My stylist took her time with great attention to detail. Great feather cut for messy texture read more

Aate Beauty Salon - Hair Salons Near Me - New York, New York

This is my second haircut with Soomi! I also got a digital perm from her this time and it's so pretty. She was very professional and gave recommendations that were well balanced with what I wanted while still keeping my hair healthy. For example, I wanted to keep the length and I like my hair to look full at the back, she recommended a ~1 inch trim to keep it healthy and actually help it look more full. I wanted more of a loose curling iron/blowout look with the perm and she was honest about what kind of styling I would have to do at home to get the look I want. The photo is what it looks like right after getting home from the salon after Soomi styled it by blow drying while twirling it, which is exactly the vibe I wanted. read more

Aate Beauty Salon - digital perm - Hair Salons Near Me - New York, New York

Made an appointment on a Thursday afternoon and went in an hour later for a haircut. Went here for the first time and environment was friendly and chill. Went in for a 파마 and haircut and my hairdresser 누나 Sophie was awesome and literally made a perfect copy from the photo I showed her of what I wanted for my end result. And price is way better than most Korean/Asian hair salons, like Harueh lmao. Definitely recommend 10/10 read more

I was bored with my straight hair so I decided to get a perm. I haven't gotten a perm since I was a teenager in the 90s so I wasn't sure what to expect. I pass by Aate almost every day bc I live in the area. I wanted to go to a place that was familiar with Asian hair so I decided to check them out. I walked in to ask questions and explain what I wanted. I didn't want tight curls but more like waves. They were very patient and explained my options, pricing, and everything else I asked about. I made an appointment and came back to do a digital perm. Sophie was my hairdresser and she was so sweet and explained everything she was doing as she went along. It took 4 hours but my hair looks amazing! I will definitely recommend Aate to friends! Thanks Sophie! read more

Aate Beauty Salon - Hair Salons Near Me - New York, New York

I got a haircut with Soomi. Been seeing her for years now and I always leave happy! She's also done a curly perm and balayage coloring for me in the past and did a phenomenal job. The salon has a chill vibe and everyone is friendly and kind. read more

I made an online appointment for my 12-year-old child at Aate Beauty Salon on 9/19. The salon advertised a kids' haircut for ages 6-12 at $55 (E4). I submitted my credit card information, agreeing to the $55 charge. On the day of the appointment, I arrived with my child for her haircut. Midway through the service, the owner, Soomi, informed us that her haircut would actually cost $90. When I showed her my email confirmation of the $55 price for a kids' haircut, as well as the information on their squareup.com website, she rudely told us, "Then only pay $85." It wasn't about getting $5 off--it's about the ethics and professionalism of how Soomi runs her business, which I find very deceptive and unprofessional. When I pointed out that we were not informed of the $90 price when making the reservation or before her haircut started in person, the quality of the service dramatically declined. My daughter's haircut was rushed, leaving her with uneven lengths in both the front and back. (Please see photos). They didn't even bother drying her hair, so she left the salon with wet hair and a horribly done cut, which now I have to take her to someone else to fix. If you're considering this salon, be prepared to be scammed by Soomi and expect to be charged at least 50% more than what you signed up for. Positive reviews here are questionable. They lure you in with advertised prices, only to demand much more once you started the service. And if you question them, they will retaliate with terrible hair service. I've never had such an experience at any other Korean hair salon in NYC. read more

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Loved my experience here very clean and friendly walked in hating my hair and walked out with the best haircut I've had in years Sommi is amazing read more

I have been here several times and they never disapoint me. I have a thick, long hair and lot of it. Min does his best work pattiently and creatively. Very clean and pleasant atmosphere. The staff is also accommodating. read more

Decided to try this place and get a perm here. The hair turned out really great! I use to have really long hair that needed to be cut and it was kind of ugly. Charles did a 360 and did a really great job with my haircut and perm.He was really attentive to the look I really wanted and made sure to get it right. I would 10/10 recommend. read more

Aate Beauty Salon - Got a wavy perm!. - Hair Salons Near Me - New York, New York

Amazing service! I got a perm and wash is included. They booked me last minute, I will be returning :)

Excellent service, professional staff and high quality results. Highly recommend this salon.

I've been getting my perm done here for over 2 years. I know perming is bad for your hair but I truly believe Aate beauty uses great products so that I can continue to come back. They do men's perms really well as the curls look really natural and not super curly. I love Min as my hair stylist! read more

Asked for copper tone balayage and showed pictures to Soomi but I got nothing of the sort. Very disappointed with my hair color and with the time and money spent. read more

Aate Beauty Salon - Inspiration - Hair Salons Near Me - New York, New York

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They do a good job but it gets pricey unfortunately. Min is great, Sumi is great. They both take their time to cut and style. Sumi gives honest advice. read more

I meant to give 5 stars previously! Went again recently and had Charles who did a great job as a last minute replacement for Soomi, who is also excellent. I never really know what I want when I go in and they always provide recommendations that end up looking nice. My girlfriend hasn't left me so I think the haircut did it's job! Would recommend again. read more

Very happy with hair cut! I would definitely come back next time. The place is very clean and the staffs are friendly read more

Aate Beauty Salon - Hair Salons Near Me - New York, New York

Great hair cut! Have been here three or more times to cut my medium to long hair (fine and wavy/curly), and always left happy. I never have to worry about the hair dresser cutting more than I've asked (like at some places). I don't color my hair but I would trust this salon with coloring if I decided to make the leap. read more

Went for a blow out. Explained what I wanted was totally ignored, rushed and given the weirdest poofy blowout I've ever had. The opposite of what I asked for. So disappointing as it's right in my neighborhood. And she tried to sell me color - which I just had done. read more

Omg!! What a great salon. I wanted to get my hair colored, and it was such an amazing experience. Soomi is absolutely a professional, and so accommodating and skilled. She spoke with me when I got there about what I wanted and she was so intentional and purposeful about everything. She is so friendly and I had so much fun changing up my hair for the new years! I have a lot of hair, so it usually takes a long time but I didn't feel rushed or feel like it was burdensome. I absolutely plan to come back next time I need my hair done. The shop itself is also very clean and all the staff is also so professional and nice. I couldn't recommend this place enough :) read more

Got a perm with Min. Great vibes all around. Good music and clean facilities. I really liked how my hair turned out! Highly recommend read more

Aate Beauty Salon - Perm - Hair Salons Near Me - New York, New York

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Mimi gives the best blow dry!! I always try to see her when I'm in nyc. Don't hesitate to book her!

I got a haircut here recently by Min. He seemed a bit quiet which is fine but when I explained what I wanted he seemed to understand and then do much to address those wishes . I paid $100 for the cut, where in the back didn't show much difference at all and in the front where he did cut more the length was actually uneven and I had to go to another place to get it fixed. He kept insisting on cutting my hair dry too but I don't think the hair itself was fully straight as he was rushing through the straightening process for him to get a clean cut so it looked choppy when I did it myself at home too. read more

The other day I stopped by for an appointment around 4 for a redye of my hair since my roots starting growing out. Ive been to Aate before alone and with my boyfriend who got his perm here. Both experienced were exceptional. This time the stylist who did my hair did so in a very rushed state and chemically burned my skin. I had expressed not once but a couple of times that i was in pain. My ears are burned and the back of my head. The entire process from 4:00 to 7:00 of bleaching was incredibly painful. Towards the end I just gave up and sat through the pain. The skin on my ears have gotten worse and just throb, this entire experience made me incredibly hesitant on coming back. Not only that but they even dyed the sides of my face grey haha which wouldve been not a big deal but I had plans on going out with friends The pictures shown are how my skin looks now but the day of they were throbbing red :'( read more

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Got a perm and haircut from Charles. It was great! He was very professional and attentive

Came here for a perm, I was looking for a new place to get a perm and after a couples of Reddit reviews I decided to look more into this place. I DM them over instagram and received a rather fast response and an appointment in 2 days. When I came in I waited less than 5 minutes and a lady offered to wash my hair and the initial cut began. Only reason why it's not a 5 star is bc they missed a couple of strands of hair in the front and that's pretty much the only issu Overall I had an very positive experience and I would recommend this place to anyone looking for a great cut/perm. read more

Wonderful. I asked for a new look and was walked through options that would be best suited for my style. Friendly service, smooth workflow, and meticulous, thorough stylist. Found out from the owner that the salon has been operating in Koreatown for over 7 years now. So great to see an experienced business still have such a personal touch. Highly recommend their services. read more

Aate Beauty Salon - Hair Salons Near Me - New York, New York

Came here on Friday afternoon. I booked the appointment one night before and their schedule was pretty flexible. Got my appointment very easily. I got seated right away after I arrived. The store wasn't busy which is great so I can really enjoy their service. I came here to do single color. The hairstylist did a very thorough check of my hair color and suggested me to do roots and toner instead of one color. The prices are similar so she wasn't trying to make me pay more. I appreciate her taking the time to check the color and came with that conclusion. Everything was ok until she started to rush everything....She became little violent and pulling my hair... It was my first time here and the prices are reasonable. Hairstylist is experienced. The background music is chill and deep house type which is comfortable. Overall not bad. PS - they have a newly opened lash studio upstairs and is having a big discounts right now. I'm coming back for that. read more

Came for a spontaneous walk-in a month ago and left with the best haircut of my life. I never write reviews, but this was so good that I have no choice but to post about it lol. My hair hadn't been touched in months because I just moved for work and trying new salons makes me incredibly anxious. I was meeting friends in the city on a Friday but their train rate late; I looked up salons near Penn and found AATE's Instagram/good reviews on Reddit. Gave it a shot and am very glad that I did. I kind of just gave the hairdresser free rein and they did a really good job giving me a cut to fit my face shape and hair texture. Super comfortable experience and great value for the price. The staff is incredibly friendly. Only regret is not asking for the guy's name who cut my hair because he was so good at his job. read more

i've been here twice now (once for styling and another time for a perm) and my experience has been nothing less than amazing (& affordable)! i often have anxiety going into hair salons because i've had my fair share of bad haircuts and nasty barbers/stylists but all of the staff here are really friendly and accommodating. i showed them a couple of reference photos and they gave me exactly what i wanted while making really good recommendations to better fit my hair style and head shape. my stylist, mimi, was also extremely detail oriented and gave me hair care tips to lengthen the life of my perm. will absolutely be back as a regular customer :) read more

Aate Beauty Salon - men's perm - Hair Salons Near Me - New York, New York

Is did dyed my hair here twice. First time I bleached it and make it blonde (I have black hair). It was good and I like it. Second time just dyed the blonde part a little darker, it was alright but I can tell they were ripping me off...it's not possible that bleached my whole head and tone them is cheaper than dye one color for an hour. But when it came to color correction, I had the worst experience. I have dark roots for about 4 inches and the rest is blonde, I want to make my hair all dark brown. I ended up with 3 different colors on my hair. The root is light brown, the black hair is dark brown like I wanted and the tips are lighter and it's not even. I can still see some lighter patches...to be honest I'm okay with that. But dyed just the black part to be different color is unexceptable, and all they did is giving excuses and I just don't wanna argue so. $200 is totally not worth it. read more

Aate Beauty Salon - Hair Salons Near Me - New York, New York

I was a walk in, and everyone treated me so nicely. Just wanted to get a haircut and they did an amazing job! read more

Aate Beauty Salon - Hair Salons Near Me - New York, New York

Did root touch-up here to cover my grey hair. Good service and quality. The hairstylist Sophie is very nice.

The husband waited till last minute and insisted he didn't need a haircut before his sister's wedding. Long story short, we flew into town and we needed to cut his stubborn, Korean hair a day before the wedding and Soomi so graciously took us in. His hair isn't easy to cut. Too short, it sticks up. Too long and it doesn't look clean. She did a fantastic job and he's wedding ready! We found our place for hair whenever we are in NYC. Thank you Soomi! read more

Soomi is excellent! Communicates well with what I want and remembers from the last visit. Would highly recommend!!

Great haircut, service good, fast . Would come here again. Go see Charles you won't regret it

This was my first time coming to Aate Beauty Salon. Staff were nice and welcoming. My hair stylist gave me the haircut that I wanted. The environment felt like it was home. Def do recommend!! read more

Came here for Charles and love my hair! Got a haircut and highlights! Would recommend him anytime!

New perm and roots redone! So natural and healthy still. Soomi is still so personable and accommodating! She knows exactly what I want! COVID precautions are also within reason - made me feel safe with everyone masked up. read more

Aate Beauty Salon - Hair Salons Near Me - New York, New York

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I absolutely like coming here. The workers are very nice and calm which I indeed love. I would like to recommend a lot of people to come and check it out. 5 starts indeed! read more

They are really good at hearing cutting and at the same time having a good service. Recommend!