I frequent this location primarily for the Benefit Brow Bar to get my eyebrows waxed, but the last couple of times due to timing I've gotten my brows done at the beauty salon in the back. My brows always look great after and I love that they now include under eye masks for during the wax! [[HIGHLIGHT]]Most recent trip was to pick up some nail oil and tinted lip gloss. I ordered online and picked up in store, which was a painless process.[[ENDHIGHLIGHT]] Good pricing and wide selection of drugstore and higher-end products. This parking lot is always popping due to being next to a Trader Joe's, Marshall's, OldNavy, and DSW but I can usually find a spot. read more

As a delivery driver, shopping at Ulta Beauty is one of the most frustrating store experiences I deal with. The layout is overwhelming, many products look nearly identical, and finding specific items for customers can be almost impossible without help. [[HIGHLIGHT]]The biggest issue is that there is rarely any staff available on the floor.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]When a customer requests a very specific shade, size, brand, or item variation, drivers depend on store employees to help confirm whether something is in stock or where it is located. At this store, that support is basically nonexistent.[[ENDHIGHLIGHT]] For delivery drivers, time matters. We are trying to complete orders accurately and efficiently, but Ulta makes that incredibly difficult when there is no one available to assist. [[HIGHLIGHT]]It creates delays, frustration, and a worse experience for the customer.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]Ulta needs to do a much better job staffing the sales floor and supporting shoppers who are trying to find specific products.[[ENDHIGHLIGHT]] Until then, this store is one of the most difficult and stressful places to shop as a delivery driver. read more

[[HIGHLIGHT]]It's not the most ideal location, which isn't their fault--but being understaffed is something that falls within their control.[[ENDHIGHLIGHT]] With that being said it shouldn't be an excuse for failing to have online orders ready for pickup as expected. If it's quicker for me to shop for the items myself than to place an online order, it really defeats the purpose of offering pickup in the first place. read more

First time I came in here for some help, looking for a new cc cream. [[HIGHLIGHT]]Super friendly staff helped me get what I needed and of course upsold me a little blush but taught me how to use it and I actually really like it.[[ENDHIGHLIGHT]] Had a coupon but of course can't be used on any name brand stuff so ended up paying full price. read more

I'm back at Ulta and guess what! [[HIGHLIGHT]]Nathan was a lifesaver once again! I was in a hurry and seeking magenta mascara. Nathan spotted me wondering and lo and behold, he led me to several options right away.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]I know he must have been busier than a bee as there was only an hour left before closing, but I didn't feel rushed at all.[[ENDHIGHLIGHT]] I was in and out in less than 15 minutes with exactly what I came for in hand! Ulta might be gaining a loyal guest in me :) read more

[[HIGHLIGHT]]Rosa was the amazing! I purchased the best products because of her knowledge and she took time to teach me[[ENDHIGHLIGHT]]

Ulta Beauty is the ULTIMATE place to go to for ALL your beauty needs. For the ultra-chic, there's no alternative if you want to shop for the latest brands. [[HIGHLIGHT]]I always have a POSITIVE experience when I'm at this location.[[ENDHIGHLIGHT]] The store is bright and vibrant with an inviting atmosphere. [[HIGHLIGHT]]The pleasant stylish staff are genuinely ready to help you and very knowledgeable about the wide variety of products.[[ENDHIGHLIGHT]] You'll be blown away by their customer service. Definitely a 5-star worthy Yelp review!! So please stop by to be on the ultra-glamourous tip ;-) read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - San Diego, California

Located right next to Trader Joe's. Plenty of parking, the parking is tight space; if you have a big car, you might want to park further. It's mainly for compact cars. They have security guarding this Ulta store which is great. The customer service varies here; depends on your issue. If you're just checking out and buying products; they are friendly but very slow service. The line can get long sometimes with only a few cashiers. I've noticed they are always sold out of some products so I have to order online. Decent size store with a lot of products to explore and test. Take advantage of their coupons and free gifts with purchases. Always look on Ulta app online before checking out to see if there's any discounts you can get. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - San Diego, California

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[[HIGHLIGHT]]This review is mostly for Mia, came on Saturday 3/29/26. She went above and beyond trying to help me find a foundation match.[[ENDHIGHLIGHT]] She took a lot of time to work with me and even did my face in 3 different shades to test what would be the best match. I have high hope for loving it this time. [[HIGHLIGHT]]I appreciated how she took the time to work with me and really find something I would like.[[ENDHIGHLIGHT]] I would go back and ask for her again. Not sure why this ulta gets such bad reviews. It has a good selection although they do seem to be out of stuff I want semi frequently. Which isn't a huge deal to me as I shop online mostly anyway. Overall it's a good store and it's fun to go swatch things in person and play around with the makeup. read more

[[HIGHLIGHT]]The girls and manager who helped me with my pickup order were absolutely amazing!!![[ENDHIGHLIGHT]] I thought I had qualified for a free gift with my purchase since that's what the app said but since it was a pick I didn't qualify. The girls felt bad about the situation so they right away told the manger on shift about it and she was quick to help me with the misunderstanding and still let me get with my free gift with my purchase!!! [[HIGHLIGHT]]Love all the girlys at this location! Every time I come in everyone is welcoming outgoing and very helpful!!![[ENDHIGHLIGHT]] read more

[[HIGHLIGHT]]Marissa ! I hope i spelled your name right. She is a gem. The sweetest and knowledgeable.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]I went in unhappy with a past visit to another ulta & she fixed my experience ...also boosted my confidence again.[[ENDHIGHLIGHT]] I'm a mom trying to get into makeup again, trying to feel beautiful again and the first visit at the other location i didn't get much help. Marissa she took her time swatching me , answered any questions from makeup to skincare for me and i left there feeling hopeful again. [[HIGHLIGHT]]I'm sure for her it was just another day , but for me it meant a lot more than just another visit to Ulta.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]Words can't express the gratitude I feel. Thank you !![[ENDHIGHLIGHT]] read more

[[HIGHLIGHT]]Always Excellent! Great deals and very kind stuff always making me want to buy more.[[ENDHIGHLIGHT]] I shopped for perfume and was able to find great quality products. read more

[[HIGHLIGHT]]Aurora was great![[ENDHIGHLIGHT]] I came In to correct a haircut done by someone else, I left very happy with the correction, I got a cute layered bob. read more

Yay! I thought this was my first 5-star review for Ulta Beauty and I just realized I wrote one 5 years ago - so I will just add another name to the list of most helpful employees - ("Sydni") - That said, I haven't had an in-store facial in probably 20+ years and Sydni was so informative, gentle, patient and fun in helping me explore Clinique's products; that I decided to wear makeup again and not just for special events - like foundation, blush, lipstick, eye brow liner, etc...She was very honest about what she felt was best for my skin type yet also aware that at my age, I had some very clear ideas of what I would choose to wear and let me make the final decision. I never felt pressured to buy anything I tried on my face - even though she patiently let me put on numerous products until I felt like I had the perfect match. It was truly an enjoyable experience. read more

Ulta Beauty - So many lipsticks to choose....and between sharing stories - Sydni helped me pick a few. - Cosmetics & Beauty Supply Near Me - San Diego, California

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[[HIGHLIGHT]]Just picked up my birthday gift...underwhelming samples basically.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]After working in the beauty industry for 25+.years and spending lots of money here, and a cardholder...meh oh well.[[ENDHIGHLIGHT]] Next free gift‍ read more

Always seem to be out of any reward or birthday gift that they offer. So you end up having to go online to get anything.

[[HIGHLIGHT]]Stephanie was incredibly helpful and kind while fixing an issue with my online order.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]She made the process easy and stress-free.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]Shoutout to the other associate who assisted as well -- I didn't catch her name, but she was great too.[[ENDHIGHLIGHT]] Highly recommend this location! Great customer service girlies!! (: read more

Cam Hardy did an amazing job on my color! I came in with a general idea of what I wanted and a realistic expectation. We were able to go from black to blonde in one sitting on virgin hair. The color compliments my cut perfectly! [[HIGHLIGHT]]Thank you again for the peaceful experience![[ENDHIGHLIGHT]] [[HIGHLIGHT]]I'm truly happy with my color![[ENDHIGHLIGHT]] read more

[[HIGHLIGHT]]This location is either a hit or miss depending on associates you either get that are working here I swear they stereotype when you come in it's kinda disgusting them working as sales associates you think they be a lot nicer knowing your there to spend money lol but there is also some hard working females who are so kind, helpful and great with making sales[[ENDHIGHLIGHT]], [[HIGHLIGHT]]the handful of times I've been here I've only gotten great customer service twice the other times have been a hot mess[[ENDHIGHLIGHT]] but would deff make the drive to the Poway location the staff there is much kinder, faster service and there eager to help you pick out items I spent a total of 700$ every time I go there and [[HIGHLIGHT]]sometimes they can't pull up my number[[ENDHIGHLIGHT]] and I don't care since 99% of the time good male friends are splurging on me:) read more

1 Star [[HIGHLIGHT]]I had a very disappointing experience at this Ulta in Escondido.[[ENDHIGHLIGHT]] I purchased a few items that turned out to be miniature, travel-size versions -- something that was not clearly stated anywhere on the packaging. When I returned to request a refund, the staff was unprofessional and rude, and they would only refund the items that hadn't been opened. One item couldn't be refunded at all, even though the size was misleading. Because of the way the situation was handled, I've decided I will not be returning to this store. [[HIGHLIGHT]]Very poor customer service.[[ENDHIGHLIGHT]] read more

Yesterday, 10/27/25, I went into the store to re-up on some of my normal make-up products. I am a platinum member with Ulta and frequent the stores...the complete lack of customer service at this particular store is something i have never experienced. The vibe felt tense, uncomfortable and moody as soon as I walked in. First off, almost all shades of most make-up are missing from the shelves (although show available in the store online). [[HIGHLIGHT]]When i asked for help, the huff and puff from the male employee was very evident of his annoyance.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]I also was not helped by THREE male employees. I was obviously there for a while looking through several lines of makeup to find a good alternative to the one out of stock i needed. I was never asked if i needed help until about 30 min in to my shopping trip.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]There was even one of them that looked at me, walked right past me, and asked another customer that just walked in if they needed assistance.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]When i finally did get help, i followed the employee and got a "oh. Ummmm" like "what are you doing following me?".[[ENDHIGHLIGHT]] I was so embarrassed and will be returning my products to another nearby Ulta. [[HIGHLIGHT]]Please do better at treating your customers with respect.[[ENDHIGHLIGHT]] read more

Faustino cut my hair for the first time. I am letting my hair grow out and it is very curly and not sure how to style it. First Faustino gave me a trim and then showed me how to style it. [[HIGHLIGHT]]Hair looked great I am so glad I was open to someone new.[[ENDHIGHLIGHT]] I would highly recommend Faustino. read more

They racially profile black people. Don't shop here! The guy with blonde eyebrows helped me a first he came off nice then quickly seemed irritated after helping me for a couple mins and when I exited the store he made sure to say have a nice day to the yt lady behind me but said nothing to me. Another lady asked me if I need help then looked at the items in my hand and my bag with a crazy look on her face then offered me a bag. Felt uncomfortable just shopping. Just know if you're black they're already looking at you like a thief. Disgusting vibes read more

This Ulta was a total disappointment. No one was available to help. Most of the employees were hanging out behind the counter talking to each other. When I stopped a male associate with long hair and asked about an eyeshadow palette that showed in stock online, he sighed, rolled his eyes, and acted annoyed. The palette wasn't even there despite what the website said. Really poor customer service and not worth coming back. read more

SALON REVIEW: I have long, THICK curly hair and do not trust just any stylist to do my hair. I am very intentional about finding a stylist who specializes in Black hair. We had been traveling for a few weeks and I wanted to have my hair done before the holiday weekend. I was able to easily book an appointment for the next day with Joy (this never happens and was amazing)! My experience with Joy was one of the best memories I have from our family vacation. Joy did an amazing assessment of my hair, hair history, and routine before she got started. Joy made the perfect treatment and product recommendations. Joy was also incredibly gentle and thorough, which is critical for me since I'm tender-headed. I knew before I was even halfway through my appointment that I was in the best hands and my silk press was going to come out looking incredible. Not only did my hair feel and look fabulous when Joy finished, we had the most amazing conversations during the appointment. Joy made me feel at home. The community and care I felt during our time together was special. I'm so very thankful for Joy, her expertise, and exceptional stylist skills. I HIGHLY recommend Joy if you need your crown cared for! Joy is probably the best stylist I've worked with in my 30+ years of getting my hair done and I will certainly be back to see Joy when I'm back in the country. The Yelp Elite squad needs to be perusing Joy for some sort of event! Other stylists need to be flocking to her as a mentor and could learn a lot from Joy! read more

Ulta Beauty - After - Cosmetics & Beauty Supply Near Me - San Diego, California

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Went to get roots touched up. I have black hair. I usually do it myself bc I mean it's black. Didn't have developer so I made appointment last min and went it. Cost 90$ and that's fine but the dye was all over my face and she left me to do it bc I was obviously annoyed and she wasn't expecting me again bc I told her I usually do it myself so good customer service. I don't understand why they have to dye my face again ok.. then the receptionist was the biggest b ever she threw my money at me and was like I don't take cash you need to go To the front again fine miserable person I don't care. Why I'm writing this though is bc it's been a month and dye is still coming out of my hair. I know first second wash some will come out but it's been a month. I just showered and my pillow case is blue haha What the hell do they use washable dye. Garbage read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - San Diego, California

Cons: parking. It's a nightmare. Staff aren't very helpful. Out of a lot of stuff or no testers. The line is always long. Pros: higher end and cheaper makeup. Brow bar products. read more

I NEVER write a review for a chain store but I HAVE to give a strong referral and recognition to Nathan. I would even write a letter to corporate for him. I was always very intimidated to get make-up advice because you'd think I'd figure it out by now at 40....but no. Not to mention when I go into Ulta, I get overwhelmed by what best suits my skin tone to make products make my facial features stand out. I opted to go in, no makeup and be vulnerable that I needed help to find good makeup after years of failing. [[HIGHLIGHT]]I was introduced to Nathan, as the lady in the front said I'd be in good hands. And surely I was.[[ENDHIGHLIGHT]] I was shy at first but he is so gentle and doesn't sway you into buying 1 particular brand. [[HIGHLIGHT]]He was so informative and listened to my needs that I wanted a few products to enhance my overall natural look.[[ENDHIGHLIGHT]] Not only did he combine the absolute best tones & colors for my rosacea but he had so much insight on brands that I had no idea about. I left there completely changed, from feeling self-conscious and inadequate to pretty and capable of applying small tweaks to my everyday routine. [[HIGHLIGHT]]He was flexible in listening if a color didn't fully align and we tried again with a smile.[[ENDHIGHLIGHT]] Probably a small thing for him but caused a huge impact in my self-esteem and confidence. [[HIGHLIGHT]]Ulta, you have a golden employee[[ENDHIGHLIGHT]] read more

Can you believe it! I am the very few people in this world has one of those sensitive skin type. Which lead me to not wearing any makeup. Only lately I decided to go venture again into the cosmetic world. Luckily Ulta Beauty has classes for individuals like me. I book an 45 min session with them. Info them of my sensitively situations. I said to them I'm there to learn the basics. I learned about premiers, to foundation, to mascara! Oh I'm in loved with Mascara! It like make my eyes so much bigger!! I will just wear it and some lipsticks hahahaha Oh and the best part now I know what color is my skin type!!! Discovery !!!hahhahahaha read more

Ulta Beauty - Makeup supplies hahahaha - Cosmetics & Beauty Supply Near Me - San Diego, California

This is a large Ulta, very clean, organized, and well-stocked. The employees helped me find what I needed by looking up my account, and I really liked the clear plexiglass between each check out counter, set up for COVID times. read more

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This review is for the salon service. (Edit to clarify: left photo was taken after finding someone else to redo the entire silk press process) When setting up an appointment, honesty is much appreciated. We asked if the available stylist would be able to do a silk press (from the service menu) and was able to work with 4c textured hair for PROM. Jessica, in fact, could not. We had to spend the day of prom finding someone able to fix the mess (right photo was the "silk press" immediately after getting in the car from Ulta Salon without any stops except to pay at the cashier). Our time is just as valuable as the stylist's. The day was stressful and other appointments had to be cancelled to have the correct style done. Despite our efforts to verify the Ulta stylist could do what we were looking for, someone was dishonest about their skills. read more

Ulta Beauty - Right, "silk press" that frizzed from Ulta Salon to the car. Left, real silk press from another salon. - Cosmetics & Beauty Supply Near Me - San Diego, California

Worst makeup appointment ever today I wish there is a way to get my money back . I asked for a halo look and I cried once I got in my car. It just looked like she put brown on my whole eye lid . Never again. look at the eyebrows too. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - San Diego, California

I've been a Sephora loyalist for years, but the one in Mission Valley ran out of this particular product that I REALLY wanted to try. I saw online that this Ulta location had it, so I headed over. It looks really clean and organized. It's a huge store that has designer and drug store makeup, so I love the diversity in that. There wasn't anything here that really stood out to me, which is why I'm giving it three stars. I didn't have a bad experience but wasn't blown away either. The parking lot is rough with narrow spots, so be cautious of that read more

Ulta Beauty - Front - Cosmetics & Beauty Supply Near Me - San Diego, California

I really love this Ulta minus one of the employees. Melanie continues to mess up my transactions every time. The first interaction with her I went to return an item and purchase two more items. She charged me for the item AGAIN and i bought the same item twice. Then today she kept trying to ring me up on a seperate account that SHE created the last time i was there because she couldn't find my account. She went to go talk to the manager because I did not want to be under the account she created that she spelled both my first and last name wrong. The first time i wanted to give her the benefit of the doubt but after this time absolutely not. The manager told her to proceed with my transaction and after I paid she just pushed my items and my receipt towards me. I asked her for a bag and then that is when she told me they were out. Her customer service both times has frustrated me beyond belief and if i had time today I would've talked to the manager. I have been coming to this location for almost 6 years and she is the first employee that has repeatedly made me leave feeling worse than when i got there. read more

I cannot say enough good things about Taylor, a master stylist at the Salon. I always hated getting my hair cut and colored before working with her. I never felt like I could find someone who cared enough to ask questions and really understand the aesthetic I was looking for. I felt resigned to the whims of the stylist which ended up royally biting me in the ass when I moved to San Diego. After another stylist dyed my entire head pink and orange ( I asked for rose gold highlights) I was in complete panic mode. Luckily the host was able to book me for a same day appointment and said I was in good hands with Taylor. I was able to relax as Taylor transformed me from a deranged attempt at a punk rock Strawberry Shortcake to a natural looking blonde. Not only did she correct the color, but she gave me a look I always wanted but never had the courage to try. Taylor is professional, kind and asks insightful questions to truly understand what her clients are looking for and offers her input in a way that is insightful but not overbearing. Since then I have only worked with her. She has done a fabulous job with my grow out from blonde to a balayage, to a LOB with funky undercut I love. I trust her implicitly to try new things in a way that feels safe and authentic to me. She is the Swiss Army knife of the Salon, able to do color correction, balayage, fantastic cuts (for my wavy somewhat thin hair) and alternative looks. If you need a reasonably priced hair stylist in San Diego, I highly recommend her! read more

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Ive had such mixed experiences here at the salon!! Emma is amazing, so talented and kind and does great work. Last time I had some gentleman who cut my hair entirely crooked and gave me layers after I said I didn't want layers. So- do your research but salon can be good if you do! read more

Favorite ULTA location in San Diego! The store is really big and offers a wide selection from name brand to drug store makeup. There's a beauty salon inside as well. The two reasons this location is my favorite is because of the size of the store and because they carry M.A.C. I came in today to pick up some foundation and it was very busy! However despite that, the customer service was still great. I was still greeted upon entering the store and then as I was browsing the M.A.C. Section I had an employee approach me and ask if there was anything that she could assist me with. The line was long but the staff did a great job of crowd control and having enough staff on the registers to keep the line moving efficiently. Thanks for a great visit, ULTA! Until next time! read more

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Great selection, great area, great staff. I like the offers and deals that are available no matter the holiday.

Stop! Because I am not a makeup girl and Julian gave me the best full glam. Perfect color match left my skin looking amazing! So grateful for their help, very thorough in giving me advice and direction on how to use each product. I have always been indecisive or quite literally walking in the dark it felt when jumping into the makeup world. Thank you Julian for making me feel great! read more

I always purchase my makeup online. Today I decided to come in person to try out a shade. Walked in and front desk was nice enough to greet me. Looked around for help (mind you it is not busy at all at this time) found 2 staff that were talking to each other and asked if they were busy. One of them came over and quickly picked out my shade and just walked away to continue on their conversation. I'm not one to ever write a bad review, EVER, but it completely turned me off at how unsatisfying customer service was here. I would've spent more money if any staff member (especially the makeup guys) were more attentive, providing information or recommending things, etc. idk, maybe even a smile? I walked in happy and walked out feeling cringe. Everybody knows how crazy packed Sephora can be, but at least over there each and every employee shows you their undivided attention, take time to educate and have some serious upselling skills. 2 stars because it wasn't a total waste of time, maybe I just didn't get lucky with the right employee, but... I won't step foot into this place again. read more