Yikes, it's just not pleasant writing reviews like this, but it's done with good intentions and with the hope someone will read it and make room for improvements. I'm just starting my journey of research on replacing or keeping my current phone and what provider I wish to choose
This outlet is right next door to the much-loved St. John's Ace Hardware and also near a couple of other customer magnets, The Dollar Tree and Grocery Bargain Outlet Store. Wishful thinking can cause one to believe that the luster of Ace's customer service and organization will rub off on its neighbors and that customers would just naturally come in due to the nearness of the other two stores. Sadly this is not so, and advantage is not being taken of this fact.
The store is at least twice as big as it needs to be, and it is clean and attractive. There are very few products on display (maybe eight or ten phones with cardboard cutouts representing the screens) and a ton of signage that takes up a lot of space and gives lots of information that doesn't seem connected logically to the other signs. I wandered around for a minute or so until the young female associate (only Cricket person visible in the store) came out of a back room and told me she would be right with me after the other people in the store had been helped. OK, fine, I'll wait for awhile.
I tried to get up to the single display of phones to take a look at what they had, but the other couple being helped wouldn't allow me to take a close look or read the fine print. I was patient on the outside (but on the inside I felt like nudging them aside). As they were so intent on looking at products, the young associate tried to help me with my questions, but she didn't know how to take the lead and walk me through the whole sales process. I think she is either new or hasn't had much training, but she does not know her products and information cold like she should. She did try to explain, but lost my interest early on just for that reason. I think she wants to do a good job, but she doesn't know how to be something of a live-wire and use her personality to make the sale. In the past when I have bought items such as digital cameras and phones, it's been because the person knew their product information to the letter and knew how to lead me to water AND make me want to buy. This young woman needs to develop her sales story and learn how to close the deal.
I finally walked out. I might go to another Cricket store, but I think probably not. They lost me because the bait on the hook was not good enough. I hope they can get someone in there to model proper sales behavior to this young person and help them out before they lose more sales which would be sad because they're so close to three of the biggest customer magnets in this area of St. Johns: Ace Hardware, The Dollar Tree, and Grocery Bargain Outlet Store.. read more