Beautiful watch and jewelry selection, the only jeweler in Hartford worth your time. Knowledgeable owners, willing to go the extra mile to make sure you're taken care of. read more

Great place! Great service! Highly recommend! The store's owner as well as his wife are the kindest people. They really took good care and we're a huge help. read more

Today I purchased my first quality watch, an Omega Speedmaster, at Armstrong Rockwell and can't recommend them enough. After visiting many other jewelers looking at watches to make a decision, including another Omega AD out of state, I have to say my experiences at Armstrong were the best. About 2 weeks ago I had stopped in the store to browse their watches and the young woman there spent quite a bit of time showing me their watches, thoroughly explaining their features and talking watches in general. This helped greatly with my decision making. Today when I purchased the watch the staff there was excellent as well. The young man was very professional and personable. It was clear to me that Al, his staff and the Armstrong family care very much about the service and products they offer. read more

Thank you to the Armstrong Rockwell team for looking out for us and making the best weekend of my life a reality. I had the pleasure of working with Alexis who is incredibly knowledgeable when it comes to diamonds as well as watches. I am not typically an advocate of doing business with friends, however, when deciding on an engagement ring you have to work with someone you can trust. We sourced the diamond separately and then built a custom shank around it during about a 6 month process. Alexis and team were patient and had our best interest in mind. I couldn't be more pleased with the result and the amount of effort from Alexis - which was consistent for 6 months. Her approach to educate her customer resulted in easy and clear decisions when customizing the ring. Alexis went above and beyond and helped mold a vision into a real tangible custom ring. The Armstrong Rockwell team had the shank built custom by their CAD designer in NYC to help complete the vision. These are professionals with a professional network. The result, flawless. Doing business with trustworthy friends always makes doing business a pleasure. Not to mention, Alexis and Al are diamond savants so I can't think of a better place to fulfill your jewelry needs. I can't wait to start shopping for some watches with this team next!! read more

On a recent visit to Hartford, Connecticut, I took up a friend's suggestion to visit Armstrong Rockwell. It was a great pleasure to deal Al and Alexis, who are true domain experts. They took the time to explain esoteric concepts and technology inside the amazing watches they have in stock. In addition, they were very careful in sizing the watch to fit me properly and explain nuances to setting and caring for the watch I purchased. What's surprising is in this age of internet commerce, AR was competitive on price, especially figuring in the warranty and service they provide as an authorized dealer. I will gladly return next time I'm headed to Hartford. read more

I've been doing my research to buy Omega Seasmaster 300M (Yes the James Bond Watch) from over a year, I couldn't able to make a decision whether to buy online(Jomashop, Amazon, etc)or authorized dealer or from a boutique. Buying from each of these places have their own Pro's and Cons so finally I've decided that I will buy from an authorized dealer. Its then, I called Armstrong to find out the details about the watch, warranty, Service & Care required after the watch purchase. Al explained me in very detail about Omega watch history, Co-Axial movement, warranty and other things that I should know before I buy, I can honestly say that Al is the best person in the watch industry who knows in and out about luxury watches. Al treated me with respect and he listened very carefully about what I want. Next day I went to the store, paid the money by CC and pick the watch, I was in and out under 20 min. I will definitely buy more watches in the future from him. Thank you Al for your great service. read more

This jewelry store is a gem!! The owner Al is a expert and all around great person!! I would like to say that in my experience dealing with fine timepieces it is very important to find the right people to do business with, as trust and knowledge are integral on both sides. Al at Armstrong Rockwell is both extremely knowledgeable and goes above and beyond to help with even the most nagging issues. He went out of his way to help me with my Roger Dubuis watch and I will definitely be back for future purchases!! Thanks Armstrong Rockwell!! Also check out their great selection of watches and call with any questions, they are happy to help. I really cannot say enough about their services. Sincerely- Matt C. read more

Al, Lucian and Alexis were great in my watch search and purchase. The process took a number of emails and visits and they were patient and the most knowledgeable of any store. Trustworthy and personable, I would highly recommend. Will be back for further purchases. Way better than online, awesome service and good people. read more

Love the new location, very bright and open, Al and his staff are second to none. One of the best and most trustworthy watch dealers in the country. It's great to still see customer service in this day of the quick sales/ internet. Yes the Route 84 traffic on a Friday stinks but for me the hour and a half drive is worth it. A real joy to have this business in the state. read more

Al and his crew are the best. He has such an amazing passion and knowledge base about all of his products, and he is always so generous with his time. I have learned so much about fine watches from Al. Every visit is a learning experience. Al carries the very finest Swiss brands and is extremely reasonable in his pricing. If you are in the market for the perfect engagement ring, present for your wife or fine Swiss watch, see Al first. At a minimum, you will come away educated and entertained. This is a treasure of downtown Hartford. read more

The jewelry and service at Armstrong Rockwell is the top of the line. My fiancé purchased my engagement ring there and it was absolutely gorgeous. We both went back to Armstrong Rockwell to purchase out wedding rings and, while there, it was apparent that they are extremely selective in their merchandise. Not only do they provide jewelry that they are proud to showcase, but jewelry that you will be proud to showcase as well! Their fine selection is complemented by their staff. While shopping at Armstrong Rockwell, the staff was extremely knowledgeable of their jewelry and their honesty and trustworthiness made me feel as though I was working with family of my own. I recommend Armstrong Rockwell to anyone who is looking for exceptionally stunning jewelry and excellent service! read more