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    ATO Color Salon

    4.6 (217 reviews)
    ModerateHair Salons
    Closed 9:00 am - 7:00 pm
    Updated a few days ago

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    I've been going to Ato at least 3 years for my haircut. Aven she is really amazing with colors and hairstyles And haircut especially ! I am so happy with my hair. She is great !

    Those are my 300$ highlights - I asked thin light brown highlights.
    Konstadina K.

    Those are my 300$ highlights - I asked thin light brown highlights. She had double booked herself and forgot about me with the toner waiting for her to finish a haircut. She completely destroyed my hair. Never going back.

    Qingxin Z.

    Aven, thank you for the amazing work you did and how pretty you make me feel. I love the hair color Aven picked for me. To achieve the result, my hair was double processed and my scalp didn't suffer any burning pain. All products from shampoo to hair conditioner are all Olaplex, which left my hair feeling strong, healthy, and soft. The salon is small and tidy and Aven and Cici (her assistant) both wore face masks. I feel safe coming here during the pandemic and would recommend anyone who wants a hair transformation reach out to Aven. She speaks both English and Mandarin.

    blue
    Chenxi L.

    love the colors Aven knows a lot about how to make beautiful hair color and keep my hair healthy at the same time.

    Balayage
    Sophie D.

    I have now been going to ATO Color Salon for 5 years now. Aven and her staff are super nice and talented - Right now there is only Aven because of COVID restrictions. Last time we did a balayage and my colleagues all spontaneously said compliments about my haircut and the highlights. Two of them even wanted to go see Aven after that. I am very glad I first came to this place in 2016 (based on Yelp reviews) and I plan on keep going there even though it is a bit far from me. It is always a relaxing moment to be at the salon + we always end up laughing and having a good time. I am not aways talking much and Aven respects it too when I just want to remain silent which is awesome! I really like Lilly too (not sure of the spelling, my apologies if it is wrong) and look forward for her to be back. Her shampoos are the best!

    Doris G.

    Aven is very nice and did great job on my husband"s hair. This is what we are looking for. Highly recommend!

    Bleach hair
    Jane T.

    It's really a great experience to first time bleach and dye my hair here. I love the creative design only partially bleached and dye the bottom of my hair with the bright purple color but maintained a healthy dark shine of the rest. It's a cool design and I love it very much!

    after!
    Belle Z.

    Haven't written a review in years but I needed to for this place! I came here in March, and now that my roots have grown back, there is no doubt in my mind that ATO is the place to go to!(once it's safe again) To preface, I have very thick Asian hair and a loooot of it. So my hair can be time consuming and hard to bleach (and I avoid going to hair places because I don't want to put people through that). But I felt comfortable and trusted my hair dresser since she was an Asian woman with bleached hair as well (so she would especially understand the struggle) When I came into the salon, I had unevenly bleached, super damaged blonde hair with a pink stain on one side and a blue stain on the other (I included a pic) When I left the salon, my hair was the most even shit I'd ever seen!! I was there for around 6 hours and it was well worth it (especially if you bring the book you've been wanting to read). I highly recommend checking this place out!

    Linde P.

    I only wanted silver bangs like in the picture to blend in with my over 15 strands of grey that were coming out from one spot on my head. I selected this salon because the stylist I spoke to(turned out to be the owner) told me that we can try bleaching my hair twice depending on how well my hair reacts. The other salon I was speaking to told me he would do a triple process to get the color I want. From my research, triple process will absolutely fry my hair because it is permed so I went with this salon because her response seemed to take consideration of my hair condition. I ended up getting streaks of silver highlights instead because of how damaged my ends are. The owner bleached my hair with my concerns in mind. For example, the ends were bleached once because the bleach was working already and the roots were bleached twice. I think I spent 2 hrs bleaching my hair. Also got a trim because the ends were dried. I showed the owner i want my haircut to look like the side bangs because i thought the bleach would damage my hair to the point it would straighten the permed part but my bangs are still curly.

    Danielle Z.

    I had the BEST experience ATO. A friend of mine recommended a place to me since I was complaining that I had never had a great experience getting my hair cut. First you start with an AMAZING wash accompanied with a long and delicate head massage. Everything and everyone in this salon is thoughtful. Aven, my stylist, listened to exactly what described as my perfect haircut and she delivered and exceeded expectations. This place gets 5stars+!!!!!

    Fresh cut just in time for Spring (PC: mini Aven)
    Kat L.

    3 months late post, nonetheless I came out with newer shorter and lighter hair. But I wanted a fresh spring look so touched up my gray hair and Aven chopped off a few inches which was much needed, but she's been my hair Savior throughout this pandemic.

    The machine from Japan
    Joyce R.

    It's a honor to try ATO's hair spa treatment , Especially they recently introduce a ultrasound machine from japan. The machine look like a flat iron but it can make your hair so soft and moisturize. Absolutely will come back for spa treatment.

    Getting my silver hair set up for my viking look!
    Juan H.

    Best salon in NYC! Bee coming here for over 2 years !

    Will definitely recommend this place to my friends!

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    Business owner information

    Photo of Aven Y.

    Aven Y.

    Thank you my dear .

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    Great colors and expertise , will return ... great balayage , quality work and great vibe

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    Page 1 of 6

    ATO Color Salon Reviews in Other Languages

    Ask the Community - ATO Color Salon

    Hi. What is the cost of a single process roots only?

    Do you do olaplex treatments?

    Yes we have.

    Hello how much to dye Asian hair to brown?

    $140-220

    View All 4 Questions

    Review Highlights - ATO Color Salon

    Even though Aven is my go to stylist, Sam did an amazing job with my ashy brown gray hair color.

    Mentioned in 28 reviews

    Read more highlights

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    YUME Hair

    YUME Hair

    4.6
    (81 reviews)
    2.0 mi
    $$

    I had my hair done by Masaki and was extremely disappointed with both the result and the way my…read moreconcerns were handled afterward. I paid $480 for my appointment and left with hair that looked patchy and not like what we had discussed. While disappointing results can sometimes happen, what bothered me most was the complete lack of communication afterward. I reached out to Masaki on May 13 regarding my concerns and attempted to resolve the issue privately. I never received a response. It has now been about a month, and despite giving plenty of time for a reply, I have been ignored. I did not immediately leave reviews or make public comments because I wanted to give him the opportunity to address the situation directly. Unfortunately, that opportunity was never taken. For $480, I expected a higher standard of work and customer service. Based on my experience, I cannot recommend Masaki.

    Updating my review: I used to come here because the haircuts were strong, but over time the…read moreexperience deteriorated significantly. Appointments became rushed, started late, and lacked even basic professionalism. You're barely greeted when you walk in, and the overall tone makes it feel like you're inconveniencing them just by being there. I told them multiple times I had a head injury from a concussion and the lack of care was very concerning how abrasively they washed and handled my head. My most recent appointment was a complete failure. I asked for a warm, golden brown and came prepared with multiple reference photos. While the color was processing, I clearly flagged that it was pulling purple. That concern was dismissed, and the product was left on longer. The result was the darkest my hair has ever been, almost black with a cool, purple hue. The exact opposite of what I requested. The color job is all mismatched, the lower part of my hair significantly darker, the roots are sloppy and uneven. When I pointed this out, the response was defensive and dismissive. At one point, I was sarcastically asked if I wanted to "bleach it," which is an inappropriate and careless suggestion for already fine hair. It was mind blowing to have this handled so poorly and then be rushed through a cut that does not look anywhere close to the quality of the past cuts. I followed up requesting a refund, given that this will take months to correct and fade, and received no response for over 48 hours. It's not even about the money - it's about the severe lack of respect. What's most surprising is that this level of defensiveness and lack of accountability was unacceptable, especially after such a grave mistake. Instead of thoughtful adjustment and ownership, the response was dismissive in the moment and silent afterward. Mistakes happen. How they're handled is what defines a business. This was not handled well. NYC has no shortage of salons that can deliver both technical skill and professionalism. This is not one of them. Updating this with a pic and additional NYC HAIR SALON SEO terms so future customers are warned since the salon has decided to block me after no satisfactory resolution. The pic at the top right was me pre-hair f*** up. Only come to this salon if you'd like to come home and cry.

    Photos
    Bleach with Plex Bond Protection care treatment. 
Minimize damage during the chemical bleaching process.
    Bleach with Plex Bond Protection care treatment. Minimize damage during the chemical bleaching process.
    Full head bleach -Silver Gray-
    Full head bleach -Silver Gray-
    Bob haircut

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    Bob haircut
    Harueh - Nomad

    Harueh - Nomad

    4.5
    (299 reviews)
    1.9 mi
    $$$

    Within the first 5 mins of sitting down for a "consultation", I was told I have frizzy puffy hair…read morein the back, and I needed a perm asap. This was their "best advice for me" and that I should come back and get both together. I only needed a haircut and this was the only chance I got (I am a SAHM with 2 kids and minimal backup except this day) so I said I would consider it but I need a cut now. It was 6 months since my last. That must have just not been the right thing to say bc I was judged, insulted during the entire session and I got the worst haircut of my life. I can't even get it fixed because it is so much shorter than I wanted. There are huge "texture" discrepancies all over my hair, the most obvious being in the back near my neck. There's also a strand of hair far longer than the entire length of my bob cut. I don't even understand how this happened. I'm so traumatized. I would never recommend this place and will never ever come back. I really had 1 chance to get a cut as a treat to myself, since I really don't have extra time to spare. And now I have to live with this until it grows out, definitely more than 6 more months. If I could give -1000 stars, I would. Please do yourself a favor and find a salon that can do a nice cut for long AND SHORT hair. WITHOUT A PERM TO MAKE IT ALL STRAIGHT FIRST. The skill level here is just so sub par. I could have done it myself.

    I used to come often but my hair stylist is no longer here, I got a haircut recently and tried a…read morenew stylist Ara. I haven't cut my hair in 6 months and I have really long straight natural hair so you can say it is a blank canvas. This is probably one of the worst haircut I have gotten in years compared to other places that are in different price ranges. Leaving the salon it looked good styled but when I went home to wash it and had more time to look without it curled I saw really choppy layers and the length is much shorter than i wanted. For a cut I paid $107-110 not including tips and expected a decent cut for that amount. Truly disappointing as holidays are coming up and I have been wearing a hat to cover up, cannot wait for this to grow out but will take months. Ara was really sweet and nice but I don't think the skills were there.

    Photos
    Harueh - Nomad
    Jelly perm by Kelly
    Jelly perm by Kelly
    The example

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    The example
    NewHair

    NewHair

    4.6
    (150 reviews)
    1.9 mi

    A hidden gem near Koreatown. Walked in without an appointment to inquire about a perm and haircut…read more Was quickly seated by friendly Ria and assigned Ai as my stylist. And what a fortunate thing I was, because I have now found my new go to person for all hair related needs. I highly recommend Ai for your stylist. Her attention to detail is superb and it is apparent she is a perfectionist as she even requested to trim my eyebrows to balance the cut against face shape. Reference this review and request her honest consultation for your intended style before getting a cut; I can almost guarantee you will be amazed by the end result. However, what ultimately made me leave a review was what Ai did NOT do. It was the fact that she advised me NOT to get a perm that day. She recommended it would be better to grow out my hair longer for the intended style. What refreshing honesty that prioritizes the best for your client instead of upselling any unnecessary service. I walked into NewHair with a quarter life crisis and a bowl cut. I came out 1.5 hours later having realized my full potential as a Temu BTS member, with the best haircut I've had in New York City. Thank you, Ai.

    If I could give this salon ZERO stars I would. No idea how they have good reviews…read more I have never felt so uncomfortable and so insulted. Pre-paid for this appointment and was greeted like I wasn't even human. I was 15 mins late to the appt and I called an hour before my appt to let them know. Thank you so much for making someone so uncomfortable to the point I couldn't trust you to do my hair. I genuinely thought they would purposely ruin my hair.

    Photos
    NewHair
    Worst haircut ever.  Healthy hair destroyed in 24 hours, absolutely embarrassing
    Worst haircut ever. Healthy hair destroyed in 24 hours, absolutely embarrassing
    Hair that keeps breaking apart after an improper down perm, causing bald spots and brittleness

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    Hair that keeps breaking apart after an improper down perm, causing bald spots and brittleness
    Nonstop Style

    Nonstop Style

    5.0
    (59 reviews)
    2.0 mi
    $$$

    This place has cute gentlemen with good hair and cute ladies with cute style. Don't know the names…read moreof the dudes who helped dye my hair but they were nice and did all the work without me having to think about the process. I nearly fell asleep in the chair and woke up with the job done. It's very pricey but I was comfortable the whole time. So, great service but expect a sad wallet if it's not in your price range. That said, pretty standard pricing for the location. If you're going to bleach your hair, you'd probably get the most out of it by trying a funky cool color but I just like the natural look. There's a discount if you have student ID. Would recommend this place.

    Kelvin is my now my go-to stylist after my friend recommended me to him. She's also been going to…read morehim for awhile and after my first haircut with him, I can genuinely say it was one of the best haircuts Ive ever had - it was exactly what I wanted and I walked away feeling so happy with the results. I went back recently to bleach my hair and I was so shocked by how good it came out - and in only 4-5 hours! He's definitely a professional and knows what he's doing especially when it comes to dying/bleach/toning and cutting short Asian hair to fit my face shape. I rarely need to tell him to fix or that I'm not satisfied with my hair; I trust his process and he's never failed me.

    Photos
    Balayage by Wendy
    Balayage by Wendy
    Hair color designed by Wendy
    Hair color designed by Wendy
    Bloody Halloween by Jenny

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    Bloody Halloween by Jenny
    Catalia Beauty & Wellness

    Catalia Beauty & Wellness

    3.8
    (469 reviews)
    2.3 mi
    $$

    I decided last minute that I wanted to have my hair blown out a mere 3 hours before a work party…read more I looked into pricing at Ulta and Dry Bar and then happened upon Luxe Den which was literally around the corner from where I work. I walked in at 330 and walked out a little past 4 with a fresh blow out. The woman who did my hair was pleasant. I didn't want anything involved, and my blowout was no frills. She gave me nice volume with the velcro rollers. For $55, it's definitely worth stopping here for a blowout.

    It was my boyfriends birthday and I wanted to surprise him with a day of getting pampered. Since we…read morehad been walking for what felt like an eternity at New York during our first day I thought a massage seemed like a great idea. I booked the couples retreat the morning of and I couldn't get an appointment until 1 pm. Guess it wasn't too bad but was super excited to get pampered. We arrived a little before 1 and right away we were escorted downstairs into the spa section. For a Wednesday it was pretty dead and the only people that were there was just me and the bf. The couples package came with * 1 hour massage * 30 minutes private soaks with milk & honey scrub * 30 minutes in couples suite which includes jacuzzi tub & sauna Since it was my boyfriends birthday I requested rose petals like I had seen in the Yelp picture. I was a bit disappointed to see that it looked nothing like the picture and it was fake rose petals which I thought was weird. I'll give them an A for effort though although it looked nothing like the picture. The massage was amazing. She did a really great job. Most of my massages are pretty rough but she did a great job with light to medium pressure. I really liked the glass of champagne and the chocolate truffles. The private soak was nice but I really enjoyed the sauna. It was definitely a great experience. Came out feeling revitalized. My boyfriend really enjoyed the massage and the amenities.

    Photos
    Happy Client at Plump lips at Catalia Beauty Salon
    Happy Client at Plump lips at Catalia Beauty Salon
    Manicured Nails in Manhattan NY
    Manicured Nails in Manhattan NY
    Plump lips at Catalia Beauty Salon

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    Plump lips at Catalia Beauty Salon

    ATO Color Salon - hair - Updated July 2026

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