Decent bakery with good customer service. Standard stuff

Get the chocolate frosted donuts! I have never been a big donut fan, but there's a reason these are always sold out by noon. They are nice and light and not "doughy" at all, and the chocolate frosting coating has a very nice unique taste on all of their baked goods. The apple turnovers are a hit in the house and are nice and flaky. I would recommend giving this tiny place a look when in Rutherford. It won't "wow" you on the inside, but it delivers a solid product. read more

I must admit that I'm perplexed by Meg's review: I have been there countless time and each time there are fresh and fluffy rows of cakes, cupcakes, ginger bread men, and any type of pastry you can think of. This bakery has been in Rutherford for years, probably before the early 80s, which is when we first move there. Anyway, the smells in the bakery is just heaven and there are very lovely and sweet people who work here. ( unlike the folks who are further up on Park Ave). Go, see and judge for yourself. read more

Pretty solid bakery. Authentic German, I would say, considering I lived in Germany and have been many, many times. You can't go wrong with anything in here. I highly recommend their apple turnover. It's unusually fluffy and fresh, and loaded with fresh apple filling. Soooo good! This place is definitely worth dropping into. read more

Once again we had our traditional apple pie and pumpkin pie from Varrellman's . Our guests were impressed with the quality of the desert and especially that of the crust. We are never disappointed with any bakery item we order from them! read more

This is a classic bakery with great German specialties like their heavenly apple strudel, crumb cake, tons of cookies, cupcakes, and yes, cakes. Nothing cutting edge is being performed here, this bakery is kickin it old school style. There are around three tables total so it isn't much of a sit down and relish your brownie experience, which is fine. It was renovated in 1975 and the holiday decorations rotate right along with the seasons. I usually grab a cupcake or the strudel and I am good to go. You can hardly complain about the prices. I'm glad it's part of the downtown Rutherford food scene. read more

The best fresh rye bread around. Amazing apple pies. They make personalized birthday day cakes as well

Ordered various traditional desserts in person with Kathy (owner) for a colleague visiting NJ headquarters from our company's office in Germany. When I arrived very early (6:30 a.m.) to pick up my order, she had everything boxed up and ready to go for me. Every dessert was absolutely delicious -- apple strudel, blueberry torte, crumb cake, black forest cake and bee hive cake. So fresh and obviously homemade. My colleagues raved over them and went back for seconds and even thirds. Kathy and her team are so pleasant and accommodating. I HIGHLY recommend Varrelmann's and definitely plan on returning for more treats, especially for when my husband and I are entertaining family and friends. read more

Love the donuts. Cream especially good. The fruit pastries and fruit ring are outstanding. I try to get there every Sunday. I am lost when they go on vacation. read more

I've been coming here for years. Their cookies (especially the ones with the m&ms) are delicious and fresh. Some of their fillings look canned but other than that, they make most of it themselves. Most bakeries in the area are completely manufactured by now so you can appreciate the effort these people put into making fresh sweets. read more

i didnt know bakeries like this still existed. all the one's i remember as a kid closed years ago. awesome fresh donuts. ordered my daughter's 1st birthday cake here. everyone we've ever dealt with has been super friendly. read more

Great german strudel, black forest cake, strawberry shortcake and apple crumb pie. They utilize all natural ingredients and have perfect blend of sweetness. Great donuts and quick eating snack cakes as well. read more

The baked goods are actually good here, and the prices are reasonable/fair. The one star here is for the deplorable (lack of) customer service and out and out inconsiderate manner in which they disregarded an order I needed in a pinch. I was stuck in bad traffic, about 5 minutes away - which wound up being a half hour. I called ahead and asked them to hold a cake for me. Didn't have to be a customized cake, just one they had in the display case. I was in a hurry and needed to bring something to home to entertain some guests. The girl on the phone assured me that they would wait at least 5-10 minutes after the 6pm closing time. They could lock the door and clean up at 6, and crack the door long enough to throw a cake at me and make a last minute $22. I miraculously make it through the crawling backup on the highway, skid to a stop in front of the store at 6:02, and the door is locked, lights are out and no one to be found. No one in the back, and you could see that it was pitch black in the back, as well. Despite her half-baked (like that?) promise, she had to have hightailed out of there at five minutes to, in order to have shut off all the lights, locked the door and have disappeared without a trace. Do yourself a favor and traipse up Ridge Road five minutes further to Lyndhurst Pastry Shop. They're open later, and their products are superior. read more

Just bought 6 2 lb. stollens and shipped tham out across America to places where there are no German bakeries. If you're in North Jersey, appreciate the awesome landmarks like this killer bakery. The baked goods melt in your mouth. And the counter help is soooo friendly. read more

I have been a customer here since living in Rutherford almost 30 years ago. For the past 22 years I have made a special trip here from elsewhere in Bergen County because of the quality of the goods and the friendly service provided by the owner (Cathy). This is an old school type bakery in that it uses top quality ingredients and recipes that have stood the test of time. I believe that quality is worth paying a little extra for and that is why I appreciate Varrelmann's, as they do not compromise on what they offer to their customers. read more

Authentic and the real deal. Kathy makes delicious stuff. The staff is always so kind and they will bake up anything you need for any occasion. The sugar free section always rotates and is pretty solid. I'm a big fan. read more

A hometown favorite, Varrelmann's is delicious. I used to get my birthday cakes from here as a kid. If you're in the area, make sure to try it. Not many small bakeries like this around anymore. read more

The bakery on a whole is so good, I've tried almost everything. I also order birthday cakes from here and they are amazing. My only complaint is I feel that I've been a customer for over a year now and I've never had friendly service, it's always what do you want hurry it up, it's not very personal. For a small town of Rutherford, and being a local, it would be nice to be remembered especially when taking the time and supporting local businesses. read more

Cookies melt in your mouth. Staff..... Nice but a bit clueless. A very nice woman, probably a teenager, was helping me choose my selections. I pointed at each tray and she explain very briefly what was in it and almost flew by the selections. I ended up getting 2 of each cookie which were 20 cents each. I STRONGLY command getting a lace cookie. They're chewy on the side that didn't have chocolate and soft on the side that does. I never had a cake but they look good. Oh, and the canolies *dont know how to spell it* are great! They have bits of chocolate in the cream and then add powder sugar. read more