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    BRUG Bakery

    3.9 (80 reviews)
    ModerateBakeries
    Open 8:00 am - 6:00 pm

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    Maile K.

    Rude cashier. Doesn't know how to ring customers up. Watch your cash! Threw receipt at me. Super crowded. No social distancing. Lots of germs spreading. People not masked up. Pastries exposed to spit when cases are open. Allows 5-8 people in at any given time. Pastries are a bit stale. (Hawaii humidity) Does not offer plastic carry bags for multiple items. Only bas for purchase. Ambiance sucks. What can Brug improve on? Everything mentioned.

    Dianna R.

    This location has an area for day old bread. The shop is quite small, but organised. The cashier was not energetic, but he was helpful and kind. Overall I like the location and the bread. I go whenever I'm around. Their bread is standard Brug.

    Purchased the kuma chocolate anpan today from Brug Manoa and to my disappointment, there was only a thin spread of an. What a rip off for $3.25. Owners must be laughing to the bank! I hope Corporate sees this post.

    Drinks and soft serve are sold here
    Irene M.

    Sweet or Savory... That's the question whenever you approach BRUG Bakery and that's what i was deciding as I was in the area of Manoa Marketplace. Located in the backside of the Marketplace right beside the playground but as it's 4pm which is pretty late for this bakery I was surprised to find it still open and though many of its selections are gone was happy to still see many yummy choices. As i checked in with Yelp there is an offer for a free pastry with $15 purchase which i didn't do today but is a great offer that I hope to remember in the future to redeem. As I entered was surprised to see how much smaller this location is but does seem to offer quite bit more items like crafted coffee and soft serve or even better combine them for an affogato! I did find a couple items one for tomorrow one for a snack and as I checked out the staff was such a delight as we talked about random subjects and just fell in love with this location especially with convenient free parking in the Marketplace. Thank you!

    Monk seal filled with Lilikoi cream
    Shelley V.

    I was visiting from Las Vegas and passed by Brug while in the plaza it's located in. I was immediately greeted by the workers. It's a cute walk in bakery with a huge assortment of pastries, bread, sweets. I purchased a cinnamon sugar mochi donut and a bear filled with chocolate cream for my flight back home. They were individually wrapped and were fresh. They both tasted delicious and were not too sweet. I wish I knew about Brug on my first day in Hawaii. I would have gone daily to get a morning pastry. I found it on the day before I was leaving to go back home, but I'll definitely return on my next trip. What a cute and unique bakery to satisfy sweet tooth cravings.

    Brug pastries
    Jackie K.

    Brug Bakery in Manoa Marketplace is smaller than the ones located in the Ala Moana Center. The bakery has a fine assortment of sweet and savory items. Most of the baked individual items are priced between $3.50 - $4.50. The bakery is also known for the breads. There was one service person in the store and she answered and suggested items to a customer. Really pleasant and personable service. Free parking right outside. Manoa Marketplace.

    coffee jelly with milk
    Heidi H.

    I have yet to try the soft serve. Today the machine was not working. I ordered the coffee jelly with milk. I still have to poke it with the straw. Wednesday is senior discount day. Good pasteries but near the end of the day the selection thins out. Staff is usually friendly at this location. I am slowly adding up points on their reward program. The other Brug locations do not have the coffee jelly drink. One can get a coffee jelly drink at Mana the sandwich place - same owner.

    Probably hardest decision I have to make when I go to BRUG...
    Aaliyah H.

    I love this BRUG as much as I love the other BRUGs I've been to on island; most likely the most consistent bread shop you could ever find. It's one of the smallest BRUG shops so they don't have a lot of wiggle room for shelf space so that does take away the opportunity to experiment or open their menu for more options, but that's okay because the daily breads they serve is the reason why you go to BRUG. You go for your classics, but pick up a new seasonal item while waiting in line. Speaking of, this BRUG shop is very small so depending on the line, you might have to wait outside. I do wish this shop would open an hour earlier to catch more of the morning crowd faster (like me) since theres a Sbux across the street. But I totally understand if it's a staffing issue, shout out to the one male employee holding the fort on 12/22! He was stocking, ringing, and customer serving all with a smile and great attitude and he was....getting his bread LOL. Is that phrase too old already? Anyways, this is the third or fourth BRUG I've reviewed and they're all amazing, so give this one a try if Ala Moana is too crowded for you and you're in the area!

    Storefront on 4-10-23 is hidden by the construction
    Nadine C.

    Japanese baked goods in Manoa, Honolulu, Hawaii... My friend, Milton, posted a photo of a cute cat bread from Brug Bakery. I had to go to investigate. Located on the ground level of Manoa Marketplace, Brug Bakery shares the free parking lot with many businesses such as Longs Drugs, Island Manapua, Manoa Sushi, and Kay's Crackseed. I visited on 4-10-23 when construction was in the works. It made parking a bit challenging. Finding the entrance was almost like a maze - haha! The cozy, clean shop was operated by a friendly gal. She was efficient and polite! I followed directions: use tongs to grab the individually wrapped pastries and place them on a tray. Gosh - there were so many cute selections. I had to get the bear (filled with chocolate custard) and the cat (strawberry cream filling). The Neko Danish Bread was shaped like a cat's head. The package had the face printed on two sides - black on one side and white on the other. Very clever! All of the pastries were soft and not too sweet! I also got the Onion Roll and Shrimp with Brussels Sprout Bun. I liked these savory pastries, too! I'm glad that I don't live close by! However, if I'm in the area, I might get some baked goods for gifts! Note: There are other locations of Brug Bakery in Honolulu: one at Kahala Mall, one at Pearlridge Mall, and two at Ala Moana Center.

    Delicious chocolate croissant
    GLENN F.

    I like this bakery and have picked up many items many times a week. But I got to say just yesterday that the Custard bun just had a smear of custard which was all dried up. I like mine like a malasada filled size, a nice custard filled. Also the Apple bun was filled only with a Apple sauce, there were no apple Bites at all, just like my grandmama's apple sauce! Yuck. But the Dark Chocolate croissants was delicious as always. But won't buy the custard or apple again.

    BURNT Black cherry almond tort

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    2 years ago

    Yummy pastries! My go to are the pizza ones and sometimes in the mood for an anpan. Service is usually quick and the workers are friendly.

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    6 years ago

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    4 years ago

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    2 years ago

    Food quality is good - always fresh. Staff are patient & helpful. Premises are neat & clean. This business is well-run!

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    2 years ago

    Worst customer service and selection. Rather drive to Ala Moana or Kahala than patronize this location.

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    4 years ago

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    5 years ago

    Mochi donut is very good. They have the original flavor so not that sweet. Don't like the other ones I tried.

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    5 years ago

    Great melon pan for a reasonable price. It is an authentic japanss bakery you would enjoy! It's like one of depachika bakeries in Japan.

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    3 years ago

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    6 years ago

    Emma the server was cool enough to show me where the gluten-free and vegan assorted bread ends were!

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    5 years ago

    Always has great quality baked goods. Good at limiting the number of customers at a time.

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    4 years ago

    The sesame mochi bread was very yummy. We bought a couple of mochi donuts and they were good also. Small little gem in Manoa.

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    6 years ago

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    Page 2 of 2

    BRUG Bakery Reviews in Other Languages

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    Okayama Kobo Bakery & Cafe - Cinnamon roll

    Okayama Kobo Bakery & Cafe

    4.5(388 reviews)
    2.9 miKaka'ako

    I've been wanting to come here for months! I finally had the opportunity to! I'm so happy I did!…read moreThere was so much to choose from-pastries and drinks! My hubby missed out! Great excuse to go again! There was a line, but it moved quickly. You could tell which items were popular cuz their spot was empty. However, they were quickly replaced. Everything was delicious!!! I did bring some items to share with coworkers. I bought my breakfast and lunch from this quaint bakery. It took me back to my visit to Japan! Loved it! Will definitely be back!!!

    I needed to occupy myself after I dropped hubs off for his first cataract surgery…read more After doing some retail therapy at NR I had half an hour to spare. Hubs had to fast from 6 am for his 2 pm surgery so I thought he would probably be starving and would enjoy a delectable salt and butter roll from here. At $4.50 a piece I consider this a luxury for us. I found a close stall in the parking structure. A very cheerful polite male employee took my order. I had seen two occupied tables as I walked into the shop. Both had matcha drinks. Why not? I asked the young man assisting me, what's the best matcha drink? He said his favorite was banana matcha with extra banana foam. Okay I'll try it. He repeated it to the cashier. So popular there was a wait for beverages to be prepared. Soon enough mine was ready. I think Doc would enjoy this drink. This shop is a working bakery. Many yummy pastries displayed. Menu is posted high up above to choose from. Rather tiny shop with room for customers to stand in line to order and wait for drinks. Clean, busy with a few tables and chairs outside but pretty much in direct sun.

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    Okayama Kobo Bakery & Cafe - Coffee anyone?

    Coffee anyone?

    Okayama Kobo Bakery & Cafe - Coconut haupia bun

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    Kona Coffee Purveyors - Pineapple & coconut almond croissant with oat latte

    Kona Coffee Purveyors

    4.4(2.6k reviews)
    2.2 miWaikiki
    $$

    POV: You're on Vacation in Hawaii... So Naturally, You Need to Try the Coffee 3 Times…read more Hubby--and especially HUBBY --is a huge espresso/coffee person, so wherever we travel, exploring coffee shops is basically part of the itinerary. Me? I'm not nearly as obsessed... but I'm slowly becoming a latte girly, especially when it's smooth, creamy, and not overly sweet. So tell me WHY we were only in Hawaii for four days and somehow ended up here THREE TIMES?! I'm combining all three visits into one review because clearly we had some things to say! Location: If you're staying at the Sheraton Waikiki, this spot is only about a 6-minute walk, which made it way too convenient for us. WAIT TIMES: This is IMPORTANT! Our first two visits were around 12:30 PM, and the wait was actually pretty reasonable--around 15-25 minutes. Then we decided to be smart and come EARLY on our last day because they open around 5 AM. We arrived at 7 AM thinking, "Look at us beating the crowd!" WRONG. There were easily 50+ people ahead of us, and it took around 1 hour and 10 minutes before we finally got our order. So yes... apparently coming early does NOT mean you're beating the crowd here. If anything, the morning rush is WILD. Black Sesame Latte -- 9/10 | ~$7 THIS. WAS. DIVINE. I ended up getting the Black Sesame Latte on two of our visits, and I absolutely loved it. The latte was so beautifully made--smooth, creamy, and balanced with that subtle black sesame flavor underneath. It wasn't aggressively sweet, which is exactly what I'm starting to appreciate in a good latte. That little hint of nuttiness from the black sesame with the espresso? SO GOOD. Hubby approved, coffee girly approved. Honey Latte -- 6/10 | ~$7 I really wanted to love this one, but the honey flavor was WAY too subtle for me. I was expecting a little more of that natural honey sweetness, but it honestly got lost in the latte for me. It wasn't bad, just not my favorite--and I probably wouldn't order it again. Black Sesame Croissant -- 9/10 | ~$7 OH. MY. GOODNESS. This little croissant was SO GOOD and paired perfectly with the Black Sesame Latte. Flaky, buttery, delicious, with that black sesame flavor tying everything together. Honestly, the combination of the Black Sesame Latte + Black Sesame Croissant was my favorite order of the entire trip. And now I'm sitting here wishing this spot was in California because I would absolutely be back. Overall, this became one of those unexpected Hawaii spots that I know I'll think about once I'm back home. Word of advice: If you're planning to visit, definitely be prepared for a wait. The line can get CRAZY, especially in the morning. Was the coffee worth it? Absolutely. Would I wait 1 hour and 10 minutes again? Probably not. I'd come back at a different time, preferably when the line isn't looking like a Disney attraction. Three visits in four days says enough. Happy Drinks & Happy Eats!

    Kona Coffee Purveyors is a popular tourist definition for coffee enthusiasts and bandwagoners…read morealike. Even at 8 AM on a weekday, the line was out the door. However, the staff moved pretty quickly, and I'm surprisingly good at zoning out, so the wait didn't feel too bad to me. If you know you're buying a bag of beans, you can skip the long line and go straight to the back. You can also order pastries and drinks along with your beans. Before you make your coffee order, you have to go through the pastry section first, where they partner with the iconic SF bakery B. Patisserie! They have a wide selection of pastries that looked super yummy, but also pretty dense. I didn't want to kill my stomach first thing in the morning, so I only got one before I made my way over to order drinks. BLACK SESAME KOUIGN AMANN - 7.50 I loved the crunch from every bite, with the black sesame paste delicately layered throughout. It was a bit too greasy and sweet for my liking, but overall, a solid pastry that is well-loved by many. ICED POUR OVER - 12 + Kona Hualalai (notes: plum, hibiscus, and caramel) Very mellow and smooth. This was the lightest roast they had, which they described as a medium-light. If you're looking for something bright and juicy, I don't think you can find it in Kona beans. It was pricy, but I'm glad I got to try it. If anything, I preferred their pastries over the coffee. Still, if you're a coffee fan and especially if you want to try Kona beans, make sure to get up early and stop by. I also got to sample some of their drip coffee with my friend and try their current selection, which was a fun way to compare the different beans before making a purchase.

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    Kona Coffee Purveyors - The famous pastry

    The famous pastry

    Kona Coffee Purveyors - Delicious dessert

    Delicious dessert

    Kona Coffee Purveyors - A cup of Americano

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    A cup of Americano

    The Local General Store - Butter Mochi Danish: hojicha butter mochi, local mangoes, coconut whipped cream and brown butter coconut streusel

    The Local General Store

    4.7(168 reviews)
    1.7 mi
    $$

    So far I've only tried the breakfast items here a few times. The breakfast sandwich is different…read morebut good. I think the meat changes but it's usually some slice of meat rather than a sausage or bacon and there's also cooked greens on there that are a little different. The croissant items I've had have all been really good. Today I tried the quiche and it was very good and had a really tasty croissant crust. The egg and ricotta in there was really creamy and custard like. Mushrooms were good but I wonder if this would be even better with Hamakua mushrooms? It would mesh well with their use of local ingredients. The one negative is that the $3.75 coffee was TINY. Granted if you eat there I think you can refill it but kind of a rip off if you're getting things to go. The meat is all pretty pricy but it's local stuff so that's cool. There's also some unique things that you probably can't find elsewhere. I was excited to see venison pastrami and venison liver mousse. Hoping to try some of that stuff soon!

    My friend has me loving these pastries from local general store. I have been horrible with taking…read morepics but got to eat more of their delicious baked goods. Since it was their anniversary on Sunday, also got their celebratory funfetti cupcake which also like their baked goods did not disappoint. The croissant base of many of their pastries is flaky. When fresh it crunches with every bite that you take. This time around we had the cinnamon roll, mango danish which had a chocolate mochi filling, and their char siu bun. It's such a neat take to have char siu in a croissant. We are used to having it in the doughy bao bread but in a croissant, savory with a crunchy outside tastes so much better. I love sweet but this one wasn't overly sweet, who would have thought that mango and chocolate pair so well together. It's the summer months, fresh mango on pastries. It was the perfect ripeness. For the cinnamon roll, you honestly cannot forget get their cinnamon roll...It's flaky and again the frosting is not overly sweet. Can't wait to get another box of their pastries again soon.

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    The Local General Store - Black sesame mochi danish

    Black sesame mochi danish

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    Pipeline Bakeshop & Creamery - Pumpkin Crunch

    Pipeline Bakeshop & Creamery

    4.4(896 reviews)
    1.9 mi
    $$

    I love Pipeline Bakeshops Malasadas! I have been to several Malasada places in Hawaii but | love…read morethere's the best for the following reasons: 1. the size of the malasadas: some restaurants tend to make their Malasadas smaller and when places do this it ruins the overall texture and quality of it. The bigger the malasadas size the more airy and fluffy and more bread layers that will be inside. 2. their malasadas always taste fresh and the same quality each time. 3. their malasadas don't feel oily or heavy at all Overall I would highly recommend this place for their Malasadas! I'm so happy to have found them. I can back multiple times on my trip. They also have other desserts too that I have yet to try. They have ice cream, cakes, and other desserts Also tip: if you are ordering a malasada also order a coffee or a matcha drink to go with it. The cinnamon sugar from the malasada just matches so perfectly with a drink this restaurant is also a nice place for walking! There's lot of stores and restaurants to walk around! I'm trying to remember but I think there was a book off that was not too far from here! If you either drive or maybe walk. Service: staff was super helpful and friendly while I was there. I was having an issue with my online order because my phone was being glitchy and they were so nice in helping :) Also wanted to note their branding is so cute!! They even sell merch items too

    Review only based on the Malasadas. They are made to order so they come out fresh. They do not…read morecontain any fillings, so if you are looking for something Leonard's you may be disappointed. Haven't tried their other offerings, but will do so next time. Good location in Kaimuki, around other shops and restaurants. It is clean and bright inside. There isn't really anywhere to sit in the shop to eat, so you'll have to take it to go.

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    Pipeline Bakeshop & Creamery - Interior during Malasada Day / Fat Tuesday, 2/17/2026

    Interior during Malasada Day / Fat Tuesday, 2/17/2026

    Pipeline Bakeshop & Creamery - 1/2 dozen malasada

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    Liliha Bakery - International Market Place Waikiki - Onion Roll ($2.89) - very rich. Overall savory, but the dough is a bit sweet.

    Liliha Bakery - International Market Place Waikiki

    4.0(1.7k reviews)
    2.3 miWaikiki
    $$
    Locally owned & operated
    73 years in business

    I had the best mushroom omelette here it is soo good and cheesy , Must try!!…read more We also had the mahi mahi sandwich it was busy with many components that you can barely taste the fish yet is good. Brewed coffee was great not sour not bold very smooth. They give you complimentary toasted Hawaiian bread and home made jam which is lovely. We also picked some Chou buns and cranberry scones to go from the front which were so yummy. There are many seatings in and out and the service is friendly and fast.

    One thing to note is that they don't really have any kid-friendly options on the menu, so there…read moreweren't many choices for children. The food was pretty good overall, and the sweet complimentary bread was delicious! The Hawaiian plate was definitely the best, and the hamburger was really good too. The pancakes were alright but a little dry. The loco moco was okay, but a bit too salty for my taste. I also felt like it could have had more protein and less rice. We were visiting Hawaii from California and were excited to try this place for the first time. Unfortunately, our server wasn't very friendly and seemed a little annoyed when I mentioned that it was our first time visiting and that we were from California. It would have been nice to have a warmer, more welcoming experience. Overall, the food had some definite highlights, especially the Hawaiian BLT plate and hamburger, but the service could have been better.

    Photos
    Liliha Bakery - International Market Place Waikiki - Inside view

    Inside view

    Liliha Bakery - International Market Place Waikiki - Green Tea Puff ($3.75) and Coco Puff ($3.69) - I didn't like these. The chantilly topping was way too sweet. Pudding filling tastes cheap.

    Green Tea Puff ($3.75) and Coco Puff ($3.69) - I didn't like these. The chantilly topping was way too sweet. Pudding filling tastes cheap.

    Liliha Bakery - International Market Place Waikiki - Dining area

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    BRUG Bakery - bakeries - Updated September 2026

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