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    Willard's Sport Shop

    4.0 (77 reviews)

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    Amy S.

    Best. Bike rental. Ever. What a great location and friendly, helpful staff. Reasonable rates that go down the longer you plan to ride. They provided us some different path choices, but recommended the river road last weekend since the lake path hasn't been cleared of all of the snow yet. Our group of four left the Resort at Squaw Creek, brunched in Tahoe City, rode around town and up and down hills for miles until we came to the lake, then rode back to the river, checked out fish, checked out of sun burns (despite all the snow around us, it was very warm weather), and then we returned our bikes and drove back to our home away from home. It was literally one of the nicest days ever, with lots of recognition going to the guys at Willard's. They sell lots of ski clothing/gear in here too (and summer gear) but winter stuff is on sale right now!

    We had the best day riding from Willard's to Squaw Olympic Village.
    Mrs M.

    We had the best day with the Rad Power Bikes that we rented from Willard's! Thanks Willard's for your great customer service and for the top notch bikes you provide. We'll definitely rent from you again!

    This is the response I got from Willard's Sports Shop.
    Annabelle T.

    My group of friends got the SnowBomb deal and decided to choose this place because it was closest to the mountain we wanted. This place had the worst customer service I have ever seen! They take 400$ out of your account for a hold! The guy behind the counter with long messy hair was SO RUDE. When we were trying on sizes, he acted like we were bothering him! They also had a very poor selection of sizes. They only had one pair of 7.5 and one pair of 8.5 boots! Unfortunately, I had to give my friend the smaller one! The next size up for women's shoes was a 10! What is that! My group boarded all day and came in at 5:15 to return our gear, and the rude long messy haired man was SO RUUUUUDE AGAIN. I heard him saying "they rented and came back at 5:30?!" all rude like! the nice bearded man told him it was okay because they stayed until 6PM for closing anyway! SO RUUUDE. When I got home from the trip, I checked my account to see that they had charged me a dollar. I didn't really care for the dollar, but I was curious to know what it was for! Like if I had damaged something, I wanted to know! So I just called and asked, and the woman that RUDELY picked up the phone told me that it was because they had to take the 400$ charge off my card so they had to charge me one dollar because I used a debit card....except I didn't even use a debit card, I used a credit -__-" If she wasn't so rude, I would have let it slide, but I felt very disrespected by her tone so I asked for the refund back on my card. She was even more rude. She was like "You want a dollar....? JUST ONE dollar?" And I told her yes, because I thought it wasn't fair that they would charge me for something they needed to do! It wasn't even necessary for them to take 400$ off my card! other places I have rented with have just put my card on record just in case something happened! Then she kept asking "are you sure it wasnt 1 cent? because that's what we normally do." No lady, I know how to read one dollar, and one cent! She said she would mail me a dollar, but I find that highly unlikely. I won't hold my breath for that dollar. Overall, all these workers except for the bearded beanie man are extremely rude and unfriendly. Normal places would have let us know if they were going to take $1 off our accounts. I really would not have such a problem if these workers weren't so rude and disrespectful. I WILL NEVER RETURN. I just called back to explain that I was so upset! Apparently I was arguing with the owner of the store...which makes things even worse because the owner should not feel so entitled! The lady I spoke with said she was the manager, and she was very nice. She explained to me that they actually do not make any money from the SnowBomb deal which is quite unfortunate. But it also explains the rude attitudes that come from the workers. From what I believe, if the workers were nicer to the customers, people would not even have to buy the snowbomb deal and would just come back to rent from them anyway. But that's just how I feel. I am now getting rude messages from their Yelp account. Sigh. So disturbing.

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    2 years ago

    Went here to rent e-bikes. It was clear as soon as we showed up that they were not well stocked. We rented from Olympic Bikes down the road.

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    7 years ago

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    Chris W.

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    5 years ago

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    7 years ago

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    3 years ago

    Sunscreen is cheaper there than on Amazon. I wish I could give six stars. Super friendly 10/10 awesome very cool

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    7 years ago

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    14 years ago

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    11 years ago

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    9 years ago

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    Willard's S.

    Thank you for renting with us!

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    8 years ago

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    Chris W.

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    6 years ago

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    13 years ago

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    14 years ago

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    7 years ago

    These folks were super friendly and helpful. The shop has plenty of gear and a great location right next to the bike trail.

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    14 years ago

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    7 years ago

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    12 years ago

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    9 years ago

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    8 years ago

    We came here to rent out a tandem and amazing service Ryan was great and very informative and made me feel at ease!

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    7 years ago

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    6 years ago

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    11 years ago

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    Thank you Kevin! Hope to see you at the next SUP event in Tahoe!

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    9 years ago

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    9 years ago

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    14 years ago

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    7 years ago

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    9 years ago

    Fast and friendly service! Close proximity to the lake and local bike trails.

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    Chris W.

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    13 years ago

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    11 years ago

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    9 years ago

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    Page 1 of 2

    Ask the Community - Willard's Sport Shop

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    Olympic Bootworks is AWESOME! I will never buy boots from anyone else. I had boot problems my…read moreentire life until I bought boots, custom foot beds, and custom Zipfit liners from Olympic Bootworks. I love my boots now. Thank you to Buck and the entire team who are amazing. This team really cares about their work and customer satisfaction. They are all very knowledgeable, kind, friendly, and hardworking. They don't pressure you, and they guarantee their which I truly respect!

    I met Buck over 20 years ago when he owned Java Summit Sport on the road to Sugar Bowl…read more Back then, it was a ritual for my family. My brother Prescott, my family, and I would stop in for that coffee and hot chocolate machine and whatever gear we needed for the day. What really stayed with us, though, was not just the stop, but Buck and Herschel. They were always friendly, knowledgeable, and genuinely focused on taking care of people. We come from a ski racing background back East, so we have always been particular about fit and performance. You feel it immediately when something is off, and you remember the people who get it right. It has been really rewarding to watch them build Olympic Bootworks over the years and develop things like the Heel-N-Loc footbed. It simply works. You feel more secure, more comfortable, and it has made a noticeable difference not only on the mountain but even in my son's soccer cleats. That level of consistency over this many years is rare. If you want your feet properly supported and your gear dialed in, Buck, Herschel, and the team are the people to see. For me, this place is more than a shop. It is one of those rare places that has been part of my family's journey for a long time, and that means something.

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    Willard's Sport Shop - bikerentals - Updated August 2026

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