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    Brilliant Bridal

    4.7 (450 reviews)
    ModerateBridal
    Open 12:00 pm - 6:00 PM

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    Miley D.

    Super cute boutique! I went here with my cousin to look for her wedding dress. (Spoiler alert - she said yes to the dress at Brilliant Bridal!) It is in a plaza that is older but still has charm. Plenty of parking. Once you enter, it truly is beautiful and spacious inside. They don't offer rentals and everything is 100% off the rack - no special ordering available. They do provide a list of seamstresses that you can use. We were taken to an area in the back with big mirrors and multiple chairs for guests to sit. The dressing room was spacious. Our helper was Abbie - she was very sweet, attentive and listened intently to my cousin's likes and dislikes. All the dresses were beautiful and we had so much fun!

    Nichole S.

    I don't even know where to begin except to say this seemingly sleeper business was exceptional in every way from start to finish!! We were in town for a short amount of time trying to crank out major wedding tasks. We had been to a couple other popular bridal stores that had kind staff and pretty dresses but nothing really popped. It was frustrating to see the lack of enthusiasm and smile on my daughter's face. On an extremely last minute whim, literally as we were leaving to drive back to CA, we stopped at Brilliant Bridal. They made accommodations and were able to fit my daughter and I in. From the moment my phone call was answered to the second we left, everything was top notch. Kendra was the one to work with us and she was phenomenal! No pressure, really listened to what my daughter wanted, plenty of suggestions for what would be best to meet our needs but more importantly, feasible ways for how to meet her vision. Her knowledge and suggestions made it readily apparent that not only has she been doing this for years, but she has her own seamstress abilities. One of my favorite parts though was when Kendra suggested we check out a couple other places to be sure, naming another store that was well known for quickly meeting needs of modest brides. There was no sales pressure from Kendra, just thoughtful listening and expert advice. We left the store and intended to visit this other place, but after conversing in the car for some time and checking things out, we went back in and asked Kendra if we could try the dress back on and asked about the possibility of a couple modifications. When the dress was tried back on and the modifications expertly addressed... the smile and excitement on my daughter's face was priceless! We walked out with a designer dress, unique from all the others, and veil for a killer price. I've been through this process a handful of times now and this was by far our best experience ever across the years! Well done, Brilliant Bridal!! Kendra, you have our undying gratitude! ‍

    Great customer service.  Full service. So many choices.
    Susan E.

    The store has a unique selection but hard to not feel pressured to buy now and a fee is. Barged to hold a dress for 24 hours. The try on session was fun with great mirrors. The issue for my daughter was that all dresses were selected a size down rather than up and she could not feel the dress fit. Great location and plenty of parking. Friendly staff. We could not say "yes" to a dress... yet.

    Decided to go dress shopping just 8 months out from our wedding so Brilliant Bridal was an awesome choice for me! The bridal stylist was very helpful and I tried on a few styles and she listened to my likes and dislikes! Luckily I found the one and we were able to take it home that day! The dress fit great but I did need to shorten the straps a bit, hem the dress, and added a bustle at an alteration shop.

    Victoria M.

    I came to this Brilliant Bridal in the east valley to look for a dress and left with the most memorable experience and the most beautiful dress! Amanda was my consultant but I also spoke with Dom, these two ladies really made this day so special for me when picking out a dress. I didn't feel rushed at all and was taken such good care of during my session. I can't say express enough how kind Dom and Amanda were. So happy!

    Delaney H.

    It was my first time here, and our whole group had a BLAST! Kendra went above and beyond. Not only would I recommend coming here with your bride tribe, but I will be coming when I get married! Thank you Kendra!

    Love love love this bridal store! Everyone is so sweet. My stylist Lyle was amazing, so sweet and really made me feel comfortable and relaxed. Highly recommend

    I had an amazing time shopping for my bridal dress here. Working with Lyle was so much fun and he made the experience amazing. There was no high pressure sales or having me try on anything I wasn't looking for. He talked me through the process and listened to what I was looking for. He kept my entourage updated while I was in between changes. I would definitely recommend them!

    I found a dress here that I love and had a fairly fun experience since they allowed 8 or so of my family and friends to come shopping. That said, we didn't really get to browse the racks for very long and all the dresses my crew picked out ended up being the wrong size so my stylist scratched those and it was a bummer not getting to try anything on that we hand picked. I feel bad saying this, but honestly my stylist had bad breath which was a bit unpleasant when we were in close quarters for her to help with my dress. The thing compelling me to write a review, though, is how they managed the finances. At checkout, there was an option to leave a tip and the preset amounts were 20%, 18%, and 15%, which for a $1500 dress would have been hundreds of dollars! I now think this is really inappropriate to start the suggestions that high, but not having shopped anywhere else before, it caught me off guard. I hadn't done any research to know what was appropriate but felt guilty and "cheaped out" with only a $75 tip. After we left the shop, I asked my friends and family about their experiences elsewhere and realized I hadn't cheaped out at all, $75 was actually an extremely generous tip for a stylist in general (who typically doesn't work on tips), which was especially frustrating because my stylist really didn't do anything above the ordinary to deserve it and I feel like I got tricked into it. The final kicker is that before we hit the racks to browse, while ALL my friends and family were gathered in the dressing/seating area, my stylist kicked off the conversation by asking what my budget was in front of everyone. This was super awkward and immediately killed the fun vibe and embarrassed me to say how little I was willing to spend in front of my friends who have gotten married recently and spent way more. This shop should take extra care in the future to make their brides comfortable and discuss details like that privately and ahead of time, not in front of the whole party! Even if that is meant to inform the party on picking dresses off the rack that are in budget, you could easily find more creative and kind ways to do it, or the stylist and the bride could filter out options that are too expensive privately in the dressing room. Improvement is needed here. (I don't want to say the stylist's name and tarnish her reputation if still working there, but Brillant Bridal, feel free to reach out to me for details).

    I said yes!

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    Went with my best friend to try on dresses for her wedding and we had a fantastic experience!

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    Thank you for shopping with us, Julie!

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    Page 2 of 12

    Ask the Community - Brilliant Bridal

    Do you buy or consign used gowns? If so, what's the procedure? Thx

    Hi, Gaile! Thank you for your question. Unfortunately, we do not buy or consign used gowns at our shops. Best of luck to you!

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    Review Highlights - Brilliant Bridal

    She called around 1pm today (Thursday) and they were able to have us come by and have Kendra assisting us!

    Mentioned in 53 reviews

    Read more highlights

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    Photos
    You and your guests will enjoy a comfortable area to try on your favorite dresses.
    You and your guests will enjoy a comfortable area to try on your favorite dresses.
    Don't worry about final touches - we've got jewelry, hair pieces, belts and veils as well!
    Don't worry about final touches - we've got jewelry, hair pieces, belts and veils as well!
    Our dressing areas are spacious, well-lit and comfortable as you begin finding "the one."

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    Our dressing areas are spacious, well-lit and comfortable as you begin finding "the one."

    Brilliant Bridal - bridal - Updated June 2026

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