I am forever grateful to the Ben and Jenny at Diamonds Forever. They really know how to make a guy feel comfortable buying an engagement ring. It was probably one of the scariest things I've ever done. I was clueless about the whole process when I started. They were straight-up with me every step along the way. They both spent the time to ask about my fiance. They helped me figure out all of my options and then let me decide (no pressure). I ended up going with a solitaire to propose with. I just wasn't confident enough to design the engagement ring without her. Some guys may, but I'm just not that guy. Jenny made me feel good about my choice. And, it really was the right one. It was fun designing it with her. Jenny designed an amazing custom engagement ring. She's working on our wedding bands now. I also bought a pair of vintage emerald earrings for my fiance's birthday. I just gave them to her last week. She absolutely loves them. This is the only place I will ever go for jewelry. There isn't another store like it in San Diego. Every other jewelry store I visited had a lot of the same generic rings. Diamonds Forever has all very original pieces. And they were able to design exactly what we wanted within my budget. We had to make choices along the way, but we always felt like we were making an informed decision. That's all because of how transparent Ben and Jenny made the whole process. The other jewelry stores I visited were Harold Stevens, John Franklin, Diamond Connection, and David & Sons. They were all high-pressure across the board. And, not one of these other jewelry stores asked about my fiance. They only asked what I was looking to spend. I highly recommend Diamonds Forever to anyone looking for a custom engagement ring or any jewelry really. Ben and Jenny will take great care of you. read more

I had some old gold jewelry and coins that were just sitting in a drawer for years. I wasn't desperate for money but for kicks I thought I would see what they were worth. I had seen the Leo Hamel ads about buying gold, so I started there. To start with the guy told me that it wasn't worth much. I asked for a price and he asked me what I wanted for it. All of this without even touching it. He finally made an offer, but it seemed ridiculously low. My next stop was Diamonds Forever. This was much better than Leo Hamel. There was no nonsense. Ben tested the gold and made me an offer. It seemed like a good offer, but I wanted to get one more offer to compare. I then visited the San Diego Gold Refinery. Carmine was also very straight forward. He tested the gold and made an offer. A decent offer, but not as good as what Ben at Diamonds Forever offered. The next day, I went back to Ben and finished the deal. He's a good guy. No pressure. Completely hassle free. And, he made the best offer of all three places. Leo Hamel was by far the worst place I visited. The offer was the lowest and the customer service was the worst as well. The San Diego Gold Refinery was better than Leo Hamel as far as customer service, but offered less than Diamonds Forever. Overall, I have to give Ben at Diamonds Forever 5 stars for making me an offer I couldn't refuse and letting that offer speak for itself. No high-pressure tactics like at Leo Hamel. No dramatic bullet proof partition like at the San Diego Refinery. Just a good guy offering a great deal. read more

Amy is honestly one of the most professional, helpful, and friendly jewelers I have ever met in my life. So much so that I've already gotten a gold pinkie ring, bracelette, and chain from her. I've referred multiple friends and family to her as well. When I was shopping around, I saw jewelers as very intimidating individuals who were out to price gouge. HOWEVER, with Amy the experience she provided was a complete 180 from that. She takes time to answer your questions, and educates as you go along the process of purchasing a piece from her from the fine grain details such as materials to measurements. When I first got my 3 pieces from her, I was a bit skeptical on lengths, sizes, weight, etc. I didn't know how loose/tight/thick the chain and bracelette should have been. But she would always provide true and genuine answers as to what she believed would look best on me, and I am damn sure glad that I listened. She didn't just tell me to get the heaviest or biggest chain/bracelette/ring. So she's really a jeweler and stylist as well. The work she put out on the pieces themselves are also astoundingly elegant! Not only were my pieces done phenomenally, but the pieces in her showroom were also drop dead. I usually don't post many reviews on Yelp, however once in a blue moon there are businesses that deserve much more then a 5 star, and Diamonds Forever is definitely one of them! All of my future ex-wives' rings will 1000% be coming from Diamonds Forever! read more

Jewelry is a very important part of my life and who I am. Diamonds Forever is my jewelry "home". I have made purchases, had repairs done, restorations, sold gold to them and Jenny has assisted me with some custom designs. I couldn't be happier :) I am truly a satisfied customer. You have my word that you will be too. The knowledge, expertise and customer service is the best you can get. The quality of the work on all my repairs and restorations is excellent. For purchases there is a wide variety to choose from. Beautiful gold and diamonds. You can also trust the pricing to be fair. Jenny and Amy are lovely to work with. Knowledgeable, friendly and genuinely care about assisting you with whatever you are there for. They want you to be happy and satisfied and will work with you until you are. From a watch battery to a diamond purchase and I've done it all! Their customer service is beyond 5 stars! The sales associate Julie is also gracious helpful and will give you a friendly call when your repair is ready to be picked up. She is also in the store to greet you with her dazzling smile and assist you. The atmosphere is lovely, tasteful and comfortable complete with a scented candle. you will enjoy your whole experience every time at Diamonds Forever. After the first visit anyone would love to have Diamonds Forever as their "jewelry home". read more

I am from the NYC area, where everyone "knows a guy" when it comes to jewelry. Moving to San Diego, I did not know where to go when I had to get a family ring re-created for my brother at his wedding. I found Jenny in mid 2006 and she was able to not only replicate the original from a drawing, she was able to add a modern touch to it. The next year it was my turn to start looking for engagement rings. She led me through the entire process and seemed to know what my fiancé wanted more than I did. After giving the diamond, my fiancé, Jenny and I designed a setting and matching wedding band. Jenny executed PERFECTLY! My now wife still receives countless compliments on her rings, I still catch her staring at her rings like she did the first day that I gave it to her. I should mention costs too. Diamonds Forever is very reasonable. Much more reasonable than I would have originally thought for custom jewelry and repair. Even compared to online stores Diamonds Forever is the better deal, throw in the excellent customer service and there is no question that Diamonds Forever is the best bet out there. I am very happy to say now, in San Diego, that "I know a guy"...Jenny - Diamonds Forever! read more

I can't say enough good things about Jenny. She designed the most beautiful custom engagement ring. I get compliments wherever I go. I don't know that much about loose diamonds, but the one we choose for the center was GORGEOUS. So clear and sparkly. Jenny was so great. She listened to every word I said and then made a ring more beautiful than I described. It really felt like she cared about my ring as much as I did. We visited a couple other stores before choosing Diamonds Forever. David & Sons and The Diamond Connection. Neither of these other jewelry stores could even come close to the care and quality that I got from Jenny. Her attention to detail is simply astounding. She was so patient with me. She held my hand every step along the way. She kept out doing herself. Over and over again, she exceeded my expectations. I can't stop telling everyone I know how great this place is. It's the best kept secret in town. I would be kicking myself right now if we had gone with anyone else. Hands-down, this place is the best. The absolute best. I LOVE LOVE LOVE MY ENGAGEMENT RING I can't wait to start designing our wedding bands. Thank you Jenny! read more

When my fiancee and I started looking for engagement rings three months ago, we went to 4 major engagement ring/ jewelry stores. It seemed like we were in a used car dealership, waiting to be preyed on by 3 hungry, aggressive sales people every time. After those experiences, we did extensive research online and found Diamonds Forever, a custom jewelry and engagement ring boutique. I exchanged a few emails with Jenny, the owner, and we immediately felt comfortable and at ease. A good amount of time was taken to educate us, so we knew what we were buying. There was a personal touch that I didn't find in those other massive engagement ring/ jewelry stores. We didn't feel pressured at all and felt like we were listened to about what we wanted. In the end, I got Casey, my fiancee, a gorgeous 1 1/2 carat three-stone ring for a great price. We couldn't be happier! I have passed Diamonds Forever on to many friends for this holiday season with confidence, happiness, and satisfaction! read more

I can't say enough good things about Jenny. Everywhere I go, everyone asks me about my ring. It's that beautiful. Jenny was so patient. She listened to me and took everything I told her and created a ring MORE beautiful than I could have imagined. And, the greatest thing about Jenny is that she really cared about my ring as much as I did. Her attentio to detail was amazing. She held our hand every step of the way and kept exceeding our expectations. It was amazing. She is amazing. I recommend her to everyone I know. I've even invited her to our wedding this summer. She is just that great. I feel like a good friend made me the ring of my dreams. It just doens't get any better than that. I feel like I found the best kept secret in San Diego. We visited a few other big name stores and hands-down, none of them could even come close to the care and quality that Jenny gave us. I will never go anywhere else for jewlery. I love my fiance! I love my ring! I love Diamonds Forever! read more

Great job! I decided last minute that it was time to proposed NY Eve. I had noticed a jewelry store next to my gym so decided to check it out. Ben and Jenny made it painless as possible. They helped me pick out a diamond and suggested that I put it in a solitaire setting to propose. Since, there wasn't much time for anything else and I wouldnt' have a clue how to pick a fancy setting, I went with their idea. And, it was perfect. They had the ring readhy for me in a few days. I popped the question at the Marine Room in La Jolla. It was a perfect night and I have to thank Diamonds Forever for doing their part. We have an appointment set up next week to start looking at settings and bands. Top-notch service and quality from these guys. And, the prices are better than what I saw online. I don't mind paying more for quality, but why if you don't' have to? Thank you again to Ben and Jen for making it happen! You guys are great! read more

A big shout out to everyone at Diamonds Forever. They brought the whole process of buying an engagement ring down to planet earth. They went out of their way to make me feel comfortable. I ended up going with a 1.5 carat diamond surrounded by pink sapphires. I was told that we could both come in after I proposed and redesign the ring with her. We haven't done that yet, but will in the next month or so. I also got her a pink sapphire pendant for her birthday. I gave it to her before I proposed to fake her out. It worked. I highly recommend to all guys out there to propose to her on her birthday. To start, she won't suspect a thing if you take her out to a fancy dinner. And really it's the best gift you can give the woman you want to spend the rest of your life with. The whole experience was great from beginning to end. Thanks again to everyone at this great store in Point Loma. read more

My experiences with Diamonds Forever have been nothing but positive. Their customer service is phenomenal, with a dedication to providing knowledge and support instead of pressuring you into making a purchase (unlike many of the other jewelry stores we visited). My fiancé and I worked with Paolo specifically to create a custom Tacori engagement ring and the process was extremely pleasant and easy. This initial experience was so enjoyable that we had no hesitation in coming straight back to Paolo when it came time to purchase our wedding bands. Once again, Paolo was friendly, patient and competent - everything you would want in a consultant. We can't thank him enough for all of his help and we would recommend Diamonds Forever to anyone in need of stunning, high-quality jewelry. read more

Thank you Ben and Jenny. You did me a solid when you made me an engagement ring in three days. A custom ring in THREE DAYS. Unbelievable. They went above and beyond the call of duty. I'm sure I was a total pain in the ass. But, they didn't bust my balls or my bank account. In fact they even helped me save money. It just doesn't get any better than that. I also tried the usual suspects (Robbins Brothers, Leo Hamil, The Diamond Source). Diamonds Forever is the only one that could accommodate my timeline. Phew. We'll be going back in a few months to start on our wedding bands. And they'll be happy to know that they can take their time this time. It's the least I can do after how I worked them. read more

Highly recommend Jenny and her store! We were referred to Jenny by my brother and soon to be wife. Jenny had created a absolutely beautiful ring for my sister-in-law to be. So my husband decided to use Jenny to updated my wedding band for our Anniversary. What a beautiful surprise it was! I absolutely love my new ring. Jenny went over and above to create the perfect ring for me. She was very professional and went out of her way to make sure that my husband and myself left more than satisfied! We will definitely we using Jenny for all our jeweler needs from here on out! Thank you so much Jenny for going over and above for my husband and myself! I love my new ring!! read more

If you are anything like me, going to a jewelry store isn't really an enjoyable experience. You never seem to find what you want, and you are always baffled by their "special sales". Well, going to Diamonds Forever was quite a different experience. I called to inquire about a setting. I gave them the criteria I was looking for. Past experience has shown me that most jewelers come back with only a couple options that only meet some of the characteristics you wanted. However, in this case, she called me a day later and had several that met my exact specifications!! To add even more kudos, the pricing was truly fair! outstanding! read more

Jenny, thanks for being so good at what you do and for taking away all of my nervousness regarding making a big jewelry purchase! When I've shopped for diamonds in the past, I didn't know whether I could trust that the diamond I was selecting was a good one and worth what I was paying. Just by sitting with you for a few minutes, I know that you are a talented gemologist. I trust that you are giving me the honest truth about the quality of the diamond I am choosing, which goes a long way in relieving the butterflies in my stomach. Thank you! I'll never go anywhere else to purchase diamonds or jewelry. read more

I first went to Jenny to size some rings I had and when they were completed, I was very pleased with the work. So when it came time to redesign my engagement ring I knew I needed to go back to Diamonds Forever. She was very accommodating with the design and had a lot of advice in using the stones I had from my first ring (in order to keep the cost down). In just two weeks she was able to complete the ring and it's beautiful. I am still really happy with the ring! Diamonds Forever is very honest and able to work with any budget. Thank you! read more

This is what one of my customers had to say: Diamonds Forever saved me and my future. When I started looking for an engagement ring I knew nothing. Thanks to Jenny who coached me through the whole process I was able to purchase an amazing ring that I'm very proud of. Not only can my fianc not stop staring at the ring, but it also makes all her friends very jealous which I have found is very important. I was able to buy the ring that she wanted at a price any man could afford. Thank you Diamonds Forever! read more

I have always loved the way pearls emit that glow. I wanted a string so badly but was always frightened off by the enormous price tags. This jewelery repair shop was able to guide me through what to look for in an everyday pearl necklace in my price range. He was very knowledgeable about knotting and strand length and types of pearl and I am very pleased with my afternoon spent learning and purchasing my first, but not last necklace from this very reputable company. read more

Jenny is extremely passionate and knowledgeable about diamonds and jewelery. She has a great desire to pass that knowledge along to her customers so that they are getting exactly what they want. She helps give an understanding of what is truly needed to get the jewelery of your dreams without overselling. In fact, her knowledge will actual end up saving you money in the end. If you want a unique ring from a topnotch jeweler Diamonds Forever is for you. read more