Honestly I go to the Wow that's in Northridge because it's closer but I love this location. It is not as crowded and busy as the other location. They have have everything you need here too. Makeup, jewelry, and hair products is what I purchased today. The customer Service is really good and they have good personalities here. It's a busy lot it's in but you do find parking. You cannot go wrong with WOW come here for your next hair do, they have everything you need! -Marshay D. read more

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Horribly over priced and even make you pay 10 cents for a bag. Worker not friendly. Most things aren't priced, so I believe the worker charges what she wants based on the customer. read more

They close 10 minutes early!! And, tell customers if they don't get to the register, they're going to close the register, so you can't buy anything!! There's no respect for customer business, or customer service. I would suggest, if you can wait - order on Amazon, or go 5 minutes away to Sally's Beauty Supply, in Arleta - they actually have GREAT customer service! I used to frequent WOW Beauty, because it was close to my home, but I don't mind driving... I'd rather feel appreciated, as a customer and provided good service. ...this is coming from a regional manager, for a luxury brand. This establishment has no idea, what service is...when I was purchasing my home...if I had received service like this - I would have nixed the deal...there are ALWAYS other options - not worth it! Find a better establishment, there are so many nearby beauty supply stores... read more

Yall this place is a hit or miss with customer service. I can say this honestly cause I've been going to this place for YEARS! Since I was a youngin, Yea nothing is priced, but you can always put that sh!t back and wigs have always been final sale. Pay attention to the lace and inside the band of the wig before buying. If I don't have to speak to anyone my experience is decent. But good lord talking to the employees has always sucked, even the manager. I just get in and get out. read more

The owner wants to only offer 5% discount on wigs that have clearly gone through it as displays... on top of that she is racist (which I can deal with) she called me a slur in her language. So foul and low. Go to the Wow Beauty in Reseda, a little out of my way but definitely better customer service. read more

I preferred this location over the one off of Van Owen because the products were priced. Now nothing has prices on them. I will never understand why businesses do this. It seems like a shady practice. read more

I visited wow beauty supply on a referral I'm glad I went there for three reasons it's much closer to the BEAUTY SUPPLY that I normally go to which is FOXES which is 11 miles from where I live in Burbank this one is only 8 miles reason number two this beauty supply is huge and has some of everything. hair every color hair crochet braiding whatever and Reason number three was Jasmine she was a young lady that worked there and she helped me Jasmine was nice she was professional she was knowledgeable on hair , she was educated on the hair in her store she was patient she showed me a lot of things she didn't get upset that she showed me a lot of wigs that I did not buy because I've never bought one and they didn't have what I was looking for she was just great I wish I could run into more people like her for customer service her spirit was just good she help me with the color she was very knowledgeable thank you so much Jasmine this will be a beauty supply but I will definitely visit again read more

I just purchased two wigs without of thinking that in order to wear them I have to change my color completely or to wear a hat or a scarf (wigs are half cap, not full) so I left the store and as I'm driving to home being in the phone w my friend I decided to return them or exchange them with something else, I got back to the store ( it wasn't more than 15 mins since I left the store ) and the manager laughed in my face telling me that they don't exchange or refund ... I have never been treated so poorly in my life ... I'm not sure how they stay in business . This is a rip off , zero level customer service , I told her I will dispute the transaction she said that she already got my money .... What is that ? I'm speechless and shocked ... she almost stacked me I have no idea how she was brought up but this is not a safe place for business...I will attach pictures to see her face expression and body language and the way she was pointing at me ... I feel traumatized read more

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I can't tell that is one of my favorite shop here in L.A. because the of amazing choice of wigs , also great quality makeup and a lot of Jewels Also I can tell that the prices or very reasonable for the quality of the wigs and since about one year device to a client's it's much bigger so are the recommended place a probably have 30 wigs from there and bunch of makeup read more

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- Wish I could give no stars. Came here because I'm a braider and this was one of the closest beauty supplies near me. U have to ask the price on everything and make sure that it won't be up charged at checkout. -The manager is Very RUDE to black shoppers. -The girls behind the counter lack BASIC knowledge of hair supplies AND customer service. When I went to check out, one of the girls tried to call another customer before me when she saw me in line first. I immediately went up to the counter as well and said that I was first and that I wouldn't wait since it's actually my turn! She had a major attitude because of that but oh well. When she rang me up, the total was more than I hoped for so I asked her to go over the price of each item. She double charged me for 3 items! When I ask to speak with a manager -- BIG MISTAKE! She laughed in my face and said "if you don't have the money, don't shop here" THAT WAS BEYOND THE POINT! So of course I'm upset And before I leave I tell them I'm never coming here again because they are LIARS,THIEVES, & RUDE AF! And I also turned around and told all the other black women who were in line to leave and not spend a dime of their money with the racist owner/manager because they just tried to steal from me. WAIT FOR IT!!!! After my speech,As I'm walking towards the exit, the manager RUNS UP ON ME from behind the counter and picks up one of the earring holders on the counter like she was gonna throw it at me!! Actually had her arm up in the air ready to launch it at me. I stopped dead in my tracks and told her "I FUCKING DARE YOU!" She didn't throw it just stared at me like a lunatic. I didn't move til she broke her stare because I felt like I was going to have to defend myself. I have never been so humiliated and disrespected at a BEAUTY SUPPLY STORE. They have another beauty supply on vanowen and the workers and manager there are so sweet!! And knowledgeable about the hair products and supplies. If u like WOW, go to that one. NEVER had any issues. But as for me, I've boycotted them. So now I shop at OK! Beauty supply on Saticoy. Amazing store, amazing shop owners/managers, amazing inventory, and reasonable prices that make sense! Closest thing to an LA beauty supply here in the valley. If you dont take anything from this post, understand this -- DO NOT SHOP HERE!!!!! read more

I have sat on this since 4/24/2021 3:56 Store 2 Sales Receipt 119884 Workstation 7. Cashier ShinEsther If in fact that is the person who helped me, then this person needs to be warned about. She bullied me and told me to leave the product on 2 hours and to use 3 toners. She was making fun of me and maybe showing off to the others behind the desk, because this continued in front of me as I checked out and I have never ever in my life been treated this way in a beauty supply store ( I color my own hair so I knew better, but if this person does this as a joke or a bully way to hurt older customers then she needs to be fired ASAP) Someone will sue eventually. I prefer to tell 100k followers on Twitter not to go to this store and to be aware. PS as far as the owners and managers go, on the way out I wanted to possibly purchase a ring and had to go through the same bullying. read more

Very kind and was willing to extend their customer service for another store mistake. Lady with the pink hoodie was the best

I went in looking for a certain product, i haven't been able to find it. Although they did not have it in stock. It's good to know that they actually do sell it. Victoria from the moment i walked in she was super friendly and super patient. That girl knows her store from the left to the right to the front to the back. I asked her about the location of a few products and she knew exactly where they were. The exact spot. It was incredible. She made my shopping experience so great and easy. She is super friendly and although i was asking her a lot of questions about products and the hair that they had in stock she had so much patience for me. She had a lot of knowledge on the products in her store and even had great recommendations. Definitely will recommend her to everyone read more

Came into this store today to get random hair items I needed for a style I was doing. Hardly anything in the store has prices. If you want to know the price you have to get it checked at the register. When I went to check out the girl working the register told me the prices and gave me my total. She then watched me go in my purse, grab my card and put it in the card machine. After handing me my receipt and asking me to sign it she tells me next time let me know before you put your card in. Girl what? You gave me the total and watched me put my card in.. I'm not sure what else she expected?? read more

The wigs are $500 for human hair that feels synthetic and they are final sale. They also have wigs all over the store that aren't for sale, which is confusing. But the kicker is you aren't allowed to try any wig on. Who is going to spend $500 on a wig they can't try on? The sales associate was in a decent mood but didn't really want to help. I asked for a specific color and she said "it's kinda hard to find." Instead of going back there to look. read more

Wow I go here cause this movie star in her own mind wanted clip on extension a fab event she is going to . The girl that gave me price for extensions sweet Helpful ! Knew her stuff I was like great I will take those clip Ons did a little War paint shopping a girl can't walk out with no make up ! Price was good they were plain black color extensions I was excited to take them home and have me glam it tomorrow and the bam !!!! Go to pay at register cashier/Manager her Royal rudeness ! Says to me 89.99 for extensions I said wait a minute the paper on counter says It there $59.99 !!!! the girl that helped me said the same on price they were cheaper then the 22 inch ones . She said I don't know why that is I said ok so counter price 59.99 And you can't change the price that is Bad for business seriously can I talk to a manager I am the manager I was like ok ? so you guys Have 2 different prices something wrong with this picture ! Then she said they would change price in computer and wanted to give me 10 off I said no ! $79 bucks she was tripping over her own words . So I said never mind thanks I don't want them I went to the original girl that helped who knew what she was talking about she told me I am so sorry you are the 2nd customer She does that too ! I said I see why they call it WOW !!!! Cause shocking the way customers are treated ! What horrible customer service from the Cashier / manager or pricing or what ever bad experience. How do you go from 59.99 when it's just Straight hair plain black She read it off the paper herself to $89.99 ? I hope for the sake of this business they are not Ripping people off with false advertising. The end read more

NOT black owned. Doesn't carry HARDLY ANY products for black hair. Extremely unprofessional. The employee forgot to ring up additional items and refused to refund the charge on my bank account. Instead of taking responsibility for her employee, and rectifying the problem, I was forced to call my bank and file a claim. Staff is not helpful at all. Store was not kempt. Messy, unorganized, and infested with cockroaches. The final straw was when I almost had a heart attack because a roach fell from the ceiling and landed on my shoulder. This establishment should be shut down. It's not in a safe neighborhood at all. The owner is money hungry, dishonest, and I'm thoroughly disgusted with the poor quality of the environment and customer service I received. F- read more

Wow Beauty Supply - Cosmetics & Beauty Supply Near Me - Panorama City, California

Frauds. Every single employee for they have shady practices going on. I picked out a wig a very specific wig one of the only curly hair ones. $300 later I walk out get home and it's not the same wig. I call they then tell me the lady that helped me will be there today at three so we can rectify the problem. I call after 4 and guess what..... she didn't show up and she's not answering her phone. Why would I need to speak to an employee about a return When I bought it from the store? I didn't buy it from her. Then they want me to wait for the owner of the store to come in? I wait finally I had enough and I called,, they won't answer the phone. so i now have to take extra measures waste my time instead of them fixing their issue to handle this by calling the Better Business Bureau. I'm reporting fraud and I'm calling my bank to reverse the charges, do not visit this store unless you feel like getting screwed. read more

Online says closing is at 7:30. I opened the door at 7:10 & there were bars up & they said they were closed.

This is the best beauty supply shop in the entire Valley, and they have a wide assortment of real an artificial hair products as well as care in beauty cosmetology things for the entire family, I really like the fact they are well-stocked and a great customer service professionals helping me. Strongly recommend and try on the nine piece clip on accessory set for a 10% discount. read more

I'm came here to this location because they have a free offer when you check in on Yelp. I Live equally close to the other location . When I presented my Yelp check in offer the owner or manager (Asian guy ) says "Oh we don't have that anymore". And then tries to give me some hideous green nail polish marked "clearance". He said the Yelp offer holds no value . I asked him if he would just give me something else that I wanted ($3.99 value ). The girl behind the counter is nice and helpful and otherwise he was helpful also. Also no public restroom, I wasn't surprised Three stars because they have a good selection of hair, I was looking to add to my French braids. Being a natural redhead makes this a challenge. I'll probably go to the other location next time. Note to owner: TAKE THE YELP OFFER DOWN! read more

I'll be honest, I was hesitant to try this store once I read some of the reviews stating that the employees stare you down or follow you around the store. I've have that happen in other places and it's absolutely annoying. Nonetheless since I drove across town to get here I went inside. When I waked inside I was greeted with a friendly "hi, welcome". I immediately noticed they had a lot of brands that are hard to find. It was product junkie heaven. I had so many things in my hands by the end, I thought surely it was going to cost me $80 or more and turns out my total was only $30. At the register the man was also friendly and asked "how my day was going". He also told me about their rewards program which I signed up for. The only reason why I gave them 4 stars instead of 5 is because their employees definitely were not knowledgeable about the Black hair care products. If they had that, for sure it would be a 5 star review. read more

Do NOT shop these Korean owned beauty supplies. These little smart ass korean woman dont know doo doo about black hair number 1. Yet they have a monolopy over the entire urban beauty supply industry. How the hell did that happen??? They barely speak english and can't help you. So they hire these low informed employees that dont really know what theyre talking about. Anyway I went to purchase a ponytail, no one was available to help me at the time with the color I needed. I think they literally have one english speaking employee. I get home to realize the ponytail has extra highlights that you can't see in the store because of the packaging. ANNND you cant open the package, store policy, in the store to see what you're getting!!!!. So I come back within 48 hrs to exchange it for the right color and had this korean lady show me the right one, Turns out they dont have my right color!. They wouldn't check the back stock. So I ask for a refund or credit since no one was available to HELP me at the time of purchase and they wont check there stock. The smarmy korean lady gonna tell me "read the receipt" which says No returns or exchanges etc, after she offered to exchange it but right below it says "ALL returns must be in original packaging and RE-SELLABLE condition" which my item was!!! She suddenly tells me. Oh thats for braid hair only etc. I say the receipt doesnt specify that, you need to put that on the receipt!! She tells me " she don wan waste paypa for long receipt." DA' FOH!! Howre you gonna exchange one type of hair but not the other types of hair??? And then be an azz**** about it. They didnt even offer a store credit! Bad Business ethics. SHOP ONLINE or search black owned beauty supply!!!! read more

I come here all the time for any of my beauty needs. I've spent hundreds of dollars here and today I went in to spend some money and the girls were extremely RUDE. I've spent so much money here because the owners have always been super nice but they hire girls who don't care about the customers. I will be taking my business elsewhere. read more

I have been shopping here since the store opened and found the same products at a little better price. However, I'm a makeup addict and love trying non popular brands that are.inexpensive and found some of the best products here. My ONLY issue is the constant feeling I get when the Asian lady and gentlemen are constantly staring me down as if I'm going to steal something. I have spent so much money and I'm starting to hate it. Please if you don't trust our community then take your business elsewhere. read more

The girls are extremely rude. I wanted to buy eyelashes and it was locked so I asked the girl sitting right behind the counter if I could get them. She didn't even LOOK at me. So I looked around and her co worker said "I'm still on break, can you wait 2 minutes?" Like girl I get you are on break but two minutes?? Or you can't get your coworker to open it?? And girl behind the counter wtf is your problem??? Anyway, this place is rude and feels hot and sticky. Y'all need new workers these girls are not it. read more

Poor customer service, no acknowledgment when entering, or while looking around to assistance; lack knowledge of products, no prices on items at all. Everything has to be checked for prices at the cash register. This is not an effective or efficient way to do business. However, they have a huge selection of hair products and hair. I will be removing from my Yelp bookmarks! read more

I always used to go to the Reseda location but this one seems to be better stocked with friendlier staff. I've been shopping at Wow Beauty for about 3 years. Now there is an Asian lady that works at the front that always makes me feel like a thief staring at me asking me A bunch of questions about my returns. I like this store bc the policy from what I understand from the receipt is that just as long as the hair has not been opened and used I can return it. I change my hair a lot and frequently purchase a lot to make sure I don't run out and then return it when I go to purchase my next style. This time the woman says I cannot return it past one week. Even though she can look up in her system to see that I did purchase the hair and it is not used. It's the same hair the have in the store. I'm very confused. Time to find a new place. This is not the way to keep good customers. read more

I called this morning before going to see if they where open, the women on the phone said yes! My mistake was not asking if they had the product i was looking for BUT THAT'S IS NOT THE PROBLEM the problem was the poor customer and rude service the girl with black ombre blue hair didn't know anything about their products and was so sassy, unprofessional/ rude to tell me "this is not a professional license cosmetology place so she didn't have to know anything" and my Question was if they have any products similar to manic panic bleach. And i even came back after i google similar products because hello google!!! read more

Nothing spectacular about this place just a way overpriced beauty supply store Save your money shop online or shop at a beauty supply store in LA no need to spend 70 bucks for a synthetic lace front wig when you can get that same wig for 30 bucks online. read more

Went here this morning to purchase hair to get locks. This was my first time and I wasn't sure if I was purchasing the correct product so I asked if I could return it. I was told "sure it can be returned in 10 days it just has to be in the same condition". I have $54.70 worth of hair I didn't need and when I tried to return it I was told I could only get store credit. Ummmmm... I don't ever plan on returning to this store so I don't need store credit and I was told I could return it. That implies and always means it can be returned for a refund. There were no stipulations mentioned when I asked about returning it. I'm giving it one star because the girl that helped me, that gave me the wrong information, was helpful. Other than that, I'll never return. read more

Visited Wow Beauty Supply today and I must say the store is well stocked and clean. They had everything I came in for which was great. However, the three Star was for the Exceptional Service I received from Anthony, he was the associate that helped me find items in the store. I was looking at a few items and couldn't decide which one I wanted and Anthony was very patient and engaging. Now, here is the reason why I DID NOT give 5 Stars. As I approached the counter, Anthony walk up to the register to ring me up when a Gentleman at another register said I'll ring her up in a forceful voice, he looked to be maybe the Manager. Anthony then said, "I'll ring her up" the other Gentlemen started scanning my items. I wish I could say I felt special these two gentleman fighting over who would ring me up but, that was not the case. My opinion as a customers, it came across that the gentleman did not trust his employee enough to ring up my items, but it was very unprofessional of that Manager to exude that type of behavior in front of a customer. Mr. Manager, if that's a part of your Culture tone it down in the workplace. Please treat your employee with respect in-front of customers, you never know who you're serving. Anthony if it's too much for you to handle, I'll hire you. The legendary Service I received from Anthony is the reason why I will be returning. read more

I came to this location because of the Check-in offer for a FREE MAKEUP BAG OR PALLET. Once at the register, the clerk informed me that they had sold out & what she gave me in place of that was 3 SAMPLES of Mixed Chick's shampoo & 3 SAMPLES of Mixed Chick's Children's conditioner. I asked her if they have informed Yelp of this so that the false advertising will stop and she blew me off about it. I only made my purchase (over $65) because it was closing time & I had to get my hair done late that night. I will never shop at this location again! Yelp needs to remove them from their system! read more

Wow Beauty Supply - This is what I got for the Yelp Check-in. Not a FREE makeup bag or pallet. 6 samples! - Cosmetics & Beauty Supply Near Me - Panorama City, California

First time checking this place out! The place is huge! They just opened so its fairly quiet when you walk in, but the place is well lit and clean! They have a wide variety of hair extensions and wigs (not that I need it ) but it was one of the first things I noticed. The girl working there is very nice and very helpful and she has cool hair! Whatever questions you may have, she has the answer! She signed me up automatically as a member when I checked out AND she gave me a gift! I came for a pot of wax. It is a little pricier than Sallys, but its okay because I needed it. The place is fully stocked and organized. read more

Wow Beauty Supply - Cosmetics & Beauty Supply Near Me - Panorama City, California

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I don't know if it's because I've worked at a beauty supply recently and just know what tf is up, but literally everything at this place is extremely overpriced. $9 for a skimpy pack of Rasta Afri braiding hair. ONE pack? As a black woman who gets my hair braided often, I know that shit is one hell of an upcharge. Also $10 For a basic wig cap? Explains why NOTHING is priced. It's the location, it's the clientele, go somewhere that won't cheat you cause you don't know better. read more

I have been on vacation and I have been unable to deal with my defective wig, see my 2-7-17 post. I spoke with John at Wow on Nordhoff today 2-18-17. I spoke with him and told him I was out of town and could not deal with the wig until now. He said that wigs are not returnable. I explained to him that I had the wig cut and I wore the wig out of the store without inspecting it. I trusted his sales person to sell me a non-defective product. He said that maybe they would do something about it. I gave him my phone #. He called me back within 5 minutes agreeing to replace the wig. I asked if the Wow staff would cut the replacement wig for me (I paid $ 15 for the cut). He said he did not want his stylist to cut it for me. I told him I paid for that service originally and it was part of the sale. He said I could bring the wig back next weekend and that the Wow staff would cut it for me. If this happens the way he says, it would be a more satisfactory experience and the store's actions would remove the 'sting' of being sold a defective product. read more

I can always find what I'm looking for here. I recently found braiding hair that's perfect for all my styles and with a great price. I can always rely on this spot for my hairstyling needs. I drive about 30 minutes to get to this store and never leave without what I came for. read more

Great selection of products at a fair price. I buy products to bleach my hair and always find what I need, employees are helpful and friendly. read more

I do not understand the hype ...this location is ok. They do not have a great selection of crochet hair.

Black owned and staffed and in the valley, I love this place! Sometimes they may be sold out of something, as the store is boutique, so if you're looking for something specific I would definitely call ahead. read more