I wish I could give this location 0 stars. My visit on 7/14/2026 reminded me exactly why I stopped shopping at Ulta two years ago. As soon as my cousin and I walked in, we were greeted politely by the employees at the front. However, once we made our way into the store, the experience completely changed. A blonde, white woman who appeared to be a manager (this was around 4:30-5:00 p.m.) repeatedly stared at us as we walked through different aisles. At one point, I stopped to smell a body mist. I looked up and noticed two employees watching my cousin and me. When I made eye contact, they continued to watch us. I then noticed another employee on the other side of the aisle, stocking merchandise while also keeping an eye on us. Altogether, there were three employees two Black women and one white woman who seemed to be monitoring us throughout our visit. To make matters worse, we were asked if we needed help every few minutes. While I understand that customer service is part of the job, the constant attention, combined with being watched throughout the store, made it feel like we were being profiled rather than assisted. I am not a thief. I am a paying customer who came in to shop like everyone else. Being made to feel suspicious simply for browsing was disrespectful and uncomfortable. Unfortunately, this experience confirmed why I had not returned to this location in two years. I will not be shopping at this Ulta again, and based on this experience, I have no interest in visiting any Ulta location in the future. That's why y'all work in retail and have nothing better to do with your time read more

Grace did my brow wax today at Ulta. I will definitely be going back to her. I walked in to book an appointment later this afternoon but could've done it super fast online! Grace was super detail oriented and ensured I loved my wax before I left her chair. She preserved my arch and structure and cleaned me up. Pain free and pretty. I felt like a new woman! read more

Ulta Beauty - Brow wax - Cosmetics & Beauty Supply Near Me - Nottingham, Maryland

I found this Ulta location to be really confusing. I was looking for a finishing product and couldn't find that section of products in the store. Guidance was nil and there were no sales associates in sight. I left empty handed. read more

The day before my wedding, I received a call that the makeup artist assigned to my appt would not be available. When making the appt, I clearly stated that it was for a wedding. The consultant on the phone made no attempt to find someone that was available for my time. I had to spend the day calling around trying to find a new artist. Don't use this location because they don't attempt to right their inconvenience. read more

I came in today needing a LOT of help. Daijah to the rescue!!! She was sooo lovely. She was not only knowledgeable about the products Ulta carries, she was extremely patient. She asked questions to better understand who I am and how I would be using the products before she made suggestions. What a GREAT experience! Next time you are there, ask for Daijah! I will add I wasn't having the best day. I walked out of there feeling so special and excited about the "me time" she helped to create. read more

Long lines always. However, the employees that work on the floor are always very helpful. The employees at the register always seem to be in a rush to get you out of the line which is understandable because again the line is always long lol. I'mma still go irregardless for makeup wipes so there's that. read more

I just want to start by saying I am forever grateful to a very talented stylist Kate, you did such an amazing job on my hair and made me feel sm more confident. My highlights turned out so nice, exactly how I imagined them. I know for a fact my stylist Kate had sore arms after being done with my hair, I appreciated her patience so much. She made sure to ask if I was tender-headed, which i admitted to being lol. I'm generally quiet and reserved around strangers, and she seemed to acclimate with my energy. Genuinely passionate and skilled in her work. Even though we weren't very chatty (which is my preference) I felt a significantly heightened sense of trust with Kate. Outstanding from the previous stylists l've had. 11/10 experience, WILL be returning. read more

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I love this store because of the good cosmetics products and professional services. Ashley does my hair ( from keratin treatment to full high light). She is a very pleasant young woman that carefully follow through the way you want your hair done. She also makes good recommendations regarding products. I have been doing my hair for a year or so and have noticed very good results in the quality of my hair. I highly recommend Ashley. read more

Super disappointing. I scheduled a hair appointment in September to get my hair done for a wedding in November. In between, I recommended Ulta to a friend to get her hair done for a wedding as well. She let me know that when she showed up, they told her the stylist had a family emergency and they had to cancel her appointment. Things happen, but then today, on the day I'm meant to have an appointment, the same stylist also has a family emergency and they have to cancel! Do no recommend booking at Ulta White Marsh for any services because they will cancel last minute. read more

Day of beauty deals for men & women. I could have spent more than the hours I did in there tonight just going through all the sale items! So many great deals on gift sets marked down from $40 to $9.97! That's a bargain. I was greeted promptly upon entering and asked at least 2x if I needed assistance. Very good customer service. Friendly and helpful-unlike previous visits. I was looking for a specific item and the staff member actually took me to the aisle wher it was located & explained which ones in collection were exactly what I was looking for and offered additional assistance if necessary. Wow, that's service! I will say the store was clean and staff was restocking items so large carts were randomly around the store. However the service was still great. At checkout, the cashier was friendly and helpful, she greeted me and found me in their system so I could receive my rewards points for purchase. By now it was 15 minutes before closing, yet she took her time and made sure everything rang up correctly and then she applied my rewards I forgot I had earned. Overall a productive trip. Service 5/5 Cleanliness 5/5 Staff knowledge of products 5/5 Prices 3.5/5 Product availability 3/5 I had a low expectation going in due to horrible service on several previous visits but tonight they were certainly the opposite of what I previously experienced. Kudos for finally giving a girl a positive experience here! I will now be back & recommend this location. I did take off a star because many items didn't have any price, some common items were out of stock & some items were not in the proper place. Easy fixes. Additionally the company has stopped issuing me my sale flyers and coupons-which I definitely could have used tonight, despite attempts to resolve this issue on the phone with customer service read more

Ulta Beauty - View from front - Cosmetics & Beauty Supply Near Me - Nottingham, Maryland

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I love Ulta beauty products! But this location is an embarrassment. The Ulta cosmetics counter is always messy, with empty shelves, no testers, and opened (and used) products. The "prestige" cosmetics aren't much better. I opened a tester of cream and it was one dry lump. My recommendation: don't make a special trip there to buy a specific item--you'll be disappointed--it won't be in stock. read more

Ulta Beauty - Empty and messy shelves. No testers. - Cosmetics & Beauty Supply Near Me - Nottingham, Maryland

Pretty standard ulta. Great location in the avenue at white marsh. Staff is decent, pretty friendly and helpful when you need them. Great selection, prices as expected for beauty items. They don't ever seem to have enough cashiers though. read more

This has to be my most favorite place for getting a haircut! Their senior Hairstylist Harmesh Kaur is fabulous! She knows my hair type, preference and choice and gives me a cut that is ideal for my face. She takes time to get to know her clients and their needs. Very professional, friendly and knows her job! Highly recommend Harmesh Kaur at Ulta Salon, Towson, Maryland. Love her! read more

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Looove this store. The selection is amazing and the staff are all very friendly and helpful. I get my haircut/colored here then go have a drink savannah is a super awesome stylist/colorist. Ps: They also have great sales read more

On my last visit, I was greeted and offered help by multiple employees throughout my experience. The ladies genuinely seemed to care about making sure I found all the right products that I was looking for. It was a welcoming experience, in complete contrast to the Bel Air location (the employees never greet me or offer assistance). I'll be back! read more

I have to update my review since my hairstylist has recently moved on to another salon and the last time I was there his manager was being pretty crappy to him in front of customers . If you need to find Joseph ( the best they had there ) then just message me and I will gladly tell you where he is now :) . The only thing I'll miss about this place is the ulta points lol otherwise I shop online for a few things without any issue . read more

I love to come here whenever I can. I appreciate that they sell from multiple brands as well, which is very useful for those who use products from multiple brands. They also sell a variety of make-up brushes, which is useful for those who prefer to use brushes over tools such as make-up sponges. My only issue is that I wish that the employees came out onto the floor more often to check up on customers to see if they need help or not. read more

Yay! This is a great one-stop-shop for all of your grooming needs. Half of the store looks like Sephora with brands like Urban Decay, Too Faced, Stila, etc. but they also have a wall of the more affordable stuff, like Revlon, CoverGirl, Rimmel, etc. There's also a huge selection of hair products and hardware (curling irons, straighteners, and hairdryers) as well as products for men. So for that alone they get the 4 stars. However, the rest of my review is mixed. I tend to prefer Sephora just because I've been shopping there longer and I've earned so many points with them but Ulta also does points and they have lots of coupons. Their shelves are designed a little funny so that it seems like there's never room for more than 3 of each product sitting behind the tester. I've gone a few times looking for specific items only to find the shelf is empty. Then I have to track down an employee for help, which is annoying. The staff here is also less attractive than at Sephora, but in a good way. They seem like real girls wearing a normal amount of makeup (vs. that caked-on look of the Barbies at Sephora) and they don't hover and hound you to try and pressure you into buying loads of stuff. However, that also means that it seems like they don't have as much experience and when I've had questions about products, they don't always have an answer. read more

So, Ulta is convenient for their selection, and there isn't a place with a better selection in the area. However, I visited this location shortly after they opened in the morning. The place just seemed... disheveled. A bunch of racks were near empty, products were disorganized, etc. The staff seemed friendly enough, if a little disorganized. When asked if I had a rewards card, they didn't offer to make me one or tell me about the rewards program. I won't go out of my way if I'm in the area to shop somewhere else, but I'm not going to go out of my way to hit this location either. I'll probably try and hold purchases til I'm near a Sephora. read more

This is by far my favorite spot to pick up makeup, nail polish, and other assorted beauty products. It's a large, bright, clean store with a friendly staff and good product selection (both expensive and inexpensive). It is very browser friendly and I often end up wandering the aisles looking at things I didn't come in to buy. Plus, there is plenty of parking. I far prefer this store to the other similar area store, Sephora, in the Towson mall - which is poorly lit, cramped, and is often out of stock of whatever I happen to be looking for. If you've been going there and not checked out this Ulta, you need to - so much better! read more

Love. This. Store. I'm here way too much! They have a great staff of ladies who are very helpful and always say "hi" as soon as you walk in. I love being able to try out things before I buy them. They carry a lot of high-end Brands (like Sephora) but also sell lower end brands as well (Target) so it's great to have both in one place. I'm a nail polish addict, so this place is my heaven! Essie, OPI, China Glaze, Zoya, Butter, Orly...they got it all! My only complaint is that I really wish they kept their displays stocked or did better with ordering. The last 4 times I've been there they have been out of Lincoln Park After Dark...which I started wearing in 2007...since it is such a popular shade and has been for years...I feel they shouldn't run out of it so often. No matter what day I go it always looks like their nail polish displays need to be restocked... But other than that...the store is great...lots of specials and coupons...Buy 2 for 1. I have never used their salon but seems as some people do. I love buying my shampoo and conditioner from Ulta. Keep Rockin! read more

Ellie colored my hair on Saturday and I am incredibly happy with it! She was able to take the photos I showed her and create the look I wanted. She was very nice and even checked to see how my Christmas party went that night. I have found my new stylist!! read more

I come here whenever I can make it to the area for skin treatments with Abigail ... she is awesome ! Always very kind and informative ...

I recently visited the salon and had a wonderful experience. My stylist was Sarah, and she is phenomenal! Definitely recommend Ulta: you can't beat the customer service or the price! read more

Update!! My stylist no longer works at this location so my previous review no longer applies. I moved salons to follow him because he's THAT hood. Message me if you'd like to see Joseph. He is very talented and regularly attends hair conventions and makes a constant effort to keep up with trends. His fashion color creations brings people from all over the state. read more

I agree with a previous reviewer who remarked that this place was an embarrassment compared to other ULTA stores in the area. I've been here several times and it still surprises me how disorganized the place is. Many things are out-of-place, or have been opened and used, and testers look like they haven't been replaced in weeks. Finding things can be a chore since some brands are mixed together. It's also hard to ask for help since the employees seem to congregate and chat amongst themselves, as opposed to organizing the store or walking around ready to offer help. read more

I went in for an eyebrow wax and tint and had an amazing experience. Tonarsha was amazing and I recommend her service to everyone. I absolutely love how it looks. She took her time and even gave me makeup tips and personally helped me picked out makeup. She went above and beyond to make my experience exceptional. I definitely will be coming back. read more

Normally I love this ultra, I love their prices, I love their friendly makeup Artists and everything. I went in last week, the first makeup artist greeted me and was OH SO polite & adorable mind you, she helped me out with everything. I then got up to the register and when I asked the cashier a question she basically belittled me and had an attitude as if what I asked was stupid. I stopped my friend from questioning why she disrespected me, dropped my stuff on the counter and said never mind. With an attitude like she had, I refuse to buy from that store again. I understand people have bad days but no reason to take it out on a very expensive purchasing buyer. Disappointing to say the very least. read more

So, I love Ulta and what I suggest is that you take time for yourself. about 3 hours at least...once a year and go to ULTA. Try out new things.. go in with a clean face. and test out products all day! The girls are super sweet..the products are fun and you will find great things and some things that have cute packaging but do not stack up against the competition. But that is okay because that is what you should be able to do. TEST out and not feel pressure to buy. That is why I love Ulta. NO pushy sales people, a nice environment, girls to help if you need it and the prices, well you can compare and budget for your beauty! I LOVE IT! Make sure you at least have $100 to get some goodies.. I love URBAN DECAY.. the colors are amazing. Nicole Palermo read more

I booked a very last-minute appointment and Chassidy was available to cut my hair. I was surprised how accommodating the staff was to take the appointment so quickly and how nice they were on the phone. When I arrived, Chassidy was welcoming and sweet and made me feel like I'd been a client for years. She talked to me about my "hair history" and my vision. I just needed a trim and she did an AMAZING job. My hair feels so healthy and she reshaped the style so it has a fresh look! I will absolutely go back! read more

I visited Ulta's salon for the first time yesterday and met Danae. She was incredibly sweet and fun, and very excited when I asked her to give me my first pixie cut. She did an amazing job! I love my new 'do, and was surprised at how nice of an experience it was. read more

Just had my hair done for New Years by Brittany. Love my hair and she is so nice! I definitely recommend her!

The employees could be friendlier but there are a few who are pleasant. A lot of the makeup could use re-stocking and its a shame so many of the products are opened & sampled by customers but I won't blame Ulta for that. More drugstore brands should offer testers for their products to avoid it. Ulta's rewards program is better than Sephora's because you can use them towards any product you like and not just those pre-selected samples. However, Sephora is better about providing samples before buying as well as their wider selection of high-end brands. read more

1000% better than the Towson location which is located 5 minutes from where I live. I have seen Abigail in the salon for my skin care since October and LOVE her. She recommends budget friendly products that work! Also after one appointment I mentioned to her that I needed help matching foundation and she took a good 20 minutes helping me and told me that if I didn't love it I had to bring it back. She is the best!! read more

The Ulta at white marsh always has really nice employees but seems like there isn't enough people to supplement the traffic

Wonderful staff and friendly environment! I love the new look and added Benefit Brow Bar!

I was in the store today on 9/8 and everything was fine. I was browsing looking for some particular items but nonetheless enjoying my visit. I went to the side where the Anastasia Beverly hills was and decided I would consider a few items. After thinking about it, I put the items down(not in the correct place) and proceeded to shop. After checking out, some woman( a manager I guess with glasses) decided to tell me that she has me on camera putting items in my purse. I' am a male by the way. She asked if she could look in my purse to retrieve the item. I told her I put the item down and did not have her merchandise. I then allowed this woman to look through my purse(which she did not find anything) and she then proceeds to tell me that I am no longer welcome in the store. Talk about embarrassing. I can not wait to call corporate on Monday and ask them why business is being ran like this at this location. The woman did not apologize and then tells me to " Have a great day". Well that was ruined after you accused me of being in the store stealing and you did not find anything in my bag that belonged to you. I started to return right then and there what I did pay for, but didn't want to give her the satisfaction and take away from the lip pencils that I really did want to try. All she kept saying was "what it looked like" I did on camera and this and that. Well clearly she couldn't see because if she could, she would have saw me put the items down in the store. Maybe she needed the medicine in her glasses fixed SMH read more

Went there lastnight since the hours on yelp stated they're open until 11 pm. They close at 9 pm on Fridays. Not sure if it's the same for Saturday. read more