good variety of options including prepackaged items and fresh truffles, some of which are seasonal and some are year round. They also have a window where you can see the chocolate factory! They offered free samples of a jelly filled chocolate, which was tasty! The quality of the chocolate is very high and worth the price, in my opinion. I asked the employee for her recommendations and she was very helpful with that, as well as with explaining what some of the flavors were. There is also a list on the wall that explains their flavors in detail, and that list comes with each box as well. I opted for the machu picchu which is a year round flavor and the blood orange caramel, which is seasonal. These chocolates are just so tasty and I really recommend this place for a quick chocolate fix, and they'd also make great gifts!

I stopped in to grab a few chocolate gift items. There are many options to choose from. They have…read moretons of flavors at the counter that can be boxed up or they have individually wrapped chocolates and candies. Lots of themes, you could get thank you chocolate, Wisconsin shaped chocolate, graduation, etc. The chocolate peanut butter pretzels and the chocolate covered oreos sounded delicious! It's a few minutes off the town square so it is more of a destination location. But it was worth the few minute drive. They have a nice parking lot and a comfortable sized store. The staff is friendly and welcoming.

I love the James J Chocolate Shop. Whenever I need a chocolate fix or I gave an event where I want…read morea little something extra for my guests. This is it. A birthday gift for a friend. Chocolates for my grand opening. You name it, we are blessed to have this business in Lake Mills.

Two words- butter toffee. Omg it's amazing. Nice variety of candies and ice cream. Clean bathrooms…read moreas well.

This place is a local treasure, you have to see it to believe it!…read moreIt has a cute little cafe inside, and ice cream and coffee is always available. Popcorn in many different flavors are featured, and candies. Oh the candies!! Chocolates of every size and flavor, along with hard candies and taffy....I could go on and on. The staff is so friendly and helpful, you'll feel like they're long lost friends! Don't miss visiting this place, it's worth the trip!

Incredible ice cream at reasonable prices and delicious popcorn? Yes you can have both. Or either…read more Ice cream flavors rotate constantly so you'll never be bored. Service is friendly and their knowledge of the flavors is uncanny. Ambiance is... a drive up / walk up (think old school DWQ, but is far improved from the literal trailer it used to be (now I've dated myself!).

Cool place to swing by to get ice cream. They have lots of options of both soft serve and…read moretraditional scoop ice cream. We tried the following traditional ice cream flavors: "This Just Got Serious"-which if I remember correctly was a caramel ice cream with cashews and chocolate pieces in it-it was delicious. "Blackberry Lemon bar"- lemon ice cream with lots of blackberry ribbon throughout, pieces of lemon bar in it. "Gumball"-tasted like pink bubble gum. "Zoreo"- I believe was chocolate with Oreo cookie pieces. "Sticks and Stones"-chocolate covered pretzels, caramel ribbon and marshmallow ice cream. They only offer drive-thru or walk up options. They have an outdoor patio area. Keep in mind if you have small children that this is on the corner of 2 main roads so you will need to keep an eye on them if they wonder. Staff was very friendly and took the time to explain the flavors to us. The amount of money we spent (around $7) for five kids scoops of ice cream was about $10 less than we would've spent at Dairy Queen, and it tasted better. I hear they also offer tasty popcorn. We didn't get any this time but will come back to try again due to the good customer service and delicious ice cream.

Every time I am in Appleton I stop here. It is a cute store…read morewith a nice variety. Did I mention they have ice cream too? I like their milk chocolate nonpareils. Try the salted caramels or buttercream. Yummy! They call me a frequent flier.

This modern candy store has some amazing homemade candies as well as simple bakery items. Walking…read morein the smell of chocolate grabs you. We do stop for a sweet treat when we are in town.